Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. With new features and platforms emerging every day, social media marketing is constantly evolving. An overview of your business’s marketing, advertising goals, and strategies.

1. Digital Marketing Intern
GRIPOCT23
Author: RESHMA PATTAN
The Sparks Foundation
Task 01: Social Media
Marketing Plan

2. The Spark Foundation is a non-profit organization dedicated to promoting
education and empowering underprivileged individuals in communities worldwide.
Our mission is to inspire students, help them innovate, and let them integrate to
build the next generation of humankind. Our vision is to create a world of enabled
and connected little minds, building the future. Through our various initiatives, we
strive to bridge the educational and socio-economic gaps that exist in society. Our
various programs focus on providing quality education to children from
economically disadvantaged backgrounds, offering scholarships, school supplies,
and access to educational resources. By collaborating with students, partners,
corporate individuals, and mentors and by conducting workshops, we empower
individuals with computer literacy, communication skills, and entrepreneurship
training.
Executive summary

3. Executive Summary
The foundation provides community, events, internships, mentorship, support, and
scholarships to students and learners around the world. The foundation also
partners with other organizations that are working in the fields of artificial
intelligence, data science, computer vision, and knowledge management.
The Spark Foundation is on a mission to empower businesses and individuals with
easy-to-integrate, powerful, and affordable deep technology solutions. By focusing
on education, skill development, and technology empowerment, The Spark
Foundation aims to create a brighter future for underprivileged individuals. Through
our dedication and collaborative efforts, we strive to uplift communities and enable
individuals to lead fulfilling lives.

4. ● Student Scholarship Program
● Student Mentorship Program
● Student SOS Program
● Workshops
● Corporate Program
● Graduate Rotational Internship Program
● Brand Ambassador
● Management Volunteers
● Event Volunteers

5. Target Audience
● Underprivileged Children And Students
● Corporate Sponsors
● Educators and Schools
● Volunteers
● Community Leaders
● Donors and philanthropists
● Socially Conscious Individuals

6. ● Education of high quality
● Equal Chances
● Partnerships and Collaboration
● Brand Recognition
● Increase Social Media Engagement
● Expanding advertising methods
Goals and Objectives

7. Goals Strategis
Education of high
quality
Develop and promote educational programs
that focus on providing high-quality education
to underprivileged children.
Highlight the unique features and benefits of
the foundation's educational initiatives in
marketing materials and communications.
Equal Chances
Emphasize the foundation's commitment to
equal opportunities in all marketing
messages.
Share success stories of individuals who have
benefited from the foundation's programs,
showcasing how equal chances have
transformed their lives.
Partnerships and
Collaboration
Actively seek partnerships and collaborations
with educational institutions, corporations,
and other non-profit organizations.
Highlight existing partnerships in marketing
materials to showcase the foundation's
collaborative approach.
Brand Recognition
Develop a strong and consistent brand identity
for the Spark Foundation.
Utilize various marketing channels, such as
social media, websites, and print materials, to
increase brand visibility and recognition.

8. Social Media Metrics
● Engagement rate
● Amplification rate
● Virality rate
● Reach
● Impressions
● Video views
● Audience growth rate
● Click-through rate
(CTR)
● Conversion rate
● Average response time
● Customer satisfaction
(CSAT) score

9. 1. Create a list of all your social media accounts
2. Check in on your branding
3. Identify your top-performing social media content
4. Evaluate each channel’s performance
5. Understand your audience on each platform
6. Take action: Update your social media marketing strategy
Social Media Audit

10. Here's a social media marketing plan for The Spark Foundation, focusing on
LinkedIn
LinkedIn
● Create a LinkedIn Company Page for The Spark Foundation.
● Share updates about the foundation's initiatives, success stories, and partnerships.
● Publish thought leadership articles and educational content related to
empowerment and education.
● Engage with professionals, educators, and corporate sponsors by participating in
relevant LinkedIn groups and discussions.
● Collaborate with influencers and industry experts to amplify the foundation's
reach and credibility.
The best overall time to post on LinkedIn is 9:00 a.m. on Tuesdays and
Wednesdays.