This presentation illustrates how consumers use technology and its impacts o our lives.

1. THE
EVOLUTION
OF THE
INTERNET
USE OF TECHNOLOGY AND THE
IMPACT ON OUR LIVES
PRESENTED BY THE ISAACS MARKETING GROUP FOR SOUTH BY
SOUTHWEST MEDIA

2. A brief history of the beginning of the
Internet
The history of the internet dates back to the late 1950s when the
computer scientists and engineer began building and interconnecting
computer networks.
The internet protocol suite, which is the set of rules used to
communicate between networks and devices on the internet arose
from research and development in the USA with the international
collaboration with the United Kingdom and France.
The first successful transmission occurred in October 1969 over the
ARPANET (ADVANCED RESEARCH PROJECTS AGENCY NETWORK).
Since then the internet has undergone significant changes and has
become an integral part of our daily lives.
INTRODUCTION

3. ACCESS TO
THE INTERNET
BROADBAND
DSL: (Digital Subscriber line) uses existing telephone lines to provide high-speed internet access.
Cable internet: delivered via cable tv line. This offers fast speeds and is popular in urban areas.
Fiber optic internet: The fastest option. Fiber optics transmit data using light signals through this glass or plastic
fibers.
MOBILE INTERNET
3G, 4G, 5G Networks: Mobile networks allow users to access the internet via smartphones, tablets and
mobile hotspots.
Mobile App: Mobile apps like Instagram, Facebook and Whatsapp provide Internet access for specific
functions

4. ACCESS TO
THE INTERNET
Satellite Internet
Geostationary satellites: these orbit the Earth at fixed positions providing internet coverage to remote
areas
Low Earth Orbit satellites (LEOS): Companies like SPACE-X and OneWeb are deploying LEOS satellites for
global internet coverage.
Public WI-FI
Wi-fi hotspots: available in cafes, airports, businesses, libraries and public spaces. Wi-Fi hotspots allow
users to connect wirelessly.
Community Networks: Grassroots initiatives create local networks for underserved area.

5. DIGITAL DEVICES
USED BY AUDIENCE
According to reports by
Statista, as of 2023, around
5.3 billion people worldwide,
(approximately two thirds of
the global population) are
connected to the internet.
This number has been
steadily increasing over the
years and is expected to
grow in the future.
In terms of devices used
to access the internet, a
global survey conducted
in Q2 of 2023 found that
95.8%of global users
access the internet via
their mobile phones and
over 93% using
smartphones.
Internet usage
via desktop
computers was
reported to be
63%, while
29%
connection
was used by
laptop

6. DIGITAL DEVICES
USED BY AUDIENCE
Smartphone
Laptop
Desktop

7. HOW CUSTOMERS
SEARCH FOR
INFORMATION
There are various online resources when it comes to
looking for information. They include the following:
-Search engines,
-social media platforms,
-site navigation,
-site search,
-recommendations and alike.

8. HOW CUSTOMERS
SEARCH FOR
INFORMATION
Search engine -
Search engines such
as GOOGLE, BING and
YAHOO are the most
popular ways of
searching for
information on the
internet. Using web
bots/search bots to
query millions of pages
on the net and create
an index of the
webpages
Social media platforms
Social media platforms
such as Facebook (META),
Twitter (X), Instagram and
YOUTUBE are also used
to search for information.
According to a recent
study, 29% of Gen Z and
millennials prefer to
search for information via
social media platforms
over actual search
engines.
Recommendations -
Recommendations from
friends, family and
colleagues are also a
popular way to
research for
information. People
trust recommendations
from people they know
and are likely to act on
them. People give and
receive
recommendations
through social media
and review pages via
the the internet.

9. WHAT CUSTOMERS
BUY ONLINE
According to a recent report by Statista, the global
e-commerce market is estimated to be worth over 5.7 trillion
U.S. dollars in 2022. It reveals that the number of people
making purchases online is ever increasing with over 5 billion
users worldwide.
In 2022: Top selling
products category
worldwide were
electronic and
media followed by
fashion and beauty
and furniture and
appliances.
2022:-The
countries with the
highest
e-commerce
penetration rates
were China at
76.9%, South Korea
70.3% and the
United Kingdom at
63.3%
2022: The
countries with the
highest
e-commerce sales
growth rates were
India 27.6%, Mexico
25.9% and Brazil
22.2%
2022-The most
popular online
shopping platforms
worldwide were
Amazon, followed
by Alibaba and
EBay

10. ONLINE VIDEO
CONSUMPTION
Consumers
increasingly rely on
marketing videos
from Brands. In the
past consumers
would visit
websites, look at
online reviews,
watch commercials
and maybe a few
YouTube videos to
learn about a
product.
Now with videos
accessible on
every major social
media network, they
are learning to rely
heavily on this type
of content in their
research phase.
The trend is clear:
In 2023,
consumers
increasing expect
to see brand video
content. WHY?
Brand videos allow
consumers to know
how a product
works in real life.
They can identify
perks and learn
about the product
they might not see
in text- based
descriptions.

11. ONLINE VIDEO
CONSUMPTION

12. Online video consumption has been on the
rise with current average viewer spending
17 hours a week watching digital videos in
2023.
27.6%
35.3%
comedy, memes or the
commonly termed “VIRAL”
videos are the second
most popular type of
videos and are watched by
over one-third (35.3%) of
global internet users.
49.4%
This is followed by
video live stream, with
27.6% and tutorial or
“how to” videos with
26.4%
The most popular videos
on the internet are music
videos. Nearly half
(49.4%) of all the internet
users watch them at
least once a week.

13. CONSUMER
TRENDS
CONSUMER TRENDS
1. INCREASED ADOPTION OF MOBILE DEVICES
2. RISE OF VOICE ASSISTANTS
3. GROWING INTEREST IN SUSTAINABILITY
4. INCREASE USE OF ARTIFICIAL INTELLIGENCE
5. RAPID GROWTH OF E-COMMERCE
6. SHIFT TOWARDS SUBSCRIPTION-BASED MODELS
7. INCREASED FOCUS OF CYBER SECURITY

14. CONSUMER
TRENDS
INCREASED ADOPTIONS OF MOBILE
DEVICES.
With the advent of 5G
tech, mobile devices have
become more powerful
and versatile, which has
led to the increase in
mobile usage, with more
people using their
smartphones and tablets
to access the internet,
shop online and interact
with social media.
RISE OF VOICE ASSISTANTS
VA’s such as Amazon’s
Alexa and GOOGLE
assistant have become
increasingly popular in the
last few year. They can be
integrated into a wide
range of devices. Eg:
smart speakers to cars,
homes appliances to play
music and turn on lights
etc.
GROWING
INTEREST IN
SUSTAINABILITY
Consumers are being more
environmentally conscious and
are looking for ways to reduce
carbon footprints. This has lead to
products such as electric
vehicles, reusable bags and
eco-friendly cleaning products.

15. CONSUMER
TRENDS
INCREASED USE OF AI (ARTIFICIAL
INTELLIGENCE)
RAPID GROWTH IN
E-COMMERCE
E-Commerce has been
growing at an
unprecedented rate over
the last few years with
more people shopping
online than ever before.
This has led to fast and
reliable delivery services
as well as increased
competition amongst
retailers
SHIFT TOWARDS
SUBSCRIPTION
BASED MODELS
AI is being used is a wide range of
applications from Chatbots to
predictive analytics. This has led to
more personalised experiences for
consumers as well as improved
efficiency and accuracy in various
industries
Subscriptions based models have
become increasingly popular with
more businesses offering services
such as streamed videos, music and
software on subscriptions. This has
lead to a shift away from traditional
ownership models and makes it
more flexible and affordable to
consumers.

16. CONSUMER
TRENDS
INCREASED FOCUS ON CYBER
SECURITY
With more people using the internet
of shopping, banking and the other
sensitive activities, Cyber security
has become a major concern. This
has lead to increased investment in
Cyber security measures as well as
greater awareness among
consumers about the importance of
protecting their personal
information

17. SUMMARY
As you can see, as Technology such as the
Internet evolves and changes, so do we. We
have the choice to make an impact on our lives
for the better by using Technology for purpose.
Technology can make our lives easier and bring
us into a brighter future.

18. REFERENCE LIST
blog.hubspot.com: How Video Consumption Is Changing
computerhope.com: How People Find Information
internetsociety.org: Brief History of the Internet
oberlo.com: Online Video Consumption Statistics
statista.com: Internet Usage Worldwide
stylemanual.gov.au: Findable Content
techopedia.com: Internet Definition
unsustainablemagazine.com: Internet Access Around the
World