Digital disruption explores, identifies and examines cases in which digital is responsible for changing industries including book retailing, electronics retailing, publishing, advertising, video rental, music industry, medical, and education. Joint research by Augustine Fou and Tery Spataro and special thanks to Melisa Lopez.
PCs for People october 2012 broadband taskforce presentationAnn Treacy
PCs for People present to the Minnestoa Broadband Task Force (Oct 2012) on their computer donation, refurbishing programs that puts computers in the hands of low income households.
Location based mobile apps with open social data are the face of policing on the Internet - Case study and backstory to the Surrey Police mobile phone apps for social engagement
This presentation is from a workshop conducted for nonprofit leaders in northwest Arkansas on March 14, 2013.
Feel free to use it to assist your organization, but please do not share it or post it anywhere else on the Internet without the owner's permission.
PCs for People october 2012 broadband taskforce presentationAnn Treacy
PCs for People present to the Minnestoa Broadband Task Force (Oct 2012) on their computer donation, refurbishing programs that puts computers in the hands of low income households.
Location based mobile apps with open social data are the face of policing on the Internet - Case study and backstory to the Surrey Police mobile phone apps for social engagement
This presentation is from a workshop conducted for nonprofit leaders in northwest Arkansas on March 14, 2013.
Feel free to use it to assist your organization, but please do not share it or post it anywhere else on the Internet without the owner's permission.
Innovation and entrepreneurship in journalism, and some emerging technologies and trends to watch. From Dan Pacheco, the Horvitz Chair of Journalism and Innovation at the S.I. Newhouse Schooll at Syracuse University.
Mobile video services, MoMo Helsinki 2006Claude Florin
Presntation at MobileMonday Global Summit 2006, 8th-9th May, Helsinki Finland
http://globalsummit.mobilemonday.net/
Bloged at http://rodrigo.typepad.com/english/2006/05/claude_florin_h.html
Get Ready Get Online - digital inclusion and welfare reformHelen Milner
My talk at the NHF Conference on 14th February 2013 in London. Discussing the urgency of helping people to use the internet, particularly with a view to the new Welfare Reform. Interesting for all digital inclusion and/or housing people.
Presentation at IIR Mobile Instant Messaging Asia, 27 June 2007, Hong Kong
Diversifying Messaging Applications To Sustain Future Growth Beyond SMS: New Service Opportunities In Mobile IM
• Driving the demand for other mobile data services
• Allowing group communications with mobile and fixed terminals and richer content sharing
• Examining other forms of PC to mobile IM
• Assessing current and projected demand for messaging based m-commerce
• Examining 3G, IMS and instant messaging directions
www.iir-conferences.com/mimasia
This is the presentation I gave on 7-Mar-13 at the National Federation of Housing's Marketing and Communications Conference - please contact me if you have any questions or comments.
Behaviour Change: What role do we want governments to play? An international ...Ipsos UK
How governments try to shape the behaviours of their citizens is something that has been much discussed over the past few years. Key to the debate is the extent to which people think it is acceptable for their government to intervene in their choices and what this intervention should look like. This presentation was delivered at our March 2012 event "Acceptable Behaviour? Public opinion on behaviour change policy".
Some of us will never enjoy walking into a room of strangers and making connections. Does that mean we’re doomed professionally? Not at all!
In this webinar, participants learned about the science behind networking and how that science can help engineers, technologists, and introverts make connections successfully and strategically.
We drew on insights from researchers and practitioners in the social sciences and business to learn about the networking practices of high performers.
We dispelled the myth that people who want strong networks should “never eat alone” and participants learned about the simple actions that significantly contribute to the health of a network.
Presented September 20, 2012 for Women in Technology International (WITI):
http://www.witi.com/users/teleclass/media/
http://partneringresources.com/event/networking-basics-for-introverts-2/
Does networking really make a difference? The answer is a resounding yes! In a study performed by Partnering Resources, 93% of completely successful change initiatives were led by leaders with very strong or strong personal networks. Not one change initiatives described as less successful was led by a leader with strong or very strong personal networks. Furthermore, a recent study featured in Sloan Management Review showed that high performing project teams had almost twice as many non-core contributors affiliated with the team.
In this highly interactive session, we learned about the science behind networking. We drew on insights from researchers and practitioners in the social sciences and in business to learned about the networking practices of high performers. We dispelled the myth that people who want strong networks should never eat alone and, instead, we learned about the simple actions that significantly contribute to the health of your network. We merged the art and science by mapping individual participants’ networks, identifying gaps, and developing plans for filling those gaps.
Presented October 2, 2012 at The Commonwealth Institute.
Event information: http://partneringresources.com/event/art-science-networking-basics-commonwealth-institute/
A keynote presentation looking at where the current sports and entertainment industry is in terms of social media, and a look to the future for 2012 and beyond. well worth a flick, and pls use as you would. i hope you 'like' it.
How to thrive and survive in the age of digital disruptionGalland.be bvba
How to thrive and survive in the age of digital disruption.
Discover how the digital era changed our way of thinking and acting. Here is what you need to do as a company to stay ahead of competition and create happy customers.
Esitys on yhteenveto Google Hangout keskustelusta, jossa identiteettisuunnittelija Mikael Kivelä ja markkinoija Tomi Grönfors keskustelevat designin merkityksestä B2B markkinoinnissa. Ajatuksena on saada viiden pääkysymyksen kautta päälinjat selvitettyä siitä miksi myös yrityksille tuotteitaan markkinoivien tulisi kiinnittää huomioitaan muotoilun mahdollisuuksiin.
Päähuomioita keskustelussa on myynti, käyttäjäystävällisyys ja merkitys. Kaikki tärkeitä teemoja, kun ostopäätöstä ollaan tekemässä.
Esitykseen liittyvä Google Hangout löytyy osoitteesta:
https://www.youtube.com/watch?v=EeiQlnzFBpA
Innovation and entrepreneurship in journalism, and some emerging technologies and trends to watch. From Dan Pacheco, the Horvitz Chair of Journalism and Innovation at the S.I. Newhouse Schooll at Syracuse University.
Mobile video services, MoMo Helsinki 2006Claude Florin
Presntation at MobileMonday Global Summit 2006, 8th-9th May, Helsinki Finland
http://globalsummit.mobilemonday.net/
Bloged at http://rodrigo.typepad.com/english/2006/05/claude_florin_h.html
Get Ready Get Online - digital inclusion and welfare reformHelen Milner
My talk at the NHF Conference on 14th February 2013 in London. Discussing the urgency of helping people to use the internet, particularly with a view to the new Welfare Reform. Interesting for all digital inclusion and/or housing people.
Presentation at IIR Mobile Instant Messaging Asia, 27 June 2007, Hong Kong
Diversifying Messaging Applications To Sustain Future Growth Beyond SMS: New Service Opportunities In Mobile IM
• Driving the demand for other mobile data services
• Allowing group communications with mobile and fixed terminals and richer content sharing
• Examining other forms of PC to mobile IM
• Assessing current and projected demand for messaging based m-commerce
• Examining 3G, IMS and instant messaging directions
www.iir-conferences.com/mimasia
This is the presentation I gave on 7-Mar-13 at the National Federation of Housing's Marketing and Communications Conference - please contact me if you have any questions or comments.
Behaviour Change: What role do we want governments to play? An international ...Ipsos UK
How governments try to shape the behaviours of their citizens is something that has been much discussed over the past few years. Key to the debate is the extent to which people think it is acceptable for their government to intervene in their choices and what this intervention should look like. This presentation was delivered at our March 2012 event "Acceptable Behaviour? Public opinion on behaviour change policy".
Some of us will never enjoy walking into a room of strangers and making connections. Does that mean we’re doomed professionally? Not at all!
In this webinar, participants learned about the science behind networking and how that science can help engineers, technologists, and introverts make connections successfully and strategically.
We drew on insights from researchers and practitioners in the social sciences and business to learn about the networking practices of high performers.
We dispelled the myth that people who want strong networks should “never eat alone” and participants learned about the simple actions that significantly contribute to the health of a network.
Presented September 20, 2012 for Women in Technology International (WITI):
http://www.witi.com/users/teleclass/media/
http://partneringresources.com/event/networking-basics-for-introverts-2/
Does networking really make a difference? The answer is a resounding yes! In a study performed by Partnering Resources, 93% of completely successful change initiatives were led by leaders with very strong or strong personal networks. Not one change initiatives described as less successful was led by a leader with strong or very strong personal networks. Furthermore, a recent study featured in Sloan Management Review showed that high performing project teams had almost twice as many non-core contributors affiliated with the team.
In this highly interactive session, we learned about the science behind networking. We drew on insights from researchers and practitioners in the social sciences and in business to learned about the networking practices of high performers. We dispelled the myth that people who want strong networks should never eat alone and, instead, we learned about the simple actions that significantly contribute to the health of your network. We merged the art and science by mapping individual participants’ networks, identifying gaps, and developing plans for filling those gaps.
Presented October 2, 2012 at The Commonwealth Institute.
Event information: http://partneringresources.com/event/art-science-networking-basics-commonwealth-institute/
A keynote presentation looking at where the current sports and entertainment industry is in terms of social media, and a look to the future for 2012 and beyond. well worth a flick, and pls use as you would. i hope you 'like' it.
How to thrive and survive in the age of digital disruptionGalland.be bvba
How to thrive and survive in the age of digital disruption.
Discover how the digital era changed our way of thinking and acting. Here is what you need to do as a company to stay ahead of competition and create happy customers.
Esitys on yhteenveto Google Hangout keskustelusta, jossa identiteettisuunnittelija Mikael Kivelä ja markkinoija Tomi Grönfors keskustelevat designin merkityksestä B2B markkinoinnissa. Ajatuksena on saada viiden pääkysymyksen kautta päälinjat selvitettyä siitä miksi myös yrityksille tuotteitaan markkinoivien tulisi kiinnittää huomioitaan muotoilun mahdollisuuksiin.
Päähuomioita keskustelussa on myynti, käyttäjäystävällisyys ja merkitys. Kaikki tärkeitä teemoja, kun ostopäätöstä ollaan tekemässä.
Esitykseen liittyvä Google Hangout löytyy osoitteesta:
https://www.youtube.com/watch?v=EeiQlnzFBpA
Digital disruption - International Communication Days 2016 - Erasmushogeschoo...Ayman van Bregt
The internet has been around for 25 years and has caused many disruptions. With more disruptions to come, many organizations are seeking for ways to use digital opportunities in a meaningful way creating more value for customers and sustaining their business.
The impact of the development of the Web on marketing and communications and how it causes digital disruption for companies is shown in this talk. With practical examples you will get insights in how organizations can create more value for customers at the same time also the organization can benefit from these efforts. Several digital developments such as mobile, social and 'internet of things' will be presented. Besides the use of theoretical models for digital disruption and digital transformation, some case studies are presented which bring directly applicable tips to take home.
The Digital Advertising Tipping Point is Here!MediaPost
As readers are demanding a different value exchange between advertising and content, it’s not surprising that the IAB is recommending massive changes in the digital advertising landscape. Publishers must be innovating at a much faster pace as we approach the end of the old world of digital advertising. The new world is coming and it encompasses virtual reality, branded content, and a growing respect for the reader experience.
Kasasimme 23 pysäyttävää faktaa B2B-myynnistä.
Onko kylmäsoitto kuollut vai kukoistaako entiseen tapaansa? Entä käyttävätkö parhaat myyjät LinkedIniä vai loistavat poissaolollaan?
B2B Ecommerce: Design Principles and Best Practices to Boost SalesAlex Schmelkin
Smart B2B Design: Strategy and User Experience Principles that Boost Sales. Presented at the Internet Retailer Conference and Exhibition (IRCE) 2014 by Alex Schmelkin, CEO of Alexander Interactive, and Girisha Chandraraj, Head of Digital of United Stationers.
Are You Ready for Digital Disruption? Ten Lessons in Digital TransformationCA Technologies
Every company is at risk of digital disruption. A new Digital Transformation survey by Freeform Dynamics, commissioned by CA technologies, reveals that the most successful “digital disrupters” have 2x higher revenue growth and 2.5x higher profit growth than their mainstream counterparts.
More significantly, they exhibit many common traits and behaviors. This presentation reveals the Top 10 Traits of the Digital Disputers, and what you can learn from them as you evolve your overall IT and digital transformation strategies.
Hampton Roads AMA - 2017 Trends in Digital MarketingGrant Simmons
A quick review of likely digital marketing trends, including; The Multi-screen Consumer, Mobile First, User-Centric Experiences, Augmented Reality & Voice Search | Grant Simmons - Homes.com
Digital Disruption: Embracing the Future of Work accenture
While the effects of digital disruption on business and operating models are familiar territory, the impact on the workforce could be the Achilles’ heel of organizations seeking to be digital. There is a window of opportunity to take advantage of digital disruption. Our global research shows executives and employees are well aligned on the benefits of being digital.
Business leaders need to act on their strategies, adjust their workforce skill sets, and prioritize the workforce changes that will fast-forward their digital journey. Find out why it is time to capitalize on the positivity of the workforce.
Trend and Challenge Digital Marketing 2017Gilang Ridzky
With communication as my educational background and my work experience in social media marketing's field, I'm interested to do some little-analytical about Trend and Challenge Digital Marketing 2017 then write it down as you can see here.
I just wrote the matter-most-point, if you're interested to know more about my interpretation/presentation/whatever you call it, just send me an e-mail at gridzky@gmail.com so I can send you the details. Because I'm too lazy to share the details here. Thank you.
Warm Regards,
Gilang Ridzky Yuwono.
Growing momentum for Disruption in FinTech:
Looking back and looking forward.
Recording of the Backbase webinar of December 18th, 2014.
In our 2014 closing webinar we will look back at the disruptive highlights of this year and we start looking forward to 2015.
From BBVA acquiring Simple, to more and more neo-banks popping up, fintech startups going IPO and omni-channel moving from marketing buzz to the real thing. In this 60 minute webinar, Backbase's Jouk Pleiter and Jelmer de Jong discuss the main trends and best practices for banks and credit unions to keep on disrupting in the digital banking space.
What industries have been digitally disrupted? What are being disrupted? What types of digital disruption are there? Where should you focus your digital disruption/transformation efforts?
Adobe Digital Insights reveals its latest report, based on over 1.7 trillion visits to 16,000+ websites from January 2014 to January 2017, around the state of digital advertising, including the cost of digital channels compared to traditional channels, growth of digital channels, and the blend of technology and creative required to meet the customer’s expectation around personalization and advertising.
Case Study: Mastering digital disruption in retailScopernia
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson
How Can You Grow & Develop Your Sales Pipe If You Don’t Know What You’re Doing? Learn how to design your B2B sales process and increase conversion, get bigger deals and close your deals in less time. I will give you the key steps, the right focus and example of tools that will take your sales team to a new level.
You should read this presentation if you believe in your own and your team's growth.
Personally, I have a deep passion for Growth and I created this presentation after doing extensive research on how I could grow sales into new levels. The data I have reviewed are from marketing experts, sales experts, Gartner, reports and my own personal experience defining sales processes in multiple verticals.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hearing from you.
This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
The Yellow Page Market in transition – which business models can profit besid...b-to-v Partners AG
The Yellow Page Market in transition – which business models can profit besides Google? A presentation prepared for the Core Group Internet and Mobile of the b-to-v Investorenkreis in March 2009.
The Future of 2013... A Look Forward to the Media Landscape in 2013Mindshare Ireland
An overview of the 2013 media landscape from Ireland's largest media agency. This presentation reviews media consumption in Ireland and the impact of multi-screening on mobile, social and TV, as well as trends to come. Get the scoop on trading, radio, press and digital, and how best to maximise ROI through integrated media strategies.
To stay up to date on all things media visit www.blog.mindshare.ie
Social Media 2.0 & the Conversation BowDave Watson
Presentation we've been doing for clients/conferences in Prague describing the basics of Social Media. We also discuss some new concepts like the Conversation Bow and the new Social Promo Plan.
Our Guide to Digital disruption Update 2019John Ashcroft
A collection of our articles on Digital Disruption and Change Management updated for 2019.
Don't thumb your nose at Digital Disruption
So what do we mean by digital disruption
The six forces shaping digital disruption
Digital Disruption Industries of the future
Which jobs will be at risk in the years ahead
Digital Disruption and the UK Banking System
Online Makeover: As Technology Changes, So Should Your Web SiteChris Gee
Online Makeover: As Technology Changes, So Should Your Web Site. Article from PR News dated September 20, 2010 featuring Chris Gee, Managing Director of Proof Integrated Communications.
Living in the Time of COVID 19 Study by Sharon Lewis and Tery SpataroTery Spataro
Living in the Time of COVID is a structured qualitative study conducted in collaboration with Sharon Lewis and Tery Spataro. Respondents for our survey came from our social networks. The findings from this research are directional.
The pandemic created an unprecedented situation. Many of us have never experienced this kind of traumatic condition and health crisis. Sharon and Tery documented the attitudes and behaviors of our community. Our analysis defines our community's emotional perspective, the factors contributing to their feelings, and understanding of their feelings.
The survey opened on June 3, 2020, and closed the survey on June 21, 2020.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
2. Newspaper Industry
Real-time – “By the time the ad is
printed and distributed in
newspapers; the room for rent is
already rented off of Craigslist.”
Access – If I am moving to
Dallas, I don’t have access to local
Dallas newspapers. But I can go
on Craigslist.”
Newspapers Craigslist
2
(c) Copyright 2012 Augustine Fou and Tery Spataro
3. Film Industry (Kodak)
Once considered the
most innovative
company in the world,
Eastman Kodak grew
complacent in its
success and failed to
innovate. They sat idly
by as digital completely
replaced the entire
industry.
Today they are still
trying desperately to
sell their portfolio of
patents.
Film Digital
(c) Copyright 2012 Augustine Fou and Tery Spataro
4. Magazine Advertising
Measurable – user
clicks can be
measured with
online ads
Larger impressions
– no longer limited
by print distribution
online ads reach
more users
Print Ads Online Ads
4
(c) Copyright 2012 Augustine Fou and Tery Spataro
5. Long Distance Phone
More minutes are being spent
through IP-based services like
Skype, instead of traditional phones
Domestic long distance revenues
also being displaced by “included
long distance” with mobile phone
plans.
Long Distance VoIP / Wireless
5
(c) Copyright 2012 Augustine Fou and Tery Spataro
6. Video Rentals
By eliminating the need to
distribute physical DVDs via
retail stores, Netflix was able to
replace Blockbuster at 1/3rd the
revenue. Source: go-Digital
blog
Online streaming will also rapidly
replace viewing on physical media
such as DVDs/Blu-Ray
DVD Rentals Streaming Video
6
(c) Copyright 2012 Augustine Fou and Tery Spataro
7. Music Industry
Music industry revenues
continue the “smooth decline.”
Singles – Customers no longer
buy full albums; they download
individual songs through digital.
Compact Discs Music Downloads
7
(c) Copyright 2012 Augustine Fou and Tery Spataro
8. Book Retailing
Amazon.com Barnes & Noble X Borders
Physical Retail Digital Retail
(c) Copyright 2012 Augustine Fou and Tery Spataro
9. Electronics Retailing
Best Buy
X X
Circuit City CompUSA
• Amazon offers far larger selection than possible in physical retail
• Amazon prices were the same or better on 96% of all products (Source:
Barclay’s via BusinessInsider
• Amazon offers free shipping on most items and no sales tax in most
states.
(c) Copyright 2012 Augustine Fou and Tery Spataro
10. Tablet vs Publishing
iPad Users Have Cancelled Already Do Not
Newspaper Subscriptions Switched Subscribe
to Digital to Print
11% Newspap
Likely to er
Switch in 31%
Next 6
Months
31%
Unlikely
to Switch
Not Sure
to Digital
7%
20%
“End of subscriptions. Over 40% of users
surveyed by RJI will soon or already have
cancelled a newspaper subscription. “
– Reynolds Journalism Institute, Morgan Stanley
Research 10
(c) Copyright 2012 Augustine Fou and Tery Spataro
11. Advertising
For every $1 taken out of traditional advertising, only 10 – 20 cents
need to be put into digital because it is that much more efficient. .
Traditional Ads Digital Ads 11
(c) Copyright 2012 Augustine Fou and Tery Spataro
12. Online Display Ads
More effective - Search ad click
rates are 10x – 100x higher than
display; it is based on exactly what
the user is looking for – keyword.
Read More: Search Kicks Display
Google (GOOG) overtook Yahoo
(YHOO) in revenue within 3 years
of launch. Search Ad Revenues is
now 2/3rds of the online
advertising pie.
Display Ads Search Ads
12
(c) Copyright 2012 Augustine Fou and Tery Spataro
13. Consulting Dr. Google
Percent of Internet users who have looked online for information about
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Digital [information & tools] will give consumers
the opportunity to completely manage individual
Source: Pew Research Center’s Internet & American Life Project,
August 9-September 13, 2010 Survey. N=3001 adults and the margin medical needs.
of error is +/-3 percentage points for the full sample. Margins of error for
Sub-populations are higher.
13
(c) Copyright 2012 Augustine Fou and Tery Spataro
14. Sharing Medical Conditions
Consumers manage medical
needs while sharing their
insights with other patients
becomes a treasure throve of
data on disease management,
health and wellness.
14
(c) Copyright 2012 Augustine Fou and Tery Spataro
15. Digital Adoption By Doctors
• Physicians are slower to adopt to digital for professional use with patients.
• But Physicians will tweet a surgery for educational purposes.
Top concerns that may hold physicians back from interacting with patients online.
“Four hours, a team of
medics and 100 tweets:
The reality of open-heart
surgery shared with the
world on Twitter.”
- Claire Bates
Physicians & social media for professional use.
Source: Mesotheliomapage.com; created by OBizMedia.com
15
(c) Copyright 2012 Augustine Fou and Tery Spataro
16. Immersive Teaching
Classroom Teaching vs Khan Academy
Source: Knewton.com
16
(c) Copyright 2012 Augustine Fou and Tery Spataro
17. So What?
Do you wait till digital
disrupts you? …
… or do you proactively innovate
now to build sustainable
competitive advantage?
17
(c) Copyright 2012 Augustine Fou and Tery Spataro
18. Dr. Augustine Fou – Chief Digital Strategist
Dr. Augustine Fou is Chief Digital Strategist of
Marketing Science Consulting Group, Inc., a
company he founded over 11 years ago. He is an
industry-recognized thought leader in digital
strategy, search and social media marketing and
former Group Chief Digital Officer of Omnicom's
Healthcare Consultancy Group.
Dr. Fou teaches social media marketing to
executives at Rutgers University’s Center for
Management Development. He is a frequent
panelist, moderator, and keynote speaker. He
writes a monthly column on Integrated Marketing
for ClickZ.com.
Dr. Fou completed his PhD at MIT in Materials
Science at the age of 23. He started his career
with McKinsey & Company. and can be found on
Twitter.com @acfou.
slide shares - http://www.slideshare.net/augustinefou
bio - http://www.linkedin.com/in/augustinefou
646.867.0826 | acfou@mktsci.com
18
(c) Copyright 2012 Augustine Fou and Tery Spataro
19. digital strategist, entrepreneur, digital agency executive, author, researcher, behaviorist, investor, adviser, mentor, professor
Bio || Twitter || LinkedIn || The Book || Pinterest || Slideshare
19
(c) Copyright 2012 Augustine Fou and Tery Spataro
20. Stuff I Did
Digital Experiences & Shopping – cheeky overview of the buyer’s decision making process
using digital, the future of in-store retail and use of digital experiences.
Digital Strategy – a look at digital strategy a usages for innovation, communication and
promotion.
Fashion Intelligentsia - research report I did to provide insights into how fashion minded
women acquire information for shopping. This report was voted the best of Slideshare.
The Changing World of Digital - looks at digital communication from a historical perspective
and identifies the way the consumer changes from passive involvement to participant.
Healthy Digital - explores who the natural and organic consumer is and identifies their
digital behavior.
Community During Crisis – what Governments can learn from the Boulder Community’s
usage of Social Media during the Boulder Fire.
Digital Marketing Strategy vs Tactics – Asking strategic questions, forming ideas and
identifying tactics.
The Other Side of the Box - the story about a cat, box and perception. “The Other Side of
the Box” a book about perception, a cat and quantum thoughts.
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(c) Copyright 2012 Augustine Fou and Tery Spataro
21. Melisa Lopez – Digital Media Director
Melisa has over 7 years of experience in
ecommerce, digital media marketing, and
Internet strategy consulting as founder of
MR Roses Flower Co, and WPS Digital, a
digital marketing company.
Melisa Lopez is a former Client Analyst at
Goldman Sachs. Melisa earned her MBA
from Florida International University, and
a Professional Certificate in Digital Media
Marketing from New York University.
She is a magna cum laude, Bachelor of
Arts in Economics, of Universidad San
Francisco de Quito
Melisa can be found on Twitter.com
@carmenmel
LinkedIn: http://www.linkedin.com/pub/melisa-lopez/4/488/962
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(c) Copyright 2012 Augustine Fou and Tery Spataro