This document discusses online advertising. It begins with facts about click-through rates and reactions to autoplay videos. It then defines common online advertising idioms and lists some major advertising platforms. The advantages of online ads are listed as fast results, measurable performance, independence from search engine algorithms, ability to target audiences, brand recognition, cost-effectiveness, and reporting capabilities. Finally, the major types of online ads are identified as display, social media, search, native, retargeting, video, and email ads.

1. ONLINE ADS
OCT 2, 2017
AHMED GALAL

2. AGENDA
Facts
● Idioms
● Platforms
● Advantages
● Types
● Google AdWords
● FB Ads

3. FACTS

4. FACTS

5. FACTS
64.6% of people click on Google ads when they are looking
to buy an item online.64.6% of people click on Google ads
when they are looking to buy an item online.
82% of consumers have closed a browser or exited a
webpage because of an autoplaying online video ad.

6. FACTS

7. FACTS

8. FACTS

9. Materials
Item 1
Item 2
Item 3
Item 4
Item 5

10. IDIOMS

11. IDIOMS
● CPM
● CPC
● CPA
● CPI
● CTR
● IMPRESSION
● CLICKS
● FREQUENCY

12. PLATFORMS

13. PLATFORMS: What Do You Know ?

14. PLATFORMS: What Do You Know ?

16. ADVANTAGES

17. ADVANTAGES
#1 Fast Results
#2 Measurable results
#3 No dependencies on SEO or Google
Algorithmic changes
#4 Reach the right audience
#5 Brand recognition
#6 Budget Friendly
#7 Rich Functionality and Reporting

18. TYPES OF ONLINE ADS

19. TYPES OF ONLINE ADS
1. Display Ads
2. Social Media Ads
3. Search Engine Marketing (SEM)
4. Native Advertising
5. Remarketing/Retargeting
6. Video Ad
7. Email Marketing

20. QUESTIONS

21. THANKS