Discover some actionable measures you can apply to your digital marketing, Amazon marketplace, and ecommerce website efforts for this coming holiday season. Courtesy of Kalio Commerce and eAccountable.
From Acquisition to Retention: Optimizing Your DTC Customer JourneyKlaviyo
Changes in consumer behavior inspired the direct-to-consumer (DTC) movement and as a result, brands are finding new ways to engage their customers and build brand recognition. Between order transactions, promo emails, SMS offers, and more, the list of customer-facing communications is never ending. And reaching your audience across these various digital touchpoint has never been more important.
But are you fully leveraging your marketing resources and all the data you’re collecting to create a cohesive customer journey? Discover innovative omnichannel strategies proven to help DTC marketers drive top-line revenue growth profitably. Say goodbye to data silos. From acquisition to retention, you’ll learn how to optimize your marketing with a deeper understanding of your customers at all stages of their lifecycle.
This webinar covers:
– Top traits of successful DTC brands
– What an optimized end-to-end customer experience looks like
– Marketing strategies to help you drive profit and improve retention
With the coronavirus (COVID-19) crisis rapidly evolving, brands worldwide are facing a new and challenging reality.
In these uncertain times, our goal is to bring you helpful information and strategies you can use to maintain business growth. Ever since the third week of March, we've been leveraging our network of 30,000 businesses and millions of consumers to better understand COVID-19's impact on the ecommerce landscape. Through a combination of daily polls and in-depth conversations with our customers and partners, we've identified new trends and best practices. Now, we're sharing it all with you.
Dig into a month's worth of data behind consumer buying behavior, supply chain impact, sales patterns, ad spend changes, and more. Plus learn how brands are shifting their marketing strategy to address the current conditions.
We're all in this together—we want you to make the best decision possible for your business. Join us as we share learnings from the larger ecommerce community.
6 Sophisticated Marketing Experiences Top Brands Swear ByKlaviyo
Feeling the Q4 Holiday pressure? Looking for painless ways to accelerate growth and close out the year strong?
Create experiences worthy of your customers’ dollars. With more than 20,000 customers, we’ve observed key marketing strategies practiced by top brands today. Here are six specific automations you can use to personalize your marketing communications during the holiday season and all-year-long.
Explore how to:
-Enrich your customer profiles with customer preference data
-Use that data to create limitless segmented experiences over email, mobile, and web
-Deliver the personalization your customers are demanding
Igniting Summer Sales: Marketing Strategies for a Successful SeasonKlaviyo
Summer’s right around the corner, and the competition for your customers’ attention is hotter than ever as brands increasingly shift their focus to ecommerce. Are you equipped to see record-high sales?
Join BigCommerce and Klaviyo as we unpack the latest trends in consumer behavior and what they mean for your brand’s summer sales strategy. You’ll explore ecommerce growth trends by vertical, email marketing engagement tactics practiced by top DTC brands, and the new state of relationship-building that consumers expect from ecommerce brands.
Plus you'll hear from Solo Stove, a global leader of portable stainless steel wood-burning stoves and fire pits. Tune in to discover the brand’s marketing game plan, and hear how they plan to drive sales all summer long.
Whether it's your main season or your makeup season, summer's the time to deliver unforgettable customer experiences.
Personalisation silverpop festival of marketingSilverpop
Back in the days of the mom-and-pop shop, you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today's customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience.
Web personalization involves tailoring website content and advertisements to a user's preferences and behavior. It began in the mid-1990s and works by tracking a user's explicit preferences or implicit behaviors to serve personalized recommendations. Personalization can increase online conversion rates and save users time by focusing on relevant information. However, it also risks lack of relevance, credibility, privacy, or annoyance to users. Experiments showed that after browsing but not buying items, personalized recommendations for similar products were displayed upon the user's return to the site.
The document summarizes key points from a presentation on developing an effective online marketing strategy for automotive dealerships. It discusses how customers now spend more time online than with traditional media, the importance of integrating online and offline advertising, and using search engine optimization and paid search. It also covers leveraging third-party leads and implementing an owner marketing program to increase customer retention. Successful dealers were found to make their website the focal point, provide price information promptly to leads, and fine-tune follow-up processes.
From Acquisition to Retention: Optimizing Your DTC Customer JourneyKlaviyo
Changes in consumer behavior inspired the direct-to-consumer (DTC) movement and as a result, brands are finding new ways to engage their customers and build brand recognition. Between order transactions, promo emails, SMS offers, and more, the list of customer-facing communications is never ending. And reaching your audience across these various digital touchpoint has never been more important.
But are you fully leveraging your marketing resources and all the data you’re collecting to create a cohesive customer journey? Discover innovative omnichannel strategies proven to help DTC marketers drive top-line revenue growth profitably. Say goodbye to data silos. From acquisition to retention, you’ll learn how to optimize your marketing with a deeper understanding of your customers at all stages of their lifecycle.
This webinar covers:
– Top traits of successful DTC brands
– What an optimized end-to-end customer experience looks like
– Marketing strategies to help you drive profit and improve retention
With the coronavirus (COVID-19) crisis rapidly evolving, brands worldwide are facing a new and challenging reality.
In these uncertain times, our goal is to bring you helpful information and strategies you can use to maintain business growth. Ever since the third week of March, we've been leveraging our network of 30,000 businesses and millions of consumers to better understand COVID-19's impact on the ecommerce landscape. Through a combination of daily polls and in-depth conversations with our customers and partners, we've identified new trends and best practices. Now, we're sharing it all with you.
Dig into a month's worth of data behind consumer buying behavior, supply chain impact, sales patterns, ad spend changes, and more. Plus learn how brands are shifting their marketing strategy to address the current conditions.
We're all in this together—we want you to make the best decision possible for your business. Join us as we share learnings from the larger ecommerce community.
6 Sophisticated Marketing Experiences Top Brands Swear ByKlaviyo
Feeling the Q4 Holiday pressure? Looking for painless ways to accelerate growth and close out the year strong?
Create experiences worthy of your customers’ dollars. With more than 20,000 customers, we’ve observed key marketing strategies practiced by top brands today. Here are six specific automations you can use to personalize your marketing communications during the holiday season and all-year-long.
Explore how to:
-Enrich your customer profiles with customer preference data
-Use that data to create limitless segmented experiences over email, mobile, and web
-Deliver the personalization your customers are demanding
Igniting Summer Sales: Marketing Strategies for a Successful SeasonKlaviyo
Summer’s right around the corner, and the competition for your customers’ attention is hotter than ever as brands increasingly shift their focus to ecommerce. Are you equipped to see record-high sales?
Join BigCommerce and Klaviyo as we unpack the latest trends in consumer behavior and what they mean for your brand’s summer sales strategy. You’ll explore ecommerce growth trends by vertical, email marketing engagement tactics practiced by top DTC brands, and the new state of relationship-building that consumers expect from ecommerce brands.
Plus you'll hear from Solo Stove, a global leader of portable stainless steel wood-burning stoves and fire pits. Tune in to discover the brand’s marketing game plan, and hear how they plan to drive sales all summer long.
Whether it's your main season or your makeup season, summer's the time to deliver unforgettable customer experiences.
Personalisation silverpop festival of marketingSilverpop
Back in the days of the mom-and-pop shop, you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today's customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience.
Web personalization involves tailoring website content and advertisements to a user's preferences and behavior. It began in the mid-1990s and works by tracking a user's explicit preferences or implicit behaviors to serve personalized recommendations. Personalization can increase online conversion rates and save users time by focusing on relevant information. However, it also risks lack of relevance, credibility, privacy, or annoyance to users. Experiments showed that after browsing but not buying items, personalized recommendations for similar products were displayed upon the user's return to the site.
The document summarizes key points from a presentation on developing an effective online marketing strategy for automotive dealerships. It discusses how customers now spend more time online than with traditional media, the importance of integrating online and offline advertising, and using search engine optimization and paid search. It also covers leveraging third-party leads and implementing an owner marketing program to increase customer retention. Successful dealers were found to make their website the focal point, provide price information promptly to leads, and fine-tune follow-up processes.
Email remarketing cart browse abandonment webtrends uk silverpopSilverpop
This document summarizes an presentation about email remarketing strategies. Some key points discussed include:
- Real-time email remarketing in response to cart abandonment, site visits, and search behavior can increase conversions by capturing customer intent.
- Developing email remarketing series over multiple days, adding product recommendations and reviews, and personalizing content can improve response rates.
- Leveraging additional triggers like abandoning calculators or wishlists expands remarketing opportunities.
- Testing variables like speed, content, segmentation, and incentives can optimize remarketing performance.
The document discusses the growing demand for on-demand and instant delivery services from retailers. It notes that customers have grown accustomed to quick delivery through companies like Amazon Prime and expect the same from other retailers. Retailers can adopt an on-demand model where they offer premium delivery within hours using their existing brick-and-mortar stores as local fulfillment centers. While customers want fast delivery, they often don't want to pay more for it. Retailers must find ways to offer on-demand delivery profitably to better meet customer expectations.
This document outlines email marketing tactics for retailers to maximize revenue during the 2014 holiday season. It discusses the importance of mobile-friendly emails, targeting customers based on past purchases and behaviors, using browse and cart abandonment remarketing, and ensuring a positive post-purchase experience through follow up emails. Various strategies are presented, including making onboarding emails focus on mobile shopping tools, targeting different customer groups with tailored messaging, and optimizing the email cadence leading up to major shopping days.
The Ultimate Ecommerce Q1 Survival Webinar - NordicsNosto
Explore the season’s 10 most common revenue damaging issues and learn about tried and tested recommendations to deal with them through real-life examples.
Your company IS a media company (or at least it can be). Convince & Convert's media division and our consulting division converge to provide outstanding digital media advice and counsel to major companies like Insight, Cisco, and The Motley Fool.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and we’ll be in touch immediately to set up a no obligations, pain-free conversation.
The Ultimate Ecommerce Q1 Survival Webinar - USNosto
Explore the season’s 10 most common revenue damaging issues and learn about tried and tested recommendations to deal with them through real-life examples.
The document discusses strategies for developing a successful digital marketing strategy for automotive dealerships. It notes that consumers are increasingly researching vehicles online, so dealerships need to shift their advertising spending to digital channels. Topics covered include allocating more of the budget to internet marketing, leveraging search engine marketing, and using third-party leads and customer relationship marketing to drive more sales.
2014 holiday online shopping mobile trends silverpopSilverpop
As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus).
So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.
The CMO Blueprint for Account-Based MarketingJay Baer
This document outlines the challenges currently facing B2B marketers and introduces account-based marketing (ABM) as a solution. It notes that B2B buyers now do more research, involve more stakeholders in decisions, and expect more personalized experiences. Traditional lead-based marketing is less effective in this new environment. The document then describes ABM, highlighting its focus on identifying, engaging, and measuring success at the account level rather than individual lead level. It provides statistics showing high ROI and importance of ABM but low adoption rates so far. Finally, it promotes resources like an ABM book and technology solutions to help companies implement ABM strategies.
Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014.
In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager, Fabric.com, an Amazon Company, share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan.
Discussion topics include:
Developing a holiday-specific welcome program
Segmentation and frequency considerations
Optimizing emails for mobile conversions
Revising templates with information about details such as shipping, return policy, and gift cards
Designing emails to better enable mobile navigation and browsing
Using content and personality to increase engagement
Creating high-converting gift card programs
Launching post-purchase programs
How to integrate your holiday subscribers into your regular non-holiday communication stream
A merchant's guide to capturing competitive landscape of Cyber Monday. This is a short summary of decoding retail data for your category performance, decoding consumer behavior and creating a foundation for future planning.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
Grey Suit Retail provides tools and services to allow businesses to sell more products online through websites, apps, mobile marketing, and social media. Their reseller program allows other companies to private label and resell Grey Suit Retail's services to their own customers. As a reseller, you own the customer relationships, set pricing, and manage billing, while Grey Suit Retail handles the technical implementation and ongoing support. Their services include websites with ecommerce capabilities, mobile marketing, social media apps for Facebook, and analytics to measure results.
In a sea of messages, customers will take notice of messages that are relevant and speak to their unique needs. Learn how a popular clothing brand is leveraging Predictive Intelligence to personalize every single message they send—driving more efficient revenue from their email programs and greater engagement across channels.
Read and find:
-5 most common Ecommerce problems
-their causes
-sample tools to help you solve them
-efficiency of actions taken, based on case studies of our clients.
Growing CLV, Automating Replenishment and Predictive Marketing with Magento +...WhatConts
This document summarizes a presentation about growing customer lifetime value through segmentation, cart recovery, and automated replenishment using Magento and MailChimp. It discusses how segmentation can improve personalization and messaging. It also outlines how cart recovery campaigns can reclaim 5-25% of abandoned carts on average. Additionally, it presents how automated and personalized replenishment emails can significantly increase reorder performance and revenues for various industries. Finally, it highlights some marketing innovations and extensions that companies are testing in 2016 to improve orders, shipping, personalization, and retention.
Startup Customer Acquisition - Marketing Channels for StartupsIvan Lim
My Startup Customer Acquisition presentation given to the AngelCube Startup Accelerator teams for 2013.
I give an overview of the various startup customer acquisition channels available as well as pros and cons of each channel. We cover things such as PPC, SEO, Facebook ads, Retargeting, Email, Business Development and Growth Hacking.
I also jump into the importance of building great marketing systems so that founders can fire themselves from the process and scale up fast.
SpotOn provides a loyalty and rewards technology solution that allows businesses to track customer visits, offer rewards and promotions, and stay connected with customers. The system logs customer visits using a tablet without interfering with the POS system. Customers can earn and redeem rewards by scanning a loyalty card or smartphone app. Businesses can use the Hotspot software to view in-store activity, target specific customer groups with offers, and measure promotional results.
Website personalization: The best way to boost your conversion ratesQubit
The document discusses how website personalization can boost conversion rates. It provides an overview of personalization strategies and techniques, including collecting visitor data, identifying useful customer segments, delivering personalized content, testing approaches, and analyzing results. Examples are given of companies that achieved conversion rate increases of 7-13% through personalization efforts like targeting messages to new or international visitors in their native language. The presentation encourages testing personalization approaches and evolving strategies based on measurement.
This is from a Webinar on using triggered emails to drive increased customer engagement, revenue and ROI for retailers and ecommerce organizations. It was presented jointly with Silverpop client S&S Worldwide.
The Fast and Furious World of Predictive MarketingWhatConts
Loren McDonald, Marketing Evangelist/Client Success at IBM Marketing Cloud, Matt Williamson, CEO, Windsor Circle and Nathan Decker, Director of Ecommerce, at evo, presented on how predictive marketing has evolved and is still ever changing.
The document discusses best practices for mobile marketing and commerce for retailers during Black Friday, Cyber Monday, and holidays. It recommends retailers focus on optimizing the mobile customer experience through features like one-click checkout, customized SMS and email campaigns, mobile-specific merchandising like hot deals, and building a loyal mobile customer base through SMS signup and loyalty programs. Retailers who fail to optimize for mobile are missing out on significant sales, as mobile now accounts for over half of all online visits and 16% of 2013 holiday sales.
Email remarketing cart browse abandonment webtrends uk silverpopSilverpop
This document summarizes an presentation about email remarketing strategies. Some key points discussed include:
- Real-time email remarketing in response to cart abandonment, site visits, and search behavior can increase conversions by capturing customer intent.
- Developing email remarketing series over multiple days, adding product recommendations and reviews, and personalizing content can improve response rates.
- Leveraging additional triggers like abandoning calculators or wishlists expands remarketing opportunities.
- Testing variables like speed, content, segmentation, and incentives can optimize remarketing performance.
The document discusses the growing demand for on-demand and instant delivery services from retailers. It notes that customers have grown accustomed to quick delivery through companies like Amazon Prime and expect the same from other retailers. Retailers can adopt an on-demand model where they offer premium delivery within hours using their existing brick-and-mortar stores as local fulfillment centers. While customers want fast delivery, they often don't want to pay more for it. Retailers must find ways to offer on-demand delivery profitably to better meet customer expectations.
This document outlines email marketing tactics for retailers to maximize revenue during the 2014 holiday season. It discusses the importance of mobile-friendly emails, targeting customers based on past purchases and behaviors, using browse and cart abandonment remarketing, and ensuring a positive post-purchase experience through follow up emails. Various strategies are presented, including making onboarding emails focus on mobile shopping tools, targeting different customer groups with tailored messaging, and optimizing the email cadence leading up to major shopping days.
The Ultimate Ecommerce Q1 Survival Webinar - NordicsNosto
Explore the season’s 10 most common revenue damaging issues and learn about tried and tested recommendations to deal with them through real-life examples.
Your company IS a media company (or at least it can be). Convince & Convert's media division and our consulting division converge to provide outstanding digital media advice and counsel to major companies like Insight, Cisco, and The Motley Fool.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and we’ll be in touch immediately to set up a no obligations, pain-free conversation.
The Ultimate Ecommerce Q1 Survival Webinar - USNosto
Explore the season’s 10 most common revenue damaging issues and learn about tried and tested recommendations to deal with them through real-life examples.
The document discusses strategies for developing a successful digital marketing strategy for automotive dealerships. It notes that consumers are increasingly researching vehicles online, so dealerships need to shift their advertising spending to digital channels. Topics covered include allocating more of the budget to internet marketing, leveraging search engine marketing, and using third-party leads and customer relationship marketing to drive more sales.
2014 holiday online shopping mobile trends silverpopSilverpop
As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus).
So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.
The CMO Blueprint for Account-Based MarketingJay Baer
This document outlines the challenges currently facing B2B marketers and introduces account-based marketing (ABM) as a solution. It notes that B2B buyers now do more research, involve more stakeholders in decisions, and expect more personalized experiences. Traditional lead-based marketing is less effective in this new environment. The document then describes ABM, highlighting its focus on identifying, engaging, and measuring success at the account level rather than individual lead level. It provides statistics showing high ROI and importance of ABM but low adoption rates so far. Finally, it promotes resources like an ABM book and technology solutions to help companies implement ABM strategies.
Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014.
In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager, Fabric.com, an Amazon Company, share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan.
Discussion topics include:
Developing a holiday-specific welcome program
Segmentation and frequency considerations
Optimizing emails for mobile conversions
Revising templates with information about details such as shipping, return policy, and gift cards
Designing emails to better enable mobile navigation and browsing
Using content and personality to increase engagement
Creating high-converting gift card programs
Launching post-purchase programs
How to integrate your holiday subscribers into your regular non-holiday communication stream
A merchant's guide to capturing competitive landscape of Cyber Monday. This is a short summary of decoding retail data for your category performance, decoding consumer behavior and creating a foundation for future planning.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
Grey Suit Retail provides tools and services to allow businesses to sell more products online through websites, apps, mobile marketing, and social media. Their reseller program allows other companies to private label and resell Grey Suit Retail's services to their own customers. As a reseller, you own the customer relationships, set pricing, and manage billing, while Grey Suit Retail handles the technical implementation and ongoing support. Their services include websites with ecommerce capabilities, mobile marketing, social media apps for Facebook, and analytics to measure results.
In a sea of messages, customers will take notice of messages that are relevant and speak to their unique needs. Learn how a popular clothing brand is leveraging Predictive Intelligence to personalize every single message they send—driving more efficient revenue from their email programs and greater engagement across channels.
Read and find:
-5 most common Ecommerce problems
-their causes
-sample tools to help you solve them
-efficiency of actions taken, based on case studies of our clients.
Growing CLV, Automating Replenishment and Predictive Marketing with Magento +...WhatConts
This document summarizes a presentation about growing customer lifetime value through segmentation, cart recovery, and automated replenishment using Magento and MailChimp. It discusses how segmentation can improve personalization and messaging. It also outlines how cart recovery campaigns can reclaim 5-25% of abandoned carts on average. Additionally, it presents how automated and personalized replenishment emails can significantly increase reorder performance and revenues for various industries. Finally, it highlights some marketing innovations and extensions that companies are testing in 2016 to improve orders, shipping, personalization, and retention.
Startup Customer Acquisition - Marketing Channels for StartupsIvan Lim
My Startup Customer Acquisition presentation given to the AngelCube Startup Accelerator teams for 2013.
I give an overview of the various startup customer acquisition channels available as well as pros and cons of each channel. We cover things such as PPC, SEO, Facebook ads, Retargeting, Email, Business Development and Growth Hacking.
I also jump into the importance of building great marketing systems so that founders can fire themselves from the process and scale up fast.
SpotOn provides a loyalty and rewards technology solution that allows businesses to track customer visits, offer rewards and promotions, and stay connected with customers. The system logs customer visits using a tablet without interfering with the POS system. Customers can earn and redeem rewards by scanning a loyalty card or smartphone app. Businesses can use the Hotspot software to view in-store activity, target specific customer groups with offers, and measure promotional results.
Website personalization: The best way to boost your conversion ratesQubit
The document discusses how website personalization can boost conversion rates. It provides an overview of personalization strategies and techniques, including collecting visitor data, identifying useful customer segments, delivering personalized content, testing approaches, and analyzing results. Examples are given of companies that achieved conversion rate increases of 7-13% through personalization efforts like targeting messages to new or international visitors in their native language. The presentation encourages testing personalization approaches and evolving strategies based on measurement.
This is from a Webinar on using triggered emails to drive increased customer engagement, revenue and ROI for retailers and ecommerce organizations. It was presented jointly with Silverpop client S&S Worldwide.
The Fast and Furious World of Predictive MarketingWhatConts
Loren McDonald, Marketing Evangelist/Client Success at IBM Marketing Cloud, Matt Williamson, CEO, Windsor Circle and Nathan Decker, Director of Ecommerce, at evo, presented on how predictive marketing has evolved and is still ever changing.
The document discusses best practices for mobile marketing and commerce for retailers during Black Friday, Cyber Monday, and holidays. It recommends retailers focus on optimizing the mobile customer experience through features like one-click checkout, customized SMS and email campaigns, mobile-specific merchandising like hot deals, and building a loyal mobile customer base through SMS signup and loyalty programs. Retailers who fail to optimize for mobile are missing out on significant sales, as mobile now accounts for over half of all online visits and 16% of 2013 holiday sales.
The document provides 10 low-cost marketing strategies for small businesses, beginning with establishing the key rules of marketing: know your customers, focus your messaging, and prioritize retaining existing customers. It then outlines specific tactics including getting customer referrals and testimonials, public relations outreach, search engine optimization, social media engagement, and providing educational resources to customers.
Subscribe Now: How Subscriptions Can Drive Recurring Revenue & Customer LoyaltyTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
This document provides seven tips for energizing sales when revenue hits a rut. The tips include reestablishing listening posts to understand customers, announcing special promotions, polishing lead management practices, focusing on fresh ideas, renewing retention campaigns, enhancing giving efforts, and freshening website and marketing content.
Looking to Evolve your Business Beyond D2C? Here’s the Playbook.Tinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
The document provides guidance on developing an effective marketing plan on a shoestring budget. It recommends first assessing your target customers and available resources. It then discusses creating a blueprint with measurable goals and a consistent message. Various low-cost and free marketing ideas are presented, like optimizing your website, social media presence, and online directories. It stresses measuring the results of your efforts to determine what is truly effective.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
D4 Wu 3 Ways To Ignite Growth Editable(1)Becky Kimes
This document outlines three secrets to explosive business growth: 1) Get more customers by improving marketing through SEO, email, social media, and mobile. 2) Get existing customers to buy more often through relationship building, promotions, and service. 3) Get customers to spend more by upselling, bundling products, and payment plans. Implementing small improvements in each area can lead to large compound growth without seeming flashy. The document provides specific tactics for each secret and encourages leveraging technology and coaching to successfully apply the strategies.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
Four Hot Ways to Maximize Revenue Performance NowAffiliate Summit
This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: Squeezing every penny from your program is vital, so here’s how to maximize your network performance and site real estate, turn more clicks into sales, and take amazing care of your affiliates.
The third Industry-Wide Web Summit will bring together home furnishings retailers, manufacturers, and suppliers to brainstorm new online solutions, work through conflicts, and address misconceptions about selling furniture online. The agenda includes sessions on implementing email marketing and social media, incorporating web-based marketing, creating an engaging website, and understanding online furniture shoppers. Attendees will also participate in a roundtable discussion with industry experts. The goal is to help businesses struggling with their online strategy and show that furniture can be successfully sold online.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and creating mobile-friendly websites. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating viral reach and examples from American Express.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and making websites mobile-friendly. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating a communication dividend and examples from American Express.
Sunrise Promotions is a sales promotions agency that has specialized in customer and employee acquisition and retention since 1995. They develop marketing solutions and campaigns to deliver measurable ROI for clients. Their services include warehousing and fulfillment, program management, measurement and tracking, ROI analysis, promotional marketing, creative development, and legal and print production. They help clients generate traffic, build loyal customer bases, acquire and retain employees, and increase brand awareness through various promotional methods like interactive web and on-site promotions, custom character marketing, sports licensing, digital rewards, loyalty programs, creative coupon programs, and dimensional direct mail campaigns.
The document discusses digital marketing strategies and is a transcript from a panel discussion moderated by Valerie Khoo with presentations from Rob Hudson, Sally Davies, and Stuart McKeown. Rob Hudson discusses social media marketing. Sally Davies discusses mobile marketing and how businesses can engage mobile customers. Stuart McKeown discusses search engine optimization strategies for small-to-medium businesses, including on-page optimization, off-page strategies, and how to measure success.
Businesses that take meaningful steps to drive customer loyalty are 88% more profitable. It costs 5 times as much to acquire a new customer as it does to retain an existing one. 73% of customers want a universal rewards program that works across multiple businesses, and 91% of smartphone users would download a loyalty app. SpotOn provides an easy to use loyalty and marketing platform that allows businesses to track customer activity, connect with customers via various channels, and measure the results of their efforts.
The 5 Critical Connections to Reduce ReturnsOrderDynamics
Figuring out the cause for returns is just as much a qualitative exercise as it is a quantitative exercise. At what volume of returns should you be alarmed? When should you care? And how do you know when to dig deeper to find the root cause? When you connect the data across the organization you start to see what truly impacted returns. Here are 5 critical connections that can help you make the most of your data from across the organization to reduce returns.
Similar to 13 Last-Minute Tips to Improve Your Holiday Ecommerce Efforts (20)
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13 Last-Minute Tips to Improve Your Holiday Ecommerce Efforts
1. 10 Last-Minute Tips To Improve
Your Holiday Ecommerce Efforts
November 5, 2020
2. Today’s Presenters
Larry Wasserman
Chief Marketing Officer
Kalio Commerce
Scott Wanamaker
Sr. Director, Marketing
eAccountable
Morgan Newberg
Sr. Director, E-Commerce
Outward Hound
3. 2020… A Year Like NO OTHER
What did it mean for ecommerce?
Source: CommonThreadCollective: Data via US Census Bureau, FRED (ECOMPTCTSA) & Retail Geek
4. The shift towards digital will continue
The holiday season is already underway
Reduced emphasis on Black Friday & Cyber 5 this year
Supply Chain & delivery issues will be a challenge
Consumer purchasing behavior is shifting as a result of Covid-19
What’s in Store Ecommerce for Q4?
8. E-Commerce Holiday Tips
1.Shift Your Website Merchandising Mix
People are cocooning
Focus is on self-
improvement, home,
WFH, personal
entertainment
Declines in apparel,
automotive,
restaurants, luxury
goods, and travel
Focus on casual, small luxuries, home improvement/entertainment,
self-improvement, games and hobbies.
9. E-Commerce Holiday Tips
2. Proactively Manage Inventory
Monitor and re-sort category lists
moving low and out-of-stock SKU’s to
the bottom
Build customer confidence by
leading with available inventory in
promotions
Create a sense of urgency to
order now!
Set up marketing automations to
notify when items are back in stock
In lieu of promotions, message
limited availability to stimulate
demand
10. E-Commerce Holiday Tips
3. Managing Delivery Expectations
2020: The Year of “Shipageddon”
FedEx, UPS face 'shipageddon' with
potential shortfall of 7 million
packages a day over holiday
season
Container slots sell out,
risking holiday
‘shipageddon’
- American Shipper- NBC News
11. E-Commerce Holiday Tips
3. Managing Delivery Expectations UPS Pre-Covid Baseline
Currently at baseline = 2.96 Days
12. E-Commerce Holiday Tips
3. Managing Delivery Expectations USPS Pre-Covid Baseline
Currently above baseline = 3.1 Days
13. E-Commerce Holiday Tips
3. Managing Delivery Expectations Action Items
Set realistic delivery timelines
Anticipate a 25-50% delay (FedEx, UPS) between
Thanksgiving & Xmas
USPS delays could be 50-100% higher
Avoid in-home delivery date promises
Add 2-3 days on final shipping deadline for Xmas
14. E-Commerce Holiday Tips
3. Managing Delivery Expectations Action Items
Communicate delivery expectations
Message broadly and often
Encourage early ordering!
Product detail pages & transactional emails
Banner at top of page w/link to more details
16. E-Commerce Holiday Tips
3. Managing Delivery Expectations Action Items
Utilize text messaging / SMS
High awareness, open rates
82 - 98% vs. 20% for email
Keep customer informed post-purchase
Reduce stress and ultimately inbound customer
service inquiries
Create instant demand for hot, or hard-to-find
items
SMS Order Messaging
17. E-Commerce Holiday Tips
4. Improve Conversion with Direct Response
Landing Pages
High-demand or DR products
Drive from DRTV, Radio, Email or Social
Media efforts
“Super” product detail page
Self-contained, limited navigational
capabilities
Integrate directly to ecommerce cart
even from 3rd-party URL
18. E-Commerce Holiday Tips
5. Speed, Speed, Speed
Minutes Hours Days Weeks
• Price updates
• Image updates
• Copy changes
• Inventory
• Promotion setup
• 3rd-party tags
• Banner changes
• Landing pages
• New categories
• Platform upgrades
• Page layout changes
• A/B testing and
modifications
• Extended functionality • Sub-brand site spinoffs
• Replatforming
Modern technology platforms = a new standard in tactical execution
If NO = set a reminder for January 2nd, 2021
Tactical Execution Speed
20. E-Commerce Holiday Tips
5. Speed, Speed, Speed Action Items
Performance-optimized site hosting
Ensure the right resources and capacity between your ecommerce platform
and your site hosting
Optimize your CDN and data caching
Moves content closer to the end user and reduces data transmission
Eliminate, or back-load, 3rd-party call tags
Mitigate slowdowns caused by performance-intensive calls
Utilize image compression
Minimize page weight caused by oversized images
Lazy-load pages to improve document complete times
Improve user start times by completing page load in the background
22. Digital Marketing Holiday Tips
6. Segment Your Paid Advertising Campaigns By
Customer Type
New customer acquisition has grown with the closure of brick-and-mortar stores
across many US states
23. Digital Marketing Holiday Tips
6. Segment Your Paid Advertising Campaigns By
Customer Type
How are you thinking about your customers?
Active Customers Lapsed Customers Engaged Prospects New Prospects
• 0 – 12 months since
last purchase
• How often you expect a
customer to purchase
• Micro Segments
(0-3 months, etc.)
• 13+ months since last
purchase
• Need to win them back
• Engaged shopper who
has recently been on
your site
• Last 30 Days
• Someone yet to
come to your site
Define these segments for your business, factoring in metrics like lifetime value for
your customers and other demographics to fine tune your campaigns, segment
them and try and bid or pay appropriately to reach them
24. Digital Marketing Holiday Tips
6. Segment Your Paid Advertising Campaigns By
Customer Type
Begin in Google Analytics under Admin
> Audience Definitions > Audiences
Apply your audiences to be shared with
Google Ads and Google Analytics
25. Digital Marketing Holiday Tips
7. Stay Top of Mind With Remarketing
Remarketing performs best as you build
larger audiences so capitalize on your
increased holiday traffic
You can use remarketing to reached
previous customers, not just recent traffic
that hasn’t converted
Remarketing will drive an additional 5% -
10% of your sitewide revenue
On average, only 2% of visitors convert on their first visit.
26. Digital Marketing Holiday Tips
7. Stay Top of Mind With Remarketing
Review the audiences you’re targeting. Is there anyone else you should be
trying to reach?
Are you testing different ad formats? Dynamic Ads with products vs. Static
Ads
Is your creative updated and reflective of the look and feel on your site?
Do you have a strong call to action? You should incentivize traffic with any
offers you have running
What can you do if you already have remarketing campaigns live?
27. Digital Marketing Holiday Tips
8. Affiliate Program? Look For Last Minute
Placements
An affiliate program can be a great way to drive top line revenue and help close
sales. 10% - 20% of your sitewide revenue should be coming from the Affiliate
channel.
More inventory than normal with many
brands being more restrictive with their
spend
Over $300k in media dollars saved by
compensating affiliates with higher
commissions
28. Digital Marketing Holiday Tips
9. Be Ready to Capture Emails
With increased holiday traffic
consider how you're engaging
with visitors once they’re on the
site
An email capture popup should
help you collect email addresses
from 20% - 30% of your site traffic
and you don’t need to always
offers a discount
29. Digital Marketing Holiday Tips
9. Be Ready to Capture Emails
Most email captures can be customized
to fire based on different user behavior
On Entry vs. On Exit
Frequency
Should you provide an offer?
Side tabs can be less than
A/B Test to see what works best
30. Digital Marketing Holiday Tips
10. Tie it All Together With User Generated Content
The increase in shoppers during the holidays presents more
opportunities than just sales. Engage with your consumers post
purchase to collect site and product reviews, plus use that
engagement to generate User Generated Content (UGC) to use
on your site and in your marketing.
Consumers are 2.4x more likely to view user-generated
content as authentic compared to content created by brands
It’s all about creating trust. A full 92% of consumers trust
recommendations from people they know, and 70% trust
online consumer opinions
https://www.businesswire.com/news/home/20190220005302/en/Stackla-Survey-Reveals-Disconnect-Content-Consumers-Marketers
https://www.nielsen.com/us/en/insights/article/2012/consumer-trust-in-online-social-and-mobile-advertising-grows/
32. Amazon Marketplace Holiday Tips
11. Amazon PDP Optimization Action Items
Find style guide for GL
Update top 10 PDPs to
minimum best practices
Virtual bundles
Self-serve through Seller
Central
Add holiday keywords
Relevant keywords with high
search volume
33. Amazon Marketplace Holiday Tips
12. Amazon Brand Store Optimization Action Items
Utilize product modules
Move modules above the fold
Best-Sellers
Featured Deals
Add video modules
Top-Selling products
Update Category Pages
Top-selling categories
Utilize Posts and Sponsored Brands
Use advertising to drive brand awareness,
engagement, sales
34. Amazon Marketplace Holiday Tips
13. Amazon Advertising & Promotions Action Items
Set up Deals
Fund promotions
Feature at top of brand store
Amazon supports through search &
deals page
Use Posts (Free)
These show up on mobile
Available to those with Brand Registry
Sponsored Brands
Brand keywords
Competitor keywords
Other ads
Sponsored products, video in-search,
display
35. Thank You for Joining Us Today!
www.outwardhound.com
www.eaccountable.com
www.kaliocommerce.com
Editor's Notes
From there you can apply directly to your paid search campaigns for targeting. You can also monitor the performance of those segments as a whole overtime directly in Google Analytics.
Use the audiences you just created to define your remarketing strategy
Customers take 6 – 9 touches before they convert.
Use the audiences you just created to define your remarketing strategy
Squeaker Ballz
https://www.amazon.com/Outward-Hound-Squeaker-Squeaky-Tennis/dp/B087R8S68Z
Style Guide Pet
https://images-na.ssl-images-amazon.com/images/G/01/help/Pets-Style_Guide.pdf
Digital Bundles
SC:
https://sellercentral.amazon.com/forums/t/virtual-product-bundles-new-beta/570520
https://www.sellerapp.com/blog/amazon-virtual-product-bundles-program/
VC: Contact Vendor Manager and submit a case