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Digital Design
Horizon Projects Workshop                     Tom Klinkowstein




    What Design Has Become

                            (Intro DES 622)
Digital Design
Horizon Projects Workshop                 Tom Klinkowstein




       - World’s economy (and designer’s role
       in it) is radically transforming.
       Efficiency and aesthetics are not enough.

        - Companies / societies will continue to
        prosper only if they push to the higher
        ground of Innovation
Digital Design
Horizon Projects Workshop                  Tom Klinkowstein




       Innovation:

       Imaginative activity fashioned to
       produce outcomes that are both
       original and of practical value.

       (What designers naturally do!)
Digital Design
Horizon Projects Workshop                Tom Klinkowstein




       - Designers: uniquely positioned to
       lead innovation, because they suggest
       that something may be and reach out
       to explore it.

        -Designers are Intuitive, Experimental
        and Empathetic.
Digital Design
Horizon Projects Workshop                Tom Klinkowstein




       A tool of innovation associated with
       design:

       Brand Platform–the ideas, words,
       colors, textures, sounds, animations,
       etc. from which later decisions about a
       product or service may evolve.
Digital Design
Horizon Projects Workshop   Tom Klinkowstein
Digital Design
Horizon Projects Workshop              Tom Klinkowstein




      Digital Design semester-long assignment
      (with many parts):

      Create a brand platform for a product or
      services evolved out of a quote from
      “Tomorrow Now: Envisioning the Next 50
      Years”, Bruce Sterling
Digital Design
Horizon Projects Workshop   Tom Klinkowstein
Digital Design
Horizon Projects Workshop                Tom Klinkowstein




       There will be three or four short
       sub-assignments (2-3 weeks each) using
       different media.

       At the end of the semester, all
       the final work will be packaged together
       as a PowerPoint.

       The PowerPoint will show the evolution of
       the proposed product or service concept.
Digital Design
Horizon Projects Workshop                  Tom Klinkowstein




           Students also keep a blog
           as a work-in-progress archive and
           a place to post two or three reviews
           each week of posts from design
           blogs as well articles from the
           New York Times.

           Periodically, all students will present
           their blog reviews as well as
           work-in-progress updates to the class.
Digital Design
Horizon Projects Workshop   Tom Klinkowstein

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Digital Design Intro Spring 2009

  • 1. Digital Design Horizon Projects Workshop Tom Klinkowstein What Design Has Become (Intro DES 622)
  • 2. Digital Design Horizon Projects Workshop Tom Klinkowstein - World’s economy (and designer’s role in it) is radically transforming. Efficiency and aesthetics are not enough. - Companies / societies will continue to prosper only if they push to the higher ground of Innovation
  • 3. Digital Design Horizon Projects Workshop Tom Klinkowstein Innovation: Imaginative activity fashioned to produce outcomes that are both original and of practical value. (What designers naturally do!)
  • 4. Digital Design Horizon Projects Workshop Tom Klinkowstein - Designers: uniquely positioned to lead innovation, because they suggest that something may be and reach out to explore it. -Designers are Intuitive, Experimental and Empathetic.
  • 5. Digital Design Horizon Projects Workshop Tom Klinkowstein A tool of innovation associated with design: Brand Platform–the ideas, words, colors, textures, sounds, animations, etc. from which later decisions about a product or service may evolve.
  • 6. Digital Design Horizon Projects Workshop Tom Klinkowstein
  • 7. Digital Design Horizon Projects Workshop Tom Klinkowstein Digital Design semester-long assignment (with many parts): Create a brand platform for a product or services evolved out of a quote from “Tomorrow Now: Envisioning the Next 50 Years”, Bruce Sterling
  • 8. Digital Design Horizon Projects Workshop Tom Klinkowstein
  • 9. Digital Design Horizon Projects Workshop Tom Klinkowstein There will be three or four short sub-assignments (2-3 weeks each) using different media. At the end of the semester, all the final work will be packaged together as a PowerPoint. The PowerPoint will show the evolution of the proposed product or service concept.
  • 10. Digital Design Horizon Projects Workshop Tom Klinkowstein Students also keep a blog as a work-in-progress archive and a place to post two or three reviews each week of posts from design blogs as well articles from the New York Times. Periodically, all students will present their blog reviews as well as work-in-progress updates to the class.
  • 11. Digital Design Horizon Projects Workshop Tom Klinkowstein