Digital marketing leverages online channels to promote products and services to a wide global audience. It encompasses strategies like SEO, social media marketing, email marketing, content marketing, and pay-per-click advertising to connect with potential customers and drive sales. The document outlines the importance and benefits of digital marketing, describing tactics like targeted advertising, measurable results, and increased brand awareness. It also provides brief definitions and overviews of common digital marketing techniques.

1. National Institute
of Digital
Marketing
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2. Introduction to Digital
Marketing
Digital marketing is a dynamic and ever-
evolving field that leverages online channels,
platforms, and technologies to promote
products, services, or brands to a wide and often
global audience. It encompasses a wide range of
strategies and tactics to connect with potential
customers, build brand awareness, drive website
traffic, generate leads, and ultimately, boost
sales and revenue.
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3. Importance of
Digital Marketing
Digital marketing, also called online marketing,
refers to all marketing efforts that occur on the
internet. Businesses leverage digital channels
such as search engines, social media, email, and
other websites to connect with current and
prospective customers. This also includes
communication through text or multimedia
messages.
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4. • You can focus your efforts on only the prospects
most likely to purchase your product or service.
• It's more cost-effective than outbound marketing
methods.
• Digital marketing evens the playing field within
your industry and allows you to compete with
bigger brands.
• Digital marketing is measurable
Benefits of Digital
Marketing
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5. • Global Reach
• Cost Effcetive
• Targeted Advertising
• Measurable Result
• Higher Conversion Rate
• Engagement and Interactivity
• Quick Implementation
• Increased Brand Awareness
Advantages of
Digital
Marketing
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6. What is SEO?
Search engine optimization (SEO) is the practice of
orienting your website to rank higher on a search
engine results page (SERP) so that you receive more
traffic. The aim is typically to rank on the first page of
Google results for search terms that mean the most to
your target audience.
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7. Social Media
Marketing
(SMM)
Social media marketing is the process of
creating content for social media platforms to
promote your products and/or services, build
community with your target audience, and
drive traffic to your business.
Social media marketing is all about meeting
your target audience and customers where
they are and as they socially interact with
each other and your brand.
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8. Email Marketing
Email marketing is a form of digital marketing that
involves sending promotional messages or
newsletters to a list of subscribers via email.The goal
is building customer relationships, promoting
products or services, increasing brand awareness, and
ultimately driving sales.
Email marketing allows you to reach your target
audience directly with personalized and relevant
content. It's also cost-effective, easy to track, and
provides valuable data for analyzing campaign
success.
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9. Content marketing is the process of
planning, creating, distributing, sharing, and
publishing content via channels such as
social media, blogs, websites, podcasts,
apps, press releases, print publications, and
more. The goal is to reach your target
audience and increase brand awareness,
sales, engagement, and loyalty.
Content
Marketing
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10. Pay-per-click, or PPC, is a form of advertising
that allows you to pay a fee to have your
website on the search engine result page
(SERP) when someone types in specific
keywords or phrases to the search engine. The
SERP will display the ads you create to direct
visitors to your site, and the fee you pay is
based on whether people click your ad.
Pay-Per-Click
Advertising (PPC)
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11. Conclusion
In conclusion, digital marketing is a
dynamic and essential component of
modern marketing strategies. It offers a
wide range of advantages, from cost-
effectiveness to data-driven decision-
making, and allows businesses to
engage with their audience, increase
brand visibility, and drive conversions.
With the right strategies and a
commitment to delivering value, digital
marketing can drive growth and success
for businesses of all sizes in the digital
age.
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12. Thankyou for
Watching
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