Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote product and services.

1. Digital
Marketing
Presented by Baljinder Kaur
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2. INTRODUCTION
Digital marketing also called online marketing
.It is the component of marketing that uses
internet and online based online technologies
such as desktop computers, mobile phones and
other digital media anfd platforms to promote
products and services.
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3. SEARCH ENGINE OPTIMIZATION
PAY-PER CLICK ADVERTISING
WEB DESIGN
CONTENT MARKETING
SOCIAL MEDIA MARKETING
E-MAIL MARKETING
MOBILE MARKETING
ADVERTISING
COMPONENT OF DIGITAL MARKETING
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Search Engine Optimization
It means the process of
improving your site to
increase its visibility
when people search for
products or services
related to you.

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Pay Per Click
PPC is an online
advertising model in
which an advertiser
pays a publisher
every time an
advertisement link is
clicked on

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Web Design
Web design refers tothe
design of websites that
are displayed on the
internet. It usually refers
to the user experience
aspects of website
development

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Content Marketing
Content marketing is
a form of marketing
focused on creating,
publishing and
distributing content
for a target audience
online.

8. SMM is a form of internet
marketing that involves
creating and sharing content
on social media in order to
achieve your business and
products on various social
media platform.
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Social media marketing

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E-mail Marketing
It is the act of sending a
commercial message
typically to a group of
people, using e-mail. It
involves using e-mail to
send advertisements,
request business or
solicit sales or donations.

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Mobile Marketing
Mobile marketing is any
advertising activity that
promotes products and
services by mobile
devices, such as tablets
and smartphones.

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Advertising
Advertising is away of
marketing your business
in order to increase sales
or make your audience
having knowledge aware
of your products and
services.