"Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketings development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. This paper mainly focuses on conceptual understanding of digital marketing, how digital marketing helps today’s business and some cases in the form of examples. Dr. Mrs. Vaibhava Desai ""Digital Marketing: A Review"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23100.pdf
Paper URL: https://www.ijtsrd.com/management/marketing/23100/digital-marketing-a-review/dr-mrs-vaibhava-desai"
Digital Marketing a Boost for Industries A Study with Respect to Miraj Talukaijtsrd
"Today, digital marketing is of foremost importance to any business, industries as digital presence has become an essential necessity to make their presence. The world is now moving from old newspaper advertisements to new handy Smartphone advertisements and so is India. The old days are gone when industries would rely on distributing surveys to collect information about the market. Data analyses, data gathering are the trending ways for a business to do its market research. The biggest problem in India’s digital marketing scenario, primarily in tier 2 and tier 3 cities like Sangli, Miraj is poor internet infrastructure and technology adoption. But this scenario is changing rapidly because India is modernizing at a very fast pace and internet is a necessity as food, shelter and clothing. Hence tier 3 cities are also gradually evolving to be tech friendly and therefore businesses should start pacing their strategies accordingly soon! Dr. Sudhakar D. Bhoite | Mr. Omkar N. Pethakar ""Digital Marketing a Boost for Industries: A Study with Respect to Miraj Taluka"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23062.pdf
Paper URL: https://www.ijtsrd.com/management/marketing/23062/digital-marketing-a-boost-for-industries-a-study-with-respect-to-miraj-taluka/dr-sudhakar-d-bhoite"
Digital marketing boon or bane for indian businessesDhiraj Shirode
Digital marketing is the rapidly emerging trend in marketing practices; it is the drastic redesigning of marketing set of courses steady with business needs of the 21st century is required. The vision and aim of this research is to study the existing awareness of digital marketing in Indian business. And the contribution of DM trends is helping to grow all those business who adopt these trends for their business growth and branding to generate more revenue.
This paper has been developed to find out the major difference between traditional marketing and digital marketing, that can help to prove, Is DM boon or bane for Indian businesses?
Contact me- shirodedhiraj@gmail.com
Digital marketing boon or bane for indian businessesDhiraj Shirode
This document presents a research paper on whether digital marketing is a boon or bane for Indian businesses. It provides an introduction to digital marketing and discusses its history and current developments. It then outlines the objectives and aims of the study, the types of digital marketing, drivers and barriers to digital marketing, and presents data analysis from a survey on digital marketing awareness and preferences among Indian businesses. It includes a case study example and provides suggestions and conclusions from the research that digital marketing has proven to be a boon for most Indian businesses by helping to increase sales, engagement, and growth.
Digital marketing is a form of marketing that uses digital technologies to promote products and services. It includes tactics like search engine optimization, search engine marketing, content marketing, influencer marketing, and more. The key objectives are to promote brands, build preference, and increase sales through digital channels like the internet, mobile phones, and traditional media. It is a customer-centric approach that aims to create meaningful relationships with consumers through relevant and personalized interactions.
This document discusses virtual and e-marketing strategies. It begins by outlining the objectives of analyzing current Indian marketing practices using virtual tools to enhance business. It then describes the methodology used in the study, including secondary research of internet resources, books, and journals, as well as primary research through consumer observation, questionnaires, focus groups, and industry interviews. The document also discusses the benefits and challenges of e-marketing, as well as how to develop an effective e-marketing plan through situation analysis, competitor research, and identifying strengths, weaknesses, opportunities, and threats.
This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The paper is based on secondary data. The paper is based on extant literature and internet sources. The various articles,
researches, reports, newspapers, magazines, various websites and the information on internet have been studied. We experience a radical change in India towards the digitization. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. In this study, we acknowledged that businesses can really benefit from Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing, and social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games and are becoming more and more common in our advancing technology. It is demonstrated that we all are connected through whatsapp and facebook and the increasing use of social media is creating new opportunities for digital marketers to attract the customers through digital platform. Awareness of consumer’s motives is important because it provides a deeper understanding of
what influences users to create content about a brand or store. Digital marketing is cost effective and having a great commercial impact on the business. Based on this study, it can further be argued that knowing which social media sites a company’s target market utilizes is another key factor in guaranteeing that online marketing will be successful. The effectiveness of Internet marketing with respect to different business can be analyzed. The study can further be extended
to compare the internet marketing techniques with specific to various businesses. Keywords: - Internet, Marketing, Digitization, Social Media, Marketing Trends, Digital
Marketing
Digital Marketing and its Importance in Various Fieldsijtsrd
This paper deals with the concept of digital marketing and its importance in various fields. Digital marketing allows small businesses to compete with a much smaller advertising budget. At the point when overseen viably, it gives them laser-centered power over where and how they spend their cash. With the unfurling of present day advances and dominance of Digital Marketing (DM), organizations are doing all that they can to coordinate the pace. Organizations are either changing their game plans into the digital one, or intensifying existing marketing systems with digital publicizing procedures And the primary inquiry that may emerge here is-Why Digital Marketing is significant for your organizations pursued by what is the job of Digital Marketing and what are the advantages of Digital Marketing. Girish Rao | Dr. Deepanshu Agarwal "Digital Marketing and its Importance in Various Fields" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd28082.pdf https://www.ijtsrd.com/management/marketing/28082/digital-marketing-and-its-importance-in-various-fields/girish-rao
Digital Marketing a Boost for Industries A Study with Respect to Miraj Talukaijtsrd
"Today, digital marketing is of foremost importance to any business, industries as digital presence has become an essential necessity to make their presence. The world is now moving from old newspaper advertisements to new handy Smartphone advertisements and so is India. The old days are gone when industries would rely on distributing surveys to collect information about the market. Data analyses, data gathering are the trending ways for a business to do its market research. The biggest problem in India’s digital marketing scenario, primarily in tier 2 and tier 3 cities like Sangli, Miraj is poor internet infrastructure and technology adoption. But this scenario is changing rapidly because India is modernizing at a very fast pace and internet is a necessity as food, shelter and clothing. Hence tier 3 cities are also gradually evolving to be tech friendly and therefore businesses should start pacing their strategies accordingly soon! Dr. Sudhakar D. Bhoite | Mr. Omkar N. Pethakar ""Digital Marketing a Boost for Industries: A Study with Respect to Miraj Taluka"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23062.pdf
Paper URL: https://www.ijtsrd.com/management/marketing/23062/digital-marketing-a-boost-for-industries-a-study-with-respect-to-miraj-taluka/dr-sudhakar-d-bhoite"
Digital marketing boon or bane for indian businessesDhiraj Shirode
Digital marketing is the rapidly emerging trend in marketing practices; it is the drastic redesigning of marketing set of courses steady with business needs of the 21st century is required. The vision and aim of this research is to study the existing awareness of digital marketing in Indian business. And the contribution of DM trends is helping to grow all those business who adopt these trends for their business growth and branding to generate more revenue.
This paper has been developed to find out the major difference between traditional marketing and digital marketing, that can help to prove, Is DM boon or bane for Indian businesses?
Contact me- shirodedhiraj@gmail.com
Digital marketing boon or bane for indian businessesDhiraj Shirode
This document presents a research paper on whether digital marketing is a boon or bane for Indian businesses. It provides an introduction to digital marketing and discusses its history and current developments. It then outlines the objectives and aims of the study, the types of digital marketing, drivers and barriers to digital marketing, and presents data analysis from a survey on digital marketing awareness and preferences among Indian businesses. It includes a case study example and provides suggestions and conclusions from the research that digital marketing has proven to be a boon for most Indian businesses by helping to increase sales, engagement, and growth.
Digital marketing is a form of marketing that uses digital technologies to promote products and services. It includes tactics like search engine optimization, search engine marketing, content marketing, influencer marketing, and more. The key objectives are to promote brands, build preference, and increase sales through digital channels like the internet, mobile phones, and traditional media. It is a customer-centric approach that aims to create meaningful relationships with consumers through relevant and personalized interactions.
This document discusses virtual and e-marketing strategies. It begins by outlining the objectives of analyzing current Indian marketing practices using virtual tools to enhance business. It then describes the methodology used in the study, including secondary research of internet resources, books, and journals, as well as primary research through consumer observation, questionnaires, focus groups, and industry interviews. The document also discusses the benefits and challenges of e-marketing, as well as how to develop an effective e-marketing plan through situation analysis, competitor research, and identifying strengths, weaknesses, opportunities, and threats.
This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The paper is based on secondary data. The paper is based on extant literature and internet sources. The various articles,
researches, reports, newspapers, magazines, various websites and the information on internet have been studied. We experience a radical change in India towards the digitization. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. In this study, we acknowledged that businesses can really benefit from Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing, and social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games and are becoming more and more common in our advancing technology. It is demonstrated that we all are connected through whatsapp and facebook and the increasing use of social media is creating new opportunities for digital marketers to attract the customers through digital platform. Awareness of consumer’s motives is important because it provides a deeper understanding of
what influences users to create content about a brand or store. Digital marketing is cost effective and having a great commercial impact on the business. Based on this study, it can further be argued that knowing which social media sites a company’s target market utilizes is another key factor in guaranteeing that online marketing will be successful. The effectiveness of Internet marketing with respect to different business can be analyzed. The study can further be extended
to compare the internet marketing techniques with specific to various businesses. Keywords: - Internet, Marketing, Digitization, Social Media, Marketing Trends, Digital
Marketing
Digital Marketing and its Importance in Various Fieldsijtsrd
This paper deals with the concept of digital marketing and its importance in various fields. Digital marketing allows small businesses to compete with a much smaller advertising budget. At the point when overseen viably, it gives them laser-centered power over where and how they spend their cash. With the unfurling of present day advances and dominance of Digital Marketing (DM), organizations are doing all that they can to coordinate the pace. Organizations are either changing their game plans into the digital one, or intensifying existing marketing systems with digital publicizing procedures And the primary inquiry that may emerge here is-Why Digital Marketing is significant for your organizations pursued by what is the job of Digital Marketing and what are the advantages of Digital Marketing. Girish Rao | Dr. Deepanshu Agarwal "Digital Marketing and its Importance in Various Fields" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd28082.pdf https://www.ijtsrd.com/management/marketing/28082/digital-marketing-and-its-importance-in-various-fields/girish-rao
Digital Entrepreneurship, Solopreneur, Digital outsourcing, Digital technologies, digital technologies as enabler for entrepreneurship, Business process, Automation and outsourcing, Online Entrepreneurship and Business management , Online Solopreneur and digital technologies
Türkiye Digital Medya Pazarlama TrendleriErol Dizdar
Digital marketing is becoming increasingly important as consumers interact more online. In Turkey, only about 10% of marketing budgets are spent on digital marketing, significantly less than the global average of 27%. While social media and search engine advertising are revolutionizing marketing, tools to measure ROI for digital channels are still maturing. Marketers recognize the shift but still rely heavily on conventional channels like TV. Developing digital marketing talent and skills is a key priority for Turkish companies.
The article analyzes the peculiarities of digital marketing the definition of digital marketing, the advantages and disadvantages of digital marketing, the process of digital marketing. Digital marketing is an important stage in business planning, during which a strategy is developed that can help make the business much better known and at the same time sell much more goods or services. Digital marketing helps to increase brand awareness as interest in social networks, email marketing, content marketing grows every year. Digital marketing can be defined as the process by which the mayor strives to better understand customers and at the same time find out if the goods and services offered are suitable for the market. Margarita Išoraite "Digital Marketing Features" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, URL: https://www.ijtsrd.com/papers/ijtsrd35785.pdf Paper URL : https://www.ijtsrd.com/management/marketing/35785/digital-marketing-features/margarita-išoraite
Transact: eCommerce strategies & tactics to drive salesInsivia
eCommerce is predicted to hit $4.8 trillion by 2021 and continues to be a key strategy for product and service companies alike. Winning at eCommerce requires the combination of a smart go-to-market strategy, powerful platform, integrated demand generation, and constant optimization.
This document discusses the impact of digital marketing on business. It begins with an introduction to the history and growth of digital marketing. It then discusses 10 important digital marketing trends that will impact business in 2015, including the growing role of big data, mobile, content marketing, social media, multi-channel marketing, personalization, ad retargeting, visual content, data analytics, and collaboration across platforms. It also outlines both the positive and negative impacts of digital media on business, such as faster information, greater reach, new technology, and more options. The conclusion is that digital marketing can minimize costs while increasing product awareness, reach, and sales through more effective targeting.
This document provides an e-marketing plan for a footwear and clothing shop called Motive located in Dublin, Ireland. The plan uses the SOSTAC framework and includes the following:
1. A situation analysis using PEST analysis to understand the political, economic, social, and technological factors impacting the business.
2. Objectives to expand the business online to better serve customers and increase/retain customers.
3. A strategy to use social media and eventually a website while maintaining an undifferentiated targeting approach.
4. Tactics including using social networking sites and the specific SOSTAC elements to implement the plan.
Project on "Study on How digital marketing helps increasing web traffic?"RonshowBensy
This document is a project report submitted by Ronshow Bensy to study how digital marketing helps increase web traffic. It includes an introduction discussing digital marketing and its benefits. The objective is to identify different digital tools that increase web traffic and their economic impact. Both primary and secondary research methods were used, including interviews and collecting data from ecommerce companies. The study aims to analyze how digital marketing is a key element in boosting web traffic and improving visibility for online businesses. Limitations include reliance on industry data and changing consumer online behavior.
E-marketing involves using digital technologies like websites, email, and social media to promote products and services to customers. It allows companies to reach a global audience cost-effectively and get feedback in real-time. Common forms of e-marketing include search engine marketing, email marketing, affiliate marketing, banner ads, and social media marketing. While e-marketing provides opportunities for low-cost global outreach, it also faces challenges like security, technical limitations, lack of trust, and worldwide competition.
“Impact of E-Marketing on Consumer Behaviour: a Case of Karachi, Pakistan”IOSRJBM
The increase of technologies in the business world marketer’s job changes from billboard and print advertisement to more on e-marketing mediums. The design, the target audience specified with the high increase of online marketing, online buying and selling, and online companies web-design. Today’s companies focused on designing the web-page for marketing their product rather than showing advertisements on TV, billboard, magazines, newspapers etc. e-marketing is the future of marketing, it is quick, less costly and give accurate information on time. This research shows that almost 80-90% people are attracted with the online advertisement which is done mostly on social websites, as social webs users are not specific to gender and age group so everyone see their type of advertisement on their Facebook pages. Today’s customers are buying products mostly after watching online advertisement rather than by reading a newspapers, magazines or watching T.V. As today’s customers are not brand loyal anymore so with the help of online marketing company give updates of their products or services to maintain loyalty with their customers. For staying into the nowadays business world, companies should adopt e-marketing, e-buying and e-selling, online banking facilities to purchase online goods, ATM cards, mobile marketing and other these kinds of marketing tool. E-marketing is the golden success factor for nowadays marketing firms. A good source of capturing the overall world marketing through online marketing is by imposing advertisement on YouTube, Facebook, E-mail, E-webs for both business advertisement and consumer buying products and services advertisements. For the greater success of any business companies are quickly adopting e-marketing style of advertisement because they see more spark in e-marketing rather than advertised on other commercial tools. Because of e-marketing, e-buying and selling increase, and because of e-buying and selling ATM cards and e-buying, e-shopping and e-marketing reach to the best stage of their success.
The document is a report on the state of B2B lead generation in 2021. It finds that most companies (66%) plan to increase spending on online lead generation in 2021 as the importance of digital channels has grown during the pandemic. Leaders in online lead generation, defined as those with good or excellent ROI from it, are more likely to be increasing their budgets (87% vs 67% of others). Leaders also generate a higher portion of their sales online (35% vs 28% for others) and are more likely to invest in marketing automation technology.
Viral Marketing - A Large Scale Field Experiment by Ashu RajdorAshu Rajdor
This document describes a large-scale field experiment conducted to compare the effectiveness of viral marketing to traditional media promotions. The experiment was conducted by a cosmetics company launching a new nail polish product called Nic's Sticks. The product was promoted through three channels in parallel: magazine advertisements, free-standing inserts in newspapers, and a viral marketing campaign. Each promotion included an identical $1 off coupon, but with unique redemption codes, allowing the researchers to compare redemption rates across channels. Data was also collected from over 4,000 members participating in the viral marketing campaign to analyze social interactions and identify the most active members. The goals of the analysis were to 1) compare effectiveness of viral marketing to traditional media, 2) understand the
Digital trends in marketing data and analytics webinar december 12 2017GreenRope
A research study conducted by Q2 Insights in early 2017 with Marketing Leaders (Chief Marketing Officers and Vice Presidents of Marketing) revealed a number of trends in marketing. The one that is top-of-mind for most marketing leaders is digital marketing. During this webinar, Kirsty Nunez will talk about digital trends in marketing, data and analytics based on interviews with marketing executives from companies such as HP, IBM, Qualcomm, WD-40, and Jack in the Box.
Digital marketing trends that will be covered in this webinar include:
· Mapping and analyzing every touchpoint in the customer’s digital journey to create clear and concise content tailored to both the online and mobile user
· Connecting digital customer journey touchpoints with in-person experiences (e.g., online ordering with same day in-store pick-up or making reservations online)
· Being customer focused with an emphasis on responding to customer need states
· Using micro targeting for digital communications
· Personalizing digital content to give brands a more human feel
· Engaging in cutting edge digital initiatives such as cognitive intelligence/artificial Intelligence to further humanize the digital experience.
· Working to engage customers on an emotional level, avoiding the hard sell
The increase in digital marketing is fueling a trend around data-driven decision making. This webinar will also cover digital data and analytics topics including:
Usage tracking
Behavior analysis
Real-time dashboard reporting
Programmatic media
The digital marketing strategy targets teenage snowboarders through social media and infographics. It will create attractive content about Burton products for Facebook, Twitter and Instagram. This will increase Burton's followers and promote products to influence sales. The $50,000 budget will go towards creating videos, photos and an app, as well as Google AdWords. Tracking analytics will measure the campaign's success in improving winter sales.
1. The document discusses the concepts of marketing, e-marketing, e-business, and e-commerce in the context of how information technology is transforming traditional marketing approaches.
2. E-marketing applies a broad range of information technologies to transform marketing strategies to create more customer value, efficiently plan and execute marketing activities, and create exchanges that satisfy customer objectives.
3. The Internet and related digital technologies have changed marketing in critical ways such as shifting power to buyers, fragmenting mass markets, reducing the impact of distance and time, and making knowledge/database management a key focus alongside the interdisciplinary field of marketing technology.
Digital marketing is the marketing of products or services using digital technologies on the internet and mobile devices. It involves techniques like search engine optimization, social media marketing, and email marketing. While digital marketing originated in the 1990s, it has grown dramatically with the proliferation of internet-connected devices. Brands now use digital marketing techniques to benefit their marketing efforts through online customer support, social media interactions, and word-of-mouth conversations among customers.
E-marketing utilizes information technology to create, communicate, and deliver value to customers. It affects traditional marketing by increasing efficiency and transforming strategies. E-commerce uses electronic networks to simplify business processes from design to delivery. Effective e-marketing requires understanding customer needs, using various digital marketing techniques, and continuous testing and optimization. The benefits of e-marketing include empowering customers, removing barriers, and enabling knowledge management and customer relationship building.
The document is a student project report on internet marketing. It includes an introduction discussing the evolution of marketing and advertising. It then discusses internet marketing and advertising. Key points covered include the advent of the internet and how it has challenged traditional advertising, the 7 P's of internet marketing, benefits of internet marketing, types of internet advertising and trends. It also describes research conducted including objectives, methodology, findings and case studies on various companies' internet marketing strategies.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
This document presents a framework for analyzing digital marketing research. It identifies touchpoints in the marketing process and strategy where digital technologies have significantly impacted or will impact. The authors review existing research organized by the framework's elements and touchpoints. They outline evolving issues and questions for future research. Finally, they propose a research agenda to examine these questions from the firm's perspective, focusing on strategic, tactical and implementation implications.
Use of social media to attract and engage new customer baseIAEME Publication
This document summarizes a research article from the International Journal of Management (IJM) that examines the use of social media to attract and engage new customers. The article discusses how social media has become an important tool for marketers to promote their brands, learn about customer opinions, and build relationships. It analyzes common social media platforms used by marketers like Facebook, Twitter, and YouTube. The document also explores factors that influence online consumer behavior and purchasing decisions, like word-of-mouth recommendations. Finally, the article reviews strategies used by marketers on social media to attract new customers, such as hosting online competitions and providing customized content and offers.
Digital marketing training service dahranwalahammad736270
DIGITAL MARKETING
Cuspracticepromoting to communicate with customers in goods and as through digital channels, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: SMS, radio, television, or through online channels like: electronic advertising, banner advertising, social media, etc. 2] The practice of marketing that makes use of digital interactive media, computer communication technology, and the Internet to achieve marketing objectives is referred to as "digital marketing." Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible. Digital marketing is a high-level marketing activity that uses digital media channels like telephone, SMS, email, electronic fax, network platform, etc., and is based on clear database objects. to accomplish exact promoting, quantifiable advertising impacts, and digitization. Since 2003, digital marketing has often been seen as capable of reaching the vast majority of A form of marketing in most traditional marketing areas, such as direct marketing. In the past, digital marketing was seen as a separate type of marketing in a specialized field. In the digital economy, when traditional businesses realize digitalization, they must pay close attention to digital marketing as an important aspect, modify outdated marketing models and strategies, and develop new marketing strategies. Digital marketing will emerge as one of the three key components of digital businesses, along with digital management and manufacturing. In general, businesses can only make normal profits in a market with full competition. In addition to being a technological revolution, digital marketing is also a deeper concept revolution. Target marketing, direct marketing, decentralized marketing, customer-focused marketing, two-way interactive marketing, global or remote marketing, virtual marketing, paperless transactions, and customer participation marketing are all components of it. [ 3] The marketing mix now carries new meanings thanks to digital marketing. Information exchange, online purchasing, online publishing, electronic currency, online advertising, corporate public relations, and other functions are among its primary responsibilities. In the digital economy, it is the primary marketing strategy and development trend for businesses. Broadcast development history editor the digital marketing era of 1.0: Based on Web1.0, one-way marketing The Internet truly emerged as the global Internet at the beginning of the 1990s and began to enter people's lives. The earliest version of the Internet is referred to as Web content number 03270700517 dwm software house, but
Digital Entrepreneurship, Solopreneur, Digital outsourcing, Digital technologies, digital technologies as enabler for entrepreneurship, Business process, Automation and outsourcing, Online Entrepreneurship and Business management , Online Solopreneur and digital technologies
Türkiye Digital Medya Pazarlama TrendleriErol Dizdar
Digital marketing is becoming increasingly important as consumers interact more online. In Turkey, only about 10% of marketing budgets are spent on digital marketing, significantly less than the global average of 27%. While social media and search engine advertising are revolutionizing marketing, tools to measure ROI for digital channels are still maturing. Marketers recognize the shift but still rely heavily on conventional channels like TV. Developing digital marketing talent and skills is a key priority for Turkish companies.
The article analyzes the peculiarities of digital marketing the definition of digital marketing, the advantages and disadvantages of digital marketing, the process of digital marketing. Digital marketing is an important stage in business planning, during which a strategy is developed that can help make the business much better known and at the same time sell much more goods or services. Digital marketing helps to increase brand awareness as interest in social networks, email marketing, content marketing grows every year. Digital marketing can be defined as the process by which the mayor strives to better understand customers and at the same time find out if the goods and services offered are suitable for the market. Margarita Išoraite "Digital Marketing Features" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, URL: https://www.ijtsrd.com/papers/ijtsrd35785.pdf Paper URL : https://www.ijtsrd.com/management/marketing/35785/digital-marketing-features/margarita-išoraite
Transact: eCommerce strategies & tactics to drive salesInsivia
eCommerce is predicted to hit $4.8 trillion by 2021 and continues to be a key strategy for product and service companies alike. Winning at eCommerce requires the combination of a smart go-to-market strategy, powerful platform, integrated demand generation, and constant optimization.
This document discusses the impact of digital marketing on business. It begins with an introduction to the history and growth of digital marketing. It then discusses 10 important digital marketing trends that will impact business in 2015, including the growing role of big data, mobile, content marketing, social media, multi-channel marketing, personalization, ad retargeting, visual content, data analytics, and collaboration across platforms. It also outlines both the positive and negative impacts of digital media on business, such as faster information, greater reach, new technology, and more options. The conclusion is that digital marketing can minimize costs while increasing product awareness, reach, and sales through more effective targeting.
This document provides an e-marketing plan for a footwear and clothing shop called Motive located in Dublin, Ireland. The plan uses the SOSTAC framework and includes the following:
1. A situation analysis using PEST analysis to understand the political, economic, social, and technological factors impacting the business.
2. Objectives to expand the business online to better serve customers and increase/retain customers.
3. A strategy to use social media and eventually a website while maintaining an undifferentiated targeting approach.
4. Tactics including using social networking sites and the specific SOSTAC elements to implement the plan.
Project on "Study on How digital marketing helps increasing web traffic?"RonshowBensy
This document is a project report submitted by Ronshow Bensy to study how digital marketing helps increase web traffic. It includes an introduction discussing digital marketing and its benefits. The objective is to identify different digital tools that increase web traffic and their economic impact. Both primary and secondary research methods were used, including interviews and collecting data from ecommerce companies. The study aims to analyze how digital marketing is a key element in boosting web traffic and improving visibility for online businesses. Limitations include reliance on industry data and changing consumer online behavior.
E-marketing involves using digital technologies like websites, email, and social media to promote products and services to customers. It allows companies to reach a global audience cost-effectively and get feedback in real-time. Common forms of e-marketing include search engine marketing, email marketing, affiliate marketing, banner ads, and social media marketing. While e-marketing provides opportunities for low-cost global outreach, it also faces challenges like security, technical limitations, lack of trust, and worldwide competition.
“Impact of E-Marketing on Consumer Behaviour: a Case of Karachi, Pakistan”IOSRJBM
The increase of technologies in the business world marketer’s job changes from billboard and print advertisement to more on e-marketing mediums. The design, the target audience specified with the high increase of online marketing, online buying and selling, and online companies web-design. Today’s companies focused on designing the web-page for marketing their product rather than showing advertisements on TV, billboard, magazines, newspapers etc. e-marketing is the future of marketing, it is quick, less costly and give accurate information on time. This research shows that almost 80-90% people are attracted with the online advertisement which is done mostly on social websites, as social webs users are not specific to gender and age group so everyone see their type of advertisement on their Facebook pages. Today’s customers are buying products mostly after watching online advertisement rather than by reading a newspapers, magazines or watching T.V. As today’s customers are not brand loyal anymore so with the help of online marketing company give updates of their products or services to maintain loyalty with their customers. For staying into the nowadays business world, companies should adopt e-marketing, e-buying and e-selling, online banking facilities to purchase online goods, ATM cards, mobile marketing and other these kinds of marketing tool. E-marketing is the golden success factor for nowadays marketing firms. A good source of capturing the overall world marketing through online marketing is by imposing advertisement on YouTube, Facebook, E-mail, E-webs for both business advertisement and consumer buying products and services advertisements. For the greater success of any business companies are quickly adopting e-marketing style of advertisement because they see more spark in e-marketing rather than advertised on other commercial tools. Because of e-marketing, e-buying and selling increase, and because of e-buying and selling ATM cards and e-buying, e-shopping and e-marketing reach to the best stage of their success.
The document is a report on the state of B2B lead generation in 2021. It finds that most companies (66%) plan to increase spending on online lead generation in 2021 as the importance of digital channels has grown during the pandemic. Leaders in online lead generation, defined as those with good or excellent ROI from it, are more likely to be increasing their budgets (87% vs 67% of others). Leaders also generate a higher portion of their sales online (35% vs 28% for others) and are more likely to invest in marketing automation technology.
Viral Marketing - A Large Scale Field Experiment by Ashu RajdorAshu Rajdor
This document describes a large-scale field experiment conducted to compare the effectiveness of viral marketing to traditional media promotions. The experiment was conducted by a cosmetics company launching a new nail polish product called Nic's Sticks. The product was promoted through three channels in parallel: magazine advertisements, free-standing inserts in newspapers, and a viral marketing campaign. Each promotion included an identical $1 off coupon, but with unique redemption codes, allowing the researchers to compare redemption rates across channels. Data was also collected from over 4,000 members participating in the viral marketing campaign to analyze social interactions and identify the most active members. The goals of the analysis were to 1) compare effectiveness of viral marketing to traditional media, 2) understand the
Digital trends in marketing data and analytics webinar december 12 2017GreenRope
A research study conducted by Q2 Insights in early 2017 with Marketing Leaders (Chief Marketing Officers and Vice Presidents of Marketing) revealed a number of trends in marketing. The one that is top-of-mind for most marketing leaders is digital marketing. During this webinar, Kirsty Nunez will talk about digital trends in marketing, data and analytics based on interviews with marketing executives from companies such as HP, IBM, Qualcomm, WD-40, and Jack in the Box.
Digital marketing trends that will be covered in this webinar include:
· Mapping and analyzing every touchpoint in the customer’s digital journey to create clear and concise content tailored to both the online and mobile user
· Connecting digital customer journey touchpoints with in-person experiences (e.g., online ordering with same day in-store pick-up or making reservations online)
· Being customer focused with an emphasis on responding to customer need states
· Using micro targeting for digital communications
· Personalizing digital content to give brands a more human feel
· Engaging in cutting edge digital initiatives such as cognitive intelligence/artificial Intelligence to further humanize the digital experience.
· Working to engage customers on an emotional level, avoiding the hard sell
The increase in digital marketing is fueling a trend around data-driven decision making. This webinar will also cover digital data and analytics topics including:
Usage tracking
Behavior analysis
Real-time dashboard reporting
Programmatic media
The digital marketing strategy targets teenage snowboarders through social media and infographics. It will create attractive content about Burton products for Facebook, Twitter and Instagram. This will increase Burton's followers and promote products to influence sales. The $50,000 budget will go towards creating videos, photos and an app, as well as Google AdWords. Tracking analytics will measure the campaign's success in improving winter sales.
1. The document discusses the concepts of marketing, e-marketing, e-business, and e-commerce in the context of how information technology is transforming traditional marketing approaches.
2. E-marketing applies a broad range of information technologies to transform marketing strategies to create more customer value, efficiently plan and execute marketing activities, and create exchanges that satisfy customer objectives.
3. The Internet and related digital technologies have changed marketing in critical ways such as shifting power to buyers, fragmenting mass markets, reducing the impact of distance and time, and making knowledge/database management a key focus alongside the interdisciplinary field of marketing technology.
Digital marketing is the marketing of products or services using digital technologies on the internet and mobile devices. It involves techniques like search engine optimization, social media marketing, and email marketing. While digital marketing originated in the 1990s, it has grown dramatically with the proliferation of internet-connected devices. Brands now use digital marketing techniques to benefit their marketing efforts through online customer support, social media interactions, and word-of-mouth conversations among customers.
E-marketing utilizes information technology to create, communicate, and deliver value to customers. It affects traditional marketing by increasing efficiency and transforming strategies. E-commerce uses electronic networks to simplify business processes from design to delivery. Effective e-marketing requires understanding customer needs, using various digital marketing techniques, and continuous testing and optimization. The benefits of e-marketing include empowering customers, removing barriers, and enabling knowledge management and customer relationship building.
The document is a student project report on internet marketing. It includes an introduction discussing the evolution of marketing and advertising. It then discusses internet marketing and advertising. Key points covered include the advent of the internet and how it has challenged traditional advertising, the 7 P's of internet marketing, benefits of internet marketing, types of internet advertising and trends. It also describes research conducted including objectives, methodology, findings and case studies on various companies' internet marketing strategies.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
This document presents a framework for analyzing digital marketing research. It identifies touchpoints in the marketing process and strategy where digital technologies have significantly impacted or will impact. The authors review existing research organized by the framework's elements and touchpoints. They outline evolving issues and questions for future research. Finally, they propose a research agenda to examine these questions from the firm's perspective, focusing on strategic, tactical and implementation implications.
Use of social media to attract and engage new customer baseIAEME Publication
This document summarizes a research article from the International Journal of Management (IJM) that examines the use of social media to attract and engage new customers. The article discusses how social media has become an important tool for marketers to promote their brands, learn about customer opinions, and build relationships. It analyzes common social media platforms used by marketers like Facebook, Twitter, and YouTube. The document also explores factors that influence online consumer behavior and purchasing decisions, like word-of-mouth recommendations. Finally, the article reviews strategies used by marketers on social media to attract new customers, such as hosting online competitions and providing customized content and offers.
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DIGITAL MARKETING
Cuspracticepromoting to communicate with customers in goods and as through digital channels, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: SMS, radio, television, or through online channels like: electronic advertising, banner advertising, social media, etc. 2] The practice of marketing that makes use of digital interactive media, computer communication technology, and the Internet to achieve marketing objectives is referred to as "digital marketing." Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible. Digital marketing is a high-level marketing activity that uses digital media channels like telephone, SMS, email, electronic fax, network platform, etc., and is based on clear database objects. to accomplish exact promoting, quantifiable advertising impacts, and digitization. Since 2003, digital marketing has often been seen as capable of reaching the vast majority of A form of marketing in most traditional marketing areas, such as direct marketing. In the past, digital marketing was seen as a separate type of marketing in a specialized field. In the digital economy, when traditional businesses realize digitalization, they must pay close attention to digital marketing as an important aspect, modify outdated marketing models and strategies, and develop new marketing strategies. Digital marketing will emerge as one of the three key components of digital businesses, along with digital management and manufacturing. In general, businesses can only make normal profits in a market with full competition. In addition to being a technological revolution, digital marketing is also a deeper concept revolution. Target marketing, direct marketing, decentralized marketing, customer-focused marketing, two-way interactive marketing, global or remote marketing, virtual marketing, paperless transactions, and customer participation marketing are all components of it. [ 3] The marketing mix now carries new meanings thanks to digital marketing. Information exchange, online purchasing, online publishing, electronic currency, online advertising, corporate public relations, and other functions are among its primary responsibilities. In the digital economy, it is the primary marketing strategy and development trend for businesses. Broadcast development history editor the digital marketing era of 1.0: Based on Web1.0, one-way marketing The Internet truly emerged as the global Internet at the beginning of the 1990s and began to enter people's lives. The earliest version of the Internet is referred to as Web content number 03270700517 dwm software house, but
DWM marketing software house in dahranwalaAbdullahAd3
Cuspracticepromoting to communicate with customers in goods and as through digital channels, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: SMS, radio, television, or through online channels like: electronic advertising, banner advertising, social media, etc. 2] The practice of marketing that makes use of digital interactive media, computer communication technology, and the Internet to achieve marketing objectives is referred to as "digital marketing." Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible. Digital marketing is a high-level marketing activity that uses digital media channels like telephone, SMS, email, electronic fax, network platform, etc., and is based on clear database objects. to accomplish exact promoting, quantifiable advertising impacts, and digitization. Since 2003, digital marketing has often been seen as capable of reaching the vast majority of A form of marketing in most traditional marketing areas, such as direct marketing. In the past, digital marketing was seen as a separate type of marketing in a specialized field. In the digital economy, when traditional businesses realize digitalization, they must pay close attention to digital marketing as an important aspect, modify outdated marketing models and strategies, and develop new marketing strategies. Digital marketing will emerge as one of the three key components of digital businesses, along with digital management and manufacturing. In general, businesses can only make normal profits in a market with full competition. In addition to being a technological revolution, digital marketing is also a deeper concept revolution. Target marketing, direct marketing, decentralized marketing, customer-focused marketing, two-way interactive marketing, global or remote marketing, virtual marketing, paperless transactions, and customer participation marketing are all components of it. [ 3] The marketing mix now carries new meanings thanks to digital marketing. Information exchange, online purchasing, online publishing, electronic currency, online advertising, corporate public relations, and other functions are among its primary responsibilities. In the digital economy, it is the primary marketing strategy and development trend for businesses. Broadcast development history editor the digital marketing era of 1.0: Based on Web1.0, one-way marketing The Internet truly emerged as the global Internet at the beginning of the 1990s and began to enter people's lives. The earliest version of the Internet is referred to as Web 1.0. From a technical standpoint, Web 1.0 web pages are "read-only," me
Digital Marketing Training Services in DahranwalaAbdullahAd3
Cuspracticepromoting to communicate with customers in goods and as through digital channels, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: SMS, radio, television, or through online channels like: electronic advertising, banner advertising, social media, etc. 2] The practice of marketing that makes use of digital interactive media, computer communication technology, and the Internet to achieve marketing objectives is referred to as "digital marketing." Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible. Digital marketing is a high-level marketing activity that uses digital media channels like telephone, SMS, email, electronic fax, network platform, etc., and is based on clear database objects. to accomplish exact promoting, quantifiable advertising impacts, and digitization. Since 2003, digital marketing has often been seen as capable of reaching the vast majority of A form of marketing in most traditional marketing areas, such as direct marketing. In the past, digital marketing was seen as a separate type of marketing in a specialized field. In the digital economy, when traditional businesses realize digitalization, they must pay close attention to digital marketing as an important aspect, modify outdated marketing models and strategies, and develop new marketing strategies. Digital marketing will emerge as one of the three key components of digital businesses, along with digital management and manufacturing. In general, businesses can only make normal profits in a market with full competition. In addition to being a technological revolution, digital marketing is also a deeper concept revolution. Target marketing, direct marketing, decentralized marketing, customer-focused marketing, two-way interactive marketing, global or remote marketing, virtual marketing, paperless transactions, and customer participation marketing are all components of it. [ 3] The marketing mix now carries new meanings thanks to digital marketing. Information exchange, online purchasing, online publishing, electronic currency, online advertising, corporate public relations, and other functions are among its primary responsibilities. In the digital economy, it is the primary marketing strategy and development trend for businesses. Broadcast development history editor the digital marketing era of 1.0: Based on Web1.0, one-way marketing The Internet truly emerged as the global Internet at the beginning of the 1990s and began to enter people's .
Digital Marketing Approach, Awareness and Strategiesijtsrd
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. 2 3 Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, 4 and as people increasingly use digital devices instead of visiting physical shops, 5 6 digital marketing campaigns have become prevalent, employing combinations of search engine optimization SEO , search engine marketing SEM , content marketing, influencer marketing, content automation, campaign marketing, data driven marketing, e commerce marketing, social media marketing, social media optimization, e mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non Internet channels that provide digital media, such as television, mobile phones SMS and MMS , callback, and on hold mobile ring tones. 7 The extension to non Internet channels differentiates digital marketing from online advertising. 8 Dr. Krishna Kumar Verma "Digital Marketing - Approach, Awareness and Strategies" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-6 , October 2022, URL: https://www.ijtsrd.com/papers/ijtsrd52127.pdf Paper URL: https://www.ijtsrd.com/management/marketing/52127/digital-marketing--approach-awareness-and-strategies/dr-krishna-kumar-verma
The "Science China" science encyclopedia entry compilation and application work project reviews this entry. The Broadcast brief edit Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media. DWM SOFTWARE HOUSE DAHRANWALA CONTACT NO ;03143270177
The "Science China" science encyclopedia entry compilation and application work project reviews this entry. The Broadcast brief edit Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media. DWM SOFTWARE HOUSE DAHRANWALA CONTACT NO 03143270177
The "Science China" science encyclopedia entry compilation and application work project reviews this entry. The Broadcast brief edit Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media. DWM SOFTWARE HOUSE DAHRANWALA CONTACT NO;03143270177
The "Science China" science encyclopedia entry compilation and application work project reviews this entry. The Broadcast brief edit Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media.
The practice of promoting goods and services through digital channels to communicate with customers in a timely, relevant, customized, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: SMS, radio, television, or through online channels like: electronic advertising, banner advertising, social media, etc. 2] The practice of marketing that makes use of digital interactive media, computer communication technology, and the Internet to achieve marketing objectives is referred to as "digital marketing." Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible. Digital marketing is a high-level marketing activity that uses digital media channels like telephone, SMS, email, electronic fax, network platform, etc., and is based on clear database objects. to accomplish exact promoting, quantifiable advertising impacts, and digitization. Since 2003, digital marketing has often been seen as capable of reaching the vast majority of A form of marketing in most traditional marketing areas, such as direct marketing. In the past, digital marketing was seen as a separate type of marketing in a specialized field. In the digital economy, when traditional businesses realize digitalization, they must pay close attention to digital marketing as an important aspect, modify outdated marketing models and strategies, and develop new marketing strategies. Digital marketing will emerge as one of the three key components of digital businesses, along with digital management and manufacturing. In general, businesses can only make normal profits in a market with full competition. In addition to being a technological revolution, digital marketing is also a deeper concept revolution. Target marketing, direct marketing, decentralized marketing, customer-focused marketing, two-way interactive marketing, global or remote marketing, virtual marketing, paperless transactions, and customer participation marketing are all components of it. [ 3] The marketing mix now carries new meanings thanks to digital marketing. Information exchange, online purchasing, online publishing, electronic currency, online advertising, corporate public relations, and other functions are among its primary responsibilities. In the digital economy, it is the primary marketing strategy and development trend for businesses. Broadcast development history editor the digital marketing era of 1.0: Based on Web1.0, one-way marketing The Internet truly emerged as the global Internet at the beginning of the 1990s and began to enter people's lives.
DWM Software House in Dahranwala Contact no +923270700517
The practice of promoting goods and services through digital channels to communicate with customers in a timely, relevant, customized, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: SMS, radio, television, or through online channels like: electronic advertising, banner advertising, social media, etc. 2] The practice of marketing that makes use of digital interactive media, computer communication technology, and the Internet to achieve marketing objectives is referred to as "digital marketing." Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible. Digital marketing is a high-level marketing activity that uses digital media channels like telephone, SMS, email, electronic fax, network platform, etc., and is based on clear database objects. to accomplish exact promoting, quantifiable advertising impacts, and digitization. Since 2003, digital marketing has often been seen as capable of reaching the vast majority of A form of marketing in most traditional marketing areas, such as direct marketing. In the past, digital marketing was seen as a separate type of marketing in a specialized field. In the digital economy, when traditional businesses realize digitalization, they must pay close attention to digital marketing as an important aspect, modify outdated marketing models and strategies, and develop new marketing strategies. Digital marketing will emerge as one of the three key components of digital businesses, along with digital management and manufacturing. In general, businesses can only make normal profits in a market with full competition. In addition to being a technological revolution, digital marketing is also a deeper concept revolution. Target marketing, direct marketing, decentralized marketing, customer-focused marketing, two-way interactive marketing, global or remote marketing, virtual marketing, paperless transactions, and customer participation marketing are all components of it. [ 3] The marketing mix now carries new meanings thanks to digital marketing. Information exchange, online purchasing, online publishing, electronic currency, online advertising, corporate public relations, and other functions are among its primary responsibilities. In the digital economy, it is the primary marketing strategy and development trend for businesses. Broadcast development history editor the digital marketing era of 1.0: Based on Web1.0, one-way marketing The Internet truly emerged as the global Internet at the beginning of the 1990s and began to enter people's lives. The earliest version of the Internet is referred to as Web 1.0. From a technical standpoi
Digital marketing
The practice of promoting goods and services through digital channels to communicate with customers in a timely, relevant, customized, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: Television, radio, SMS, and so forth., or through online channels like: web-based entertainment, electronic publicizing, standard promoting, and so forth [2] Brief broadcast Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media. Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible.
Digital marketing
The practice of promoting goods and services through digital channels to communicate with customers in a timely, relevant, customized, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: Television, radio, SMS, and so forth., or through online channels like: web-based entertainment, electronic publicizing, standard promoting, and so forth [2] Brief broadcast Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media. Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible.
Digital marketing is a sales promotion strategy that utilizes computer technology and the Internet. There are two primary types: 'pull' marketing, which attracts customers, and 'push' marketing, which disseminates information. Digital marketing targets people who use electronic devices like computers, smartphones, and tablets. It aims to achieve marketing objectives through interactive digital media and computer communication technology. Digital marketing has evolved from one-way Web 1.0 marketing to two-way engagement in the current Web 3.0 era.
Digital marketing is a sales promotion strategy that utilizes computer technology and the Internet. There are two primary types: 'pull' marketing, which attracts customers, and 'push' marketing, which disseminates information. Digital marketing targets people who use electronic devices like computers, smartphones, and tablets. It involves practices like websites, emails, apps, and social media to achieve marketing goals.
Digital marketing is a sales promotion strategy that utilizes computer technology and the internet. There are two primary types of digital marketing: 'pull' marketing which attracts customers, and 'push' marketing which disseminates information to customers. Digital marketing targets people who use electronic devices like computers, smartphones, and tablets. It involves using digital media like websites, apps, social media, and mobile phones to implement targeted marketing strategies and measure their effectiveness.
Impact of Covid 19 Pandemic on Digital Marketing – A Reviewijtsrd
This document discusses the impact of the COVID-19 pandemic on digital marketing. It begins with an overview of digital marketing and its various channels like search engine optimization, social media marketing, Google AdWords, email marketing, and more. It then reviews literature on the general impact of digital marketing on businesses and the specific impact of COVID-19 on digital marketing practices. Studies found that digital marketing allows personalized outreach, better customer satisfaction, and cost-effective global reach. The pandemic accelerated many businesses' adoption of and investment in digital marketing due to lockdowns and increased online activity. It also discusses case studies of how some companies adapted successful digital marketing strategies during the pandemic.
Social marketing has the primary goal of achieving "common good". Traditional commercial marketing aims are primarily financial, though they can have positive social effects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behaviour. Social marketing has been a large industry for some time in 2021 and was originally done with newspapers and billboards, but similar to commercial marketing has adapted to the modern world. The most common use of social marketing in today's society is through social media.[1][2] However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an oversimplified view.
Increasingly, social marketing is described as having "two parents." The "social parent" uses social science and social policy approaches. The "marketing parent" uses commercial and public sector marketing approaches.[3] Recent years have also witnessed a broader focus. Social marketing now goes beyond influencing individual behaviour. It promotes socio-cultural and structural change relevant to social issues.[4] Consequently, social marketing scholars are beginning to advocate for a broader definition of social marketing: "social marketing is the application of marketing principles to enable individual and collective ideas and actions in the pursuit of effective, efficient, equitable, fair and sustained social transformation". The new emphasis gives equal weight to the effects (efficiency and effectiveness) and the process (equity, fairness and sustainability) of social marketing programs.[5] Together with a new social marketing definition that focuses on social transformation, there is also an argument that "a systems approach is needed if social marketing is to address the increasingly complex and dynamic social issues facing contemporary societies"[6][7]
Contents
1 Applications
2 Confusion
3 History
4 See also
5 References
6 Further reading
7 External links
PRACTICALLY DIGITAL MARKETING TRAINING COURSES IN LAHORE.pptxirfanakram32
Digital marketing is the part of marketing that uses the Internet and online digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its evolution throughout the 1990s and 2000s changed the way brands and businesses use technology for marketing. Digital marketing also extends to non-internet channels, providing digital media such as television, mobile phones (SMS and MMS), callbacks, and hold ringtones for mobile phones.
Ch-1 Introduction to digital marketing.pdfSRIDHARA G
Digital marketing utilizes internet and online technologies to promote products and services. It includes promotion of brands online to connect with potential customers. The document discusses the history and evolution of digital marketing from the 1990s to present. Key phases included the emergence of search engines and e-commerce in the 1990s, the rise of social media and mobile in the 2000s, and increased focus on mobile, content marketing, and audience targeting from 2010-2020. The objectives, features, and scope of digital marketing are also outlined. Digital marketing allows flexibility, affordability, expansive reach, interactivity, and ability to track effectiveness. Its scope continues to grow with areas like analytics, influencer marketing, video, AI, AR/VR, omni
‘Six Sigma Technique’ A Journey Through its Implementationijtsrd
The manufacturing industries all over the world are facing tough challenges for growth, development and sustainability in today’s competitive environment. They have to achieve apex position by adapting with the global competitive environment by delivering goods and services at low cost, prime quality and better price to increase wealth and consumer satisfaction. Cost Management ensures profit, growth and sustainability of the business with implementation of Continuous Improvement Technique like Six Sigma. This leads to optimize Business performance. The method drives for customer satisfaction, low variation, reduction in waste and cycle time resulting into a competitive advantage over other industries which did not implement it. The main objective of this paper ‘Six Sigma Technique A Journey Through Its Implementation’ is to conceptualize the effectiveness of Six Sigma Technique through the journey of its implementation. Aditi Sunilkumar Ghosalkar "‘Six Sigma Technique’: A Journey Through its Implementation" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64546.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/64546/‘six-sigma-technique’-a-journey-through-its-implementation/aditi-sunilkumar-ghosalkar
Edge Computing in Space Enhancing Data Processing and Communication for Space...ijtsrd
Edge computing, a paradigm that involves processing data closer to its source, has gained significant attention for its potential to revolutionize data processing and communication in space missions. With the increasing complexity and data volume generated by modern space missions, traditional centralized computing approaches face challenges related to latency, bandwidth, and security. Edge computing in space, involving on board processing and analysis of data, offers promising solutions to these challenges. This paper explores the concept of edge computing in space, its benefits, applications, and future prospects in enhancing space missions. Manish Verma "Edge Computing in Space: Enhancing Data Processing and Communication for Space Missions" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64541.pdf Paper Url: https://www.ijtsrd.com/computer-science/artificial-intelligence/64541/edge-computing-in-space-enhancing-data-processing-and-communication-for-space-missions/manish-verma
Dynamics of Communal Politics in 21st Century India Challenges and Prospectsijtsrd
Communal politics in India has evolved through centuries, weaving a complex tapestry shaped by historical legacies, colonial influences, and contemporary socio political transformations. This research comprehensively examines the dynamics of communal politics in 21st century India, emphasizing its historical roots, socio political dynamics, economic implications, challenges, and prospects for mitigation. The historical perspective unravels the intricate interplay of religious identities and power dynamics from ancient civilizations to the impact of colonial rule, providing insights into the evolution of communalism. The socio political dynamics section delves into the contemporary manifestations, exploring the roles of identity politics, socio economic disparities, and globalization. The economic implications section highlights how communal politics intersects with economic issues, perpetuating disparities and influencing resource allocation. Challenges posed by communal politics are scrutinized, revealing multifaceted issues ranging from social fragmentation to threats against democratic values. The prospects for mitigation present a multifaceted approach, incorporating policy interventions, community engagement, and educational initiatives. The paper conducts a comparative analysis with international examples, identifying common patterns such as identity politics and economic disparities. It also examines unique challenges, emphasizing Indias diverse religious landscape, historical legacy, and secular framework. Lessons for effective strategies are drawn from international experiences, offering insights into inclusive policies, interfaith dialogue, media regulation, and global cooperation. By scrutinizing historical epochs, contemporary dynamics, economic implications, and international comparisons, this research provides a comprehensive understanding of communal politics in India. The proposed strategies for mitigation underscore the importance of a holistic approach to foster social harmony, inclusivity, and democratic values. Rose Hossain "Dynamics of Communal Politics in 21st Century India: Challenges and Prospects" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64528.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/history/64528/dynamics-of-communal-politics-in-21st-century-india-challenges-and-prospects/rose-hossain
Assess Perspective and Knowledge of Healthcare Providers Towards Elehealth in...ijtsrd
Background and Objective Telehealth has become a well known tool for the delivery of health care in Saudi Arabia, and the perspective and knowledge of healthcare providers are influential in the implementation, adoption and advancement of the method. This systematic review was conducted to examine the current literature base regarding telehealth and the related healthcare professional perspective and knowledge in the Kingdom of Saudi Arabia. Materials and Methods This systematic review was conducted by searching 7 databases including, MEDLINE, CINHAL, Web of Science, Scopus, PubMed, PsycINFO, and ProQuest Central. Studies on healthcare practitioners telehealth knowledge and perspectives published in English in Saudi Arabia from 2000 to 2023 were included. Boland directed this comprehensive review. The researchers examined each connected study using the AXIS tool, which evaluates cross sectional systematic reviews. Narrative synthesis was used to summarise and convey the data. Results Out of 1840 search results, 10 studies were included. Positive outlook and limited knowledge among providers were seen across trials. Healthcare professionals like telehealth for its ability to improve quality, access, and delivery, save time and money, and be successful. Age, gender, occupation, and work experience also affect health workers knowledge. In Saudi Arabia, healthcare professionals face inadequate expert assistance, patient privacy, internet connection concerns, lack of training courses, lack of telehealth understanding, and high costs while performing telemedicine. Conclusions Healthcare practitioners telehealth perceptions and knowledge were examined in this systematic study. Its collection of concerned experts different personal attitudes and expertise would help enhance telehealths implementation in Saudi Arabia, develop its healthcare delivery alternative, and eliminate frequent problems. Badriah Mousa I Mulayhi | Dr. Jomin George | Judy Jenkins "Assess Perspective and Knowledge of Healthcare Providers Towards Elehealth in Saudi Arabia: A Systematic Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64535.pdf Paper Url: https://www.ijtsrd.com/medicine/other/64535/assess-perspective-and-knowledge-of-healthcare-providers-towards-elehealth-in-saudi-arabia-a-systematic-review/badriah-mousa-i-mulayhi
The Impact of Digital Media on the Decentralization of Power and the Erosion ...ijtsrd
The impact of digital media on the distribution of power and the weakening of traditional gatekeepers has gained considerable attention in recent years. The adoption of digital technologies and the internet has resulted in declining influence and power for traditional gatekeepers such as publishing houses and news organizations. Simultaneously, digital media has facilitated the emergence of new voices and players in the media industry. Digital medias impact on power decentralization and gatekeeper erosion is visible in several ways. One significant aspect is the democratization of information, which enables anyone with an internet connection to publish and share content globally, leading to citizen journalism and bypassing traditional gatekeepers. Another aspect is the disruption of conventional media industry business models, as traditional organizations struggle to adjust to the decrease in advertising revenue and the rise of digital platforms. Alternative business models, such as subscription models and crowdfunding, have become more prevalent, leading to the emergence of new players. Overall, the impact of digital media on the distribution of power and the weakening of traditional gatekeepers has brought about significant changes in the media landscape and the way information is shared. Further research is required to fully comprehend the implications of these changes and their impact on society. Dr. Kusum Lata "The Impact of Digital Media on the Decentralization of Power and the Erosion of Traditional Gatekeepers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64544.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/political-science/64544/the-impact-of-digital-media-on-the-decentralization-of-power-and-the-erosion-of-traditional-gatekeepers/dr-kusum-lata
Online Voices, Offline Impact Ambedkars Ideals and Socio Political Inclusion ...ijtsrd
This research investigates the nexus between online discussions on Dr. B.R. Ambedkars ideals and their impact on social inclusion among college students in Gurugram, Haryana. Surveying 240 students from 12 government colleges, findings indicate that 65 actively engage in online discussions, with 80 demonstrating moderate to high awareness of Ambedkars ideals. Statistically significant correlations reveal that higher online engagement correlates with increased awareness p 0.05 and perceived social inclusion. Variations across colleges and a notable effect of college type on perceived social inclusion highlight the influence of contextual factors. Furthermore, the intersectional analysis underscores nuanced differences based on gender, caste, and socio economic status. Dr. Kusum Lata "Online Voices, Offline Impact: Ambedkar's Ideals and Socio-Political Inclusion - A Study of Gurugram District" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64543.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/political-science/64543/online-voices-offline-impact-ambedkars-ideals-and-sociopolitical-inclusion--a-study-of-gurugram-district/dr-kusum-lata
Problems and Challenges of Agro Entreprenurship A Studyijtsrd
Noting calls for contextualizing Agro entrepreneurs problems and challenges of the agro entrepreneurs and for greater attention to the Role of entrepreneurs in agro entrepreneurship research, we conduct a systematic literature review of extent research in agriculture entrepreneurship to overcome the study objectives of complications of agro entrepreneurs through various factors, Development of agriculture products is a key factor for the overall economic growth of agro entrepreneurs Agro Entrepreneurs produces firsthand large scale employment, utilizes the labor and natural resources, This research outlines the problems of Weather and Soil Erosions, Market price fluctuation, stimulates labor cost problems, reduces concentration of Price volatility, Dependency on Intermediaries, induces Limited Bargaining Power, and Storage and Transportation Costs. This paper mainly devoted to highlight Problems and challenges faced for the sustainable of Agro Entrepreneurs in India. Vinay Prasad B "Problems and Challenges of Agro Entreprenurship - A Study" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64540.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/64540/problems-and-challenges-of-agro-entreprenurship--a-study/vinay-prasad-b
Comparative Analysis of Total Corporate Disclosure of Selected IT Companies o...ijtsrd
Disclosure is a process through which a business enterprise communicates with external parties. A corporate disclosure is communication of financial and non financial information of the activities of a business enterprise to the interested entities. Corporate disclosure is done through publishing annual reports. So corporate disclosure through annual reports plays a vital role in the life of all the companies and provides valuable information to investors. The basic objectives of corporate disclosure is to give a true and fair view of companies to the parties related either directly or indirectly like owner, government, creditors, shareholders etc. in the companies act, provisions have been made about mandatory and voluntary disclosure. The IT sector in India is rapidly growing, the trend to invest in the IT sector is rising and employment opportunities in IT sectors are also increasing. Therefore the IT sector is expected to have fair, full and adequate disclosure of all information. Unfair and incomplete disclosure may adversely affect the entire economy. A research study on disclosure practices of IT companies could play an important role in this regard. Hence, the present research study has been done to study and review comparative analysis of total corporate disclosure of selected IT companies of India and to put forward overall findings and suggestions with a view to increase disclosure score of these companies. The researcher hopes that the present research study will be helpful to all selected Companies for improving level of corporate disclosure through annual reports as well as the government, creditors, investors, all business organizations and upcoming researcher for comparative analyses of level of corporate disclosure with special reference to selected IT companies. Dr. Vaibhavi D. Thaker "Comparative Analysis of Total Corporate Disclosure of Selected IT Companies of India" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64539.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/64539/comparative-analysis-of-total-corporate-disclosure-of-selected-it-companies-of-india/dr-vaibhavi-d-thaker
The Impact of Educational Background and Professional Training on Human Right...ijtsrd
This study investigated the impact of educational background and professional training on human rights awareness among secondary school teachers in the Marathwada region of Maharashtra, India. The key findings reveal that higher levels of education, particularly a master’s degree, and fields of study related to education, humanities, or social sciences are associated with greater human rights awareness among teachers. Additionally, both pre service teacher training and in service professional development programs focused on human rights education significantly enhance teacher’s knowledge, skills, and competencies in promoting human rights principles in their classrooms. Baig Ameer Bee Mirza Abdul Aziz | Dr. Syed Azaz Ali Amjad Ali "The Impact of Educational Background and Professional Training on Human Rights Awareness among Secondary School Teachers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64529.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/education/64529/the-impact-of-educational-background-and-professional-training-on-human-rights-awareness-among-secondary-school-teachers/baig-ameer-bee-mirza-abdul-aziz
A Study on the Effective Teaching Learning Process in English Curriculum at t...ijtsrd
“One Language sets you in a corridor for life. Two languages open every door along the way” Frank Smith English as a foreign language or as a second language has been ruling in India since the period of Lord Macaulay. But the question is how much we teach or learn English properly in our culture. Is there any scope to use English as a language rather than a subject How much we learn or teach English without any interference of mother language specially in the classroom teaching learning scenario in West Bengal By considering all these issues the researcher has attempted in this article to focus on the effective teaching learning process comparing to other traditional strategies in the field of English curriculum at the secondary level to investigate whether they fulfill the present teaching learning requirements or not by examining the validity of the present curriculum of English. The purpose of this study is to focus on the effectiveness of the systematic, scientific, sequential and logical transaction of the course between the teachers and the learners in the perspective of the 5Es programme that is engage, explore, explain, extend and evaluate. Sanchali Mondal | Santinath Sarkar "A Study on the Effective Teaching Learning Process in English Curriculum at the Secondary Level of West Bengal" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd62412.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/education/62412/a-study-on-the-effective-teaching-learning-process-in-english-curriculum-at-the-secondary-level-of-west-bengal/sanchali-mondal
The Role of Mentoring and Its Influence on the Effectiveness of the Teaching ...ijtsrd
This paper reports on a study which was conducted to investigate the role of mentoring and its influence on the effectiveness of the teaching of Physics in secondary schools in the South West Region of Cameroon. The study adopted the convergent parallel mixed methods design, focusing on respondents in secondary schools in the South West Region of Cameroon. Both quantitative and qualitative data were collected, analysed separately, and the results were compared to see if the findings confirm or disconfirm each other. The quantitative analysis found that majority of the respondents 72 of Physics teachers affirmed that they had more experienced colleagues as mentors to help build their confidence, improve their teaching, and help them improve their effectiveness and efficiency in guiding learners’ achievements. Only 28 of the respondents disagreed with these statements. With majority respondents 72 agreeing with the statements, it implies that in most secondary schools, experienced Physics teachers act as mentors to build teachers’ confidence in teaching and improving students’ learning. The interview qualitative data analysis summarized how secondary school Principals use meetings with mentors and mentees to promote mentorship in the school milieu. This has helped strengthen teachers’ classroom practices in secondary schools in the South West Region of Cameroon. With the results confirming each other, the study recommends that mentoring should focus on helping teachers employ social interactions and instructional practices feedback and clarity in teaching that have direct measurable impact on students’ learning achievements. Andrew Ngeim Sumba | Frederick Ebot Ashu | Peter Agborbechem Tambi "The Role of Mentoring and Its Influence on the Effectiveness of the Teaching of Physics in Secondary Schools in the South West Region of Cameroon" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64524.pdf Paper Url: https://www.ijtsrd.com/management/management-development/64524/the-role-of-mentoring-and-its-influence-on-the-effectiveness-of-the-teaching-of-physics-in-secondary-schools-in-the-south-west-region-of-cameroon/andrew-ngeim-sumba
Design Simulation and Hardware Construction of an Arduino Microcontroller Bas...ijtsrd
This study primarily focuses on the design of a high side buck converter using an Arduino microcontroller. The converter is specifically intended for use in DC DC applications, particularly in standalone solar PV systems where the PV output voltage exceeds the load or battery voltage. To evaluate the performance of the converter, simulation experiments are conducted using Proteus Software. These simulations provide insights into the input and output voltages, currents, powers, and efficiency under different state of charge SoC conditions of a 12V,70Ah rechargeable lead acid battery. Additionally, the hardware design of the converter is implemented, and practical data is collected through operation, monitoring, and recording. By comparing the simulation results with the practical results, the efficiency and performance of the designed converter are assessed. The findings indicate that while the buck converter is suitable for practical use in standalone PV systems, its efficiency is compromised due to a lower output current. Chan Myae Aung | Dr. Ei Mon "Design Simulation and Hardware Construction of an Arduino-Microcontroller Based DC-DC High-Side Buck Converter for Standalone PV System" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64518.pdf Paper Url: https://www.ijtsrd.com/engineering/mechanical-engineering/64518/design-simulation-and-hardware-construction-of-an-arduinomicrocontroller-based-dcdc-highside-buck-converter-for-standalone-pv-system/chan-myae-aung
Sustainable Energy by Paul A. Adekunte | Matthew N. O. Sadiku | Janet O. Sadikuijtsrd
Energy becomes sustainable if it meets the needs of the present without compromising the ability of future generations to meet their own needs. Some of the definitions of sustainable energy include the considerations of environmental aspects such as greenhouse gas emissions, social, and economic aspects such as energy poverty. Generally far more sustainable than fossil fuel are renewable energy sources such as wind, hydroelectric power, solar, and geothermal energy sources. Worthy of note is that some renewable energy projects, like the clearing of forests to produce biofuels, can cause severe environmental damage. The sustainability of nuclear power which is a low carbon source is highly debated because of concerns about radioactive waste, nuclear proliferation, and accidents. The switching from coal to natural gas has environmental benefits, including a lower climate impact, but could lead to delay in switching to more sustainable options. “Carbon capture and storage” can be built into power plants to remove the carbon dioxide CO2 emissions, but this technology is expensive and has rarely been implemented. Leading non renewable energy sources around the world is fossil fuels, coal, petroleum, and natural gas. Nuclear energy is usually considered another non renewable energy source, although nuclear energy itself is a renewable energy source, but the material used in nuclear power plants is not. The paper addresses the issue of sustainable energy, its attendant benefits to the future generation, and humanity in general. Paul A. Adekunte | Matthew N. O. Sadiku | Janet O. Sadiku "Sustainable Energy" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64534.pdf Paper Url: https://www.ijtsrd.com/engineering/electrical-engineering/64534/sustainable-energy/paul-a-adekunte
Concepts for Sudan Survey Act Implementations Executive Regulations and Stand...ijtsrd
This paper aims to outline the executive regulations, survey standards, and specifications required for the implementation of the Sudan Survey Act, and for regulating and organizing all surveying work activities in Sudan. The act has been discussed for more than 5 years. The Land Survey Act was initiated by the Sudan Survey Authority and all official legislations were headed by the Sudan Ministry of Justice till it was issued in 2022. The paper presents conceptual guidelines to be used for the Survey Act implementation and to regulate the survey work practice, standardizing the field surveys, processing, quality control, procedures, and the processes related to survey work carried out by the stakeholders and relevant authorities in Sudan. The conceptual guidelines are meant to improve the quality and harmonization of geospatial data and to aid decision making processes as well as geospatial information systems. The established comprehensive executive regulations will govern and regulate the implementation of the Sudan Survey Geomatics Act in all surveying and mapping practices undertaken by the Sudan Survey Authority SSA and state local survey departments for public or private sector organizations. The targeted standards and specifications include the reference frame, projection, coordinate systems, and the guidelines and specifications that must be followed in the field of survey work, processes, and mapping products. In the last few decades, there has been a growing awareness of the importance of geomatics activities and measurements on the Earths surface in space and time, together with observing and mapping the changes. In such cases, data must be captured promptly, standardized, and obtained with more accuracy and specified in much detail. The paper will also highlight the current situation in Sudan, the degree to which survey standards are used, the problems encountered, and the errors that arise from not using the standards and survey specifications. Kamal A. A. Sami "Concepts for Sudan Survey Act Implementations - Executive Regulations and Standards" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63484.pdf Paper Url: https://www.ijtsrd.com/engineering/civil-engineering/63484/concepts-for-sudan-survey-act-implementations--executive-regulations-and-standards/kamal-a-a-sami
Towards the Implementation of the Sudan Interpolated Geoid Model Khartoum Sta...ijtsrd
The discussions between ellipsoid and geoid have invoked many researchers during the recent decades, especially during the GNSS technology era, which had witnessed a great deal of development but still geoid undulation requires more investigations. To figure out a solution for Sudans local geoid, this research has tried to intake the possibility of determining the geoid model by following two approaches, gravimetric and geometrical geoid model determination, by making use of GNSS leveling benchmarks at Khartoum state. The Benchmarks are well distributed in the study area, in which, the horizontal coordinates and the height above the ellipsoid have been observed by GNSS while orthometric heights were carried out using precise leveling. The Global Geopotential Model GGM represented in EGM2008 has been exploited to figure out the geoid undulation at the benchmarks in the study area. This is followed by a fitting process, that has been done to suit the geoid undulation data which has been computed using GNSS leveling data and geoid undulation inspired by the EGM2008. Two geoid surfaces were created after the fitting process to ensure that they are identical and both of them could be counted for getting the same geoid undulation with an acceptable accuracy. In this respect, statistical operation played an important role in ensuring the consistency and integrity of the model by applying cross validation techniques splitting the data into training and testing datasets for building the geoid model and testing its eligibility. The geometrical solution for geoid undulation computation has been utilized by applying straightforward equations that facilitate the calculation of the geoid undulation directly through applying statistical techniques for the GNSS leveling data of the study area to get the common equation parameters values that could be utilized to calculate geoid undulation of any position in the study area within the claimed accuracy. Both systems were checked and proved eligible to be used within the study area with acceptable accuracy which may contribute to solving the geoid undulation problem in the Khartoum area, and be further generalized to determine the geoid model over the entire country, and this could be considered in the future, for regional and continental geoid model. Ahmed M. A. Mohammed. | Kamal A. A. Sami "Towards the Implementation of the Sudan Interpolated Geoid Model (Khartoum State Case Study)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63483.pdf Paper Url: https://www.ijtsrd.com/engineering/civil-engineering/63483/towards-the-implementation-of-the-sudan-interpolated-geoid-model-khartoum-state-case-study/ahmed-m-a-mohammed
Activating Geospatial Information for Sudans Sustainable Investment Mapijtsrd
Sudan is witnessing an acceleration in the processes of development and transformation in the performance of government institutions to raise the productivity and investment efficiency of the government sector. The development plans and investment opportunities have focused on achieving national goals in various sectors. This paper aims to illuminate the path to the future and provide geospatial data and information to develop the investment climate and environment for all sized businesses, and to bridge the development gap between the Sudan states. The Sudan Survey Authority SSA is the main advisor to the Sudan Government in conducting surveying, mappings, designing, and developing systems related to geospatial data and information. In recent years, SSA made a strategic partnership with the Ministry of Investment to activate Geospatial Information for Sudans Sustainable Investment and in particular, for the preparation and implementation of the Sudan investment map, based on the directives and objectives of the Ministry of Investment MI in Sudan. This paper comes within the framework of activating the efforts of the Ministry of Investment to develop technical investment services by applying techniques adopted by the Ministry and its strategic partners for advancing investment processes in the country. Kamal A. A. Sami "Activating Geospatial Information for Sudan's Sustainable Investment Map" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63482.pdf Paper Url: https://www.ijtsrd.com/engineering/information-technology/63482/activating-geospatial-information-for-sudans-sustainable-investment-map/kamal-a-a-sami
Educational Unity Embracing Diversity for a Stronger Societyijtsrd
In a rapidly changing global landscape, the importance of education as a unifying force cannot be overstated. This paper explores the crucial role of educational unity in fostering a stronger and more inclusive society through the embrace of diversity. By examining the benefits of diverse learning environments, the paper aims to highlight the positive impact on societal strength. The discussion encompasses various dimensions, from curriculum design to classroom dynamics, and emphasizes the need for educational institutions to become catalysts for unity in diversity. It highlights the need for a paradigm shift in educational policies, curricula, and pedagogical approaches to ensure that they are reflective of the diverse fabric of society. This paper also addresses the challenges associated with implementing inclusive educational practices and offers practical strategies for overcoming barriers. It advocates for collaborative efforts between educational institutions, policymakers, and communities to create a supportive ecosystem that promotes diversity and unity. Mr. Amit Adhikari | Madhumita Teli | Gopal Adhikari "Educational Unity: Embracing Diversity for a Stronger Society" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64525.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/education/64525/educational-unity-embracing-diversity-for-a-stronger-society/mr-amit-adhikari
Integration of Indian Indigenous Knowledge System in Management Prospects and...ijtsrd
The diversity of indigenous knowledge systems in India is vast and can vary significantly between different communities and regions. Preserving and respecting these knowledge systems is crucial for maintaining cultural heritage, promoting sustainable practices, and fostering cross cultural understanding. In this paper, an overview of the prospects and challenges associated with incorporating Indian indigenous knowledge into management is explored. It is found that IIKS helps in management in many areas like sustainable development, tourism, food security, natural resource management, cultural preservation and innovation, etc. However, IIKS integration with management faces some challenges in the form of a lack of documentation, cultural sensitivity, language barriers legal framework, etc. Savita Lathwal "Integration of Indian Indigenous Knowledge System in Management: Prospects and Challenges" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63500.pdf Paper Url: https://www.ijtsrd.com/management/accounting-and-finance/63500/integration-of-indian-indigenous-knowledge-system-in-management-prospects-and-challenges/savita-lathwal
DeepMask Transforming Face Mask Identification for Better Pandemic Control in...ijtsrd
The COVID 19 pandemic has highlighted the crucial need of preventive measures, with widespread use of face masks being a key method for slowing the viruss spread. This research investigates face mask identification using deep learning as a technological solution to be reducing the risk of coronavirus transmission. The proposed method uses state of the art convolutional neural networks CNNs and transfer learning to automatically recognize persons who are not wearing masks in a variety of circumstances. We discuss how this strategy improves public health and safety by providing an efficient manner of enforcing mask wearing standards. The report also discusses the obstacles, ethical concerns, and prospective applications of face mask detection systems in the ongoing fight against the pandemic. Dilip Kumar Sharma | Aaditya Yadav "DeepMask: Transforming Face Mask Identification for Better Pandemic Control in the COVID-19 Era" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64522.pdf Paper Url: https://www.ijtsrd.com/engineering/electronics-and-communication-engineering/64522/deepmask-transforming-face-mask-identification-for-better-pandemic-control-in-the-covid19-era/dilip-kumar-sharma
Streamlining Data Collection eCRF Design and Machine Learningijtsrd
Efficient and accurate data collection is paramount in clinical trials, and the design of Electronic Case Report Forms eCRFs plays a pivotal role in streamlining this process. This paper explores the integration of machine learning techniques in the design and implementation of eCRFs to enhance data collection efficiency. We delve into the synergies between eCRF design principles and machine learning algorithms, aiming to optimize data quality, reduce errors, and expedite the overall data collection process. The application of machine learning in eCRF design brings forth innovative approaches to data validation, anomaly detection, and real time adaptability. This paper discusses the benefits, challenges, and future prospects of leveraging machine learning in eCRF design for streamlined and advanced data collection in clinical trials. Dhanalakshmi D | Vijaya Lakshmi Kannareddy "Streamlining Data Collection: eCRF Design and Machine Learning" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63515.pdf Paper Url: https://www.ijtsrd.com/biological-science/biotechnology/63515/streamlining-data-collection-ecrf-design-and-machine-learning/dhanalakshmi-d
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
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at Integral University, Lucknow, 06.06.2024
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1. International Journal of Trend in Scientific Research and Development (IJTSRD)
Conference Issue | March 2019 Available Online: www.ijtsrd.com e-ISSN: 2456 - 6470
Fostering Innovation, Integration and Inclusion Through
Interdisciplinary Practices in Management
@ IJTSRD | Unique Paper ID - IJTSRD23100 | Conference Issue | FIIITIPM - 2019 | March 2019 Page: 196
Digital Marketing: A Review
Dr. Mrs. Vaibhava Desai
Assistant Professor, Bharati Vidyapeeth(Deemed To be University),
Pune Institute of Management, Kolhapur, Maharashtra, India
Organised By:
Management Department, Chhatrapati
Shahu Institute of Business Education
and Research, Kolhapur, Maharashtra
How to cite this paper: Dr. Mrs.
Vaibhava Desai “Digital Marketing: A
Review” Published in International
Journal of Trend in Scientific Research
and Development (ijtsrd), ISSN: 2456-
6470, Special Issue | Fostering
Innovation, Integration and Inclusion
Through
Interdisciplinary
Practices in
Management, March
2019, pp.196-200,
URL:
https://www.ijtsrd.c
om/papers/ijtsrd23
100.pdf
ABSTRACT
Digital marketing is the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile phones, display
advertising, and any other digital medium. Digital marketing's development
since the 1990s and 2000s has changed the way brands and businesses use
technology for marketing. As digitalplatforms areincreasinglyincorporatedinto
marketing plans and everyday life, and as people use digital devices instead of
visiting physical shops, digital marketing campaigns are becoming more
prevalent and efficient. This paper mainlyfocuses on conceptualunderstanding
of digital marketing, how digital marketing helps today’s business and some
cases in the form of examples.
KEYWORDS: media, key performance indicators, mail, search engines, consumers
INTRODUCTION
I. What is Digital Marketing?
Digital marketing encompasses all marketing efforts that useanelectronicdevice
or internet. Businesses leverage digital channels such as search engines, social
media, email and their websites to connect with current and prospective
customers. This can also be referred as ‘online marketing’,‘internetmarketing’or
‘web marketing’. Digital marketing is defined by use of numerous digital tactics
and channels to connect with customers where they spend much of their time:
online. From website to business's online branding assets - digital advertising,
email marketing, online brochures, and beyond -- there’s spectrum of tactics
falling under the umbrella of "digital marketing."
“Digital marketing is the marketing of products or services
using digital technologies, mainly on the Internet, but also
including mobile phones, display advertising, and any other
digital medium.”
Digital marketing methods such as Search Engine
Optimization (SEO),SearchEngineMarketing(SEM),Content
Marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce
marketing, social media marketing, social media
optimization, e-mail direct marketing,displayadvertising, e–
books, and optical disks and games are becoming more
common in advancing technology. Digital marketing now
extends to non-Internet channels that provide digitalmedia,
such as mobile phones(SMS andMMS),callback,and on-hold
mobile ring tones.
II. A shift of Marketing from Traditional to Digital:
The development of digital marketing is inseparable from
technology development. In 1971, Ray Tomlinson sent first
email and his technology set the platform to allow people to
send and receive files through different machines. In the
1980s, storage capacity of computer was alreadybigenough
to store huge volumes of customer information. Companies
started choosing online techniques, such as database
marketing, rather than limited list broker. This kind of
databases allowed companies to track customers'
information more effectively, thustransforming relationship
between buyer and seller. However, the manualprocess was
not so efficient.
In the 1990s, the term Digital Marketing was first coined,
with debut of server/client architecture and the popularity
of personal computers, the Customer Relationship
Management (CRM) applications became significant part of
marketing technology. Fierce competition forcedvendors to
include more service into their software, for example,
marketing, sales and service applications. Marketers were
also able to own huge online customer data by e CRM
software after the Internet was born. Companies could
update the data of customer needs and obtain the priorities
of their experience. This led to firstclickablebanner ad being
going live in 1994, which was the "You Will" campaign by
IJTSRD23100
2. International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
@ IJTSRD | Unique Paper ID - IJTSRD23100 | Conference Issue | FIIITIPM - 2019 | March 2019 Page: 197
AT&T and over first four months of it going live, 44% of all
people who saw it clicked on the ad.
In the 2000s, with more and more Internet users and the
birth of iPhone, customers started searching products and
making decisions about their needs online first, instead of
consulting salesperson, which created anew problemfor the
marketing department of a company. In addition, survey in
2000 in the United Kingdom found that most retailers had
not registered their own domain address. These problems
made marketers find the digital ways for market
development.
Digital marketing's development since 1990s and2000s has
changed way brands and businesses use technology for
marketing. As digitalplatforms areincreasinglyincorporated
into marketing plans and everyday life, and as people use
digital devices instead of visiting physical shops, digital
marketing campaigns are becoming more prevalent and
efficient.
In 2007, the concept of marketing automation was raised to
solve the problem above. Marketing automation helped
companies’ segment customers, launch multichannel
marketing campaigns and provide personalized information
for customers. However, the speed of its adaptability to
consumer devices was not fast enough.
Digital marketing became more sophisticated in the 2000s
and the 2010s, when the proliferation of devices' capable of
accessing digital media led to sudden growth. Statistics
produced in 2012 and 2013 showed that digital marketing
was still growing. With development of social media in the
2000s, such as LinkedIn, Face book, YouTube and Twitter,
consumers becamehighlydependenton digitalelectronics in
daily lives. They expected seamless user experience across
different channels for searching product's information. The
change of customer behavior improved thediversification of
marketing technology. Worldwide digital marketing has
become the most common term, especially after the year
2013. Digital media growth was estimated at 4.5 trillion
online ads served annually with digital media spend at 48%
growth in 2010. An increasing portion of advertising stems
from businesses employing Online Behavioral Advertising
(OBA) to tailor advertising for internet users, but OBA raises
concern of consumer privacy and data protection.
III. Digital Marketing Tactics and Examples:
Digital marketers are in charge of driving brand awareness
and lead generation through all the digital channels -- both
free and paid -- at company's disposal. These channels
include social media, the company's own website, search
engine rankings, email, display advertising, and the
company's blog. The digital marketer focuses on different
key performance indicator (KPI) for each channel so they
can properly measure the company's performance across
each one. Digital marketing is carried out across many
marketing roles today. In small companies, one generalist
might own many of the digital marketing tactics described
above at the same time. In larger companies, these tactics
have multiple specialists that each focus on just one or two
of the brand's digital channels. Here are some examples of
these specialists:
The best digital marketers have clear picture of how each
digital marketingcampaign supports theiroverarchinggoals.
And depending on goals of their marketing strategy,
marketers can support larger campaign through free and
paid channels at their disposal. A content marketer, for
example, can create series of blog posts that serve to
generate leads from a new eBook the business recently
created. The company's social media marketer might then
help promote these blog posts through paid and organic
posts on the business's social media accounts. Perhaps the
email marketer creates an email campaign to send those
who download the eBook more information on company.
Following are some of most common digital marketing
tactics and the channels involved-
Search Engine Optimization (SEO): This is process of
optimizing website to "rank" higher in search engine
results pages, thereby increasing the amount of organic
(or free) traffic your website receives. The channelsthat
benefit from SEO include Websites, Blogs, and Info
graphics.
Social Media Marketing: This practice promotes your
brand and your content on social media channels to
increase brand awareness, drive traffic, and generate
leads for your business. The channels you can use in
social media marketing include Face book, Twitter,
LinkedIn, Instagram, Snap chat, Pinterest, and Google+.
Content Marketing: It denotes the creation and
promotion of content assets for the purpose of
generating brand awareness, traffic growth, lead
generation, and customers. The channels that can playa
part in your content marketing strategy include Blog
posts, EBooks and whitepapers, Info graphics, Online
brochures and look books.
Affiliate Marketing: This is a type of performance-
based advertising where you receive commission for
promoting someone else's products, services on your
website. Affiliate marketing channels include Hosting
video ads through the YouTube Partner Program and
Posting affiliate links from your social media accounts.
Native Advertising : Native advertising refers to
advertisements that are primarily content-led and
featured on a platform alongside other, non-paid
content. Buzz Feed-sponsored posts areagood example,
but many people also consider social media advertising
to be "native" – Face book advertising and Instagram
advertising.
Marketing Automation: Marketing automation refers
to the software that serves to automate your basic
marketing operations.Manymarketingdepartments can
automate repetitive tasks they would otherwise do
manually, such as Email newsletters, Social media post
scheduling, Contact list updating, Lead-nurturing
workflows, Campaign tracking and reporting.
Pay-Per-Click (PPC): PPC is a method of driving traffic
to your website by paying a publisher every time your
ad is clicked. One of the most common types of PPC is
Google Ad Words, which allows you to pay for top slots
on Google's search engine results pages at a price "per
click" of the links you place. Other channels where you
3. International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
@ IJTSRD | Unique Paper ID - IJTSRD23100 | Conference Issue | FIIITIPM - 2019 | March 2019 Page: 198
can use PPC mainly include Paid ads on Face book,
Promoted Tweets on Twitter, Sponsored Messages on
LinkedIn.
Email Marketing: Companies use email marketing as a
way of communicating with their audiences. Email is
often used to promote content, discounts and events, as
well as to direct people toward the business's website.
The types of emails you might send in an email
marketing campaign include Blog subscription
newsletters, Follow-up emails to website visitors who
downloaded something, Customer welcome emails,
Holiday promotions to loyalty program members, Tips
or similar series emails for customer nurturing.
Inbound Marketing: Inbound marketing refers to the
"full-funnel" approach to attracting, engaging, and
delighting customers using online content. You can use
every digital marketing tactic listed above throughout
an inbound marketing strategy.
Online PR: Online PR is practice of securing earned
online coverage with digital publications, blogs, and
other content-based websites. It's much like traditional
PR, but in the online space. The channels you can use to
maximize your PR efforts include: Reporteroutreach via
social media Engaging online reviews of your company,
Engaging comments on your personal website or blog.
IV. Digital Marketing – a boost to today’s businesses:
Regardless of what your company sells, digital marketing
still involves building out buyer’s personas to identify your
audience’s needs and creating valuable online content.
B2B Digital Marketing:
If company is business-to-business (B2B), digital
marketing efforts are likelytobecenteredon onlinelead
generation, with end goal being for someone to speak to
salesperson. The role of your marketing strategy is to
attract and convert highest quality leads forsalespeople
via your website and supporting digital channels.
Beyond website, you'll probably choose to focus efforts
on business-focused channels like LinkedIn where your
demographic is spending their time online.
B2C Digital Marketing:
If your company is business-to-consumer (B2C),
depending on price point of products, the goal of digital
marketing efforts is to attract people to website and
have they become customers without ever needing to
speak to salesperson. For that reason, you're probably
less likely to focus on ‘leads' in their traditional sense,
and more likely to focus on building an accelerated
buyer's journey, from the moment someone lands on
your website, to moment that they make a purchase.
This will often mean your product features in your
content higher up in the marketing funnel than it might
for a B2B business, and you might need to use stronger
calls-to-action (CTAs).For B2C companies, channelslike
Instagram and Pinterest are more valuable than
business-focused platforms LinkedIn.
Website Traffic:
You can see the exact number of people who have
viewed your website's homepage in real time by using
digital analytics software, available in marketing
platforms like Hub Spot. Also how many pages they
visited, what device they were using, and where they
came from, amongst other digital analytics data. This
intelligence helps you to prioritize which marketing
channels to spend more or less time on, based on the
number of people those channels are driving to your
website. For example, if only 10% of your traffic is
coming from organic search, you know that you
probably need to spend some time on SEO to increase
that percentage.
Content Performance and Lead Generation:
Imagine you've created product brochure and posted it
through people's letterboxes -- that brochure is a form
of content, albeit offline. The problem is no idea how
many people opened your brochure or how many
people threw it straight into trash.
Attribution Modeling:
An effective digital marketing strategy combined with
right tools and technologies allows totrace allsales back
to customer's first digitaltouchpointwithyourbusiness
is called attribution modeling. It allows identifying
trends in the way people research and buying your
product, helping you to make more informed decisions
about what parts of your marketing strategy deserve
more attention, and what parts of your sales cycle need
refining. Connecting the dots between marketing and
sales is hugely important -- according to Aberdeen Group,
companies with strong sales and marketing alignment
achieve a 20% annual growth rate, compared to a 4%
decline in revenue for companies with poor alignment. If
you can improve your customer's' journey through the
buying cycle by using digital technologies, then it's likely
to reflect positively on your business's bottom line.
Online behavioral advertising: is the practice of
collecting information aboutauser's online activityover
time, "on a particular device and across different,
unrelated websites, in order to deliver advertisements
tailored to that user's interests and preferences.
Collaborative Environment: A collaborative
environment can be set up between the organization,
technology service provider, and digital agencies to
optimize effort, resource sharing, reusability and
communications. Organizations are inviting their
customers to help them better understand how to
service them. Much of this is acquired via company
websites where the organization invites peopleto share
ideas that are then evaluated by other users of the site.
Using this method of acquiring data anddevelopingnew
products can foster the organizations relationship with
their customer as well as spawn ideas that would
otherwise be overlooked.
Data-driven advertising: Users generate lot of data in
every step they take on the path of customer journey
and Brands can now use that data to activate their
known audience with data-driven programmatic media
4. International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
@ IJTSRD | Unique Paper ID - IJTSRD23100 | Conference Issue | FIIITIPM - 2019 | March 2019 Page: 199
buying. Without exposing customers' privacy, users'
Data can be collected from digital channels (e.g.: when
customer visits a website, reads an e-mail, or launches
and interact with brand's mobile app), brands can also
collect data from real world customer interactions,such
as brick and mortar stores visits and from CRM and
Sales engines datasets. Data-driven advertising is
empowering brands to find their loyal customers in
their audience and deliver in real time much more
personal communication, highly relevant to each
customer’s moment and actions.
Remarketing: Remarketing plays a major rolein digital
marketing. This tactic allows marketers to publish
targeted ads in front of an interest category or defined
audiences, generally called searchers in web speak, they
have either searched for particular products or services
or visited a website for some purpose.
Game advertising: Game ads are advertisements that
exist within computer or video games. One of the most
common examples of in-game advertising is billboards
appearing in sports games. In-game ads also might
appear as brand-name products like guns, cars, or
clothing that exist as gaming status symbols.
Ease of access: A key objective is engaging digital
marketing customers and allowing themto interactwith
brand through servicing and delivery of digital media.
Users with access to Internet can use many digital
mediums, such as Face book, YouTube, Forums, and
Email etc. Through Digital communications it creates a
multi-communication channelwhereinformation can be
quickly shared around world by anyone without any
regard to who they are.
V. How the effectiveness of Digital Marketing
Campaigns is measured?
The evaluation criteria and metrics for the digitalmarketing
campaigns classified according to its type and time span.
Regarding the type, either evaluate campaigns
"Quantitatively" or "Qualitatively". Quantitativemetrics may
include "Sales Volume" and "Revenue Increase/Decrease".
While qualitative metrics may include enhanced "Brand
awareness, image and health" as well as "relationship with
the customers".
Shifting the focus to time span, we may need to measure
some "Interim Metrics", which give us some insight during
journey itself, as well as we need to measure some "Final
Metrics" at the end of journey to inform use if overall
initiative was successful or not. For example, most social
media metrics and indicators such as likes, shares and
engagement comments may be classified as interim metrics
while final increase/decrease in sales volume is clearlyfrom
final category. The correlation between these categories
should exist. Otherwise,disappointingresults mayhappen at
the end.
Below are some aspects that need to be considered to
have an effective digital media campaign:
1. Interesting mail titles differentiate one advertisement
from the other. This separates advertisements from the
clutter. 2.Establishment of customer exclusivity: A list of
customers and customer's details should be kept on
database for follow up and selected customers can be sent
selected offers and promotionsofdeals relatedtocustomer's
previous buyer behavior. 3. Low Technical Requirements:
In order to get full use out of digital marketing it is useful to
make you advertising campaigns have low technical
requirements.4.Rewards: Thelucrativeoffers would always
help in making your digital campaign a success. Give some
reward at end of campaign.
VI. Pros and Cons of Digital Marketing:
Digital marketing allows marketerstoseeaccurateresults in
real time. If an advert is put in newspaper, it is difficult to
estimate how many people actually flipped to that page and
paid attention to ad. There's no surefire way to know if that
ad was responsible for any sales at all. Yet digital marketing
would help you to know reach for your product/service, to
get engaged with prospective customers, to have global
reach, to promote in personalized manner. However, with
digital marketing have some setbacks .Digital marketing is
highly dependent on the internet. Because internet may not
be accessible in certain areas or consumers may have poor
internet connection. It has lot of clutter, so marketers find it
hard to make their advertisements stand out, and get
consumers to start conversations about an organizations
brand image or products. But stilllargeamountofcompeting
goods and services that are also using same digital
marketing strategies can be the disadvantage. Some
companies can be portrayed by customers negatively as
some consumers lack trust online due to the amount of
advertising that appears on websites and social media that
can be considered frauds. Even an individual or small group
of people can harm image of an established brand. Digital
marketing disseminates only information to prospects most
of whom do not have purchasing authority/power. Hence
reflection of digital marketing into real sales volume is
skeptical.
VII. A light on Real cases under Digital marketing:
1. Every Smile Matters: Britannia Good Day supports
children born with cleft lip
On World Smiles Day, October 5th, Britannia Good Day
launched the Every Smile Matters campaign. The
campaign focuses on very important aspect that in
today’s day and age, smiles have been taken for granted
and we don’t smile enough. Good Day, has partnered
with Smile Train India, the world’s leading cleft charity
that provides free cleft surgery and care to children.
According to a Smile Train study, 1 in 1,000 Indian
children are born with a cleft lip –common birth
condition that can occur alone or as part of genetic
condition or syndrome. Not only does this condition
prohibit smiling, it can also cause difficulty in natural
activities such as eating and speaking.
2. Parle Kismi spreads love this Valentine’s Day in
collaboration with the dabbawalas
The Har Kismi Mein Hai Kiss campaign by Parle
Kismi is an attempt to spread some love on
Valentine’s Day by dropping in a reminder to
consumers with the help of their dabbawalas.
Working professionals often forget Valentine’s Day and
Parle Kismi wanted to send out a sweet reminder to
consumers to wish their partners in time. ‘Food is way
to one’s heart’ so Parle collaborated with the most