Building your website into a Sales Powerhouse

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Building your Website into a Sales Powerhouse. Presentation conducted at the New England Business Expo in May of 2009.

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  • Blackberry Email Screen (slide 1) Blackberry Curve image and image of Charles River (with arrow pointing to Charles River (slide 2)
  • Blackberry Email Screen (slide 1) Blackberry Curve image and image of Charles River (with arrow pointing to Charles River (slide 2)
  • Blackberry Email Screen (slide 1) Blackberry Curve image and image of Charles River (with arrow pointing to Charles River (slide 2)
  • Email screenshot with a couple of sentences worth of information (Name / Telephone / Email / Free Txt Area)
  • Email screenshot with a couple of sentences worth of information (Name / Telephone / Email / Free Txt Area)
  • We hope that through this presentation, you see that we are dedicated to your success. This concludes our presentation and we thank you for your time. Any questions?
  • Building your website into a Sales Powerhouse

    1. 1. Welcomes you to the New England Xpo for Business 72 Summit Ave Montvale, New Jersey Phone : (201) 802 9800 http://www.datainc.biz May 19, 2009
    2. 2. 72 Summit Ave Montvale, New Jersey Phone : (201) 802 9800 http://www.datainc.biz May 19, 2009 Building your website into a Sales Powerhouse
    3. 3. Over 25 years experience in delivering solutions as preferred vendor to multinational Blue Chip companies About DATA Inc. Global Delivery Model Cost Scalability Expertise Customer Service
    4. 4. Increasingly recognized Increasingly recognized as a top-tier world class IT Solutions Provider Featured in leading industry publications Speakers at top industry events Awarded the highest partner and industry honors
    5. 5. Globally distributed Working together across the globe to deliver the right mix of resources, control and effectiveness.
    6. 6. Partial list of US Clients
    7. 7. Partial list of Europe and Asia Clients <ul><li>Merrill Lynch </li></ul><ul><li>UBS </li></ul><ul><li>Lehman Brothers </li></ul><ul><li>Accenture </li></ul><ul><li>IBM </li></ul><ul><li>Indian Navy </li></ul><ul><li>Indian Air Force </li></ul><ul><li>Indian Army </li></ul><ul><li>Perot </li></ul><ul><li>Sapient </li></ul><ul><li>Logica </li></ul>
    8. 8. <ul><li>Custom Solutions Development </li></ul><ul><li>Global Project Management </li></ul><ul><li>E-Learning </li></ul><ul><li>Technical and Management Staffing </li></ul>Our Solutions
    9. 9. The business and technology challenge 72 Summit Ave Montvale, New Jersey Phone : (201) 802 9800 http://www.datainc.biz
    10. 10. I hate Technology
    11. 11. I hate Business
    12. 12. Website
    13. 13. Website
    14. 14. = I hate Business
    15. 15. = I hate Business
    16. 16. The business challenge
    17. 17. Problem Basic Form Website Long or no Sales Cycle
    18. 18. Problem Social Media Search Engine /Online Mktg Blogs / Podcasts Phone Calls Emails Events / Seminars Advertising Referrals ( vendors, customers, partners)
    19. 19. Problem Social Media Search Engine /Online Mktg Blogs / Podcasts Phone Calls Emails Events / Seminars Advertising Referrals ( vendors, customers, partners) Visitors are coming to the website Are leads being turned into sales?
    20. 20. Solution Search Engine Optimization - Time to call - Location - Interest Area CRM database External info - Social networks - Search engines profile
    21. 21. Solution Search Engine Optimization - Time to call - Location - Interest Area CRM database External info - Social networks - Search engines profile Merging marketing intelligence with sales power
    22. 22. <ul><li>Reduction in costs / time </li></ul><ul><li>Streamlines sales cycle </li></ul><ul><li>Enhances marketing efforts </li></ul><ul><li>Ease of adaptability </li></ul><ul><ul><li>Collaboration </li></ul></ul>The Business Justification
    23. 23. <ul><li>Reduction in time / costs </li></ul><ul><li>Streamlined integration of backend systems </li></ul><ul><li>Ease of maintenance </li></ul><ul><li>Agility to adapt </li></ul><ul><ul><li>Dynamic user interface </li></ul></ul>The Technology Justification
    24. 24. <ul><li>Integrating from open source web technology to CRM and beyond </li></ul><ul><li>Helps to build an effective sales profile to assist sales in closing a lead vs. ‘sitting’ on a lead </li></ul>For Service Companies Building a ‘sales powerhouse’ for the solutions company
    25. 25. For Product Companies Building a ‘sales powerhouse’ for the ‘product’ company <ul><li>Mapping from open source web technology to CRM </li></ul><ul><li>Profile contains buying habits and additional needs and wants to up-sell / cross-sell products </li></ul><ul><li>Repeat business is realized </li></ul>
    26. 26. Google Apps Technologies used Sales force Automation Product Management Account Management CRM Website / Drupal CMS <ul><li>Search </li></ul><ul><li>View Carousel </li></ul><ul><li>WYSIWYG editor </li></ul><ul><li>Google Analytics </li></ul><ul><li>Poll </li></ul><ul><li>Taxonomy </li></ul><ul><li>Locale </li></ul>
    27. 27. Technologies used Sales force Automation Product Management Account Management CRM Website / Drupal CMS Google Apps <ul><li>Search </li></ul><ul><li>View Carousel </li></ul><ul><li>WYSIWYG editor </li></ul><ul><li>Google Analytics </li></ul><ul><li>Poll </li></ul><ul><li>Taxonomy </li></ul><ul><li>Locale </li></ul>
    28. 28. Technologies used
    29. 29. Technologies Used Drupal Screenshot to go here
    30. 30. Technologies Used
    31. 31. Technologies Used
    32. 32. <ul><li>It is possible to build a ‘cost-effective’ “Sales Powerhouse” </li></ul><ul><li>Open Source Technology and ‘elbow grease’ is key </li></ul><ul><li>“ TECHNOLOGY ROCKS!” </li></ul><ul><li>“ BUSINESS IS GREAT!” </li></ul>Conclusion
    33. 33. Dedicated to your success Visit www.datainc.biz for more information

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