Digital marketing utilizes the internet and digital technologies to promote products and services, enabling greater brand awareness and customer engagement. Key components include B2B and B2C marketing, SEO, content marketing, social media marketing, PPC, affiliate marketing, influencer marketing, email marketing, and mobile marketing. Benefits of digital marketing include broad reach, cost efficiency, quantifiable results, personalized approaches, and improved customer connections.

1. DIGITAL
MARKETING
.

2. WhatisDigitalMarketing:-
 Digital marketing is the component of marketing that
uses the Internet and online-based digital technologies
such as desktop computers, mobile phones , and other
digital media and platforms to promote products and
services.
 Digital Marketing refer to the online marketing that
promote marketing thru online platforms and other
social media.
 We can build a brand, provide a great customer
experience, bring in potential customers, and more.
 If a marketing campaign involves digital communication,
it's digital marketing

3. ImportantsofDM
It can help you spread brand awareness.
It helps you to reach new audience.
increase your revenue.
Digital marketing includes strategies that allow you to target your exact
audience online.
Enabling you to make more sales

4. B2B
 B2B marketing or business to businesses marketing is
commerce between two businesses rather than between a
business and an individual consumer.
 Eg : A manufacturer and a wholesaler
B2C
 B2C or business to consumer marketing is a type of business
model geared toward individual buyers. This is a common
sales model that applies to online retailers.
 Eg : Amazon , Netflix

7.  SEO: Search Engine Optimization means the process of improving your
website to increase its visibility in Google and other search engines
whenever people search for Products you sell or Services you provide.
 Content marketing: Content marketing is a marketing strategy used to
attract, engage, and retain an audience by creating and sharing relevant
articles, videos, podcasts, and other media.
 Social media marketing: SMM involves using social media platforms to
promote products, services or content by creating posts,videos and other
content to engage with audience to build brand awareness.
 PPC marketing: Pay-per-click is a type of internet marketing which
involves advertisers paying a fee each time one of their ads is clicked

8.  Affiliate marketing: Affiliate marketing is a marketing model in
which third-party publishers promote a merchant's goods or services
and receive a percentage of the sales or web traffic made as a result.
 Influencers marketing: It is a form of marketing that enables
businesses to collaborate with individuals who have a following for
increased brand exposure.
 Email marketing: type of direct digital marketing method that uses
emails to engage with a business's audiences to promote products ,
services or content as well as to build relationships
 Mobile marketing : Mobile marketing is any advertising activity that
promotes products and services via mobile devices, such as
tablets and smartphones

9. BenefitsofDM
Digital marketing also offers a number of other advantages that
can boost your marketing efforts. These are a few of the benefits
of digital marketing.
• A broad geographic reach: When you post an ad online, people
can see it no matter where they are.
• Cost efficiency: Compared to traditional marketing methods,
online digital marketing is often more cost-effective. With careful
planning and optimization, you can allocate your budget
strategically across different channels.

10. • Quantifiable results: Compared to traditional marketing
methods, online digital marketing is often more cost-effective.
With careful planning and optimization, you can allocate your
budget strategically across different channels
• Easier personalization: Digital marketing allows you to gather
customer data in a way that offline marketing can’t. Data
collected digitally tends to be much more precise and specific.
• More connection with customer: it lets You communicate with
your customer in real time and also let them
communicate with you

12. DIGITAL
MARKETING
CREATES GROWTH
“Ignoring online marketing is
like opening a business but not
telling anyone.”

13. THANK YOU