January 2024. Sustainable E-Commerce (Electronic Commerce) refers to sustainable practices by online retailers to meet market demand while minimizing their negative impact on the environment using sustainable practices in every step of the process: from production to delivery to waste disposal. Sustainable E-commerce benefits: (1) Economic benefits: cost savings in energy, water, resources, materials, and waste management (2) Social benefits: many customers prefer to purchase from businesses with sustainable practices, enhancing the social image of the business (3) Environmental benefits: less emissions, pollution, and waste generation maximized by the use of clean and renewable energy sources. Sustainable E-commerce implementation steps: (1) Assess the carbon footprint and set sustainability goals (2) Engage suppliers and help consumers make sustainable choices (3) Measure progress and lead the industry forward on sustainability. Sustainable E-commerce stakeholders are suppliers, investors, online retailers, consumers, employees, communities, governments, media, and shipping operators. Sustainable E-commerce strategies include sustainable shipping and packaging, recycling, waste reduction, renewable energy, efficiency increase, and employee training on sustainable practices. Sustainable E-commerce business growth challenges (barriers) are (1) Production: lack of efficiency in production (2) Logistics: outdated technology (3) Recycling: non-recyclable packaging (4) Companies and resellers: difficulties in sustainable business implementation (4) Consumers' perspective: lack of trust towards business and greenwashing. Sustainable E-commerce business growth solutions are (1) Production: advanced technology integration such as AI, IoT, and cloud services (2) Logistics: technology solutions such as drones, robots, and green software (3) Recycling: recyclable and biodegradable packaging (4) Companies and resellers: implement sustainable business practices to increase competitive advantage and attract environmentally aware consumers (5) Consumers' perspective: provide information about sustainability to build trust and loyalty. Policy wise, in 2016, during the United Nations Conference on Trade And Development (UNCTAD), the eTrade for all initiative was established to promote sustainable E-commerce practices around the world. In this slideshow, you will learn about the definition, benefits, implementation steps, stakeholders, strategies, business growth challenges and solutions, UN policy, and global statistics of sustainable E-commerce adoption. For more slideshows on environmental sustainability, please visit s2adesign.com

1. SUSTAINABLE
E-COMMERCE
Dr. Salem Baidas

2. ENVIRONMENTAL SUSTAINABILITY SLIDESHOWS
FROM s2adesign.com
S2ADESIGN.COM

3. AGENDA
DEFINITION
01
BENEFITS
02
CHALLENGES
03
UN POLICY
04
INFOGRAPHICS
05

5. Sustainable e-commerce
Refers to Sustainable Practices by Online
Retailers to Meet Market Demand while
Minimizing their Negative Impact on the
Environment Using Green Practices in
Every Step of the Process: From Production
to Delivery to Waste Disposal.

6. GLOBAL SUSTAINABLE e-commerce
ECONOMY
Saves on Energy and Resources.
Increases Revenue as Consumers
Choose Businesses with
Sustainable Practices.
SOCIAL
Provides Employment and Social
Security. Improves Health and
Well Being for Consumers.
ENVIRONMENT
Supports Efficient Use of
Resources. Minimizes Negative
Environmental Impacts, Carbon
Footprint, and GHG Emissions.
benefits

7. implementation steps
 Assess Carbon Footprint and Set
Sustainability Goals.
 Engage Suppliers and Help Consumers
Make Sustainable Choices.
 Measure Progress and Lead Industry
Forward on Sustainability.
BUSINESS.EDF.ORG

8. Suppliers investors RETAILERS
consumers employees COMMUNITIES
government media SHIPPING OPERATORS
APTE ET AL. (2017) DEVELOPING THE SUSTAINABLE EDGE
GLOBAL SUSTAINABLE e-commerce
Stakeholders

9. sustainable shipping Reduce packaging recycling policies
reduce waste Sustainable products Renewable energy
Increase efficiency Artificial
intelligence Employee training
BIGCOMMERCE.COM
GLOBAL SUSTAINABLE e-commerce
Strategies

10. Lack Of Efficiency in Production. Resource Waste.
Production
Last Mile Delivery Routes. Outdated Technology. Returns.
logistics
Lack of Packaging Efficiency. Non-recyclable Packaging.
Recycling & Waste
Difficulties in Sustainable Business Implementation. Lack of Sustainable
Business Standards and Information About Sustainable Consumption.
Companies & Resellers
Lack of Trust Towards Business. Greenwashing. Disinformation.
Consumerprospective
JANGKLINT ET AL. (2021) CHALLENGES IN CREATING SUSTAINABLE E-COMMERCE AND ITS PROPOSED DIGITAL SOLUTIONS
GLOBAL SUSTAINABLE e-commerce
Business growth challenges

11. Advanced Technology Integration such as AI, Cloud Services, and
IoT. Green Technology Implementation.
Production
Technology Solutions such as Drones and Robotics. Green Technology
Software to Optimize Sustainability and Monitor Progress.
logistics
Smart Packaging to Increase Efficiency. Recyclable and
Biodegradable Packaging.
Recycling & Waste
Implement Sustainable Business to Increase Competitive Advantage and
Attract Environmentally Aware Consumers. Inform About Sustainability.
Companies& Resellers
Provide Information About Sustainability to Build Trust and Loyalty.
Consumer prospective
JANGKLINT ET AL. (2021) CHALLENGES IN CREATING SUSTAINABLE E-COMMERCE AND ITS PROPOSED DIGITAL SOLUTIONS
GLOBAL SUSTAINABLE e-commerce
Business growth solutions

13. initiative
In 2016, at the UNCTAD Ministerial
Conference in Kenya, the eTrade For
All Initiative was Established to Help
Developing Countries Access Capacity
Building & Technical Assistance Programs
Promoting Sustainable Development.
The Initiative Supports SDGs 8.1 & 17.9.
UNCTAD.ORG
UN Conference on Trade and Development
Sustainable E-Commerce

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9.7
6.6
4.1
3.6

15. Delivery Vehicles (Millions) Emissions (MMT CO₂) Commute Time (Minutes)
5
19
53
7
25
64
2019 2030
WEFORUM.ORG
Environmental IMPACTS OF e – commerce worldwide
by indicator

16. Share
initiative
46%
AllowingCustomersto easily Recycle Products
39%
Improving Manufacturing Efficiency
36%
Avoiding UnsustainableBusinesses
35%
MonitoringEmissions
23%
OffsettingEmissions
FORRESTER.COM
SUST INITIATIVESe–commerceare INVESTINGin
Share of retailers (2022)

17. 46
44
39
39
38
38
35
35
35
34
34
34
33
33
30
Vietnam
India
South Africa
Brazil
Malaysia
Philippines
Mexico
UAE
KSA
Australia
Egypt
China
Indonesia
Qatar
World
PWC.DE
ONLINE SHOPPERS INFLUENCED BY ENV ACTIONS OF RETAILERS
Percent (2022)

18. 62
59
58
57
56
54
46
46
44
Germany
Spain
Austria
France
UK
Italy
Netherlands
Belgium
U.S.
GO.SENDCLOUD.COM
CONSUMERS CONCERNED ABOUT ONLINE SHOPPING SUSTAINABILITY
Percent (2022)

19. 72
69
60
60
53
52
52
51
50
49
48
48
47
45
42
Vietnam
India
Philippines
China
Thailand
UAE
Qatar
Egypt
Malaysia
Mexico
Indonesia
South Africa
KSA
Brazil
World
PWC.DE
ONLINE SHOPPERS BUYING SUSTAINABLEPRODUCTS
percent (2021)

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