CupLinks is an advertising company that places branded paper cups in over 250 tea vendors across Delhi and NCR, exposing brands to over 5 lakh people daily. Their cups are seen for 30-45 seconds without distractions at a lower cost than television, radio, or other digital ads. They also conduct on-location promotions through "foot soldiers" to increase app downloads and brand recognition. CupLinks distributes branded cups and conducts promotions in several major Indian cities, targeting audiences through airports, autorickshaws, buses, golf courses, and other outlets. They have various media options and have worked with several major corporate clients.
Parking spot locator mobile app Success Story by Surekha TechnologiesSurekha Technologies
Surekha Technologies is an offshore development consulting company from Ahmedabad, India providing Enterprise Mobile Application Development services, Liferay Portal Services, Odoo consuting services, etc.
Help and Support:
Please visit http://www.surekhatech.com
or mail us at enquiry@surekhatech.com
Assetz Marq 2 by Assetz Property Group is a Rera Registered Real Estate Residential Project Located in Kannamangala, Bengaluru having 345 Apartments for sale at OZOPROP Starting From 88.00 Lacs to 1.43 Crores
Uber has been making waves in India. Whether through it's controversial payment strategy that has recently been changed or through it's declaration of offering auto rickshaw services in the future... here's a short take on what does it take to win in India for a brand like Uber.
Almost every other person have once faced
rejection from an arrogant auto/taxi driver.
Now, who has the time to search,
convince and bargain with the driver
when you are already late for a meeting or to catch your train?
However, every person these days prefers a comfortable ride over the tiny auto rickshaws/ crowded
buses to their destination.
With the massive progression in traditional Industries,
there is a great solution available for the people which
help to eliminate all the hassle of travelling.
The On-demand Cab Booking app is the modern solution for all the travel problems.
A presentation by Esther Porte, Product Marketing Manager, Uber
How to launch new business lines at a company like Uber. Learn about the role of product marketing in the launches of JUMP e-bikes and scooters and how PMMs are delivering on the vision of Uber as a platform.
Presented to the product marketing community at the Product Marketing Summit New York 2019
BoomBoomCar Media - Active* OOH Media; induce Community buzz and Activation (...Maras Panjaitan
With more than 2000 car owners, we are ready to support the favorite brand in Indonesia to advertise with us..
BoomBoomCar makes your campaign go 360. More info @ www.boomboomcar.com
Parking spot locator mobile app Success Story by Surekha TechnologiesSurekha Technologies
Surekha Technologies is an offshore development consulting company from Ahmedabad, India providing Enterprise Mobile Application Development services, Liferay Portal Services, Odoo consuting services, etc.
Help and Support:
Please visit http://www.surekhatech.com
or mail us at enquiry@surekhatech.com
Assetz Marq 2 by Assetz Property Group is a Rera Registered Real Estate Residential Project Located in Kannamangala, Bengaluru having 345 Apartments for sale at OZOPROP Starting From 88.00 Lacs to 1.43 Crores
Uber has been making waves in India. Whether through it's controversial payment strategy that has recently been changed or through it's declaration of offering auto rickshaw services in the future... here's a short take on what does it take to win in India for a brand like Uber.
Almost every other person have once faced
rejection from an arrogant auto/taxi driver.
Now, who has the time to search,
convince and bargain with the driver
when you are already late for a meeting or to catch your train?
However, every person these days prefers a comfortable ride over the tiny auto rickshaws/ crowded
buses to their destination.
With the massive progression in traditional Industries,
there is a great solution available for the people which
help to eliminate all the hassle of travelling.
The On-demand Cab Booking app is the modern solution for all the travel problems.
A presentation by Esther Porte, Product Marketing Manager, Uber
How to launch new business lines at a company like Uber. Learn about the role of product marketing in the launches of JUMP e-bikes and scooters and how PMMs are delivering on the vision of Uber as a platform.
Presented to the product marketing community at the Product Marketing Summit New York 2019
BoomBoomCar Media - Active* OOH Media; induce Community buzz and Activation (...Maras Panjaitan
With more than 2000 car owners, we are ready to support the favorite brand in Indonesia to advertise with us..
BoomBoomCar makes your campaign go 360. More info @ www.boomboomcar.com
This presentation comes to you from International Project Management Day 2013 - the annual global virtual summit from IIL that brings together business and technology leaders from around the world to discuss the latest trends and methods in business, leadership and communications. To view the accompanying video keynotes and presentations connect to the event here bit.ly/1blJSkE or purchase the DVD collection http://bit.ly/1fZ9Yc0
“MapTheCab” was a startup/project founded in 2012, which was the Uber/Ola equivalent of that time for India. It helped find and share cabs at low prices. The product never went beyond the prototype stage though!
Relationship marketing basically represents a paradigm shift within marketing– away from acquisition- transaction focus towards a retention-relationship focus.
If you want to advertise in cinemas, multiplex advertising provides affluent audience to the marketer. The choice of advertising where it matters & the format of on screen, branding & activations pull marketer towards cinema advertising. Please call us on 9320348884 or write to us on vikas.lokhande@khushiadvertising.com to know more.
Thank you
2. PAPER CUP BRANDING
• Advertising is at the brink of a redefinition where people look out for
ads that appeal to their conscience, and not just grab their ‘attention
span’.
• CupLinks is an alternate branding channel, aimed at redefining
branding by advertising through tea cups, distributed to 250+ tea
vendors across Delhi - NCR, with 5 lakh exposures daily!
* Starting prices @ Rs 1.3 / cup
3. Exposure Time: 30-45 seconds
Distractions: Switch the channel
Brand Recall: Maybe, if seen
Dilution: Many Ads at same time
Cost: A Rolls RoyceT for Television
R for Radio
C for CupLinks
Exposure Time: 30-45 seconds
Distractions: Switch the station
Brand Recall: Maybe, if heard
Dilution: Many Ads at same time
Cost: An SUV
Exposure Time: 5-7 minutes
Distractions: None
Brand Recall: 100%
Dilution: None,1 Ad at a time
Cost: Call us and find out?
4. COVERAGE IN DELHI-NCR & MUMBAI
• The Cities have been divided into zones and the distribution happens
as per the target audience of the brand/client
• The distribution happens both outside and inside corporate offices
City Distribution of Cups
(Per Day)
Delhi 66500
Noida 15000
Gurgaon 30000
Mumbai 250000
5. Client Name:
ACTIVITY SNAPSHOT
Campaign Days 10 days
Area North & South
Campus, GTB Nagar,
Kamla Nagar, Hauz
Khas, IIT Delhi, Khan
Market
Cup Distribution 50,000
Brand Recall* 100 %
Medium Recognition* 94 %
* Data collected through survey during activation. Sample size was 80
6. • Core Idea: First Hand Customer Reach
• Mode Of Operations: Foot Soldiers at strategic locations
• Outcome: Confirmed /new users downloads & first event
• Brand Recognition: Branded Outfits wore by Foot Soldiers
• 35,000+ new users each month!
BTL ACTIVATION + ACTION
7. Campaign Days 10 days
Foot Soldiers 21
Area
CP, Khan Market,Lajpat
Nagar, Noida Sec-18
Installs 2069
Loyal Users* 94.4%
Sessions* 18621
Uninstalls 0
Client Name:
*Loyal Users: Users Opening the App minimum 5 times post installation
*Sessions: Number of times APP is opened
ACTIVITY SNAPSHOT-1
8. Client Name:
*Loyal Users: Users Opening the App minimum 5 times post installation
*Sessions: Number of times APP is opened
Campaign Days 3 days
Foot Soldiers 11
Area Connaught Place
Installs 699
Loyal Users* 97.03%
Sessions* 12,086
Uninstalls 0
ACTIVITY SNAPSHOT-2
10. • Cabs operating in 22 cities (Dehi, Mumbai, Banglore, Kolkata, Hyderabad,
Chennai, Pune, Chandigarh, Jaipur, Ahmedabad etc.)
• Airport cabs are used by premium customers who hate waiting, comprising of the
top 0.1% of the audience!
• Average time spent by each passenger is 40 minutes
AIRPORT CAB BRANDING
* Starting prices @ Rs 7999/cab/month
12. CAMPAIGN SNAPSHOT FOR
This Activation targeted audience two metro cities Delhi &
Mumbai who start their journey early morning during
5AM to 9AM. The campaign focused on the message –
‘Importance of having breakfast everyday’ and induce
Kellogg’s into the daily lives of the people.
13. AUTORICKSHAW BRANDING
Coverage in 37 major cities
of India:
Delhi
Mumbai
Bangalore
Hyderabad
Chandigarh
Pune
Chennai
Jaipur
Gurgaon
Noida
Agra and many more
* Starting prices @ Rs 999/auto/month
