E.M.S.S. / M&P Industries conquer the European market for foreign manufacturers.

1. Strategic Cooperation between
Chinese and Dutch Companies
The competitive advantage for 2012
Succes in European marketing

2. Strategic Cooperation between
Chinese Companies and E.M.S.S. / M&P Industries
The competitive advantage for 2012 to conquer Europe
Meeting 15th Sino Dutch Joint Economic Committee, Thursday, July 14,
2011 with Minister Bleeker and Vice Minister Zhong Shan

3. Introduction
Europe 2012 is now!
Fundamental changes have already occured as the European business
community pushes for a more unified European market.
Europe 2012 is emphasizing competition worldwide. It will create European
global players to rival Chinese business in major markets.
Chinese companies should be exploring strategic positions to prepare to
compete in Europe with the European companies. Many small Chinese
companies already play a role in Europe through the export of their products
into the European market place.
The Netherlands takes a very central position in the European market, due to
its harbor and airport location, as can be observed on the map.

4. Export of products
Successful companies whishing to improve their export to The
Netherlands or through The Netherlands to Europe have tried
many different ways with limited result. The larger companies,
able to set up their own base are not complaining. They can afford
the financial investment and benefit from operating under their
own name.
Most of the small and medium sized companies follow the
traditional route of involving an exporter and appointing local
agents or distributors.
The main objective of directly and adequately supporting the
customer remains difficult to realise, since it will in most cases
mean having a qualified salesperson in a usually large geographical
area. Problem such as where to locate, how to manage the
operation, avoiding conflicts with local law and social security
and the language barrier will soon arise.

5. Export of products
When working through a distributor or representative one is faced
with the fact that they mostly work under their own name and that
they will have to represent a large principal base to exist.
Consequently the market information received is limited and often
filtered, which makes adequate forecasting impossible.
If you find yourself in such a position and you are not ready or
capable to establish a base overseas, the answer can be provided
through the E.M.S.S./M&P Industries approach!

6. The E.M.S.S. / M&P Industries approach
E.M.S.S. / M&P Industries B.V., founded by Rudi van der Poel in 1989, is
offering you a concept that will solve many of your problems. The
concept represented is born out of experience gained after years of
dealing with overseas markets in Europe, Middle East and China and
several years of experience in international trading and import of
commercial products for Europe. It is an answer to problems which are a
result of wanting to increase market penetration.
Manufacturers like to have aside from their distribution channel a small
base of their own at minimum cost. The function of such a base can be
sales and administrative support, acceptance of inquiries, providing of
quotations, handling of correspondence, order intake and various other
secretarial functions. This will allow the salesperson to focus on customer
and application aspects, knowing that there is capable support available.

7. The E.M.S.S. / M&P Industries approach
The E.M.S.S. / M&P Industries solution is simple and at relatively low
cost to the manufacturer. We provide, except for specific product
knowhow, all that is needed:
• An office at a suitable location (near Rotterdam)
• Secretarial assistance
• Sales administration
• Management of sales force
• Information about marketing sources and industrial contacts
• Information on regulations and legal aspects
• Filing, dispatch and retrieval of correspondence
• Recruitement of local sales people if needed
• Personal assistance in getting settled in The Netherlands as the
gateway to the European market
The above services, the basic package, are provided at a monthly fee,
which in each case will be calculated depending upon the service
required.

8. The E.M.S.S. / M&P Industries approach
In case the development of the business justifies the establishing of a
fully owned branche office, E.M.S.S. / M&P Industries can also assist
thereby.
The “extended package” will include regulatory, legal and accounting
assistance as well as other issues that might occur. The longstanding
excellent contacts of our company with local authorities assures
professional and efficient advice and assistance.

9. Summary
Summarizing we can state confidently that we are able to provide a
professional managed shell for expanding your overseas marketing
efforts at a very reasonable cost.
Please contact us for more information
and/or questions.

10. Total cost “E.M.S.S. / M&P Industries package”
The package includes:
• Secretary (salary, benefits, taxes and vacation paid by E.M.S.S. / M&P Industries)
• Phone and email facilities available
• Office furniture for salesperson available
• Office rent and utilities paid by E.M.S.S. / M&P Industries
• Storage available
• Office management by experienced personnel
• Various items: postage, mail distribution, small gifts, refreshments
Total cost per manufacturer € 65.000,00 (approx. USD. 84.000,00) per year
The cost is based on a full year usage of the services.
Minimum duration of the service contract is 6 months, with a one month notice.
Payment terms: 50 % at award of contract;
25 % after 3 months;
25 % after 6 months.
There is no restriction to the amount of times nor the duration of the services
required during the contract period. The “extended package” will be quoted upon
request.

11. Cost comparison
Why should you adopt the “basic E.M.S.S. / M&P Industries approach”, why not set
up your own office or subsidiary? Here is why!
When establishing a subsidiary in a foreign country a lot of issues have to be
adressed. The legal status of your subsidiary, employement -, hiring – and firing
practices, taks and social security laws, rental or lease of cars, what is the right
location to settle. All issues that need an answer before you can comfortably devote
yourself to the real purpose of being overseas, the marketing and sales of your
products.
Based on our experiences with companies that have established themselves,
following is a summary cost breakdown as compared to the cost picture given in the
E.M.S.S. / M&P Industries approach.
Total estimated cost for own subsidiary is € 324.000,00 (USD. 420.000,00) * for the
first year. Compare these cost of approx € 27.000,00 per month versus the estimated
cost of € 5.400,00 per month as described in the E.M.S.S. / M&P Industries approach
and it is obvious that there is NO better and cheaper way of doing business overseas
than the E.M.S.S. / M&P Industries way!!
*) see the itemized statement

12. Itemized statement of cost in the first year for own subsidiary
Foundation cost of legal entity € 18.000,00
Salary 2 salesmen, 1 secretary + 1 controller € 235.000,00
Office rent, furniture € 30.000,00
Car lease/rental € 20.000,00
Advertisement cost € 2.500,00
Utilities € 2.500,00
Communication fascilities € 3.000,00
Stationary € 2.500,00
Postage € 2.500,00
Administration / Audits € 5.000,00
Miscellaneous € 3.000,00
Total estimated cost € 324.000,00
Estimated cost E.M.S.S. / M&P approach € 65.000,00
Profitable advantage € 259.000,00

13. Contact information
Mr. Rudi van der Poel
Managing Director