IMC assignment 3doodler (product launch) Subject- IMC MBA(Marketing Management) The introduction, targeted customers, advertising, media, pricing and budgeting during a product launch of 3doodler pen.

1. IMC
(Product Launch)
3doodler
Submitted To:
Mr. Rohan Gangwani
Submitted By:
Group

2. a finger in the air you can use the 3Doodler.

3. world’s first and best
3D printing pen
allows you to draw in
3D
Converts plastic
filament instantly into
solid stable structure
Draw anything in the
air
Lamp shade,
architectural model,
decorations, jewelry
INTRODUCTION
3Doodler

4. TARGETED CUSTOMERS
The targeted customers includes
• Kids
• Kinder Garden Schools
• School teachers
• College students
• Interior designers
• Fashion Designers
• Architectures
• Jewelry designers
• Artists
• Toy shop retailers

5. ADVERTISING
• Initially the promotions would be held on a very small
level as to generate the basic awareness and collect
various response of the customers.
• The promotions will include door to door salesman
distributing pamphlets and giving demo of the product
at schools, colleges, malls, stationaries. It will also
include social media promotions as they are cheaper to
implement.
• Advertisement covering all the features of the products
would be displayed on various media platforms.

6. MEDIA
Media Platforms:
• Television: The advertisement would be shown on sports
channels, music channels and various news channels.
• Radio: A particular FM channel can be used to spread the
awareness of the product.
• Social Media: Facebook, twitter, google+, whatsapp,
instagram featuring a short clip of the product.
• Cineplex's: The advertisement to be displayed during
intervals, and the posters can be displayed as well in the
theatres.
• Print Media: Various newspapers, magazines, pamphlets
can be used as print media.
• Promotion through events: Small demos at college fests,

7. Pricing

8. PRICING
• We would charge from Rs. 3000 to
Rs. 30000 approx.
• Our products will be bundled
• Discounts will be offered on bulk
purchases.
• Discount coupons on the next
purchase.

9. BUDGETING