The document provides a summary of Deepa Priya's professional experience and qualifications. She has nearly 9 years of experience in marketing, client acquisition, relationship management, and business development. Currently, she is Marketing Head at My Hospital Advisor Pvt Ltd, where she is responsible for marketing strategy, promotions, client acquisition, client relationships, social media, and content development. Previously, she worked at Carl Zeiss India Pvt. Ltd. as Executive - Marketing Support, where she was involved in marketing, advertising, and supporting customers. She has a Master's degree in Bioinformatics and a Bachelor's degree in Computer Science.

1. DEEPA PRIYA.J
Phone No.: +91 9600386868
E-Mail: deepapriyaa@gmail.com
OBJECTIVE
Seeking assignments in In-house Marketing & Communications, Corporate Communications, Business development
preferably in Healthcare industry with an organisation of repute.
PROFILE SUMMARY
• An astute professional with nearly 9 years of rich experience in:
Marketing, Client Acquisition, Client Relationship Management, Technical support, Market Research,
Business Development, Team Management
• Presently associated with My Hospital Advisor Pvt Ltd, as Marketing Head. (May 2015 – Jan 2016)
o Marketing Strategy:-
 Healthcare Providers sign up strategy
 Healthcare Consumers review & rating collection strategy
 Planning to outsource review collection. Finding solution providers for those tasks
o Marketing:-
 Promotions, Trade Shows & Conference Planning & Execution, Partner sign up & engagement
o Client Acquisition:-
 Presentation of the portal to the Healthcare Provider
 Premium account sign up after presentation.
 Presentation to the staff in Hospitals on patients handling etiquettes
o Client relationship:-
 Profile update training to the Clients after premium sign-up from Basic
 User engagement, supporting client with review collection by deputing staff from the team
o Social Media:-
 Creating & Managing Posts for marketing/Branding in Facebook, Twitter, LinkedIn
o Contents for the portal
 Developing Blog contents for the portal
 Contents for medical related topics from Healthcare providers
o Handling Telemarketing team:-
 Telemarketing scripts on client acquisition & review collections
 Training the team on communications & handling customers’ calls & challenges
• Previously employed at Carl Zeiss India (Bangalore) Pvt. Ltd., Bangalore as Executive – Marketing Support for
Microscopy Products Division (June 2006 – Dec 2014)
o Hands-on experience in Marketing Support with proven excellence in product demonstration and
advertisement
o Experienced in identifying potential customers for strategically securing profitable business, achieving
sales target and enhancing market share in the assigned territory
o Adept in building & maintaining healthy business relations with customer and enhancing customer
satisfaction matrices by achieving delivery & service quality norms
o Expertise in deploying suitable market research tools to gauge market trends and competitor activities to
gain the competitive edge on the market
o An effective communicator & team leader with strong analytical, problem solving & organizational
abilities
Key Result Areas
Arriving at Marketing Strategies, Marketing, Client Acquisition, Client relationship, Social Media,
Content writing, Team Handling
• Responsible for Marcom, marketing support, designing advertisements, working with global marketing team for
branding
• Involved in handling several marketing activities, viz. providing product demonstration & advertisement
• Annual Marcom planning managing and owing the Marcom budget
• Develop the detailed Marcom plan including target objectives, specifics tactics, costs and required results.
• Implement contingency programs throughout the year to maintain awareness and lead generation for planned
campaigns and NPIs.

2. • Interface with Global and Regional Marketing managers to implement / localize the global / regional activities.
• Develop Marcom tactics to meet campaign objectives. Tactics include print and electronic collateral, print and
on-line advertisements, direct marketing, product announcements, press releases, article placement, technical
web content, webinars, social media, etc.
• Ensure brand compliance for all materials generated locally.
• Monitor the effectiveness of all Marcom campaigns activities and analyse opportunities for improvements
• To plan and execute marketing and promotional activities such as exhibitions, workshops, seminars etc.
• To assist the marketing & applications team with implementation of marketing procedures.
• Responsible to assist the team in market introductions and launches of new products.
• Supporting the customers by providing necessary information.
• Answering any product queries
• To report on on-going projects, lost order information and analysis.
ACADEMIC QUALIFICATIONS
2006 Master of Science (Bioinformatics) from Sri Ramakrishna College of Arts & Science for Women, Coimbatore,
Bharathiar University.
2002 Bachelor of Science (Computer Science) from Nirmala College for Women, Coimbatore, Bharathiar University.
PROJECTS
During M.Sc.
Title : Software Development on Pharmacogenomics
Analysis Tool in Drug Delivery System
Organisation : Best Biotek Research Labs, Bangalore
Tools Used : Visual Basic & MS Access
During B.Sc.
Title : Bank Automation
Organisation : Sakthishri Infotech, Coimbatore
Tools Used : Visual Basic & MS Access
DISSERTATIONS
• Participated in:
o National Symposium MOTIF’04 - conducted by Bharathiar University, Coimbatore
o National Symposium MOTIF’05 - conducted by Bharathiar University, Coimbatore
o National Symposium RABIOS’05 - conducted by Kongu College of Arts & Science, Erode
• Paper presentation on:
o “Prediction of Beta Turns from Multiple Alignments using Neural Networks” at Dr. G.R. Damodaran College of Arts
& Science, Coimbatore
IT SKILLS
Operating Systems : DOS, Linux, Windows 98/2000/Xp+/2003, Sun Solaris
Database Management Systems : MS Access and Oracle 8i, Oracle 10G (pursuing)
Programming Languages : C, C++, Visual Basic 6.0 & Perl
Web Designing Tool : HTML
COURSES / CERTIFICATIONS
• Certificate course in Visual Basic & Oracle from SakthiShri InfoTech, Coimbatore
• Certificate courses in Linux, Perl & HTML from SISI Govt. of India, Coimbatore
• Oracle 10G at Systems Domain, Bangalore
EXTRACURRICULAR ACTIVITIES
• Acted as Secretary, Director & Cabinet Member in Rotaract Club
TRAININGS/ WORKSHOPS ATTENDED
• Workshops on Leadership Skills, Time Management, Effective Public Speaking & Body Language
• Training on “Effective Communication and Complaint Champion” at REPELS Services, Bangalore

3. PERSONAL DETAILS
Date of Birth : 4th
November 1980
Address : 7, Padma Layout, Trichy Road, Coimbatore - 641045
Languages Known : English, Tamil, Telugu, Malayalam & Kannada
Deepa Priya. J
Place: Coimbatore
Date: