Social Audiences offers marketers a single tool to manage paid social media advertising. It allows users to choose or create custom audiences, select campaign objectives, and launch ads. Marketers can then measure ad performance against objectives. Social Audiences automates the process of managing paid social ads to reach customers across channels, increase brand awareness cost effectively, and maximize resources.

1. IBM Commerce | IBM Marketing Cloud
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IBM Marketing Cloud
Social Audiences
In today’s multi-channel marketing world, the term “be where your customers are” takes on a whole new meaning.
And with roughly 1.5 Billion users on Facebook alone, chances are that’s where your customers and prospects are
regardless of demographics or psychographics. As a result, social media advertising is quickly emerging as a key
investment area for marketers who are looking to extend brand reach and recognition with social audiences.
Social media advertising offers brands the opportunity to significantly increase brand awareness by getting your
message in front of users who might not otherwise have the opportunity to interact with your brand. But how do
you take advantage of the opportunity that this channel represents in a cost effective way and without impacting
your already limited time and resources?
Social Audiences offers marketers a single tool to manage
the entire paid social media process.
In one simple interface you can:
Choose a custom audience or
create a look-alike audience
to target
Select campaign objectives and
easily launch your ad creative
Measure ad metrics against
predefined campaign objectives
Social success can be simple and cost-effective
—emarketer.com, April 2015
of the social network ad market in 2014 of digital ad spend will go toward
paid social media
Facebook owned By 2017, roughly
64.8% 20%
Select your segment
1 Create & Launch your ad
2 Monitor its performance
3

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Visit us at www.ibmmarketingcloud.com/social-audiences.html
IBM Social Audiences is part of the IBM Marketing Cloud. IBM Marketing Cloud powers the delivery of exceptional
experiences for customers across the buyer journey by leveraging key data, providing analytical insights and
automating relevant cross-channel interactions. As part of IBM Marketing Solutions, IBM Marketing Cloud, makes
it easier to design meaningful customer experiences across applications, devices and time, accelerating today’s
results and tomorrow’s ambitions
Ad Orchestration Through Social Audiences
Client Testimonials
IBM Marketing Cloud
Social Audiences replaces the current manual process of managing paid social media with smart automation that
allows you to deliver targeted, relevant messages at the right time maximizing your resources, and freeing you up
to focus on marketing strategy.
IBM Social Audiences will enable you to:
—Reach customers not responding in other channels
—Increase access to new prospects
—Streamline processes and deliver a strong return on investment
increase in live event
ticket sales compared
to last year using
Facebook ads without
Social Audiences.
15%
TechSmith
decrease in cost per
click (CPC) for ads that
utilize audiences
defined with IBM’s
Social Audiences
compared to standard
boosted posts.
60%
decrease in time needed
to manage and export
targeted ads per user.
50%