1. With75 milliondailyusers,Instagramisavaluable tool thatcanbe usedto connectwithpeople all over
the globe.Whenusedcorrectly,marketingthroughInstagramcanbuildyourbrand,increase your
profits,andgaina larger followingof yourcompany.Here are sevenwaysyoucan improve your
companyby marketingonInstagram.
Have a publicprofile.
Havinga private profile onInstagramislike havingyourstore’sdoorsconstantlyclosed.Makingyour
profile publicencouragespeopletofollow youand allowseveryone toview yourpictures,videos,and
hashtags.
Use hashtags.
Addinghashtagstoyour Instagrampostsexpandsthe interactionof yourposttopeople thatare not
followingyou.Adding11+hashtagsincreasesyourprofile interactionsby 79.5%.If puttinghashtagsin
your picture’scaptionistoodistracting,commentthem!Puttingyourhashtagsasthe firstcommentof
your postsisawesome because whenotherpeoplecommentonyourpostthe hashtagsare neatly
hiddenaway,allowingthe focustobe on whatreallymatters:yourpicture andcaption.
Host giveaways and contests.
Everyone lovesfree stuff! Askingyourfollowerstoposta picture witha hashtagrelatingtoyour brandis
a fun andeasyway to marketyourcompany.Whenpeople are engaginginyourcontestandusingyour
hashtagit ispracticallyfree marketing,the onlycostisthe prize. Holdingacontestcreatesengagement
and remindspeoplewhytheyshouldcontinuetofollow yourbrand.
Post natural looking pictures.
Havingpicturesthatlooklike advertisements make yourpage impersonal andcold.Postingbehind-the-
scenespicturesof yourcompanymakesyourbrand more approachable and real.
Post at optimal times.
Your hard workdeservestobe seenbythe optimal amountof people.The besttime topostpicturesis
at lunchtime,afterwork,andright before bed.These are the timesof daythat people are mostlikely
scrollingthroughsocial media.
Post frequently.
Social media,Instagramespecially,is veryfastpaced.Posting consistently helpsyoubecome a
recognizable accountforyourfollowers,assuringthe growthof yourbrand’sfollowing.
Comment.
An easywayto boostyour Instagrammarketinggame isto commentonotherpeople’spictures.
Commentingismore personal thansimply“liking”apicture.Itmakespeople think,“Hmm, whoisthis?”,
persuadingthemtoviewyourcompany’sprofile,furtherbuildingyour exposure.
MarketingthroughInstagramis invaluablebecauseitisfast,accessible,andeasy. These dayseveryone
isin a rush,makingit difficulttoreachan audience.Instagramallowsmarketerstograspthe audience
withvisualsandshortmessagesthatcan leave alastingimpact.