55% more website visitorsfor companies that blog.
Five Tips for Your Blog• Commit to 2 or 3 posts/week.• Put it on your company domain (e.g., hubspot.com).• Allow readers to subscribe via email.• Constantly experiment and measure content.• Be patient. It will take at least three months to get traction.
Social Media Essentials 1 Build Reach 2 Drive Engagement • Email list • Optimize for retweets • Website and mentions on Twitter • Partnerships • Optimize for likes, shares and comments on • Cross-promotion Facebook and LinkedIn (Edge Rank)
How Do You Optimize forSocial? It’s all about Content.
79% more Twitter followersfor companies that blog.
Make your accountsmust-see-tvfor your persona.
Keys to On-Page SEO 1. Pick Your Keywords 2. Optimize Those Keywords
How to Optimize KeywordsWeb Page Optimization:•• Keywords in page title Use keywords in headlines and other page content 1 Page Title• Optimize description for increased click through 2 Headings & Content 3 Description
Marketing Grader• Free interactive tool• 4 million users• Great PR coverage• 50,000+ visitors from StumbleUpon• 500,000+ opt-in emails
Marketing Update Podcast• 1-2k views /episode• 300,000 total views• Top 5 marketing podcast in iTunes
B2B Music Videos• 10,000 views 1st day• Page 1 for “inbound marketing”• Page 1 for “marketing” on YouTube• 3x increase in searches for “inbound marketing”