5. In 2009, an innovative idea for
improving the classic emergency
exit sign was struggling to come to
market.
6. The idea was simple, but provided
a way for exit signs to be even
more effective when we need them
most.
7. After years of trying to find a
market for the product, business
developer Lawrence Auls was
brought onto the project.
8. Tasked with raising capital, seeking talent,
and creating an organizational game plan
for the project, Auls began what would
become a years-long period of growth.
9. The sign itself was created
by Tom Brignall, a veteran
of the exit sign industry.
10. The technology involved used photo
luminescence to give the sign
greater visibility in dark, smoky, and
otherwise hard-to-see environments.
11. The idea was different enough that
the team behind it felt that more
than save lives, the product could
be a worldwide creator of jobs.
16. Then the notable Underwriters Laboratories
(UL) did further testing, which gave the
team ideas for product refinement and
ideas for further development of marketing
materials.
17. Soon the team was testing
manufacturing facilities and
seeking distribution channels.
18. What resulted is a stellar product:
the world’s first Hybrid
Emergency Exit Sign, Model 911.
19. The product tested so well by American
and international accreditation bodies
that it has been deemed officially
‘Emergency Lighting Equipment.’
20. The product is a game-changer in
it’s field, and we can expect to see
it installed in various locations
worldwide in the coming years.