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The Changing Marketing Landscape
The document discusses the evolution of marketing from an era dominated by average products to a new landscape where uniqueness and design are paramount. It emphasizes that consumers no longer respond to generic marketing tactics, using examples like overpriced pizza and uninspired vacuum cleaners versus innovative headphones. The key takeaway is that brands must focus on creating remarkable, targeted products to capture attention and drive consumer interest.
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The Changing Marketing Landscape
- 1. The Changing WorldOf Marketing and how it effects you
- 2. The Old MarketingLandscape Average Products Dominated The Market
- 3. Limited Time Only 10% More Act Now New & Improved
- 4. BUY!!! BUY!!! BUY!!! BUY!!!
- 5.
- 6.
- 7. The Landscape HasChanged Nobody Wants Average Anymore
- 8. Popular Pizza Downtown Slice=$1 Slice=$5 case study There’s no room for the $2.50 slice anymore!
- 9.
- 10. “What does any of this have to do with me?”
- 11. Does your resumelook like this?
- 12. So do allof these! Pictured: Every HR Person in America
- 13. The Old MarketingLandscape Average Products Dominated The Market
- 14. Goal Oriented OneMonth Internship Proficient in Office Fast Learner
- 15. I Bet HisResume Looks Like That Too
- 16. The Landscape HasChanged Nobody Wants Average Anymore
- 17.
- 19. The Evolution Of 1956 1978 1999 Now with 13% improved suction! (Still 100% boring)
- 20. These Vaccums Don’tSuck!
- 21.
- 22.
- 23.
- 24. No Need For New Ones I Already Have These
- 25. They've really revitalizedthe headphone market. They've created headphones people want to own. “ ”
- 26. Look at theSennheiser line. Here's a bunch of well-engineered headphones, but there's no lust there. They're just headphones..... “ ”
- 27. “ Beats havegreat design. Beats have a cool logo. Beats are well-made. ”
- 28. “For someone who wants to look cool, THESE ARE A GREAT THING”
- 29.
- 30. DEFINITELY NOT THESE I literally couldn’t be more boring
- 31. I’m Frickin’ KOBE! BUT THESE....THESE ARE COOL!
- 32.
- 33.
- 34. Focus On TheFringe
- 35. Targeted, Innovative, Remarkable Products
- 36. Are The OnlyOnes That Get Noticed
- 37. Thanks For Reading! Find Me Online @JoeandTell joe.gelman@me.com