The document provides guidance on crafting effective white papers that generate business leads. It recommends identifying customers' problems and targeting keywords they use in searches. The keyword tool Google AdWords is referenced for finding high volume search terms to include in titles. Using photos, infographics, and citing specific facts that demonstrate how problems can be solved is advised to engage readers. Maintaining shorter attention spans in mind, balancing graphics with text is important.
Over 100 of the smartest marketing people on the planet give their
predictions on what 2011 will hold for content marketing and social media.
Inside this special eBook, you may find that -
• Facebook takes over the world
• Brands really are turning into mini-media companies
• It’s the story, not the channel, that matters
• ‘Gamification’ will actually enter our vocabulary
• and hundreds more
Why Enterprise Companies Need a New Marketing PlaybookHubSpot
Chief marketers are more accountable for revenue generation than ever before. Increasing sales-ready leads and ROI - all while aligning sales and marketing functions - is crucial for today's enterprise CMO. One of the most promising new approaches is Enterprise Inbound Marketing – digital marketing techniques and strategies to attract more qualified prospects and convert them into sales-ready opportunities.
Over 100 of the smartest marketing people on the planet give their
predictions on what 2011 will hold for content marketing and social media.
Inside this special eBook, you may find that -
• Facebook takes over the world
• Brands really are turning into mini-media companies
• It’s the story, not the channel, that matters
• ‘Gamification’ will actually enter our vocabulary
• and hundreds more
Why Enterprise Companies Need a New Marketing PlaybookHubSpot
Chief marketers are more accountable for revenue generation than ever before. Increasing sales-ready leads and ROI - all while aligning sales and marketing functions - is crucial for today's enterprise CMO. One of the most promising new approaches is Enterprise Inbound Marketing – digital marketing techniques and strategies to attract more qualified prospects and convert them into sales-ready opportunities.
Kicking ass at B2B copywriting - 9 things every tech marketer must knowRadix Communications
How important is good copy in B2B tech marketing and how do you go about writing it? Here's nine tips to get you started, including the skills you'll need and why you need to shout about your copy.
43 Expert Tips for Future Proofing Your Content StrategyVisme
Top content marketers and social media influencers provide their best advice and insights on how to future proof your content strategy against content shock and content fatigue.
Are you looking for an effective way to increase website or your blog traffic? One of GlassMedia developer represents 10 effective seo points that’ll will help you to increase your website or blog traffic.
My talk about customer discovery and understanding customer needs from the 2015 Lean Startup Conference in San Francisco, CA. Based on the book, Talking to Humans, by Giff Constable & Frank Rimalovski. More at http://talkingtohumans.com.
2014: The Year Social Content Dominated B2B Technology Marketing?Radix Communications
As a B2B tech copywriting agency, Radix has a great first-hand view of the types of content that marketers in the tech sector are producing. In this presentation, we sift through every project the Radix team worked on in 2014 to uncover the year’s big trends.
Technical Skills for Marketers -- gaining the skills you need to be indispensable
There's been a lot of talk of roles like Growth Hackers, Marketing Ninjas and Technical Marketers in the past year; regardless of if you subscribe to these labels, technical marketing skills are becoming a requirement to be a successful in online marketing. The marketers who know SQL, can write code or use PivotTables in Excel will be the most desirable and productive individuals in our industry. In this talk, Jamie will discuss the technical skills every online marketer should be developing along with strategies and resources on how to get there.
Let's Talk Technical Marketing: Your Guide to Content for the Entire Customer...Ari Hoffman
Ari Hoffman looks at today's search driven world and why we tend to look at
Marketing as the answer to new business
development. We overlook the power that
product and support can play in marketing and
sales.
Learn how to leverage your product and support
content as a Marketing goldmine. Unlock the
Search Engine potential of your “How To's” and
FAQs to engage your customers throughout the
entire customer journey. Transform static PDFs
into a rich, dynamic self-service channel where
prospects and customers can self-educate and
watch as the sales cycle shortens and your NPS
(Net Promoter Score) increases.
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
The 7 Types of B2B Copywriter… and how the wrong one can destroy your campaignRadix Communications
Here is Fiona Campbell-Howes' presentation from B2B Summit 2015, which discusses how different types of copywriter are suited to different types of marketing content.
Comprehensive guide to search engine optimization for Ecommerce includes a 7-point SEO checklist, and 3 critical SEO mistakes common with Ecommerce websites. Lots of free tools, resources, and SEO trade secrets from the Ecommerce Marketing Institute.
7 ways to generate ideas for new product (ProductCamp Boston 2016)ProductCamp Boston
John will share a list of 7 common areas to explore when trying to generate new features.
About John O'Brien
John O'Brien is Director of Product Management for a large information services company based out of Waltham, MA. He has been working in product management for over a decade in various roles. John earned is MBA at Columbia University in 2006 with a focus on finance and new product development.
The State of Sales & Marketing at the 50 Fastest-Growing B2B CompaniesDrift
Google the phrase sales and marketing advice and you'll be met with more than 90 million results.
With so many different theories, opinions, and strategies on sales and marketing to sort through, it can be hard to separate the good advice from the bad. And when faced with contradictory ideas, who do you believe?
Do you side with the sales and marketing influencer from this company over here who's telling you to do x, or the consultant from that company over there who's telling you to do y?
We recently teamed up with Mattermark to take a different approach to understanding sales and marketing best practices. Instead of simply listening to what companies were saying about sales and marketing, we looked into what companies were actually doing.
And more specifically, we looked at the 50 fastest-growing B2B companies in the U.S. to see what we could learn.
How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing?
A Guide to Modern B2B Content Marketing from Modern Marketing Partners will answer those questions and take you through the content marketing process; including planning, implementation, and measurement. Download at http://www.modernmarketingpartners.com/Download-Whitepaper-Guide-To-Modern-B2B-Content-Marketing.cfm
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
Kicking ass at B2B copywriting - 9 things every tech marketer must knowRadix Communications
How important is good copy in B2B tech marketing and how do you go about writing it? Here's nine tips to get you started, including the skills you'll need and why you need to shout about your copy.
43 Expert Tips for Future Proofing Your Content StrategyVisme
Top content marketers and social media influencers provide their best advice and insights on how to future proof your content strategy against content shock and content fatigue.
Are you looking for an effective way to increase website or your blog traffic? One of GlassMedia developer represents 10 effective seo points that’ll will help you to increase your website or blog traffic.
My talk about customer discovery and understanding customer needs from the 2015 Lean Startup Conference in San Francisco, CA. Based on the book, Talking to Humans, by Giff Constable & Frank Rimalovski. More at http://talkingtohumans.com.
2014: The Year Social Content Dominated B2B Technology Marketing?Radix Communications
As a B2B tech copywriting agency, Radix has a great first-hand view of the types of content that marketers in the tech sector are producing. In this presentation, we sift through every project the Radix team worked on in 2014 to uncover the year’s big trends.
Technical Skills for Marketers -- gaining the skills you need to be indispensable
There's been a lot of talk of roles like Growth Hackers, Marketing Ninjas and Technical Marketers in the past year; regardless of if you subscribe to these labels, technical marketing skills are becoming a requirement to be a successful in online marketing. The marketers who know SQL, can write code or use PivotTables in Excel will be the most desirable and productive individuals in our industry. In this talk, Jamie will discuss the technical skills every online marketer should be developing along with strategies and resources on how to get there.
Let's Talk Technical Marketing: Your Guide to Content for the Entire Customer...Ari Hoffman
Ari Hoffman looks at today's search driven world and why we tend to look at
Marketing as the answer to new business
development. We overlook the power that
product and support can play in marketing and
sales.
Learn how to leverage your product and support
content as a Marketing goldmine. Unlock the
Search Engine potential of your “How To's” and
FAQs to engage your customers throughout the
entire customer journey. Transform static PDFs
into a rich, dynamic self-service channel where
prospects and customers can self-educate and
watch as the sales cycle shortens and your NPS
(Net Promoter Score) increases.
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
The 7 Types of B2B Copywriter… and how the wrong one can destroy your campaignRadix Communications
Here is Fiona Campbell-Howes' presentation from B2B Summit 2015, which discusses how different types of copywriter are suited to different types of marketing content.
Comprehensive guide to search engine optimization for Ecommerce includes a 7-point SEO checklist, and 3 critical SEO mistakes common with Ecommerce websites. Lots of free tools, resources, and SEO trade secrets from the Ecommerce Marketing Institute.
7 ways to generate ideas for new product (ProductCamp Boston 2016)ProductCamp Boston
John will share a list of 7 common areas to explore when trying to generate new features.
About John O'Brien
John O'Brien is Director of Product Management for a large information services company based out of Waltham, MA. He has been working in product management for over a decade in various roles. John earned is MBA at Columbia University in 2006 with a focus on finance and new product development.
The State of Sales & Marketing at the 50 Fastest-Growing B2B CompaniesDrift
Google the phrase sales and marketing advice and you'll be met with more than 90 million results.
With so many different theories, opinions, and strategies on sales and marketing to sort through, it can be hard to separate the good advice from the bad. And when faced with contradictory ideas, who do you believe?
Do you side with the sales and marketing influencer from this company over here who's telling you to do x, or the consultant from that company over there who's telling you to do y?
We recently teamed up with Mattermark to take a different approach to understanding sales and marketing best practices. Instead of simply listening to what companies were saying about sales and marketing, we looked into what companies were actually doing.
And more specifically, we looked at the 50 fastest-growing B2B companies in the U.S. to see what we could learn.
How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing?
A Guide to Modern B2B Content Marketing from Modern Marketing Partners will answer those questions and take you through the content marketing process; including planning, implementation, and measurement. Download at http://www.modernmarketingpartners.com/Download-Whitepaper-Guide-To-Modern-B2B-Content-Marketing.cfm
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
How to Improve Your Lead Generation Strategy - Understandingecommerce.comMike Doherty, PMP
You may keep wondering how some companies grow 600% in a few years while some get stuck at the same point. You might think that the only way out to increase your customer base and revenues is to involve so-called Ad Fraud. However, as 2018 showed, honest strategies to lead generation are even more effective and, what’s important, ethical and legal. That is one more reason to read this article.
Based on the top lead generation strategies that worked in 2018, find here a list of 10 most effective tips for you
The marketing trend of the year is content marketing, so you’ve probably been busting your hump to push out blog posts and other content as fast as possible. Now you have an inventory of content, but for some reason, it just won’t take off.
You aren’t alone. Start with an objective review of what content working and what is not. But before you audit your own activities, make sure you know what to look for.
Inbound Marketing 201: How to Create an Effective B2B Inbound Marketing CampaignMLT Creative
Beginning by producing a stellar B2B marketing offer, through promoting it on your channels, to measuring its impact, you will learn how to piece together the main components of a holistic marketing campaign.
inBIZZness Magazine April Issue #1 Final with QR for Print.pdfManny Sarmiento
Welcome to inBIZZness Magazine, the ultimate source of information for all things marketing, social media, SEO, ChatGPT, AI, and other business-related articles. Our magazine is designed to provide practical, in-depth analysis, expert opinions, and industry insights to help business owners and professionals stay ahead of the competition.
We work tirelessly to bring you the latest trends, best practices, and real-world case studies from the world of business. Whether you are looking to improve your digital marketing strategy, optimize your website for search engines, or implement the latest AI technologies, our magazine has got you covered. In addition to our informative articles, we also feature interviews with industry leaders and experts, giving you exclusive insights into their success stories, strategies, and best practices. We also provide our readers with comprehensive guides, tutorials, and how-to articles, making it easy for you to implement the latest business trends...
5 B2B Content Marketing Hacks to Drive More LeadsDemandWave
Discover how to revamp your B2B content marketing strategy to drive more sales-qualified leads. This is a no-frills tutorial dedicated to delivering actionable tips to grow a stronger pipeline with great content.
Developing a Content Marketing Strategy for Your BusinessChristian Buckley
Six steps to developing a winning content marketing strategy and jump-starting your overall marketing plans. Presentation given at the 2013 Microsoft Worldwide Partner Conference (#WPC13) in Houston, Texas by Christian Buckley (@buckleyplanet), evangelist for Axceler (www.axceler.com).
The Art And Science Behind Killer ContentRob Bonham
Whether you are an in-house or agency marketer, strategic content development is crucial to drive qualified web traffic that converts. Learn how to develop strategic content backed by data to drive SEO success and beyond.
Originally presented at WordCamp Riverside 2019 by Michael Tesauro (slides 1-9) & Rob Bonham (slides 10-19)
https://2019.riverside.wordcamp.org/session/the-art-science-behind-killer-content/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Key Trends Shaping the Future of Infrastructure.pdf
How to 'right' a white paper (1)
1. A publication from
A guide for content
marketers to craft
white papers that
captivate readers &
generate warm leads
A WHITE PAPER
HOW TO
A publication from
Right”
”
2. A publication from
White papers drive purchases
Whitepapers are authoritative guides that help readers understand an issue, solve a problem
or make a decision. In today’s advertising-saturated world, value-additive content like white
papers are important weapons in a modern marketer’s arsenal.
B2B buyers believe white papers are the most
important content format for researching purchases.1
Nearly 1/3 of the white papers on the World Bank’s
site have never even been downloaded.2
How can you ensure that the investment you make into your whitepapers pays off? Read on…
High quality whitepapers can become long-lasting assets that raise awareness, generate
new leads and establish your company as a thought leader in your market. Poorly executed
white papers can be colossal time and money sinks, ignored by your readers.
White papers drive
purchases
High quality whitepapers can become long-
lasting assets that raise awareness, generate
new leads and establish your company as a
thought leader in your market. But poorly
executed white papers can be colossal time
and money sinks, ignored by your readers.
Nearly 1/3 of the white papers on the
World Bank’s site have never even
been downloaded.2
How can you ensure that the investment you
make into your whitepapers pays off? Read
on…
1. 2013 B2B Content Preferences Survey, Demand Gen Report.
2. Which World Bank reports are widely read?, The World Bank. April 2014.
1. 2013 B2B Content Preferences Survey, Demand Gen Report.
2. Which World Bank reports are widely read?,The World Bank. April 2014.
1
3. A publication from
Put yourself in the customer’s shoes
First identify your customer’s problem, then target the words your customer uses to
search for the solution. It’s important to make the distinction between the problem and the
keywords your customer uses. Use these words in the title of your materials so your customer
will give you their name, email, etc. in exchange for accessing the white paper’s content.
When you align the message with what your customer is searching for, you’ll rank higher in
search results. This will guarantee your white paper will pop up in the search results and be
something theyre looking for. Remember: use the language people want to read about.
Here are some examples of how companies used the keywords their customers were
searching for in their titles. This works especially well if there are two similar phrases that
mean the same thing. A great example is “b2b” (searched for 201,000 times per month) vs.
“business to business” (only 14,800 monthly searches). The choice is clear, you would use
“b2b” in your title. In the next section, we’ll show you how to use Google’s Keyword Planner to
find out exactly which words your customers are searching for.
1
The term “ROI” gets 201, 000 avg.
monthly searches.
The term “Content marketing” gets
40,500 avg. monthly searches.
The term “b2b” gets 201, 000 avg.
monthly searches.
A
C
A
A
B
B
C
4. A publication from
Find the keywords your customer is
searching for most often
Now that you’ve identified the problem, use Google’s AdWord’s Keyword Planner to find out
exactly which words your customers are searching for and how many times per month those
words are typed into a google search.
Tip: Make sure you’re logged into AdWords to see all the features. You can sign up for an
account and not run any ads if you want to use the Keyword Planner for free.
2
Click “Tools” > then “Keyword Planner”.
Once you’re in “Keyword Planner” > Click “Search for new keywords...”.
5. A publication from
Fill out the form and click “Get Ideas” at the bottom of the page.
Look at the “Avg. monthly searches” > Use the words with the highest number that still
matches your content. In this example it’s “b2b”.
6. A publication from
deal of time thinking about at Chartbeat. Consider the
audience flow on the right.
At each juncture, there’s a huge risk of audience drop-
off. Traditionally, web analytics have been quite good
at measuring steps 1 and 5—raw incoming traffic and
social sharing statistics—but user engagement and
their likelihood of returning hasn’t been measured
nearly as much.
what does engagement mean for your brand?
Readers who don’t e
opportunities—miss
with your content, an
remember your bran
seconds of Engaged
brand recall for the a
for those additional
engagement can ma
first-time visitors into
3 The more data, the better
If your white paper makes an impact on the first reader, it will likely be shared to others within
the organization. After you win over a champion at a company, they likely need to convince
skeptical colleagues (maybe even your own boss) that it’s worthwhile of their time and money.
Give your champion the ammunition needed to fight those battles for you, in the form of
facts and statistics that support why your solution will help them succeed. Cite specific facts
that will show your customer how you can solve their problem and why they will benefit from
your service.
Chartbeat is a web analytics company that helps customers figure out which is their most engaging
content. Showing positive correlation between brand recall and engaged time gives an easy justification
for how their product helps companies.
MyEmma (an email marketing company) uses this fact to show that creating email campaigns
to nurture leads will increase purchases for your business.
A
A
B
B
7. A publication from
DOX is a venture-funded company sponsored by StartX, Stanford University’s
startup accelerator. The company is headquartered in San Francisco, CA.
Say Hello mike<at>usedox.com
About DOX
4 Use photos & infographics like content
In the age of technology, attention spans are shorter than ever. Jakob Nielson reports that a
user stays on a website for less than 1 min. This means you need to make sure your stats, facts
and ammunition grab your users attention. According to 3M Corp., our brains process images
60,000 times faster than text so try to use at least one meaningful graphic on each page. Keep
readers engaged by using data and imagery to tell the story.
You can use something as simple as Microsoft Excel to generate a graph or professional
services like Visual.ly or Picktochart generate high quality content. Here is a good example
of how to balance graphics and text content in an engaging manner.
Introduction to the U.S.
Public Company Financial
Information Repository
8
This query takes 4.6 seconds to execute, which is absolutely acceptable for such an analysis. The reasons for this
exceptional performance lie in the choice of the underlying technology: from the 28.io unified information access
platform to the MongoDB NoSQL data store.
Feature #4: Bring Your Own Filings
SECXBRL.info builds upon the 28.io platform and the generic semantic business reporting architecture and customizes
it by (1) populating the XBRL data store with the SEC 10-K and 10-Q filings and (2) defining an SEC profile. It
was specifically designed with extensibility in mind. This extensibility can go into two directions: (1) to include user-
specific non-public filings and (2) to be used for non-SEC data sets. Users will be able to bring their own filings using
the SEC profile, which will be visible only to them and which they can then analyze by themselves or compare with the
public filing data set. It is also possible to create a whole new XBRL profile by replacing the SEC specific configuration
with another XBRL-compliant one, i.e. FDIC, IFRS, FinRep, CoRep, or Environmental, Social and Governance (ESG)
reporting. The effort to develop a new XBRL profile is small compared to all the functionality that has already been
put in place to implement a generic XBRL analytics platform.
Two Ways to Use the Repository - and Any
Way in Between
The SECXBRL.info US Public Company Financial Information Repository has been built as a specific implementation
of a more generic business reporting platform.
introduction to business bloggingintroduction to business blogging
www.Hubspot.com www.Hubspot.com
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the facts speak for themselves. marketing data clearly shows that blogging is a critical piece of the inbound marketing
methodology and directly correlates to better business results.
but merely blogging won’t dramatically transform your marketing. Your blog has to be well-optimized and promoted, and,
most of all, rich with content. Frequency of blogging plays an important role in this equation, too. In fact, our research “Lead
Generation Lessons From 4,000 businesses” shows that companies who blog 20 or more times in a month see the most
return in traffic and leads.
A blog is a long-term marketing asset that will bring traffic and leads to your business. It introduces you as a thought
leader in your space and allows you to earn people’s trust. In this ebook we will walk you step-by-step through the blogging
fundamentals and show you how to start reaping the benefits of this marketing channel.
Nearly 40% of us companies use
blogs for marketing purposes.
companies that blog have 55% more
website visitors.
B2C companies that blog get 88% more
leads/month than those who don’t.
B2B companies that blog get 67% more
leads/month than those who don’t.
Hubspot does a great job of calling out stats right away.
This keeps your reading wanting to know more.
Steer clear of traditional academic journal style of layout. Not
only is it boring, but engagement will drop and the users will be
less likely to return to your site.
Use supporting text to
help your argument. This
is where you can explain
how your solution works
in more detail.
Images make the
page easier to scan
and break up text.
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B
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