1) Traditional expertise sharing tools are outdated and expertise within companies is dispersed. 2) Mimir is a new location-aware agent that connects people to expertise through its up-to-date information and learning abilities. 3) By aggregating data from professional networks, Mimir has the potential to become essential for knowledge intensive companies by reducing time spent locating expertise and increasing productivity.

11. Problem #1: Expertise within companies is afloat
Problem #2: Traditional tools are not up to date
Based on Wall Street Journal, 2009

14. Coworker A
“I’m stuck. How to solve my problem? Studying the books takes me
too long, Google does not provide the specific answer.”
“Who has the skills and expertise required to help me out?”
Searcher
Steve
Coworker B
“How could I extend my knowledge, instead of
applying it on the same thing all the time?”
“How is it possible I see mistakes where I could easily
Expert have helped out. Why won’t they just ask me?”
Eddy

15. Value of tacit knowledge sharing and need to
connect people
Up to date expertise systems can give real
benefits
Less time needed for locating expertise has
impact on the bottom line
Based on EcontentMag, 2010

17. Mimir is a location aware agent.
USPs:
Up to date information
Learning
Scalability
Continuous development
Network effects
SaaS
Low-cost
Speed to market

18. Bob can
?
Bob looks
get in
up co- Mimir
touch Bob finds
workers gives
through his answer!
who can be results
Mimir or
of help
meet F2F

22. “By aggregating data from the largest professional network and other
relevant sources, MIMIR has the potential to become a “must-have” for
organizations across the globe.
for Productive Collaboration
Its ease of use and intuitive features makes it for a great tool, and I’m
convinced it can have a meaningful positive impact on our workforce.”
“Great, finally I have my connections in one
overview, efficiently mapped and matched with
my needs”

26. The Market
Customers
Market
Tacit knowledge
Segment
Knowledge
intensive
Management
companies
Large
Multinational
$ 12,6 million
High tech, healthcare & Organizations
bio, pharmaceutical,
aerospace industry,
Currently growing
financial services firms
Early adopters

29. up-to-date, easy to implement and use,
self learning, Freemium business model (for FREE)

30. Basic free Free version with Professional Enhanced free
version customer feedback / Enterprise version
July 2012 Sept 2012 Sept 2012 Jan 2013

32. € 25,000,000.00 € 7,000,000.00
€ 6,000,000.00
€ 20,000,000.00
Annual revenues
€ 5,000,000.00
€ 15,000,000.00 € 4,000,000.00
Net Profit
€ 3,000,000.00
€ 10,000,000.00
€ 2,000,000.00
€ 5,000,000.00 € 1,000,000.00
€-
€- 2012 2013 2014 2015 2016 2017
2012 2013 2014 2015 2016 2017 € 1,000,000.00-
rev € 37, € 1,5 € 8,3 € 11, € 12, € 12, € 2,000,000.00-
Overhead Development
€535,000 €615,000
28% 32%
Sales
€350,000 Marketing
19% €310,000
16%
Operational
costs
€100,000
5%

33. people within an
access to the right
organization do things competitive advantage
knowledge
more effectively