Hood is an experience design company that specializes in creating engaging retail environments, exhibits, and installations. They employ a process that combines consumer insights, design, technology, and architecture. Some of their projects include interactive displays, pop-up stores, trade show exhibits, museums, and experiential events. Their goal is to drive customers from consideration to purchase to brand advocacy.

1. The Experience is Everything : Hood Capabilities 2012

2. The
experience
is everything.
Digital innovation has trained us to expect
exactly what we want, when and where
we want it. And consumers increasingly
expect all contacts with brands, across all
channels, on-line, in-store or in-hand, to
be consistent and coordinated.
Successful brands are marrying the key
elements of marketing, customer interaction,
design, engineering and technology into a
seamless brand experience.
For retailers, that includes multi-channel
interactive displays, mobile apps, Wi-Fi
solutions, social media, loyalty apps and
analytics, all operating in real time.
Exciting stuff. But easier said than done.
Brands and retailers need help navigating
this evolving world.
Welcome to Hood. 2

3. A new
breed of
retail experience
design. For more than two decades, Hood has
been designing retail environments, kiosks,
exhibits, experiential installations, and
museum displays with one goal: to make
brand experiences that people love.
Today, we’re creating a new breed of retail
experience design – a company innovating
at the intersection of retail environmental
design and digital technology.
We employ a disciplined ‘engineered design’
process where consumer insights, design,
technology and architecture are fused
with interactive, multichannel media and
marketing.
We thrive on complex assignments, and take
pride in our creative solutions that drive
shoppers from consideration, to purchase, to
brand advocacy.
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4. Our
capabilities.
Types of projects
Multi-Channel Interactive Displays
Pop-Up Stores
Trade Show Exhibits
Museum Fixtures
Corporate Marketing Centers
Mobile Marketers
Experiential Events
Services we provide
Consumer Insights & Strategy
User Experience Design
Environmental Design
Software Development
Engineering
Manufacturing & Fabrication
Installation Global Sourcing
Logistics
Device Monitoring
Data Management & Security
Data Analytics & Reporting
Project Management & Integration 4

5. Clients
we’ve worked
with.
Agilent Technologies Fuego PG&E
Affymetrix Fujitsu Rosetta Stone
Anchorage Museum Grace Baking Sanyo
Ariba Hewlett-Packard Seattle’s Best
Akeena Solar IBM Smithsonian Institution
Charles Schultz Museum Intuit Sony
Charles Schwab LeapFrog SpinVox
Chabot Observatory Levi Strauss & Co. Stanford University, Cantor Arts Center
Cisco Logitech Miller-Coors Sun Microsystems
Clif Bar NanaWall The Republic of Tea
David Copperfield National Geographic UCSF
Disney Niebaum-Coppola Wild Planet Toys
Elekta Oakland Museum of California Zoom
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6. Samples
of our work
experience.
Retail Exhibits Museums Kiosks Experiential
Sony PlayStation: SpinVox Coppola Winery Museum LeapFrog: Anchorage Museum
SWAS Fuego Oakland Museum of California Times Square Pop-up Coors:
Nintendo: Elekta Zoom: AT&T Park Party Deck
World Store Vending Cisco:
Impac
Levi’s: Mobile Marketer
Flagship Store
LeapFrog:
SWAS
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7. hoodretail
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8. Sony
PlayStation
As the market for hand-held games continues to grow, Sony’s objective was to
create a store-within-a-store concept that would elevate their PS3 game console
and activate the customer experience in a big box store format. Hood created a
retail experience design that engages gamers with the core PS3 product while also
promoting peripheral accessories. The plug-and-play design of the fixture allows
Sony to quickly change-out their product offering. Interactive touch screen displays
support the pre-sale of new games. The equipment-bay built into the end-cap
along with in-line raceways supports future upgrades with minimal retrofit.
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9. Sony
PlayStation
activating the
brand experience
in a big box store
environment
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10. Sony
PlayStation
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11. Nintendo
Hood was commissioned by Nintendo to design their World Store, located in
New York’s Rockefeller Plaza, where Nintendo premiers their newest games,
accessories and apparel. The Hood solution included wide-open gaming decks
that allow families and friends to play new releases together, as well as stations
staged in the front store windows to generate buzz by pedestrians passing by.
Mezzanine level display cases bring the Nintendo brand story to life, sharing a
chronological history of the company and the excitement Nintendo games
have generated over the years.
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12. Nintendo
wide-open gaming
decks allow for play
of new releases with
friends and family
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13. Levi’s
Hood partnered with Levi’s to create one of the first ever applications of digital
technology in a retail environment. The venue was the Levi’s flagship store on
Union Square in San Francisco. The objective was to create a state-of-the-art
experience that makes shopping for Levi’s jeans more personal, more fun, and
more cutting-edge. Hood designed kiosks equipped with green screen technology
that took precision measurements and delivered custom made jeans to buyers in
just three weeks. Personal purchase history was also stored at a number of
in-store kiosks to encourage return visits.
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14. LeapFrog
Hood worked with LeapFrog to design a store-within-a-store at the Toys ‘R’ Us in
New York Times Square. The objective was a hands-on experience that would engage
kids and their parents in the breadth and depth of LeapFrog’s educational series of
products. Our solution included age-appropriate interactive stations, each giving kids
and parents alike a one-on-one experience with each product. Our partnership with
LeapFrog spans a wide range of assignments including the design of their corporate
marketing show room, LeapFrog’s marketing teleconferencing center, as well as their
30,000 square foot showroom at the International Toy Center in New York.
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15. hoodexhibits
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16. SpinVox
A leading voice-to-text technology provider, England-based SpinVox needed a
breakthrough design concept for their relatively small booth at the annual CTIA
wireless trade show. With the help of London-based design company, Freestate,
Hood’s innovative and colorful design created a huge splash for SpinVox that
drew attention around the hall, generated traffic to their booth, and resulted in
thousands of qualified sales leads. SpinVox was the buzz of CTIA in both 2009
and 2010 and walked away with Best-of-Show in a 20x20 booth space two years
straight.
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17. SpinVox
best-of-show in
a 20x20 booth space
two years straight
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18. Fuego
Fuego markets a line of very high-end state-of-the-art outdoor barbeques.
Our assignment was to create a trade show destination that would show case
their product line in an environment that had the feel of a sophisticated urban
setting. Using sustainable materials and HD video technology, Hood created a
unique design that emulates a magical outdoor environment, including a digitally
produced sky that provides a dawn-to-dusk day with moving clouds, flying birds
and falling leaves.
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19. Fuego
emulating a
magical outdoor
environment
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20. Elekta
Elekta is a Swedish company that provides radiation therapy, radiosurgery,
related equipment and clinical management for the treatment of cancer and brain
disorders. Elekta’s aggressive expansion of 2 to 3 new companies per year required
a flexible exhibit design to allow for necessary expansion of product offerings
in a trade show environment. The Hood plug-and-play solution has doubled the
life of Elekta’s typical trade show exhibit saving the company millions in property
additions and lighting change-outs that would normally be required.
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21. Impac
Impac is an integrated software system marketed by Elekta, a leader in clinical
solutions for the treatment of cancer and brain disorders. The Impac system is
used by hospitals for tracking medications for oncology patients. Our assignment
was to create a trade show exhibit that would help establish the Impac brand
identity and convey leadership in the industry. The Hood solution brought Impac’s
logo into three dimensions spanning 40’ across the show floor. The exhibit
structure and six double-sided workstations were bathed in simulated sunlight
produced by a special 6400-Kelvin lighting system. Reflective white surfaces
created a clean and inviting atmosphere. 21

22. hoodmuseums
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23. Coppola
Winery
Museum
The objective of our assignment with the Coppola Winery Museum was to skillfully
choreograph the behind-the-scenes moments of what all goes into making Francis
Ford Coppola’s movies. Hood worked closely with the museum curator and the
in-house designer on this project to achieve a presentation style that flowed with
the classic Geyserville location and documented Francis Ford Coppola’s illustrious
career. Memorabilia, props and movie awards are showcased elegantly in mahogany
cases, from Robert Duvall’s cowboy boots and cavalry hat from Apocalypse Now, to
props and costumes from Bram Stoker’s Dracula.
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24. Coppola
Winery
Museum
skillfully
choregraphed
behind-the-scenes
moments

25. Coppola
Winery
Museum
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26. Oakland
Museum
One of the Bay Area’s largest museums, the Oakland Museum of California, has
a spectacular collection of modern artists along with California history and natural
sciences. Hood worked closely with their conservation team to create state-of-the-art
hermetically sealed cases that maximize the view of each artifact with minimal
visual obstructions.
26

27. Oakland
Museum
hermetically
sealed cases with
minimal visual
obstruction
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28. hoodkiosks
28

29. LeapFrog
Hood partnered with LeapFrog to create a 1,500 square foot pop-up store at the
Toys ‘R’ Us location in New York Times Square. To create excitement and buzz,
life-size dimensional foam-cut characters were designed to greet children near a
seven-foot tall pyramid of giant toy building blocks. We created product display and
demo stations for LeapFrog’s entire line of products including essential elements
of brand identity and product information so children and parents can not only
experience and learn about LeapFrog’s products, but also feel a more emotional
connection to the LeapFrog brand.
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30. Zoom
Hood was commissioned by Zoom Systems to create custom design exteriors for
their line of automated self serve retail stores that combine convenience of online
shopping with the immediate gratification of traditional brick and mortar retail.
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31. hoodexperiential
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32. Anchorage
Museum
Hood played a key role in the engineering and construction of many of the venues
within the Anchorage Museum Discovery Center. Included in our larger assignment
was the design of an experiential gallery where kids and their parents can learn
about the principles of physics in a fun, interactive way. Our solution included active
displays that give museum goers memorable ways to experience the principles of
energy, force and motion.
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33. Anchorage
Museum
experiential
gallery to learn
the principles
of physics

34. Coors
Miller Coors engaged Hood to create a point of destination for Giants fans at
AT&T Park that both enhances the fan experience and underscores the Coors Lite
brand. The Hood solution was a more ‘cush’ lookout for Giants fans to enjoy the
game from right field. The design includes an under floor heating system to keep
fans warm and cozy on those typical foggy San Francisco nights. Padded bar stools
add more comfortable seating for ticket holders, while the deck has freestanding
space for fans to mingle as they enjoy their Coors Lite.
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35. Coors
helping Coors
enhance the
fan experience
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36. Cisco
Cisco Systems partnered with Hood to create a mobile exhibit designed to put
their AVVID Express ‘show on the road.’ Through the use of a custom-designed
mobile unit, Cisco can now bring product demonstrations directly to customers.
The mobile environment was built to withstand extreme climate changes while
securely housing fragile equipment. Precise engineering resulted in a climate
controlled, road-ready presentation theater and training center on wheels.
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37. Cisco
custom designed
mobile exhibit
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38. The
Hood
approach.
We listen to your needs and operational
strategies.
We listen to consumers to understand
their mindset and the conditions that drive
purchase.
We study your brand and its relationship to
the market.
We cultivate a personal collaboration with
your team.
We bring best-of-breed resources to your
project.
We adapt quickly to a changing landscape.
We ultimately create retail experiences
that capture your vision, nurture your brand,
and deliver profits to your bottom-line.
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39. Dave Hood Mike Goefft
President & CEO EVP, Sales and Marketing
1001 Canal Boulevard, Suite C 1001 Canal Boulevard, Suite C
Point Richmond, CA 94804 Point Richmond, CA 94804
phone: 510.965.9999 phone: 415.722.3586
email: dhood@hoodexhibits.com email: mgoefft@hoodexhibits.com
www.hoodexhibits.com www.hoodexhibits.com