And Then What Creative - 2012 Q2 Trend Report for Experiential MarketingAnd Then What Creative
This document provides a summary of trends in experience design for Q2 2012. It discusses how design now plays a significant role in consumer experiences by creating positive experiences between people and products or spaces. Good design aims to create memorable experiences through layering products or spaces with services. The document also discusses drivers of good design such as being easy, engaging, innovative and memorable. It then provides several examples of innovative design experiences and materials.
This document outlines plans for a LIDS Fan Experience activation at Super Bowl XLVII. It describes creating an immersive fan experience with pre-game, in-game, and post-game components. This includes an Ultimate Fan Challenge with trivia, skills tests, and a touchdown dance competition. A social scoreboard would track team support and drive competition between fan bases. The activation also aims to drive sales and promote LIDS through interactive shopping experiences and a digital showroom.
And Then What Creative - 2012 Q1 Trend Report for Experiential MarketingAnd Then What Creative
The document provides a summary of trends in experience design for 2012 Q1. It identifies key drivers of experiences as being easy, engaging, innovative, memorable, and shareworthy. It then highlights several new technologies that are shaping experiences, such as augmented structures using multiple senses, networked cities adapting to users in real-time, and new materials that can change properties or absorb carbon dioxide. The document argues that designing rich experiences that will still seem innovative in 6-12 months is important to engage customers.
We've come to the end of a fantastic year and have been working with new exciting clients, as well as growing our relationship with some of our existing wonderful clients. The team we have are brilliant! Onwards to 2019!
Nimlok is an exhibition stand design and manufacturing company that offers a full service for clients, including consultation, design, manufacturing, logistics, and installation. They have over 100 staff across multiple facilities that can deliver custom exhibition stands designed to meet client objectives of lead generation, branding, demonstrations, and media coverage. Nimlok emphasizes creating engaging content and stands that deliver tangible business results for clients.
Nimlok is an exhibition stand design and manufacturing company that offers a full service for clients, including consultation, design, manufacturing, logistics, and installation. They work with clients to create custom exhibition stands that engage audiences and meet business objectives through interactive elements, graphics, and content. Nimlok provides both purchased and modular rental exhibition stand solutions to suit various budgets and needs.
Nimlok Brochure 2015 FINAL digital version.compressedClare Farthing
This document provides information about Nimlok, a company that designs and builds exhibition stands. It discusses Nimlok's team of experts who work with clients to engage visitors through stand design. It also outlines the full range of in-house services Nimlok offers, from consultation and design to logistics and installation. The document shares several case studies of exhibition stands Nimlok created for different clients and industries.
This document provides information about Nimlok, a company that designs and builds exhibition stands. It discusses Nimlok's team of experts who work with clients to engage visitors through stand design. It also outlines the full range of in-house services Nimlok offers, from consultation and design to logistics and installation. The document shares several case studies of exhibition stands Nimlok created for different clients and industries.
And Then What Creative - 2012 Q2 Trend Report for Experiential MarketingAnd Then What Creative
This document provides a summary of trends in experience design for Q2 2012. It discusses how design now plays a significant role in consumer experiences by creating positive experiences between people and products or spaces. Good design aims to create memorable experiences through layering products or spaces with services. The document also discusses drivers of good design such as being easy, engaging, innovative and memorable. It then provides several examples of innovative design experiences and materials.
This document outlines plans for a LIDS Fan Experience activation at Super Bowl XLVII. It describes creating an immersive fan experience with pre-game, in-game, and post-game components. This includes an Ultimate Fan Challenge with trivia, skills tests, and a touchdown dance competition. A social scoreboard would track team support and drive competition between fan bases. The activation also aims to drive sales and promote LIDS through interactive shopping experiences and a digital showroom.
And Then What Creative - 2012 Q1 Trend Report for Experiential MarketingAnd Then What Creative
The document provides a summary of trends in experience design for 2012 Q1. It identifies key drivers of experiences as being easy, engaging, innovative, memorable, and shareworthy. It then highlights several new technologies that are shaping experiences, such as augmented structures using multiple senses, networked cities adapting to users in real-time, and new materials that can change properties or absorb carbon dioxide. The document argues that designing rich experiences that will still seem innovative in 6-12 months is important to engage customers.
We've come to the end of a fantastic year and have been working with new exciting clients, as well as growing our relationship with some of our existing wonderful clients. The team we have are brilliant! Onwards to 2019!
Nimlok is an exhibition stand design and manufacturing company that offers a full service for clients, including consultation, design, manufacturing, logistics, and installation. They have over 100 staff across multiple facilities that can deliver custom exhibition stands designed to meet client objectives of lead generation, branding, demonstrations, and media coverage. Nimlok emphasizes creating engaging content and stands that deliver tangible business results for clients.
Nimlok is an exhibition stand design and manufacturing company that offers a full service for clients, including consultation, design, manufacturing, logistics, and installation. They work with clients to create custom exhibition stands that engage audiences and meet business objectives through interactive elements, graphics, and content. Nimlok provides both purchased and modular rental exhibition stand solutions to suit various budgets and needs.
Nimlok Brochure 2015 FINAL digital version.compressedClare Farthing
This document provides information about Nimlok, a company that designs and builds exhibition stands. It discusses Nimlok's team of experts who work with clients to engage visitors through stand design. It also outlines the full range of in-house services Nimlok offers, from consultation and design to logistics and installation. The document shares several case studies of exhibition stands Nimlok created for different clients and industries.
This document provides information about Nimlok, a company that designs and builds exhibition stands. It discusses Nimlok's team of experts who work with clients to engage visitors through stand design. It also outlines the full range of in-house services Nimlok offers, from consultation and design to logistics and installation. The document shares several case studies of exhibition stands Nimlok created for different clients and industries.
And Then What Creative - 2011 Q4 Trend Report for Experiential MarketingAnd Then What Creative
The document discusses trends in experience design for Q4 2011. It notes that designing immersive user experiences that combine in-store and online shopping will be important for the future of consumer marketing. New digital technologies like touchscreens and mobile integration can be used to create engaging experiences for users. Going forward, opportunities exist in areas like social business, augmented reality, and personalized digital advertising.
Pufferfish: Solutions for Green, Sustainable MessagingChanel Turner
Visualise complex global data, explore environmental research in tactile and fun ways, transform weather data and track it live, spark discussion and debate, give a strong visual context to sustainable messaging, and showcase worldwide topics in a borderless view... and all while exploring global data in its inherent format - on a globe.
It sounds like the future, and it is. With Pufferfish, the future is now. Gather round!
Gibson Product Design is an industrial design firm specializing in consumer electronics. They have a small team but provide full design services from concept development through manufacturing. Some of their clients include Blacksumac, Mass Fidelity, Definitive Technology, Nikon, and TrueNorth Avionics. Their work has helped clients win numerous awards and bring compelling products to market.
Latest in-store digital solutions, innovations and cutting edge techniquesMediaZest
‘How do I future-proof my solution?’
Understand the latest in-store digital solutions, innovations and cutting-edge techniques coming through. Our visit to the ISE exhibition in Amsterdam each year gives us valuable insight into how we can help our clients plan for the future. Last year we decided it would be valuable to share our research with our clients. It’s a way of saying thank you for your custom and help you plan your in-store digital strategy.
The document discusses upcoming design trends for 2017 and beyond according to Design Labs. Key trends include a demand for genuine experiences that connect with consumer needs across industries. In interior design, primal geometric shapes will be used creatively. Profession tools and technology will be very well-designed for functionality and durability. Sports and urban life products will enhance performance or fulfill needs for healthy lifestyles and adventures while embracing technology. The report is intended to inspire creative teams and engage clients in opportunities.
Sampling of a wide variety of e-learning developed by CGS Learning. Includes mobile learning, augment reality, gamification, templates, hardware, simulations and more. For additional information, contact us.
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iSPARX - The Immersive Space Programme is changing the way we interact with the world. Turn everyday objects, images, and places into new opportunities for engagement through striking augmented reality experiences.
The Immersive Space Programme's platform iSPARX - includes a powerful drag-and-drop web studio that enables anyone to easily create, manage, and track augmented reality experiences.
Virtual reality is becoming a popular way to have immersive experiences in entertainment. VR films can trigger emotions through binaural sound and dynamic lighting. Facebook is debuting VR-style video ads on the Oculus Rift to allow immersive branded experiences. Gesture control technology is changing human-technology interaction and some applications include using gestures to control functions on cars, smartphones and photography software. Brands must innovate constantly to stay relevant in today's competitive landscape and some examples of digital transformation include KFC creating an in-store music experience app and Starbucks releasing a mobile order and pay app.
The document provides an overview of trends in marketing, storytelling and digital culture from August and September 2015 issues of The Trends Report. Key trends discussed include:
1) Advancements in virtual reality and decentralization of work/learning spaces. Holography is being tested for virtual classrooms.
2) Use of virtual technology in advertising to provide interactive brand experiences. Examples of digital car showrooms and conceptual window displays are mentioned.
3) Emerging mobile health innovations and tools that make healthcare more accessible and affordable. Examples include an x-ray pill and Alzheimer's app.
4) Convergence of industries like fashion and medicine creating new products. Examples include a sweat-sensitive textile
This document summarizes various signage and branding solutions provided by MPA Graphics, including tents, canopies, inflatable structures, fencing, and event execution services. MPA prides itself on being a creative solution provider, willing to customize options and say "yes" when others may not. The company offers tents, canopies, and other structures in various sizes that can be digitally printed with clients' branding at different quality levels depending on needs. MPA also provides portable sampling bars, inflatable tents, arches, walls and directional signage. Larger custom projects are highlighted like a vehicle incorporated into an event backdrop and printed fencing used to brand barriers. Design and creative support services are also
The world as we see today is a great feat of engineering. Without engineering there won’t be any cities or landscape to view. Any structure other than a simple hut will be impossible to build.
The document provides information on several technology startups and companies. It describes their products/services, such as Parknav which provides real-time parking availability data, PopUp Play which creates experiences blending play and screen time for kids, and MUrgency which uses mobile technology to improve emergency response. It also lists award winners from past events in categories like health/medicine, connectivity, 3D printing, music, sustainability and more.
The document discusses the rise of connectivity and the internet of things, with 25 billion devices expected to be connected within five years. This represents a major technology shift that will impact many industries. Connectivity allows for new types of connected products from medicine bottles to umbrellas. Those who are prepared and make investments in connectivity infrastructure will be positioned to succeed as new markets and opportunities emerge.
The document discusses the rise of connectivity and the internet of things, with 25 billion devices expected to be connected within five years. This represents a major technology shift that will impact many industries. Connectivity allows for new types of connected products from medicine bottles to umbrellas. Those who are prepared and make investments in connectivity infrastructure will be positioned to succeed as new markets and opportunities emerge.
The document summarizes key products and trends from CES 2017, including buzzworthy products like the Willow smart breast pump and Razer's Project Valerie laptop. It discusses hottest trends like the growth of digital assistants and how IoT is getting more personal. The document also provides an overview of memBrain's "Collision" breakfast event at CES 2017 which discussed topics like futurism, products, and content.
The document presents concepts for Syncera's virtual exhibit at the 2016 AAOS conference. Concept A features an interactive experience that personalizes to individual attendees' interests. It uses large audiovisual and illuminated graphics to draw people in. Upon approaching, attendees can explore interactive experiences at various stations in any order. The experience spans multiple screens and formats. Overall, Concept A creates an engaging experience through personalized stories and flexible, station-based interactions within a high-tech but approachable space.
PSFK's Future of Light report is an in-depth survey of the trends shaping light at the intersection of technology, community and sustainability.This survey looks at key trends that focus on how light can support livelihood, improve safety and bring people together, demonstrating the vast potential that light has to positively impact people’s lives across the globe.
The Future Of Light is available free on the iPad, Android devices, and PDF download. The 150+ page document describes 12 trends across 4 broader themes. Each trend is supported by 4 examples, supporting statistics and implications defined by our PSFK Labs team.
Get the app and full report at http://www.psfk.com/future-of-light
The Future of Light report was kindly sponsored by Philips Lighting - http://www.lighting.philips.com
The document provides a summary of key takeaways and insights from CES 2017 from the perspective of Y&R team members. Some of the main insights include:
- Virtual reality is still in its infancy with a need for more high-value content to drive consumer adoption.
- Chatbots and AI continued to expand, with a focus on interpreting unstructured data.
- Wearables delivered more personalized solutions but adoption remains a challenge.
- TVs focused on larger screens, higher resolution, and innovations like haptic feedback.
- Fitness and health remained areas of heavy investment and product innovation.
The document describes IDEALondon, an innovation centre created by Cisco, DC Thomson, and UCL to support startups. It provides tailored resources, mentoring, and access to opportunities. Each partner organization contributes different strengths to help startups. The document lists some startups and alumni that have participated in the program.
This document proposes creating a "FIAT Piazza" at a FIAT dealership in Brandon, Florida. The FIAT Piazza would emulate Italian piazzas that feature cafes and public squares for socializing. It would include a cafe seating area with espresso bar, FIAT vehicle displays, branded merchandise, and digital displays for consumer information. The goal is to improve the FIAT brand experience and drive increased sales for the dealership. Considerations for the design include reflecting Italian heritage through modern finishes and forms that integrate with the existing dealership aesthetics.
The document summarizes design proposals for refreshing spaces within Volkswagen's corporate headquarters to reflect the company's direction of being simple, human, and cool. The proposals include a MAX lounge area featuring an interactive digital timeline and canopy, a boardroom with a VW mosaic wall and interactive conference table, and a CMO office with privacy zones, a video wall, and finishes drawing on VW's brand DNA. The designs aim to engage visitors through digital experiences while evoking Volkswagen's heritage.
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The document discusses upcoming design trends for 2017 and beyond according to Design Labs. Key trends include a demand for genuine experiences that connect with consumer needs across industries. In interior design, primal geometric shapes will be used creatively. Profession tools and technology will be very well-designed for functionality and durability. Sports and urban life products will enhance performance or fulfill needs for healthy lifestyles and adventures while embracing technology. The report is intended to inspire creative teams and engage clients in opportunities.
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iSPARX - The Immersive Space Programme is changing the way we interact with the world. Turn everyday objects, images, and places into new opportunities for engagement through striking augmented reality experiences.
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The document provides an overview of trends in marketing, storytelling and digital culture from August and September 2015 issues of The Trends Report. Key trends discussed include:
1) Advancements in virtual reality and decentralization of work/learning spaces. Holography is being tested for virtual classrooms.
2) Use of virtual technology in advertising to provide interactive brand experiences. Examples of digital car showrooms and conceptual window displays are mentioned.
3) Emerging mobile health innovations and tools that make healthcare more accessible and affordable. Examples include an x-ray pill and Alzheimer's app.
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This document summarizes various signage and branding solutions provided by MPA Graphics, including tents, canopies, inflatable structures, fencing, and event execution services. MPA prides itself on being a creative solution provider, willing to customize options and say "yes" when others may not. The company offers tents, canopies, and other structures in various sizes that can be digitally printed with clients' branding at different quality levels depending on needs. MPA also provides portable sampling bars, inflatable tents, arches, walls and directional signage. Larger custom projects are highlighted like a vehicle incorporated into an event backdrop and printed fencing used to brand barriers. Design and creative support services are also
The world as we see today is a great feat of engineering. Without engineering there won’t be any cities or landscape to view. Any structure other than a simple hut will be impossible to build.
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2. DESIGN NOW PLAYS THE MOST SIGNIFICANT ROLE IN CONSUMER EXPERIENCES.
Good design creates positive experiences between people and products,
spaces or systems.
3. Design’s power lies in its ability to create memorable experiences.
People will always seek out something new - it’s a part of the human
condition. Design's power is in creating richness and meaning by
layering products or spaces with services.
4. Creating experiences which are captivating and engaging is one of the
greatest challenges - but will reap the most rewards!
Doing anything less is a waste of time and money, and will look dated
before it hits the floor.
DRIVERS
5. Once a project has gone live with a competitor it may cease to be
“the new.”
To deliver rich experiences to your visitors, one should design with
an eye for what will be innovative in 6 - 12 months time.
8. COACHELLA GATEWAY PAVILION
For the 2012 Coachella Music Festival Alexis Rochas of I/O designed and built the Coachella
Gateway Pavilion, the largest customized structure in the US. The 35-by-75-foot freestanding
structure featured more than 18 hours of video and interactive 3D projection-mapped content
which cast dynamic imagery across the desert.
9. MOCAP MAPPING
Mocap mapping is a first-of-its-kind combination of 3D projection mapping and live motion
capture technology. This brand-new mix allows for engaging interaction between the audience
and 3D imagery projected onto a building. The tailor-made mocap mapping provides a highly
engaging experience through media attention and online interaction.
10. THE TELEVISION OF TOMORROW
NDS's Surfaces is a proof-of-concept that shows how television could become a much more
immersive living room experience. The Surfaces prototype transforms the idea of “television”
into something worthy of our digital age. Starting with a gigantic canvas different layers of
information and content most revelant to the home user could be displayed.
11. AR FASHION CAMPAIGNS
Marks & Spencer is integrating augmented reality into its autumn fashion advertising
campaign. The AR app will provide customers access to exclusive video content via M&S ads
and magazine showcasing how the latest fashion ranges look when they are worn. QR codes
will also allow customers access to information about products.
12. 3-D VIDEO POD
Researchers at Queen’s University have developed TeleHuman, a life-size cylindrical pod
allowsing users to conduct real-time, 360-degree video conferences. Not only do you see the
person in 3-D, you can walk a full 360 degrees around the pod to see your conversation partner
from every angle — just as if the person was actually standing infront of you.
13. VIRTUAL CHANGING ROOM
John Lewis is piloting Cisco's StyleMe Virtual Fashion Mirrors at its flagship London department
store. The 6- by 3-foot mirrors have built-in cameras that capture shoppers’ body dimensions
and position to provide customers with a virtual way to try on clothes. The mirrors offers more
than 500 women’s-wear garments and accessories which are superimposed over customers’
on-screen images.
14. INTERACTIVE HANGER
TeamLabHanger is an interactive hanger linking the hanger to coordinated images and videos
displayed on monitors in the store. The teamLabHanger acts as an interface that provides
additional information to make the item more appealing. Displays can provide item information,
video and sound.
15. MOBILE TELECONFERENCING
Double is a simple way to be somewhere else in the world without flying there. The design
allow users to freely move while making conversations fluid and real. Double improve existing
teleconferencing and open a world of possibilities for the disabled and elderly.
16. LIVE EVENT SCREENPRINTING
HIT + RUN is the world's leader in live screenprinting. Their live screenprinting events can be
found at everything from Coachella, to the Super Bowl, to Art Basel and more. They work with
clients to screenprint posters, bandanas and even customized CD jackets to go with a music
compilation put together by the client.
17. Good designers understand the value of materials and the opportunities they provide to further
expanded the impact of a finished installation including the fabrication processes.
Materials manufacturers also understand both the economic benefits and marketing
opportunities of developing more environmentally beneficial productions. These material
investigations have had unexpected benefits for the environment and supports the modest risk
involved in trying new combinations and processes.
Materials now possess multiple functions and can be tailored to change their visual and me-
chanical properties to suit specific needs.
MATERIALS MATTER
18. POWER PARASOL
The Lot 59 project has four Power Parasols positioned over the parking lots at ASU between the
football stadium and the baseball stadium. It covers parking areas used by students and by fans
attending athletic events.
19. KINETIC PARKING GARAGE FAÇADE
Artist Ned Kahn has designed an aluminium façade with 117,000 suspended aluminum panels
that fluctuate with the movement of wind. The panels hang eight storeys and cover an area of
5000-sq-m. The facade offere the observer an ever-changing piece of art while masking the
side of a car park.
20. CONCRETE PANELS
Budapest-based Ivanka offers concrete wall panels designed to protect and embellish interior
and exterior walls with the aesthetic of cast-in-place concrete. The 2 cm thick fiber-reinforced
panels enhance both thermal and acoustic isolation, have a high level of fire resistance, and
are anti-corrosive and waterproof.
21. FLEX LIGHTING
3M Architectural Markets has introduced FLEX, a modular lighting system that can be
suspended and curved along walls and ceilings to create luminous installations. The new
designs are suited for retail and hospitality spaces and explore the flexibility of LED lighting.