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1. DIGITAL MARKETING
BY
G SAI PRABHAS

2. KEY POINTS
1 WHAT IS DIGITAL MARKETING
2 BENEFITS
3 WHAT DOES DIGITAL MARKETING CONSISTS OF
4 USES OF DIGITAL MARKETING COURSE
5 TYPES OF DIGITAL MARKETING
6 WHAT IS SEO? AND ITS TYPES
7 DIFFERENCE BETWEEN OFF AND ON PAGE SEO
8 TECHNICAL SEO
9 AREAS OF DIGITAL MARKETING
10 BENEFITS OF ONLINE MARKETING OVER OFFLINE MARKETING

3. DIGITAL MARKETING
Digital marketing, also called online marketing, is the promotion of brands to connect with potential
customers using the internet and other forms of digital communication. This includes not only email,
social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication, it's digital marketing.

4. BENEFITS OF DIGITAL MARKETING

5. WHAT DOES DIGITAL MARKETING CONSISTS

6. USE OF DIGITAL MARKETING COURSE

7. TYPES OF DIGITAL MARKETING
1 SOCIAL MEDIA MARKETING
2 SEARCH ENGINE OPTIMIZATION
3 PAY PER CLICK
4 CONTENT MARKETING
5 INFLUENCER MARKETING

8. WHAT IS SEO?
SEO stands for “search engine optimization.” In simple terms, SEO means the
process of improving your website to increase its visibility in Google, Microsoft
Bing, and other search engines whenever people search for:
● Products you sell.
● Services you provide.
● Information on topics in which you have deep expertise and/or experience.

9. TYPES OF SEO

11. TECHNICAL SEO
Technical SEO is a process that involves auditing and optimizing
technical elements of a website so that it has better chances of ranking
higher on SERPs. Improving the efficiency of your website’s performance
for search engines across the board requires high technical SEO skills.

12. DIGITAL MARKETING AREAS
1 SEARCH ENGINE OPTIMIZATION
2 SOCIAL MEDIA OPTIMIZATION
3 SEARCH ENGINE MARKETING
4 SOCIAL MEDIA MARKETING

13. BENEFITS OF ONLINE MARKETING OVER OFFLINE
MARKETING
1 BETTER AUDIENCE REACH
2 COST EFFECTIVE
3 CUSTOMER SATISFACTION
4 BUILDING BRAND CREDIBILITY
5 TIME SAVING

14. CONLUSION
Digital marketing is a powerful tool for businesses in the modern age. It offers numerous
advantages over traditional marketing methods and allows companies to reach a larger
audience, engage with customers on various platforms, and measure the effectiveness
of their campaigns. In conclusion, digital marketing is essential for any business looking
to thrive in today's digital landscape.

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