2. INTRODUCTION
The Sparks Foundation
Mission and Vision Statement
The sparks foundation is working to bring parity in
education, making sure children have equal
opportunity at success, irrespective of the financial
background
3. Define the objectives
Raise awareness of The Sparks Foundation’s
mission and programs.
·Stimulate communication with the target
audience.
·Encourage donations and grants.
·Established The Sparks Foundation as a thought
leader in education and skills development.
4. Identify your target audience
Students interested in educational
opportunities.
·Employee interested in skills development.
·Corp-orates interested in CSR activities.
·Providers interested in supporting education
and skills development
5. The Scheme of Social Media Death
Select the platform
Content management
Consistency
Targeting Audience
6. USE OF INFLUENCE
Collaborate with influencers in the education and
philanthropic niche to promote recognition and trus
Encourage influencers to participate in fundraising
campaigns and spread awareness of The Sparks
Foundation’s policies.
7. LOCAL CONSTRUCTION
·Create a Facebook group or LinkedIn community where supporters can connect,
share ideas, and collaborate on projects.
·Virtual events such as webinars and workshops are held to connect the
community and provide valuable resources
COMPANY
75%
TRUST
83%
COMMUNITY
42%
SUPPORT
17%
8. PAID ADVERTISING
Invest in targeted advertising campaigns on social media
Use retargeting ads to re-engage users who previously interacted with The
Sparks Foundation’s content
REACH
75%
VIEWS
83%
IMPRESSION
42%
CONVERSION
17%
9. DISCUSSION AND DISCUSSION
·Working with educational institutions, NGOs, and industry organizations to spread
flexibility and impact.
·With its influencers, celebrities and public figures who share the same values work together
to support The Sparks Foundation’s initiatives.
10. DESIGN AND DESIGN
ENGAGEMENT
RATE
Likes and impressions
WEBSITE
TRAFFIC
The amount of visit on the
wbsite
CONVERSION
RATE
Completed process
SOCIAL MEDIA
FOLLOWERS
Total number of followers
01
02
03
04
11. RESEARCH
Monitor marketing efforts on a regular basis to assess their effectiveness in achieving defined objectives.
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