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Online advertising, also called Internet advertising, is a form of
advertising which uses the Internet to deliver promotional
marketing messages to consumers.
What is online
advertising?
How is online advertising done?
Email marketing
Search engine marketing
Social media marketing
Online video marketing
Display advertising
Web banner
Mobile advertising
EMAIL MARKETING
Electronic marketing is directly marketing a commercial message to a group of people
using email
Search engine marketing (SEM) is a form of Internet marketing that involves the
promotion of websites by increasing their visibility in search engine results pages
(SERPs) through optimization and advertising
Search engine marketing
Social media marketing
Social media marketing (SMM) is a form of Internet marketing that utilizes social
networking websites as a marketing tool. The goal of SMM is to produce content
that users will share with their social network to help a company increase brand
exposure and broaden customer reach.
Online video marketing
The promotional use of video on a company website and throughout
other online distribution channels such as YouTube.
Display advertising
Display advertising is a type of advertising that typically contains
text, logos, photographs or other images, location maps, and
similar items.
Web banner
A graphic image used on Web sites to advertise a product or service.
Mobile advertising
Mobile advertising is the communication of messages or media
content to one or more potential customers who use mobile
devices.
Facebook introduces 'missed call' advertising
for cost-conscious Indians
http://www.pcworld.com/article/2450380/facebook-introduces-missed-call-advertising-for-
costconscious-indians.html
What went wrong with TATA nano
My tip:
what it thought its customers should have, instead of figuring out what they really
wanted

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presentation

  • 1.
  • 2.
  • 3. Online advertising, also called Internet advertising, is a form of advertising which uses the Internet to deliver promotional marketing messages to consumers. What is online advertising?
  • 4. How is online advertising done? Email marketing Search engine marketing Social media marketing Online video marketing Display advertising Web banner Mobile advertising
  • 5. EMAIL MARKETING Electronic marketing is directly marketing a commercial message to a group of people using email
  • 6. Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising Search engine marketing
  • 7. Social media marketing Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
  • 8. Online video marketing The promotional use of video on a company website and throughout other online distribution channels such as YouTube.
  • 9. Display advertising Display advertising is a type of advertising that typically contains text, logos, photographs or other images, location maps, and similar items.
  • 10. Web banner A graphic image used on Web sites to advertise a product or service.
  • 11. Mobile advertising Mobile advertising is the communication of messages or media content to one or more potential customers who use mobile devices.
  • 12.
  • 13. Facebook introduces 'missed call' advertising for cost-conscious Indians http://www.pcworld.com/article/2450380/facebook-introduces-missed-call-advertising-for- costconscious-indians.html
  • 14.
  • 15. What went wrong with TATA nano My tip: what it thought its customers should have, instead of figuring out what they really wanted

Editor's Notes

  1. Electronic marketing is directly marketing a commercial message to a group of people using email