Digital marketing uses electronic media like the web, email, and wireless devices along with customer data to build relationships and facilitate online exchanges. It involves key components like search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing (SMM), email marketing, display ads, affiliate marketing, content marketing, and online reputation management (ORM). SEO improves the visibility of websites in organic search results, while PPC allows control over campaign advertising and tracking of efficiency. SMM utilizes social media platforms for communication and interaction, and email marketing promotes products through subscriber mailing lists.

1. Digital
Marketing

2. 01 Introduction
Digital Marketing using electronic media such as
the web, e-mail, interactive TV, IPTV and wireless
media in conjunction with digital data about
customers characteristics & behaviors.
“Digital marketing” is the process of building and
maintaining customer relationships through online
activities to facilitate the exchange of ideas, products, and
services that satisfy the goals of both parties.

3. 02 Key components
Search engine optimization (SEO) *
Pay per click (PPC) *
Social media marketing (SMM) *
Email marketing
Display advertising (banner ads)
Affiliate marketing
Content marketing
Online reputation management (ORM)

4. 03 SEO
 “Search engine optimization” (SEO) is the
process of improving the volume and/or
quality of traffic to a web site from search
engines via "natural" or un-paid ("organic" or
"algorithmic") search results.
All major search engines such as Google, Yahoo and Bing have
such results, where web pages and other content such as videos
or local listings are shown and ranked based on what the search
engine considers most relevant to users. Payment isn’t involved,
as it is with paid search ads.

5. 04 PPC
Pay Per Click (PPC) Marketing is surging in
worldwide popularity as one the most cost
effect ways to maximize the leads and sales
from your website.
In PPC marketing, the control you have
over your campaign is unparalleled, and the
real-time tracking of advertising efficiency is
unique and invaluable.

6. 05 SMM
"Social media Marketing" is a way for people
to communicate and interact online. While it has
been around since the dawn of the World Wide
Web, in the last 10 years or so we've seen a surge
in both the number and popularity of social media
sites.
It's called social media because users engage
with (and around) it in a social context, which can
include conversations, commentary, and other
user-generated annotations and engagement
interactions.

7. 06 Email marketing
Email marketing is using e-mail as a means of promoting your
products or services. This can be direct one to one e-mails but
typically it relates to sending e-mails to a group of people that
have subscribed to a mailing list.
Sending promotional e-mails in order to acquire new customers or convincing
current customers to purchase something immediately.
Sending emails specifically designed to enhance relationships with current or
previous customers, to encourage customer loyalty and repeat business.
Adding advertisements to others companies’ e-mails (on a partnership basis) to
gain exposure within a new market.

8. 07 Display Advertising
Display advertising is an online form of
advertising similar to billboards, television
ads and print ads. The ad has a simple
concept and instantly provides the viewer
with upfront information about the
product or service.
A display ad is embedded into a web
page and consists of images and text. It
can include sounds, animation or video to
attract more attention, or with the help of
some programming, can be highly
interactive.

9. 08 Affiliate Marketing
A technique where other publishers and
websites will promote your business. Basically the
way it works is that an Affiliate is rewarded every
time a visitor, customer or sale for your business
is generated through an advertisement on their
website.
There are many different ways compensation is
provided, but the concept remains consistent :
you pay them for generating business for you.

10. 09 Content Marketing
Content marketing is a relatively new
type of marketing that provides free
media-type content to customers in
exchange for their attention. Unlike
traditional advertising which interrupts
customers to get noticed, content
marketing provides content that
customers want in exchange for
permission to market a product or
service.

11. 10 ORM
Online reputation Marketing is important.
With the huge and ever-growing population
searching online to evaluate businesses, bad
comments and reviews about your business
can gravely affect your target market’s
purchasing decision.
This is why it is critical to monitor your
online reputation and take a plan of action to
counter any negative material and proactively
act to produce positive material about you,
your brand, your business, and your
products/services.

12. You