Digital Marketing for Business - Raleigh 2015 Workshop Sponsorship Opportunity
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Digital Marketing for Business - Raleigh 2015 Workshop Sponsorship Opportunity
- 1. MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2015 page 1 Digital Marketing for Business Conference Meet New Clients Publicity & Credibility Add to Profile May 12-14, 2015, Raleigh Convention Center Workshop Sponsorship Opportunity
- 2. MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2015 page 2 DMFB Conference Audience 1,100+ Attendees Small Business Owners/Managers Marketing Managers Media Producers
- 3. MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2015 page 3 Workshop Sponsorship Package Ready to Present Room Profile Pages Conference Pass Workshop Dinners Audio Interviews Free In-Session Photography
- 4. MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2015 page 4 Workshop Profile Pages Full Profile Web Page Branded Description Page In Text Link Visit Button LinkedIn Profile on Website Button Encourage Website Visit 250 Word Description In Text Link Picture with Link Dedicated Web Page
- 5. MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2015 page 5 Remote Audio Interviews Audio Interview - Podcast: Skype/Google Hangout Questions Provided by Workshop Sponsor Convert Interview to Media Posts
- 6. MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2015 page 6 Workshop Promotion Blog Post(s) Tweet(s) Linkedin Group Event Guide Listing - Printed - Electronic Promotion Tips Your Name and Session Listing Printed & Given to All Attendees!
- 7. MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2015 page 7 Topics and Submission Tips Sample Topics: - How to Create Press Releases - Running Facebook Contests - Managing PPC Ad Campaigns Submission Tips: - Identify a key problem area to solve - List audience takeaways - Provide successful examples
- 8. MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2015 page 8 Workshop Rules Direct Promotion at End is OK - ok, DMFB special offers Presentations must be unbiased - Please keep all sessions positive Solution Focused - Give your audience great information they can implement
- 9. MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2015 page 9 Workshop Presentation Submission Submissions Review and Approval Submit 3-5 sample slides to post on website Submit Session Description Speaker Profile Submit: DMFB.net/workshops Email - Workshops@dmfb.net or call +1-919-386-2228
- 10. MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2015 page 9 Workshop Presentation Submission Submissions Review and Approval Submit 3-5 sample slides to post on website Submit Session Description Speaker Profile Submit: DMFB.net/workshops Email - Workshops@dmfb.net or call +1-919-386-2228
Editor's Notes
- Who Attends DMFB? Small business owners, marketing managers, and media producers. How Many Attend? 1,100+ expected at DMFB 2015. DMFB Conference audience is 1,100+ small business owners, marketing managers, and media producers. The small business owners are looking for consulting help and ready too use products and services. Marketing managers are searching for new marketing options and solutions. Media producers include website developers and video producers who are looking for faster and better ways to produce more engaging content. Attendees – we expect over 1,100 attendees over 3 days. Small Business Owners – executives and owners of businesses who finalize decisions. Marketing Managers – professionals who are responsible for marketing programs. Media Producers – professionals who do video production and website development. *** Image – people in exhibit area
- What do Workshop Sponsors need to Provide? Presentation slides and speaker. Everything else is setup for you. Workshop Sponsorship Package Workshop sponsors receive package of benefits. You show up to a ready to present room with computer, projector, audio, and Internet connection which has attendees waiting for you. Workshop sponsors conference pass, workshop dinner invites, audio interview, and free in-session photographs. *** computer, audio, and i Profile Pages – branded session description Workshop Dinners: We would like to invite you to sign up for our Workshop Dinners. Two Workshops will be invited to have dinner with 6-8 attendees for a more in-depth conversation. Dinner is on us! Audio Interviews: We will interview you before the show using Google Hangout or Skype and parts of your interview will be included in our media/advertising. Free In-Session Photography: We will have professional photographers on-site to take photographs during your session and we will send them to you for free.
- What is published about Workshop? Branded workshop description (sponsored by) with company branding and speaker profile page. Workshop Profile Pages – Workshop sponsors get a branded session description page and a speaker profile page. The workshop session page includes up to 500 word description, sponsorship logo, and visit website button to encourage visitors to go to your website. The workshop presenter page includes a photo, profile bio up to 250 words, an in text link, and a button to encourage visitors to go to a website of your choice. Full Workshop Description Page – a dedicated web page with its own URL. Web page stays on site for at least 1 year. Workshop Speaker Profile Page – a dedicated web page with its own URL. Web page stays on site for at least 1 year. Workshop Photo– Photo on profile page is linked to your website. Session Description – up to 500 words to describe your workshop. Speaker Profile – up to 250 words for a speaker bio. Link(s) – text that is linked to your website or other pages. Sample Content – you can include links to sample content. Learn More Button – a button that encourages people to visit your website. *** Image – Workshop page + speaker profile page.
- What media content do I get from the conference? Audio interview before show. How can Workshops use the media content? Embed the audio into their website or reference the interview on the DMFB website (can be more credible). Audio Interviews Workshop sponsors are interviewed remotely by Skype or Google Hangouts. The workshop sponsor provides interview questions. The audio from the interviews is transcribed providing text that is converted into media posts. Pre-Show Interview – audio interview - podcast. Converted to text and used for media posts. Interview Questions – provided by the workshop sponsor. Interview to Media Post Conversion – recordings are transcribed to text which are converted into media posts. *** Image – audio interview
- How does DMFB Promote me? Publishing media (posts) about your session and its solutions on social media channels and in media channels. DMFB Workshop Promotion Sponsored workshop sessions receive extra promotion to ensure your get a larger audience. This includes social media blog posts, Tweets, directory listings, and inclusion in the printed event guide. We also provide you with promotion tips and reminders to help you do some simple self-promotion. Blog Post(s) – general and/or dedicated posts about your session. Tweet(s) – general and/or dedicated posts about your session. Linkeding Group – general and/or dedicated posts about your session. Event Guide – listing in the printed guide (all attendees receive) and online electronic guide. Promotion Tips – we will share with you some simple things you can do to promote your company at the DMFB. *** Image – event guide, blog post, tweet
- Topics and Submission Tips select topics that relate to the conference tracks and focus on how your workshop will help people who attend it. Workshop Topics – general and/or dedicated posts about your session. Sample Topics You can visit dmfb.net/sessions to see track descriptions and session titles. Submission Tips – identify problem area(s) the workshop will address or solve. Audience Takeaways – list what attendees will benefit from after attending the workshop. Successful Examples – evidence the workshop information is valid and works
- Can workshop presenters offer DMFB special promotions? Yes – at the end of the session. Can product photos be used in the main presentation? Yes – if they provide value to the audience. Workshop Rules - it is OK for you to indirectly promote products or services as part of your presentation, but please no direct sales pitches. Also, your sessions should be unbiased and should be solution focused. Direct Promotion – ok at the end of your presentation. Unbiased – talk about what you can do. Avoid talking about what competitors can’t do. Solution Focused – give attendees value for attending your session. They talk to other people. Workshop session attendees are be given evaluation forms to rate the value of your session.
- How many Slides for Presentation? Should be 5 to 30 slides. Workshop Sponsorship Submission – propose a title, description, and the key benefits for your audience. Presentation Submission - submit your presentation as either Powerpoint slides or as a PDF document. Submission Review – we review your presentations to ensure they have valuable content, are unbiased, and limit self promotion to the end of your session. Sample Slides – you can submit sample (teaser) slides that we add to your session description. Profile Pages – you will receive submission requests for session and speaker bio profile pages. Workshop Sponsorship – to request to sponsor a workshop, go to: dmfb.net/workshops *** Image – uploading slide presentation