This document discusses how social media engagement has become more demanding over time as attention spans decrease and new platforms emerge. It notes that online engagement rates are lower as people share less on top platforms. The document then discusses how the company exists to help brands stand for something by defining their purpose and creating emotional campaigns. It provides examples of the company's services and award-winning campaigns for clients in various industries.

2. A few years ago, social media engagement used to be
as easy as creating online contests and Facebook
apps. Now, as the internet of things becomes even
more technologically advanced, social media
engagement has become far more demanding as
attention spans are getting shorter and consumers get
distracted by the next big thing.
Online engagement rates are getting lower. People are
sharing less on what used to be top platforms earlier.
Having social media profiles are as mainstream as
having an email address. This constant churn requires
Innovation and this is where we come in.

3. We exist to help brands stand for something.
By defining brand purpose and creating powerful campaigns that connect with
audiences emotionally and inspire them to care and share.
We also create content - beyond text and formats. For use across channels.
Based on insights of what matters to audiences and the channels and devices
through which they consume it.

4. Courage
You will get campaigns that are inspired by
your DNA and meant to help you show up
differently.
Creativity
Your brand will surprise and delight. Educate and
entertain. In new and exciting ways.
Agility
You will connect with audience online in real
time. And with passion and precision.

5. Best Social Media
Campaign,
Sabre South Asia
2015 (Gold)
Best Digital
Campaign,
Sabre South Asia
2014 (Gold)
Excellence in Digitally
Integrated Campaign,
Digital Marketing
Conclave & Awards
2014
Best Use of
Hashtags,
Socialathon 2014
Certificate of
Excellence - Social
Media,/ Integrated
Sabre South Asia
2014/ 2015/2016
awards

6. Engagement
- Brand page management
- Influencer engagement
- Online reputation management
Content
- Written content
- Graphic designs
- Videos
- Web development
Strategy
- Digital roadmap planning
- Campaign planning & management
- Social governance
- Crisis communications 01
02
03
services

7. mumbai in a
new light
• 10 mn reach, 17 mn impressions
• Trending topic on Twitter
• Increase in footfalls at Gateway
• 100% increase in footfalls at Philips retail
outlets
• LED sales in Mumbai witnessed 30% faster
growth than other cities during the campaign
• 59% customers recalled the campaign with
more than 70% B2C consumers associating
the campaign with LED lighting

8. • Enquiries of air purifier increased by 20%
in 6 months
• 67% increase in searches over last year
• Leading stories and conversations on
1000+ online forums and blogs
building interest
for air purifiers

9. brochures

10. Over the past 100 years,
Rolls-Royce hasbui lt a global
reputation for excellence.
But the world ischanging,and for the first
time in a decade we face the challenge of not
growing profitably.
Although we can feel confident about the
long-term future of our business,in the
short-term,we need to focuson returning to
profitable growth by implementing our strategy
acrossour land, sea,and air businesses.
1 2 3 4WHEREAREWETODAY?
OPPORTUNITIES:RICH LEGACYOF
LOCALPARTNERSHIPSIN INDIA
TRUSTEDTODELIVER
EXCELLENCEFOR80+ YEARS
ACROSSAIR, LAND& SEA
CUSTOMER INNOVATION
CUSTOMER
CONTRIBUTING
TO PROFITABLE
GROWTH
STRATEGICGROWTH MARKET
KEYFOCUSAREAS
PLAYA LEADINGROLEIN SUPPORTING
‘MAKEIN INDIA’ INITIATIVE
EXECUTESTRATEGYACROSSALLDIVISIONS
LEVERAGEJV PARTNERSHIPS
WITH HAL,QUEST,TCSTO
STRENGTHEN SUPPLYCHAIN
ENGINEERING,
MANUFACTURING&
SUPPLYCHAIN BASE
WHATDOWEHAVETODO?
FOCUSINGON CUSTOMERS,INNOVATING
AND GROWINGACROSSALLDIVISIONS
HOW WILLWEWIN?
PEOPLEAND CULTURE
WHEREDOWENEEDTOBE?
DOUBLEREVENUESAND
COMMITMENTSIN 5YEARS
TOGETHERWEWILL
REALISEOURGLOBAL
VISION OF...
OURCOMMUNITY
80+YEARS
DEFENCE
AEROSPACE
CIVILAEROSPACE
POWERSYSTEMS
CIVILNUCLEAR
MARINE
CONCENTRATION COST
ONEROLLS-ROYCETEAM
TOBUILD A SUSTAINABLE
BUSINESSCAPABILITY
WORLD-CLASSTALENT
PIPELINEFORGLOBAL
LEADERSHIPROLES
TARGETTOREACH 6 MN
PEOPLEGLOBALLY
THROUGH ROLLS-ROYCE
STEM EDUCATION BY2020
ROLLOUTAND
EMBED HPC
EMPOWERLOCAL
DECISION-MAKING
LEAN LEADERSHIP
THINKLIKE
CUSTOMERS
WIN RIGHT
ALWAYS
STRONGER
GROWTH
IN INDIA.
FORINDIA
& THEWORLD
POSITION INDIA
AMONGTOP5
ENGINEERING
HUBS
RIGHTCOST
DESTINATION
HEALTH,SAFETY
&
ENVIRONMENT
COMMITTED
TOSUPPORT
INDIA’S
ASPIRATIONS
BETTER
POWER
FORA
CHANGING
WORLD
Our people are key to making thisstrategy
a success.
By nurturing a lean philosophy and creating
a high-performing culture where safety and
ethicsare paramount,we will realise our vision
of providing better power for a changing world.
OURDNA
CUSTOMER
TRUSTEDTO
DELIVEREXCELLENCE
QUALITY
DELIVERY
RESPONSIVENESS
RELIABILITY
INNOVATION
INVESTING
IN LOCAL
COMMUNITIES
LEAN
infographics

11. newsletters

12. ads

13. websites

14. event collateral

15. Graphics for Shell:
https://www.youtube.com/watch?v=jcuK6TiMc9I
Mansion Polish film for Reckitt Benckiser:
https://youtu.be/lM8JhB0TM5Q
AMCII documentary:
https://www.youtube.com/watch?v=UG3DPAyfoS4
Underwater cinematography:
https://vimeo.com/125664208 Campaign videos, Ford Discover Smart Drive:
https://www.youtube.com/watch?v=57xBqxYbCXI
Animation:
https://www.youtube.com/watch?v=57xBqxYbCXI
videos

16. apps

17. discuss@expd.live