This document provides an overview and business plan for real estate professionals in 2012. It explores current real estate market trends, the importance of strategic planning and goal setting, and worksheets to help users develop their 2012 business vision. Some key trends discussed include the slow housing market recovery, changing buyer demographics, pressure on commission levels, and the growing importance of lead generation and integrated technology. The document provides advice on analyzing the current market, focusing business strategies, and utilizing available tools and resources to maximize success in 2012.
This document provides advice and information for homeowners considering selling their house in the spring of 2020. It discusses the strong housing market conditions, including high demand from first-time homebuyers and low mortgage interest rates. These factors make spring a good time to sell. The document provides tips on preparing your home for sale, pricing it correctly, and hiring a real estate professional to represent you. Selling FSBO (for sale by owner) is not recommended, as real estate agents provide valuable expertise to guide buyers through the complex home buying/selling process.
The document provides an outlook on the commercial real estate market in 2016. Some key points:
1) Fundraising remained strong in 2015 and the move toward larger funds continues, with opportunistic and value-added funds performing well. The search for opportunities continues as investors seek deals in new sectors.
2) Foreign investors remain attracted to the US market as a safe haven and are partnering with smaller US funds on secondary and tertiary market deals. Regulation A+ may provide a new avenue for real estate crowdfunding.
3) Data analytics and technology are starting to transform operations, while cybersecurity needs to become a higher priority as real estate assets become more connected.
4) The relentless
What You Need To Know About iBuyer’s
In this webinar you will find out …
What an ibuyer is.
What mindset an Agent must have to compete.
What the consumer experiences are.
How to compete with ibuyers.
How to communicate with your database.
Inside Opendoor: what two years of transactions say about their prospectsMike DelPrete
A data-driven analysis of Opendoor, the real estate disruptor, looking at its business model and traction since launch. Based on actual MLS data in its launch markets.
U.S. Housing Market Overview, September 2021Nima Wedlake
Key economic indicators in America’s residential real estate market, including mortgage origination volume, housing supply, credit availability and real estate pricing trends.
This report is a 150+ slide, evidence-based look at the world of instant home buyers. Unmatched in its breadth and depth, it explores behind-the-scenes, national data and presents an unbiased strategic analysis of the sector, the players, and implications for the industry.
> Higher-than-expected economic growth last year will fuel business confidence in 2018, with overall small and mid-sized businesses planning to invest $140.5 billion, a 2.9% increase over 2017, mainly to support growth.
> Most of the upswing in investment intentions is due to an increase in plans to acquire businesses. Spending on intangible assets like intellectual property and R&D will rise but spending on tangible assets like machinery will decline.
> By region, British Columbia and the territories, Alberta, and Quebec have the most positive investment outlooks, while other regions show greater declines or a slight downtick like in Ontario. Acute labour shortages and liquidity constraints will limit
This document discusses the outlook for the New Jersey housing market and real estate industry in 2011. Several real estate professionals were interviewed and most see promise in 2011, with modest gains in home sales and prices compared to 2010. While the elimination of the federal homebuyer tax credit hurt the market temporarily, low interest rates continue to provide opportunities for homebuyers and sellers. Real estate professionals emphasize focusing on customer service, education, and relationship building to succeed in 2011.
This document provides advice and information for homeowners considering selling their house in the spring of 2020. It discusses the strong housing market conditions, including high demand from first-time homebuyers and low mortgage interest rates. These factors make spring a good time to sell. The document provides tips on preparing your home for sale, pricing it correctly, and hiring a real estate professional to represent you. Selling FSBO (for sale by owner) is not recommended, as real estate agents provide valuable expertise to guide buyers through the complex home buying/selling process.
The document provides an outlook on the commercial real estate market in 2016. Some key points:
1) Fundraising remained strong in 2015 and the move toward larger funds continues, with opportunistic and value-added funds performing well. The search for opportunities continues as investors seek deals in new sectors.
2) Foreign investors remain attracted to the US market as a safe haven and are partnering with smaller US funds on secondary and tertiary market deals. Regulation A+ may provide a new avenue for real estate crowdfunding.
3) Data analytics and technology are starting to transform operations, while cybersecurity needs to become a higher priority as real estate assets become more connected.
4) The relentless
What You Need To Know About iBuyer’s
In this webinar you will find out …
What an ibuyer is.
What mindset an Agent must have to compete.
What the consumer experiences are.
How to compete with ibuyers.
How to communicate with your database.
Inside Opendoor: what two years of transactions say about their prospectsMike DelPrete
A data-driven analysis of Opendoor, the real estate disruptor, looking at its business model and traction since launch. Based on actual MLS data in its launch markets.
U.S. Housing Market Overview, September 2021Nima Wedlake
Key economic indicators in America’s residential real estate market, including mortgage origination volume, housing supply, credit availability and real estate pricing trends.
This report is a 150+ slide, evidence-based look at the world of instant home buyers. Unmatched in its breadth and depth, it explores behind-the-scenes, national data and presents an unbiased strategic analysis of the sector, the players, and implications for the industry.
> Higher-than-expected economic growth last year will fuel business confidence in 2018, with overall small and mid-sized businesses planning to invest $140.5 billion, a 2.9% increase over 2017, mainly to support growth.
> Most of the upswing in investment intentions is due to an increase in plans to acquire businesses. Spending on intangible assets like intellectual property and R&D will rise but spending on tangible assets like machinery will decline.
> By region, British Columbia and the territories, Alberta, and Quebec have the most positive investment outlooks, while other regions show greater declines or a slight downtick like in Ontario. Acute labour shortages and liquidity constraints will limit
This document discusses the outlook for the New Jersey housing market and real estate industry in 2011. Several real estate professionals were interviewed and most see promise in 2011, with modest gains in home sales and prices compared to 2010. While the elimination of the federal homebuyer tax credit hurt the market temporarily, low interest rates continue to provide opportunities for homebuyers and sellers. Real estate professionals emphasize focusing on customer service, education, and relationship building to succeed in 2011.
2018 Emerging Models in Real Estate ReportMike DelPrete
This document provides an overview and analysis of emerging models in the global real estate industry. It covers trends seen in markets like the UK, US, Australia, and Canada. In the UK, online fixed-fee agencies like Purplebricks have gained significant market share, with Purplebricks becoming the largest overall agency. Traditional incumbents like Countrywide have struggled with falling revenues and profits as their business model is disrupted. In the US, there is fragmentation with many new models testing different approaches, though Redfin and Compass have more substantial market share. A new model called iBuyers, led by Opendoor, is also emerging, providing certainty by purchasing homes directly from sellers for a fee. Overall the industry is being innovated through
The US housing market is healthier now than during the Great Recession, however COVID-19 is negatively impacting sales. Pending home sales declined 40% YoY in mid-April due to fewer listings and showings. Unemployment could increase mortgage defaults if it remains high. Home prices are at record highs but historically low mortgage rates have improved affordability. Demand from millennial first-time buyers may sustain the market but supply constraints exist in some areas.
The document summarizes M&A activity in the second quarter of 2011. Some key points:
- Total deal value in the first half of 2011 increased 61% compared to the same period in 2010.
- Deal activity has picked up but valuations remain lower than peaks in 2006-2007 as leverage remains low.
- There was increased activity from strategic buyers and private equity seeking to deploy cash.
- The top three industries for mid-market M&A deals were industrials, consumer discretionary, and healthcare.
This document provides an outlook on the retail investment market for 2018. It finds that retail investments continue to outperform, with vacancy rates at their lowest levels since the 1990s and corporate profits hitting records. The coming year is expected to see exceptional dynamics for retail investors, as a strong economy and low unemployment drive increased consumer spending and demand for retail space. Single-tenant retail investments have been particularly favored, though rising interest rates could partially offset increased investment from tax law changes. Overall metrics point to continued strength in the retail sector in 2018.
Compass, the self-styled tech-enabled brokerage, recently went public with a valuation of $6.5 billion. If you're in real estate, it's a business worth paying attention to. I'm pleased to offer all of my thoughts, observations, and insights on the recent IPO into a new (free) report!
Are you thinking about buying a home this spring 2019? Then this Free Guide will help answer a lot of your questions about why you should buy, and when you should do that.
This document provides information for potential home buyers. It begins with an overview of factors impacting the current housing market, including interest rates and inventory levels. It then discusses reasons why buying a home this spring makes financial sense, such as prices continuing to rise and interest rates expected to increase. The document provides tips for buyers, such as getting pre-approved, understanding common real estate terms, and noting that down payments of less than 20% are widely available. Overall, it argues that owning a home is a sound financial decision that builds wealth.
The document provides an overview and analysis of private equity merger and acquisition activity for the year ended December 31, 2014. It finds that 2014 was a high-value, high-volume year for private equity deals. The total value of deals reached $350 billion, continuing an annual growth rate of 20% since 2010. While the number of deals completed declined slightly in 2013, blockbuster deals ensured continued growth in total deal value that year. The favorable conditions of 2014 created an impressive year for private equity divestitures, with the total value of divestitures being over 2 times the value of acquisitions. High asset valuations were an ongoing theme in 2014, driven by factors such as low interest rates and a seller's market
Bain and company_global_private_equity_report_2012Evelyn Chua
The global private equity market in 2011 saw deal activity and value that matched 2010 levels. However, the year followed a pattern of a false start in the first half followed by a steep decline in the second half as economic uncertainty increased. Total deal value was $184 billion for the year. While still above 2009 levels, private equity investment has settled into a "new normal" of mid-market deals between $500 million to $5 billion. The recovery stalled as fears of recession and lack of exit opportunities held back dealmaking in the second half of the year. Private equity firms now face challenges around high asset valuations, large uninvested capital, and pressure to generate returns.
The Future of Real Estate Portals (Preview)Mike DelPrete
This all-new, global research takes a deep look into the future of real estate portals. The focus areas include portals’ expansion into adjacent revenue streams, closer to the transaction vs. more of the transaction, a deep dive into Rightmove’s growth dilemma, the implications for investors, and more.
MJD Enterprise Inc. is seeking funding to purchase and renovate foreclosed and distressed properties in Central Florida. The company was formed to purchase affordable homes, renovate them, and sell them for a profit. MJD plans to use the funding to purchase its first 4 properties closing in February and an additional 15-20 properties in its first year of operations. The company is led by Anna Dyer, Janet Mudd, and Mario Jimenez who have experience in real estate, renovations, and financial services. MJD will offer investors monthly compounding annual percentage yields between 8-9% on investments held 6-24 months.
MJD Enterprise Inc. is seeking funding to purchase and renovate foreclosed and distressed properties in Central Florida. The company was formed by three owners with experience in real estate, renovations, and financial services. They will use the funding to purchase their first 4 properties closing in February and 15-20 more properties in their first year of operations. Investors can provide funding with an 8-9% annual percentage yield paid out at investment maturity between 6-24 months, similar to a certificate of deposit.
You may have an idea of what you think your business is worth, but what would the outside market tell you right now? There are many factors that drive the value of a business. Please join Bev Shillito of Sebaly Shillito + Dyer, and Cliff Bishop of Brady Ware Capital, as they discuss these issues, current market conditions, and several things that you should focus on in order to maximize the value of your company.
Implementing LEAN manufacturing principles can significantly increase the valuation of a company. There are a few key reasons for this. First, when potential investors visit the manufacturing floor of a company that has implemented LEAN, the clean and well-organized environment creates a positive first impression. Second, LEAN implementation demonstrates that an effective management team is already in place. This reduces concerns about oversight needs. Third, LEAN practices like reducing waste improve profitability, which is valued more by investors in today's market than aggressive growth alone.
This document summarizes an article from the March 2015 issue of the Small Business Journal. It discusses the evolving issue of whether a small business should buy or lease its business space. As businesses mature, lease renewals can significantly increase rents and disrupt profitability. The article describes how owning the business space through programs like the SBA 504 Loan Program can help small businesses facing this challenge by providing financing to purchase real estate. It also notes that successful entrepreneurs may want to diversify investments into real estate, leveraging their local market knowledge.
BoyarMiller Breakfast Forum: The Current State of the Capital Markets 2018BoyarMiller
As part of its ongoing Breakfast Forum series, BoyarMiller gathered industry experts for a moderated discussion on the Current State of the Capital Markets. Speakers included Mark Montgomery with BBVA Compass, Ali Nasser with AltruVista, and Scott Winship of GulfStar Group.
1847 Goedeker (Goedeker's) is an industry-leading e-commerce destination for appliances, furniture, and home goods. Since its founding in 1951, Goedeker's has transformed from a local brick and mortar operation serving the St. Louis metro area to a respected nationwide omnichannel retailer that
offers one-stop shopping for national and global brands. While the Company maintains its St. Louis showroom, over 90% of sales are placed through its website, www.goedekers.com. Goedeker's provides visitors an easy to navigate shopping experience and offers more than 185,000 items organized
by category and product features. Specialization in the home category has enabled Goedeker's to build a shopping experience and an advanced logistics infrastructure that is tailored to the unique characteristics of the market.
Mercer Capital's Investment Management Industry Newsletter | Q1 2021 | Focus:...Mercer Capital
Mercer Capital’s Investment Management Industry newsletter is a quarterly publication providing perspective on valuation issues pertinent to asset managers, trust companies, and investment consultants.
The Investment News is the Newsletter of Mid-America Association of Real Estate Investors based in Kansas City Metro. Devoted to Real Estate Professionals
2018 Emerging Models in Real Estate ReportMike DelPrete
This document provides an overview and analysis of emerging models in the global real estate industry. It covers trends seen in markets like the UK, US, Australia, and Canada. In the UK, online fixed-fee agencies like Purplebricks have gained significant market share, with Purplebricks becoming the largest overall agency. Traditional incumbents like Countrywide have struggled with falling revenues and profits as their business model is disrupted. In the US, there is fragmentation with many new models testing different approaches, though Redfin and Compass have more substantial market share. A new model called iBuyers, led by Opendoor, is also emerging, providing certainty by purchasing homes directly from sellers for a fee. Overall the industry is being innovated through
The US housing market is healthier now than during the Great Recession, however COVID-19 is negatively impacting sales. Pending home sales declined 40% YoY in mid-April due to fewer listings and showings. Unemployment could increase mortgage defaults if it remains high. Home prices are at record highs but historically low mortgage rates have improved affordability. Demand from millennial first-time buyers may sustain the market but supply constraints exist in some areas.
The document summarizes M&A activity in the second quarter of 2011. Some key points:
- Total deal value in the first half of 2011 increased 61% compared to the same period in 2010.
- Deal activity has picked up but valuations remain lower than peaks in 2006-2007 as leverage remains low.
- There was increased activity from strategic buyers and private equity seeking to deploy cash.
- The top three industries for mid-market M&A deals were industrials, consumer discretionary, and healthcare.
This document provides an outlook on the retail investment market for 2018. It finds that retail investments continue to outperform, with vacancy rates at their lowest levels since the 1990s and corporate profits hitting records. The coming year is expected to see exceptional dynamics for retail investors, as a strong economy and low unemployment drive increased consumer spending and demand for retail space. Single-tenant retail investments have been particularly favored, though rising interest rates could partially offset increased investment from tax law changes. Overall metrics point to continued strength in the retail sector in 2018.
Compass, the self-styled tech-enabled brokerage, recently went public with a valuation of $6.5 billion. If you're in real estate, it's a business worth paying attention to. I'm pleased to offer all of my thoughts, observations, and insights on the recent IPO into a new (free) report!
Are you thinking about buying a home this spring 2019? Then this Free Guide will help answer a lot of your questions about why you should buy, and when you should do that.
This document provides information for potential home buyers. It begins with an overview of factors impacting the current housing market, including interest rates and inventory levels. It then discusses reasons why buying a home this spring makes financial sense, such as prices continuing to rise and interest rates expected to increase. The document provides tips for buyers, such as getting pre-approved, understanding common real estate terms, and noting that down payments of less than 20% are widely available. Overall, it argues that owning a home is a sound financial decision that builds wealth.
The document provides an overview and analysis of private equity merger and acquisition activity for the year ended December 31, 2014. It finds that 2014 was a high-value, high-volume year for private equity deals. The total value of deals reached $350 billion, continuing an annual growth rate of 20% since 2010. While the number of deals completed declined slightly in 2013, blockbuster deals ensured continued growth in total deal value that year. The favorable conditions of 2014 created an impressive year for private equity divestitures, with the total value of divestitures being over 2 times the value of acquisitions. High asset valuations were an ongoing theme in 2014, driven by factors such as low interest rates and a seller's market
Bain and company_global_private_equity_report_2012Evelyn Chua
The global private equity market in 2011 saw deal activity and value that matched 2010 levels. However, the year followed a pattern of a false start in the first half followed by a steep decline in the second half as economic uncertainty increased. Total deal value was $184 billion for the year. While still above 2009 levels, private equity investment has settled into a "new normal" of mid-market deals between $500 million to $5 billion. The recovery stalled as fears of recession and lack of exit opportunities held back dealmaking in the second half of the year. Private equity firms now face challenges around high asset valuations, large uninvested capital, and pressure to generate returns.
The Future of Real Estate Portals (Preview)Mike DelPrete
This all-new, global research takes a deep look into the future of real estate portals. The focus areas include portals’ expansion into adjacent revenue streams, closer to the transaction vs. more of the transaction, a deep dive into Rightmove’s growth dilemma, the implications for investors, and more.
MJD Enterprise Inc. is seeking funding to purchase and renovate foreclosed and distressed properties in Central Florida. The company was formed to purchase affordable homes, renovate them, and sell them for a profit. MJD plans to use the funding to purchase its first 4 properties closing in February and an additional 15-20 properties in its first year of operations. The company is led by Anna Dyer, Janet Mudd, and Mario Jimenez who have experience in real estate, renovations, and financial services. MJD will offer investors monthly compounding annual percentage yields between 8-9% on investments held 6-24 months.
MJD Enterprise Inc. is seeking funding to purchase and renovate foreclosed and distressed properties in Central Florida. The company was formed by three owners with experience in real estate, renovations, and financial services. They will use the funding to purchase their first 4 properties closing in February and 15-20 more properties in their first year of operations. Investors can provide funding with an 8-9% annual percentage yield paid out at investment maturity between 6-24 months, similar to a certificate of deposit.
You may have an idea of what you think your business is worth, but what would the outside market tell you right now? There are many factors that drive the value of a business. Please join Bev Shillito of Sebaly Shillito + Dyer, and Cliff Bishop of Brady Ware Capital, as they discuss these issues, current market conditions, and several things that you should focus on in order to maximize the value of your company.
Implementing LEAN manufacturing principles can significantly increase the valuation of a company. There are a few key reasons for this. First, when potential investors visit the manufacturing floor of a company that has implemented LEAN, the clean and well-organized environment creates a positive first impression. Second, LEAN implementation demonstrates that an effective management team is already in place. This reduces concerns about oversight needs. Third, LEAN practices like reducing waste improve profitability, which is valued more by investors in today's market than aggressive growth alone.
This document summarizes an article from the March 2015 issue of the Small Business Journal. It discusses the evolving issue of whether a small business should buy or lease its business space. As businesses mature, lease renewals can significantly increase rents and disrupt profitability. The article describes how owning the business space through programs like the SBA 504 Loan Program can help small businesses facing this challenge by providing financing to purchase real estate. It also notes that successful entrepreneurs may want to diversify investments into real estate, leveraging their local market knowledge.
BoyarMiller Breakfast Forum: The Current State of the Capital Markets 2018BoyarMiller
As part of its ongoing Breakfast Forum series, BoyarMiller gathered industry experts for a moderated discussion on the Current State of the Capital Markets. Speakers included Mark Montgomery with BBVA Compass, Ali Nasser with AltruVista, and Scott Winship of GulfStar Group.
1847 Goedeker (Goedeker's) is an industry-leading e-commerce destination for appliances, furniture, and home goods. Since its founding in 1951, Goedeker's has transformed from a local brick and mortar operation serving the St. Louis metro area to a respected nationwide omnichannel retailer that
offers one-stop shopping for national and global brands. While the Company maintains its St. Louis showroom, over 90% of sales are placed through its website, www.goedekers.com. Goedeker's provides visitors an easy to navigate shopping experience and offers more than 185,000 items organized
by category and product features. Specialization in the home category has enabled Goedeker's to build a shopping experience and an advanced logistics infrastructure that is tailored to the unique characteristics of the market.
Mercer Capital's Investment Management Industry Newsletter | Q1 2021 | Focus:...Mercer Capital
Mercer Capital’s Investment Management Industry newsletter is a quarterly publication providing perspective on valuation issues pertinent to asset managers, trust companies, and investment consultants.
The Investment News is the Newsletter of Mid-America Association of Real Estate Investors based in Kansas City Metro. Devoted to Real Estate Professionals
This document provides a guide to buying a home. It outlines the key steps buyers need to take, including preparing finances by saving for a down payment, improving credit scores, and getting pre-approved for a mortgage. It also discusses factors to consider when searching for a home, such as condition, size, price, and location. The guide covers making an offer, getting an inspection, closing on the purchase, and settling into the new home. The overall process from beginning the search to moving in is described.
Thinking of buying a home in Richmond Virginia area? Whether it is your first home, or you have bought a home before this booklet will guide you through the process
December 2016 An Eye Toward the Future_selected-pagesShawn Miller
The document provides industry outlook perspectives from various housing sector leaders for 2017. They discuss factors that will shape their industries in the coming year. Key points include:
- The single-family rental home market is expected to continue booming in 2017 as demand rises and inventory shrinks, benefiting experienced investors.
- Institutional investors will remain a small minority in the single-family home market but continue supplying properties to fuel the growing rental sector.
- New technologies are emerging to better match vacant rental properties with investors, establishing single-family rentals as a new real estate industry.
- The title and settlement industry will see steady volumes in 2017, with increased adoption of mobile technologies providing better client service.
This document provides an overview of the current housing market and advice for home buyers. Key points include:
- The housing market today is very different than in 2008 during the recession, with more moderate home price increases, tighter lending standards, and low housing inventory.
- For buyers, now is a good time to purchase a home due to historically low mortgage rates expected to remain low through 2021 and modest projected price appreciation.
- Technology is enabling more aspects of the home buying process to be done virtually, from initial consultations to signing and closing documents, in light of the pandemic.
- It's important for buyers to work with a real estate professional to navigate the complex home buying process and leverage their expertise
Taking advantage of new market opportunities articleMarket Insights
The document discusses 10 areas of opportunity for financial institutions in 2011 based on changes in the marketplace. The first opportunity is to truly know your market through quantitative data on demographics, psychographics, competition, product usage, and projected growth. This will help institutions target specific market segments rather than aiming for the mass market. The second opportunity is to acknowledge the post-recession consumer mindset of reduced spending and changed financial behaviors. Other opportunities include drawing inspiration from innovative companies outside of finance, ensuring parity with evolving consumer expectations, strategically choosing which new opportunities to pursue, institutionalizing marketing throughout the organization, and highly targeting specific market segments.
This document is the Table of Contents for the TREB Market Year in Review & Outlook Report. It lists the sections and subsections of the report, including: Executive Summary, Homeowners Survey, CEO Message, Home Buyers Survey, President Welcome, Market Outlook, New Home Market, Golden Horseshoe Vision, and Public Office Holder Statements. It provides an overview of the contents and themes that will be discussed in the full report.
This white paper summarizes current trends in mergers and acquisitions (M&As) within the residential real estate brokerage industry. It notes that M&A activity declined significantly from 2006-2010 due to the housing market downturn. The paper predicts a slow recovery in both housing and M&As from 2010-2012. Key factors that will impact M&As include available capital for deals, management talent needed to integrate acquisitions, and personal/emotional issues for sellers considering a sale. Buyer valuations of firms are affected by competition, sales professional retention, and deal structure/terms will be less favorable if the price is higher.
TREB Market - Year in Review - Market Outlook 2016Michelle Makos
This document is the Market Year in Review & Outlook Report published by the Toronto Real Estate Board (TREB) in January 2016. It contains the following sections: an executive summary, a review of the record home sales in 2015, a homeowner and home buyer survey, an outlook for home sales, listings and prices in 2016, a look at the new home market, and a discussion of the vision for the Greater Golden Horseshoe region. The report provides exclusive commentary and survey results from recent home purchasers and those intending to buy in the next year to understand different buyer groups and their views of the market. It also examines what is needed for the Greater Golden Horseshoe region to remain competitive globally.
- Century 21 Real Estate LLC is the world's largest residential real estate franchise with over 7,000 offices globally. It was founded in 1971 and is part of the Realogy Franchise Group.
- The document promotes Century 21's services for home sellers, noting their brand recognition, digital and social media marketing platforms, and tools to track property views and leads.
- It outlines Century 21's commitment to keeping sellers informed and achieving their goals through representing their interests and properly pricing and marketing their homes.
The real estate market of 2015 has been predicted to be sluggish initially but may catch up the momentum by the end of year. We present to you some unknown success secrets following which you can stay afloat, sneak through the competition and ultimately win the market.
This document provides a guide for buying a home. It outlines the necessary preparations, including saving for a down payment, improving your credit score, and getting pre-approved for a mortgage. It describes factors to consider when searching for a home, such as condition, size, price, and location. The guide also explains the process of making an offer, getting an inspection, closing on the purchase, and settling into the new home. The overall document serves as a comprehensive overview of the major steps involved in the home buying process.
Kay Mason started his real estate career in 2015 and achieved success quickly by implementing key strategies combined with the core values he was raised with of hard work and determination. He has made it a priority to help others by sharing the knowledge he's learned. He challenges you to take on this program and become the best you can be and achieve all your goals!
Kay Mason started his real estate career in 2015 and achieved success quickly by implementing key strategies combined with the core values he was raised with of hard work and determination. He has made it a priority to help others by sharing the knowledge he's learned. He challenges you to take on this program and become the best you can be and achieve all your goals!
The top 3 strategies for growing your self-directed IRA with real estate investing are: 1) Purchase and hold residential rental properties to generate rental income and appreciation over time; 2) Invest in real estate private funds or REITs to gain exposure to real estate without the hassle of direct ownership; 3) Provide private money loans secured by real estate to earn interest and fees from lending to real estate investors and developers.
Lee & Associates is a commercial real estate firm with 887 agents and $12 billion in annual transaction volume. It has offices across the US and Canada. The document summarizes key industrial real estate market trends in 2016, including declining vacancy rates, strong demand from e-commerce companies, record acquisition prices, and rising rents. It predicts the industrial market will continue expanding in 2017 due to a growing US economy and steady demand for distribution space.
Similar to 2012 businessplan compliments of marketleader (20)
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
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2012 businessplan compliments of marketleader
1. www.marketleader.com
Be Found.
Generate more leads.
Be Engaged.
Stay connected.
Be In Control.
Manage your business.
2012
Real Estate
Business Plan
This business plan provides you with
information, strategy, and a road map for
real estate success this upcoming year—
courtesy of Market Leader.
2. Be the market leader. Agents: 800-980-8139 Brokers/Teams: 888-240-3060 2
It’s become clearin the last few years that in today’s real estate market,
the only constant is change. From home values that rise and fall unpredictably,
to the tightening of credit availability, and the changing demographics of today’s
homebuyer, working as a real estate professional can be a thrill ride.
In our 2012 Business Plan, we’ll explore current trends in the real estate market,
discuss the importance of having a strategic vision for your business, and provide
you with worksheets and exercises to help you take your business to the next
level.
Make 2012 the year that you take the time to make an intentional plan for
maintaining, growing, and sustaining your business, and let Market Leader help
you along the way.
Included in this year’s Real Estate Business Plan:
n What Does 2012 Look Like?
Let’s check in on the current state of the market,
and where we think it’s headed in 2012........................................................... 3
n 10 Trends For 2012—And Beyond
Focus on these keen observations from Ian Morris,
CEO of Market Leader and Steve Murray, Editor of
REAL Trends, and authors of “Game Plan: How Real
Estate Professionals can Thrive in an Uncertain Future”
when planning your 2012 road map................................................................. 4
n Top Five Strategies For Generating Leads
Today’s real estate professionals need innovative,
economical new approaches for attracting tech-savvy consumers.................. 8
n How To Thrive This Year
What are your goals? What do you want to improve upon?
Consider these five steps................................................................................ 10
n Worksheets To Help
Grab your pencil and use our built-in worksheets
to help you build your vision for 2012.
Calculate Your Expenses................................................................................. 12
Calculate Number Of Transactions Needed.................................................. 13
Calculate Number Of New Prospects Needed............................................... 14
Online Marketing Planning Calendar............................................................. 15
Summary Sheet.............................................................................................. 16
Progress Chart................................................................................................ 17
2012
Real Estate
Business Plan
Receive a complimentary
business consultation
from Market Leader and
create a road map for
organizing your 2012
business plan.
Please call us to schedule
your consultation:
Independent agents:
800-980-8139
Managing brokers
or teams: 888-240-3060
3. www.marketleader.com 3
What Does 2012 Look Like?
As an agent or broker, you’re probably getting used to the roller coaster that
still is the real estate market. And although experts predict a long, slow recovery
over the next three to five years, it’s important to focus on what our current
reality is, and how we can best adapt our strategy and focus to ride out the
current tide.
There’s more to today’s real estate market than just a slow recovery. Research
also points to changing buyer demographics, sweeping changes to operational
structures of brokerages and business models, a focus on how technology can
streamline and augment lead generation and cultivation, and slow but constant
changes to policies and regulations regarding real estate.
Successful real estate professionals and brokerages today are highly adaptable,
innovative, and quick on their feet. Not even the most qualified real estate
experts can predict the future, so a sharp eye for current trends and being
comfortable with change are crucial.
2012
Real Estate
Business Plan
“ I couldn’t succeed without
Market Leader. At least
25–30% of my business
comes from them. I
appreciate that the website
is so user friendly, and my
prospects are empowered
to do their own searches
but I can see exactly what
they are viewing.”
Johnny L.
EXIT Realty, Tampa, FL
4. Be the market leader. Agents: 800-980-8139 Brokers/Teams: 888-240-3060 4
2012
Real Estate
Business Plan
10 Trends For 2012—And Beyond
As a real estate professional, it’s important to stay abreast of market trends.
Changing consumer demographics, the importance of leads, and the use of
integrated technology platforms are just some of the things determining the
future of real estate. Keep your sights on the following ten trends:
1. A slow recovery in housing sales and prices
Although the US economy, the stock market, and the housing market
continue their daily ebbs and flows, professionals in all areas of the real estate
market are cautiously optimistic that the amount of new and existing home
sales will continue to slowly climb as we enter 2012. Although buyers remain
hesitant, the low home prices, high inventory, great deals available with short
sales and foreclosures, and rising rental prices are still tempting
buyers into the market. And although market experts are predicting an increase
in mortgage rates, buyers in 2012 will still be benefitting from historically
low rates.
The National Association of Realtors’ most recent data backs up this forecast.
Existing home sales in August 2011 rose 7.7%, and are almost 19% higher than
August of 2010. The total housing inventory fell 3% over the summer of 2011,
and more buyers are seeking out small, regional banks and credit unions for
financing, as larger banks aren’t offering credit terms as favorable, and many
are tied up in distressed home loan processing.
2. Changing demographics and housing demands
For the first time in modern history, industry experts are able to categorize
the majority of American buyers into four distinct demographic groups. Each
of these groups has different needs and wants, different buying and selling
styles, and wants different characteristics in their real estate agent. Consider
specializing in one demographic area among these four:
The Traditionals (age 66+). The traditionals are buyers who are already
retired, or approaching retirement. These buyers are looking for smaller,
more efficient living spaces. The oldest of this demographic group may be
looking for low-maintenance or assisted living options, but on the younger
end, these buyers still make up a large portion of clients buying second or
vacation homes.
The Baby Boomers (ages 47–65). Much has been said about the baby
boomer generation, but as a real estate demographic group, they
have wide ranging needs. Some may be looking towards retirement,
but some may have been hit hard by the recession and are looking to
downsize because of a decrease in the equity of their current home. Some
more may be “empty nesters” who find themselves in a home that’s too
large, while others may be ready to invest in a vacation property.
The Generation X (ages 35–47). Generation X can also be considered a mixed
bag. Most clients in this group have already purchased their first home, and
may be ready to “trade up” for their growing families. Consider the importance
“ I have built my entire
business around Market
Leader. It helps me prioritize
clients, keep track of leads
and shape the way I spend
my business daily. I owe
100% of my business to
Market Leader.”
Aubree H.
Coldwell Banker, Kirkland, WA
5. of suburban amenities like good schools and parks, and also remember that
many of these buyers have had the equity in their first homes damaged by
the recession.
The Millenials (under 35). Millenials will make up the majority of home
purchases in the coming years. Most tend to marry later, and although
some are looking for detached, single-family homes, many are in search of
condos, townhomes, lofts, or apartments. While it is true of most
demographic groups, the Millenials specifically tend to gravitate towards real
estate agents in their same age group.
3. Pressure on commission levels.
As you may well know, commission levels dropped dramatically between 1991
and 2005—from 6.1 to 5.02%. They’ve now stabilized between 5.3 and 5.4%,
a trend we expect to continue. Many real estate agents blame the Internet for
the drop in commission levels. However, numerous studies have shown that,
in fact, high numbers of competitive agents and relatively few listings are to
blame. Many agents agree to drop their commission levels in order to win listings,
and some buyers are foregoing the use of traditional agents and working
directly with a listing agent in exchange for a discount on their purchase price.
As the housing market begins to stabilize over the next few years, many
real estate professionals expect commissions to rise. However, the savvy
professional needs to recognize that brokerages operating on alternative,
100 percent commission models and websites like Redfin that offer
commission rebates through their site will challenge them to manage expenses
effectively and be creative about lead generation.
4. The advance of new business models and industry segmentation
For many years now, the cycle has been this: Brokerages come up with new
business models of various types. Some are successful, and some aren’t. Real
estate agents, not surprisingly, gravitate towards the type of business model
that benefits their personal business the best. For example, big producers can
afford the high desk fees at 100% commission brokerages. But, most agents
lean towards a capped commission model, allowing lower overhead. And,
more agents are moving towards a virtual brokerage, where the costs are
even lower.
What does this mean for brokerage leadership? Don’t try to be everything to
everyone. In the past, traditional brokerages have tried to be flexible enough
to accommodate traditional model agents and agents looking for newer
business models. Experts recommend choosing one path and focusing on
attracting and retaining agents who are looking for your type of business.
Focus your energy and resources on one business model.
5. Growing importance of lead generation.
As mentioned above, with low inventory and many real estate professionals
hoping to capture listings and buyers, competition is stiff. Yes, lead generation
has always been important, but in a highly competitive environment, successful
lead generation is the difference between success and failure. Luckily,
www.marketleader.com 5
2012
Real Estate
Business Plan
“ Market Leader is by far
the single best investment
I have made in my real
estate career. It is so much
more than just a lead
generation tool. It brings
lead tracking and agent
accountability to a whole
new level.”
Keith R.
Keller Williams, Spokane, WA
6. Be the market leader. Agents: 800-980-8139 Brokers/Teams: 888-240-3060 6
2012
Real Estate
Business Plan
technological advances have given the industry quick, easy, and incredibly
affordable tools for capturing leads. Search engine optimization (SEO), search
engine marketing (SEM), the use of contact management and lead cultivation
platforms, and social media are all popular ways to increase and streamline
lead generation.
6. Increased importance of integrated technology platforms.
In this fast-paced industry, using your time efficiently is crucial. It’s important
to streamline the important parts of your day as much as you can. Many real
estate agents use disparate systems for lead generation, contact management,
and marketing strategy. Integrating these processes can free up more time to
spend with clients, find new listings, and close deals.
Take advantage of this time and cost-saving approach to your real estate
business. For example, Market Leader offers a complete click-to-close, cloud-
based software that offers an integrated suite of tools to generate leads, engage
and nurture them, and convert them into clients. This, in combination with a
sharp focus on lead generation opportunities and the training and coaching
you need to maximize your business, provides everything you need within one
holistic solution to make your real estate business more rewarding than ever.
7. Evolution of how consumers select real estate professionals
In a world where nine out of 10 consumers research homes online, how do
you generate referrals? With search engines, referral sites, social media, and
more, how do you become the real estate agent that people think of for refer-
rals? Although the technological advances in this arena are ever-changing,
perhaps the referral process itself hasn’t changed that much. Sure, clients
are finding you by asking their friends on Facebook for a great agent, but the
bottom line is still, “Am I building a referral-worthy business?”
Offering your clients quality, friendly, and efficient service is still the best way
to garner referrals. Treating customers with respect, operating your business
with high morals and integrity, and becoming an expert in your local market
will keep you top of mind whenever someone asks a past client for a refer-
ral—whether they’re asking via Facebook, email, text message, Yelp, Craigslist,
or in the old-fashioned way—in person or on the phone.
8. The importance of leadership
It’s no coincidence that brokerages with capable, ethical, and talented lead-
ership are the most successful. Leadership becomes exponentially more
important in tumultuous times. Great brokerage leaders should dedicate
significant time to developing a game plan for the coming year that includes
measurable goals, anticipation of potential challenges, and an acute under-
standing of the way their specific business model can adapt to the changing
landscape. Attention should also be paid to recruiting, retaining, and training
future brokerage leadership.
“ I have been with Market
Leader for a year now and
I have sold $4,500,000 of
real estate compared to
last year’s $1,800,000.
And with over $4,700,000
in active listings to date,
my business overall has
tripled.”
Katrina B.
Prudential Real Estate,
Anchorage, AK
8. Top Five Strategies For Generating Leads
In Today’s Market
Attracting leads is crucial to the success of both brokers and agents. How do
you build your pipeline with a steady stream of motivated new prospects? While
cold-calling, newspaper ads, and bulk mail used to be common strategies, today’s
real estate professionals need innovative, economical new approaches for
attracting tech-savvy consumers.
1. Launch a lead-capture website
With nine out of ten consumers starting their home search online, a polished
website that generates and captures leads is a must. Your website should
target your specific market with an IDX feed to help consumers view the
properties from your MLS, plus a registration form to secure new leads. The
best practice is to let prospects view a listing, and then invite them to register
in order to view more. To keep buyers engaged and coming back, include
up-to-date real estate information relevant to the neighborhoods you serve.
It’s also important to have contact management tools connected to your
lead-capture site. These help you track visitor activity, identify your most
motivated leads, and stay in touch with prospects. You’ll maximize your
lead-to-close rate and increase profits!
2. Post properties on Craigslist
Millions of consumers visit Craigslist each month, making this free classifieds
site one of the most effective lead-generation tools for real estate professionals.
With Craigslist, you can post a new listing along with a link that takes visitors
directly to the property on your lead-capture website. You don’t need to get
too fancy, either: an attention-grabbing headline (ex. “Best Foreclosure Deals
in Town”), appealing photos, and short, compelling content with a clear call to
action work best for driving leads. For maximum exposure, post your listings
during peak hours at morning and lunchtime, but wait at least 48 hours
before removing and posting the same listing again.
3. Succeed using social media
Three important social media sites that agents should leverage are Facebook,
LinkedIn, and YouTube. Facebook can be a powerful source of new business
for you and an easy way for consumers to share your real estate information
with their friends. Once you start a Facebook page, make sure you post news
updates a few times a day, along with links to your website. Don’t just sell all
the time—make it fun for visitors! Include questions, photos, and relevant
content from your favorite sites. The trick is to get people to engage and post
comments. Be sure to keep conversations going by commenting on what
your audience is saying.
LinkedIn is another powerful social networking site that allows you to easily
market to all of your contacts. You can share updates or simply include a line
in your profile describing your business and the communities you serve—
along with a link to your website to attract more potential leads.
Be the market leader. Agents: 800-980-8139 Brokers/Teams: 888-240-3060 8
2012
Real Estate
Business Plan
“ The numbers don’t lie:
we wouldn’t have 256 of
our closings we have if it
weren’t for Market Leader.
We’ve doubled our sales
volume! And we recruit
agents specifically because
other companies just can’t
compete with what Market
Leader provides us: lead
generation, websites, and
contact management.”
Jim B.
Realty Executives Mainstream,
Port Charlotte, FL
9. www.marketleader.com 9
2012
Real Estate
Business Plan
YouTube is a very under-utilized means to generate leads and promote your
business. Three out of four home sellers are more likely to list with a real
estate agent that uses video—but only 1% of realtors use YouTube! YouTube
is the world’s largest video-sharing community. Yet with so few realtors
using it, YouTube is the perfect opportunity to get the word out about yourself
and your listings with very little competition! It takes just a few minutes to
set up your YouTube channel and complete your profile. Personalize your
channel with video you already have—virtual tours, or even your own “video
resume”—and you can be one of very few agents tapping this viral resource.
4. Win business by blogging
A blog is a popular type of interactive website that makes it easy to post
information and updates online while encouraging comments from visitors.
Target the content of your blog to your particular niche—your neighborhood,
for instance—to develop your reputation as a local real estate expert. Build
rapport by sharing photos, neighborhood news, and market statistics. To easily
reach your audience and improve the quality of your leads, include “long-tail”
phrases in your blog entries that are specific to what you’re offering
(ex. “Houses in Seattle for under $300K”). You’re more likely to attract
motivated buyers who know exactly what they’re looking for. You’ll also win
more leads by including links in your post to the most relevant page on your
website, such as listing results.
5. Purchase pay-per-click ads
Pay-per-click advertising is another effective way to target your niche audience
and bring traffic directly to your site through Google, Bing and other search
engines. A pay-per-click ad usually includes a headline, a brief but compelling
description of the benefit they get when they click the ad, and a link to your
site. When a consumer types a particular keyword into a search engine, your
ad will appear next to their search results. The best thing is you’ll only pay
when someone clicks your ad and visits your website. It can often be more
cost-effective to purchase pay-per-click advertising with an established vendor
that will guarantee a certain number of leads.
Grow your business with Market Leader
While Internet lead generation strategies are crucial to building your business,
it’s also important to have the right contact management tools connected
to your lead-capture site. These enable you to track visitor activity, identify
your most motivated leads, and stay in touch with prospects. By following
up promptly and regularly engaging with your contact base, you’ll maximize
your conversion rate and increase profits. Market Leader provides real estate
agents and brokers with powerful lead generation and management solutions
designed to help them gain the competitive edge.
“ Market Leader provides
me with a third of my
business transactions.
It never feels like a bad
market because I always
have leads coming in every
month. I’m always busy
closing deals and working
on future clients. Market
Leader is the secret to my
success.”
Sandra R.
RE/MAX, San Antonio, TX
YouTube references courtesy of Internet Marketing Specialist Designation (www.imsd.net)
11. www.marketleader.com 11
2012
Real Estate
Business Plan
Worksheets To Help
Together with the tips and strategies offered in the previous pages, these
worksheets will help you take a practical look at the way you operate your
business. From calculating your monthly expenses to setting yearly income
goals, we hope these worksheets will give you a road map for creating
2012 success in your business.
12. 2012
Real Estate
Business Plan
Be the market leader. Agents: 800-980-8139 Brokers/Teams: 888-240-3060 12
Living Expenses Worksheet
$ _________ Mortgage payment
$ _________ Household (heat, water, etc.)
$ _________ Food (grocery and dining out)
$ _________ Car expenses
(payment, gas, oil, maintenance)
$ _________ Entertainment
$ _________ Child care
$ _________ Education
$ _________ Investments/savings
$ _________ Other living expenses
$ _________ SUBTOTAL
(income needed after taxes)
$ _________ Divide by .70
$ _________ Monthly gross income needed
$ _________ Multiply by 12 months
$ _________ Total gross income required
Annual Business Expenses
$ _________Desk fee
$ _________MLS dues
$ _________MLS lockboxes
$ _________Telephone
$ _________Cell phone
$ _________Internet
$ _________Computer software
$ _________Supplies, maintenance
$ _________Car payment
$ _________Gas and oil
$ _________Car maintenance and insurance
$ _________Office supplies
$ _________Meals and entertainment
$ _________Seminars and conventions
$ _________Leads generation subscriptions
$ _________Postcards and postage
$ _________Flyers and brochures
$ _________Signs
$ _________Website
$ _________Newspaper and magazine ads
$ _________Legal/professional/CPA
$ _________Assistant’s salary and benefits
$ _________Payroll taxes
$ _________Transaction coordinator
$ _________Listing coordinator
$ _________Dues and subscriptions
$ _________License
$ _________E & O insurance
$ _________Industrial insurance
$ _________Medical insurance
$ _________Disability insurance
$ _________Charity
$ _________TOTAL
Tip: make this calculation easier
Market Leader products simplify your
expenses and provides a specific return on
investment: you can see exactly how many
people are coming to your website and
how many become prospects and clients.
Market Leader also makes it easy for you
to quickly market your listings across many
different websites at once—at no additional
cost.
Calculate Your Expenses
13. www.marketleader.com 13
2012
Real Estate
Business Plan
Calculate Number Of Transactions Needed
Step 2: Income goal $_________
÷ by commission per transaction
= transactions needed per year _________
Sample Calculation
Part 1
Determine your average commission
per transaction
$250,000 average price range
x 6% commission
= $15,000
÷ 2
= $7,500
x 60% split
= $4,500 commission per transaction
Income and web conversion calculator
Step 1: Determine your
average commission per transaction
average house price range $_________
X ______ % commission _________
= total gross commission $_________
÷ 2 (for sale side or listing side) _________
X your commission split _________
= commission per transaction $_________
Part 2
Specify desired income, then divide
by average commission
$150,000 income goal
÷ $4,500 commission
= 34 transactions to reach goal
14. 2012
Real Estate
Business Plan
Be the market leader. Agents: 800-980-8139 Brokers/Teams: 888-240-3060 14
Calculate Number Of New Prospects Needed
Income and web conversion calculator
Calculate prospects needed per year
take the total transactions you want __________
X 25 (prospect-to-sale ratio is 25 to 1)* __________
= total number of prospects needed __________
Break it down into a daily number
annual prospects needed
÷ by 12 months ___________
÷ by 30 days ___________
= prospects needed each day ___________
Tip: generate active buyers
Market Leader makes it easy for you to attract
motivated buyers and sellers who contact you
directly. You can eliminate cold calling and ineffective
strategies, and even capture new business from
out-of-market customers. Gain confidence when you
have a team of experts supporting your success with
Market Leader.
Example
34 transactions
x 25 prospects
= 850 prospects per year
÷ 12 months
= 70 prospects per month
÷ 30 days
= 2 new prospects per day
* Ratio of 25 prospects to sales taken from The Real Estate Rainmaker by Dan Gooder Rickard
15. www.marketleader.com 15
2012
Real Estate
Business Plan
Online Marketing Planning Calendar
While online marketing doesn’t replace traditional
marketing, it can be a very powerful tool to get in front
of prospective buyers while they’re online looking for
their next ideal home. Make a plan just as you would for
traditional marketing.
Task List
n Follow up on all leads within 1–2 hours
n Email home listings to prospective buyers daily
n Monitor website activity to determine prospect
readiness (use Growth Leader tools)
n Email newsletter
n Choose 20 different prospects every week to make
personal “touching base” phone calls
n Create and maintain an ongoing social media
campaign: blog, Twitter, Facebook, etc.
n Contacting FSBOs, foreclosures and expired—
how many will you contact per month
Sample Planning Calendar
October
n Send email newsletter
to entire sphere
n Call past clients to ask
for email addresses
n Launch blog
November
n Send email newsletter
to entire sphere
n Letter to geographic
area asking for email
addresses
n Continue posting to
blog twice a week
n Launch Twitter
account, post daily
December
n Send email newsletter
to entire sphere
n Call sphere and ask
for email addresses
n Continue posting to
blog twice a week
n Post tweets to Twitter
account daily
Online marketing works best when combined with
personal follow-up and traditional marketing. Drive
prospective buyers to your own website to search
for homes and receive listing alerts. Then, plan your
supporting activities:
n How many follow-up calls per prospect each month?
n When will you schedule your calls?
(i.e. Tuesdays from 3:30–5:30pm)
n How many drop-bys?
n When will you drop by?
(i.e. Saturdays from 9:30–11:30am)
n How many postcards will you mail each month?
n How many open houses will you host each month?
(Be sure to capture email addresses on your
sign-up sheet)
16. 2012
Real Estate
Business Plan
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Summary Sheet
Goals: Quick Reference
For your convenience use this Summary Sheet to fill in all the important goals
and metrics of your business plan. This sheet may serve as a quick reference
throughout the year as you track your success and achieve your goals.
Income goal for 2011 $____________
Dollars per transaction to you $____________
Number of transactions needed for goals ____________
Number of listings ____________
Number of listings sold ____________
Number of sales ____________
Number of prospects in your database ____________
Number of prospects you need ____________
Break it down
Listings needed per week ____________
Sales per week ____________
Prospects needed per week ____________
17. 2012
Real Estate
Business Plan
Progress Chart
Use the following chart to check your progress against your goals. In the blanks in
the lefthand column, write your goal numbers (for example, if you intend to work
3 open houses per month, write “3” in the blank).
At the end of every month, mark percent of goal completed. Be sure to reward
yourself if you hit 100% of every goal for a month.
My reward for achieving 100% of all goals this month is:
Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
Generate ___ leads per month
Follow up on all leads within 10 hours
Email home listings to prospective
buyers daily
Monitor website activity to determine
prospect readiness (useMarket Leader tools)
Email newsletter (one per month)
Choose 20 different prospects every week to
make personal “touching base” phone calls
Create and maintain ongoing social media
campaign: blog, Twitter, Facebook, etc.
Postcards and emails—send___ on the 15th
of each month
Open houses—___ per month
Follow-up calls—___ per month
Contacting FSBOs, foreclosures and
expired–contact ___ per month
www.marketleader.com 17