This document discusses how marketing departments can reduce waste using web-based solutions. It outlines three areas where the web can help: 1) Managing creative and approval workflows more efficiently online, 2) Centralizing procurement of marketing services, and 3) Implementing a brand asset management system to reduce physical waste from file sharing and duplication. The document provides examples of each solution and how they save costs while improving marketing processes.
WSP is a leading environmental consulting firm that implemented a voluntary personal carbon trading scheme called PACT for its staff. Through PACT, WSP's 1048 participating staff across seven countries track their direct carbon emissions from areas like home energy use, transportation, and flights on a quarterly basis. Staff who emit less than a 5 tonne annual allowance receive a small bonus, while those who emit more pay into the scheme. PACT has helped reduce participants' average carbon footprint by 10% and generated positive publicity for WSP's sustainability efforts.
Daniel Kirby discusses three ways that marketing departments can use the web to reduce waste. First, workflow management systems can streamline approval processes for things like licensing. Second, online procurement tools can consolidate photography needs. Third, brand asset management systems provide a central place for assets and reduce physical distribution of materials. Overall, web-based systems allow for better organization and collaboration, while cutting costs, waste of materials, and unnecessary tasks.
What's the big deal about sustainability greenunplugged rob holdway final for...Green Unplugged
This document discusses sustainable product design and reducing environmental impacts. It provides examples of how designing products for recyclability, using less materials and energy efficient technologies can help companies save costs while reducing carbon emissions. Regulations increasingly require producers to consider a product's full lifecycle and make them easier to recover and reuse materials at end of life. Through innovative design that incorporates these sustainability factors, companies can gain competitive advantages, cut costs and support a transition to a circular one planet economy.
Sustainability has become the foremost current cultural shift. It permeates all aspects of consumers' lifestyles and businesses. Most of the general population is concerned with environmental stewardship issues and believes corporations should do more to protect the environment, though some barriers like cost still exist. Early adopters known as LOHAS consumers are predictors of future behaviors and wants from companies regarding environmentally friendly products and packaging.
Green Marketing and Sustainability Research with LOHASSustainable Brands
Presentation on market research regarding people's attitudes and feelings regarding health, sustainability, the environment, and so on.
Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com
This document discusses LOHAS (Lifestyles of Health and Sustainability), a growing market segment of consumers interested in products that align with their social, environmental, and wellness values. It provides an overview of the LOHAS market, popular product categories, and research on the size and characteristics of LOHAS consumers globally. LOHAS consumers prioritize purchasing from companies that share their beliefs in health, environment, and ethics. Research estimates that LOHAS consumers make up a sizable portion, around 20%, of populations in the US, Japan, and Europe. The outlook suggests interest in LOHAS values and lifestyles will continue growing in importance.
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
The production and management of large volumes of content is fast becoming an expected part of a marketers role. This paper highlights the importance of having the right foundations in place, like a digital asset management solution, to ensure your content marketing succeeds.
WSP is a leading environmental consulting firm that implemented a voluntary personal carbon trading scheme called PACT for its staff. Through PACT, WSP's 1048 participating staff across seven countries track their direct carbon emissions from areas like home energy use, transportation, and flights on a quarterly basis. Staff who emit less than a 5 tonne annual allowance receive a small bonus, while those who emit more pay into the scheme. PACT has helped reduce participants' average carbon footprint by 10% and generated positive publicity for WSP's sustainability efforts.
Daniel Kirby discusses three ways that marketing departments can use the web to reduce waste. First, workflow management systems can streamline approval processes for things like licensing. Second, online procurement tools can consolidate photography needs. Third, brand asset management systems provide a central place for assets and reduce physical distribution of materials. Overall, web-based systems allow for better organization and collaboration, while cutting costs, waste of materials, and unnecessary tasks.
What's the big deal about sustainability greenunplugged rob holdway final for...Green Unplugged
This document discusses sustainable product design and reducing environmental impacts. It provides examples of how designing products for recyclability, using less materials and energy efficient technologies can help companies save costs while reducing carbon emissions. Regulations increasingly require producers to consider a product's full lifecycle and make them easier to recover and reuse materials at end of life. Through innovative design that incorporates these sustainability factors, companies can gain competitive advantages, cut costs and support a transition to a circular one planet economy.
Sustainability has become the foremost current cultural shift. It permeates all aspects of consumers' lifestyles and businesses. Most of the general population is concerned with environmental stewardship issues and believes corporations should do more to protect the environment, though some barriers like cost still exist. Early adopters known as LOHAS consumers are predictors of future behaviors and wants from companies regarding environmentally friendly products and packaging.
Green Marketing and Sustainability Research with LOHASSustainable Brands
Presentation on market research regarding people's attitudes and feelings regarding health, sustainability, the environment, and so on.
Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com
This document discusses LOHAS (Lifestyles of Health and Sustainability), a growing market segment of consumers interested in products that align with their social, environmental, and wellness values. It provides an overview of the LOHAS market, popular product categories, and research on the size and characteristics of LOHAS consumers globally. LOHAS consumers prioritize purchasing from companies that share their beliefs in health, environment, and ethics. Research estimates that LOHAS consumers make up a sizable portion, around 20%, of populations in the US, Japan, and Europe. The outlook suggests interest in LOHAS values and lifestyles will continue growing in importance.
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
The production and management of large volumes of content is fast becoming an expected part of a marketers role. This paper highlights the importance of having the right foundations in place, like a digital asset management solution, to ensure your content marketing succeeds.
Marketers need digital asset creation to be collaborative so that assets can be reused and repurposed efficiently across multiple channels. That collaboration is only possible with a process that is powered by the marketers themselves. This new, agile process must be focused on the creation, publishing, re-use, and measurement of rich media, as opposed to finding, limiting, governing, and archiving assets. Discover how agile teams, assets, and processes can create collaborative content, better brands, and faster content marketing.
This presentation discusses the importance of personal branding in your career search and how to develop one. It then explains how to develop a personal website - the ultimate marketing communications tool.
Rick Steinbrenner - The Global Brand Guy
(Note: the presentation includes two youtube videos. In order to view the presentation with the videos you will need to do three things.
1) Must have a live internet connection while viewing.
2) Save & download the presentation (you might need a slideshare account if you don't already have one)
3) Then view the presentation in slide show and enable the content when the security alert for macros and active X comes up - this may or may not happen depending on your computer settings).
Top 3 Ways to use your UX Team for Product OwnersJeremy Johnson
You have a UX team, now what? Jeremy goes over the top 3 ways you, as a product owner should be using your UX team, along with insights into the User Experience process.
This talk was given at the North Dallas Agile Meetup on 4/12/17
Bridging the Gap Between Business and Development (OOP'07 Keynote)Enthiosys Inc
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WEBINAR – DAM 2020 Report & Analysis along side the user perspectiveActivo Consulting
WEBINAR – DAM 2020 Report & Analysis along side the user perspective after DAM NY #DAMdigital 2020 from Henry Stewart Event
In this Webinar we are exploring business requirements and best practices in 2020 and see how to select the right DAM and PIM system. We are also reporting the best technology trends in the DAM industry to enhance the customer journey.
https://frederic-sanuy.com/webinar-dam-2020-report-analysis-after-dam-ny-2020/
Digital Asset Management: from silos to cloud computing the profitable way to...Luca Leonardini
Digital Asset Management: from silos to Cloud Computing the profitable way to improve customer experience.
The DAM system is the premier tool for sharing digital content, improving the level of cooperation between departments or units and bringing benefits for the business and the customers.
The ever-increasing number of assets to be managed, the multiplicity of platforms, the diversity of devices used, and the advent of cloud computing clearly show the most secure and effective way to implement a DAM solution: develop a project as part of a strategic change management plan aimed at improving communication effectiveness, and thus constantly improve the customer’s content viewing experience.
I wrote and illustrated this short publication in 2013, but I found it's still relevant today in 2015, that's why I am happy to publish and share it on Slideshare.
This document provides best practices for digital signage content. It discusses the importance of considering both return on investment (ROI) and return on objective (ROO) when evaluating the impact of content. ROO looks at how well content drives objectives like enhancing the customer experience, building brand equity, and supporting associate training. Additional topics covered include average dwell time of viewers, number of visits per month to inform content freshness, optimal content loop length, and understanding audience demographics to create compelling messaging. The document aims to help users harness the power of digital signage content to achieve their goals.
Successfully Conquering New Markets Using E-CommerceMoritz Koch
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This document discusses how digital asset management is key to effective content marketing in today's media landscape. It argues that digital asset management can provide three "tickets" to successful content marketing: integration, optimization, and accessibility. Integration refers to bringing together internal teams and external partners to collaborate on asset production. Optimization means streamlining workflows and facilitating connections between dispersed teams. Accessibility is about making assets easily searchable and usable for all relevant parties. The document advocates for digital asset management systems that provide these three features to help brands keep up with increasing demands for real-time, multi-channel content marketing.
This document discusses four patterns for integrating eCommerce and content management systems: commerce-led, content-led, hybrid, and headless. It provides an overview of each pattern, examining their organizational, consumer, and technological impacts. A commerce-led pattern involves the eCommerce system delivering the primary experience and incorporating content from a CMS. A content-led pattern has a CMS front the consumer experience and integrate an eCommerce API. The document aims to help readers select the best integration model for their needs.
Digital Shelf Analytics: Are you ready to rock the digital shelf?Joakim Gavelin
Digital Shelf Analytics can be an overwhelming concept to tackle. Join this easy-to-follow guide to learn how to take the guesswork out of digital merchandising and uncover their lost sales opportunities.
And how to continuously monitor market activities to optimize your product experiences and respond faster to market changes.
AdTech - Display Advertising Space OverviewHimanshu Bari
The document discusses disruption in the display advertising industry. It notes that advances in technology have led to greater targeting capabilities, more available data, and more efficient execution. This has resulted in a complex "lumascape" of companies involved in display advertising, including publishers, agencies, ad exchanges, and other players. The document outlines opportunities and challenges for publishers and agencies in this evolving landscape.
Roll Your Own Customer Experience Platform By Cleve GibbonMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Rolling Your Own Customer Experience Platform. PRESENTATION: Rolling Your Own Customer Experience Platform - Given by Cleve Gibbon - @cognifide - Chief Marketing Technology Officer - Cognifide. #MarTech DAY1
Is this the new way for the future and is Cognitive able to help marketers?
What if you had a system that could...
discover and target audiences within minutes?
activate the right message and deliver to the right individuals at the right time through real-time personalisation rules?
engage digitally with customers in a more human way to personalise service and increase conversion throughout their relationship?
predict whether a campaign is likely to fall short of its goal, so the marketing team can course-correct in ight and deliver for the business?
analyse all of your content, and that of your key competitors, and then assess your “tone” and theirs and guide your team to create better content?
Find and and select images and other content to use in your next marketing campaign based on alignment with your message?
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
MassChallenge Masterclass: Owned media how-toJürg Stuker
Masterclass held at MassChallenge Switzerland 2017. Original subject was Content Management System but I the switched to establishing a web property by aligning Strategy, User Experience and integrating owned, paid and earned media.
Unify interaction & engagement across multiple digital touch points to provide personalised experiences to all stakeholders. Improve employee productivity, Transform your legacy systems & processes, Sell omni-channel , Save expenses on Ads
The document outlines what a digital strategy is and how it can be used to help achieve business goals through the use of digital technologies. It discusses how a digital strategy should focus on both revenue growth and cost optimization, and how it can be used to enhance customer value and business processes. The document also provides examples of key performance indicators (KPIs) that can be used to measure the success of a digital strategy and identifies common reasons why digital strategies often fail.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
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Similar to 3 ways to cut waste in your marketing dept using the web. www.techdept.co.uk
Marketers need digital asset creation to be collaborative so that assets can be reused and repurposed efficiently across multiple channels. That collaboration is only possible with a process that is powered by the marketers themselves. This new, agile process must be focused on the creation, publishing, re-use, and measurement of rich media, as opposed to finding, limiting, governing, and archiving assets. Discover how agile teams, assets, and processes can create collaborative content, better brands, and faster content marketing.
This presentation discusses the importance of personal branding in your career search and how to develop one. It then explains how to develop a personal website - the ultimate marketing communications tool.
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(Note: the presentation includes two youtube videos. In order to view the presentation with the videos you will need to do three things.
1) Must have a live internet connection while viewing.
2) Save & download the presentation (you might need a slideshare account if you don't already have one)
3) Then view the presentation in slide show and enable the content when the security alert for macros and active X comes up - this may or may not happen depending on your computer settings).
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WEBINAR – DAM 2020 Report & Analysis along side the user perspectiveActivo Consulting
WEBINAR – DAM 2020 Report & Analysis along side the user perspective after DAM NY #DAMdigital 2020 from Henry Stewart Event
In this Webinar we are exploring business requirements and best practices in 2020 and see how to select the right DAM and PIM system. We are also reporting the best technology trends in the DAM industry to enhance the customer journey.
https://frederic-sanuy.com/webinar-dam-2020-report-analysis-after-dam-ny-2020/
Digital Asset Management: from silos to cloud computing the profitable way to...Luca Leonardini
Digital Asset Management: from silos to Cloud Computing the profitable way to improve customer experience.
The DAM system is the premier tool for sharing digital content, improving the level of cooperation between departments or units and bringing benefits for the business and the customers.
The ever-increasing number of assets to be managed, the multiplicity of platforms, the diversity of devices used, and the advent of cloud computing clearly show the most secure and effective way to implement a DAM solution: develop a project as part of a strategic change management plan aimed at improving communication effectiveness, and thus constantly improve the customer’s content viewing experience.
I wrote and illustrated this short publication in 2013, but I found it's still relevant today in 2015, that's why I am happy to publish and share it on Slideshare.
This document provides best practices for digital signage content. It discusses the importance of considering both return on investment (ROI) and return on objective (ROO) when evaluating the impact of content. ROO looks at how well content drives objectives like enhancing the customer experience, building brand equity, and supporting associate training. Additional topics covered include average dwell time of viewers, number of visits per month to inform content freshness, optimal content loop length, and understanding audience demographics to create compelling messaging. The document aims to help users harness the power of digital signage content to achieve their goals.
Successfully Conquering New Markets Using E-CommerceMoritz Koch
The document discusses how e-commerce can help companies conquer new markets. It outlines both opportunities like finding new customers and promoting new products, as well as challenges such as understanding foreign behaviors and managing costs effectively. A three-step process for international e-commerce projects is then presented: research the market potential and competitors, build a multi-lingual and multi-regional platform, and rollout and optimize the platform locally. Outsourcing e-commerce to a company like next commerce can help manage these complexities.
This document discusses how digital asset management is key to effective content marketing in today's media landscape. It argues that digital asset management can provide three "tickets" to successful content marketing: integration, optimization, and accessibility. Integration refers to bringing together internal teams and external partners to collaborate on asset production. Optimization means streamlining workflows and facilitating connections between dispersed teams. Accessibility is about making assets easily searchable and usable for all relevant parties. The document advocates for digital asset management systems that provide these three features to help brands keep up with increasing demands for real-time, multi-channel content marketing.
This document discusses four patterns for integrating eCommerce and content management systems: commerce-led, content-led, hybrid, and headless. It provides an overview of each pattern, examining their organizational, consumer, and technological impacts. A commerce-led pattern involves the eCommerce system delivering the primary experience and incorporating content from a CMS. A content-led pattern has a CMS front the consumer experience and integrate an eCommerce API. The document aims to help readers select the best integration model for their needs.
Digital Shelf Analytics: Are you ready to rock the digital shelf?Joakim Gavelin
Digital Shelf Analytics can be an overwhelming concept to tackle. Join this easy-to-follow guide to learn how to take the guesswork out of digital merchandising and uncover their lost sales opportunities.
And how to continuously monitor market activities to optimize your product experiences and respond faster to market changes.
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The document discusses disruption in the display advertising industry. It notes that advances in technology have led to greater targeting capabilities, more available data, and more efficient execution. This has resulted in a complex "lumascape" of companies involved in display advertising, including publishers, agencies, ad exchanges, and other players. The document outlines opportunities and challenges for publishers and agencies in this evolving landscape.
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Is this the new way for the future and is Cognitive able to help marketers?
What if you had a system that could...
discover and target audiences within minutes?
activate the right message and deliver to the right individuals at the right time through real-time personalisation rules?
engage digitally with customers in a more human way to personalise service and increase conversion throughout their relationship?
predict whether a campaign is likely to fall short of its goal, so the marketing team can course-correct in ight and deliver for the business?
analyse all of your content, and that of your key competitors, and then assess your “tone” and theirs and guide your team to create better content?
Find and and select images and other content to use in your next marketing campaign based on alignment with your message?
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Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
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Masterclass held at MassChallenge Switzerland 2017. Original subject was Content Management System but I the switched to establishing a web property by aligning Strategy, User Experience and integrating owned, paid and earned media.
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The document outlines what a digital strategy is and how it can be used to help achieve business goals through the use of digital technologies. It discusses how a digital strategy should focus on both revenue growth and cost optimization, and how it can be used to enhance customer value and business processes. The document also provides examples of key performance indicators (KPIs) that can be used to measure the success of a digital strategy and identifies common reasons why digital strategies often fail.
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Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
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Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
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This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
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at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Leveraging Generative AI to Drive Nonprofit Innovation
3 ways to cut waste in your marketing dept using the web. www.techdept.co.uk
1. Today we are going to discuss ways you can cut waste from your marketing
department.
1
2. My name is Daniel Kirby & my company is called Tech Dept: we help people make
more from the web.
I am an entrepreneur in the creative and digital industries, having built and sold
agencies both on and offline.
I have been creating online strategies and web sites since the mid-90s, for brands like
PlayStation, M&S & Duchy Originals.
I am an active member of BAFTA, having helped establish and promote the
videogames awards, as well as sitting on various juries for the TV & Interactive
awards…
2
3. I, and most marketeers have approached the web primarily as a marketing
communications tools or a sales channel...
3
4. However, the web is equally effective as a platform to improve processes in your day
to day marketing operations...
This is often overlooked – but holds the key both to better marketing, and more
sustainable ways of working...
4
5. Why? That’s because the average creative process looks something like this.
Marketing management is often like herding cats – deadlines, media, agencies, sales
people, distributors, management, staff, technology. None of them stay in the same
place that long! Web based marketing operations help herd your cats...
5
6. OK, so the web helps better manage the marketing process, but what does this have to
do with Communicating Sustainability?
6
7. Most marketer’s offices are filled with unnecessary paperwork, admin and repetitive
tasks – and duplication (sometimes quadruplication) of efforts. This wastes time. This
wastes resources. This wastes materials.
7
9. How much post is posted (with the accompanying printing, ink, and stationery
production)
9
10. Think how many couriers, postal vans and transportation that distributes these
materials...
10
11. All of which can be vastly reduced – by vastly improved marketing operations.
By reducing churn in your day, you better manage teams, streamline brand
management – and reduce waste.
11
12. Today we are going to discuss 3 ways the web can reduce waste in your marketing
department
12
13. The first of these is workflow – managing the creative & approval process
13
14. We worked alongside brand agency DKPM to manage the brand licensing activity for
kids animation Underground Ernie – one of the most successful shows on the BBC
Cbeebies channel in recent years…
The show had a corresponding licensing programme which included a wide range of
different products…
14
15. This wide range of products was created by a wide range of different licensees, each
with different products & product skews – each based in a different geographical
location, all over the world.
These licensees had to submit all proposed product designs to the brand agency for
creative approval, before being sent to the rights owners for their approval (which
included at least 3 individuals each in different officess).
15
16. Any feedback on an individual product (whether approved or rejected – and the
reasons why) had to go back from the rights owners, and agency – to the licensees…
16
17. As you could imagine, trying to manage this process by email & post would have
been almost impossible – without significant time & resource (ie staff)....
17
18. So we created a web based approval system, which would act as a central focus for
the creative and approval process.
Licensees were able to upload their proposed products to the online system. An email
alert was then sent to the agency, who would then review the product – and approve
(which would then be sent to the rights owners) or reject (with reasons). The rights
owners would do the same. All of this created clarity for all parties – via a dashboard
& email reminder system.
The benefits of this meant that the process was visible, clear, with distinct audit trail
& library of activity. Stats could show who was using the system and when…
All in all managing a complex approval process in a simple and easy to understand
way.
18
20. We are developing ideas for a web based procurement system, for a national retailer.
Why? – imagine you need to retail this bottle of fizzy drink...
The bottle has to be shot for various different applications – advertising, PR, POS,
web, and print. Each of these stakeholders has different needs from that bottle – and
needs it shooting in different ways...
20
21. They also have different preferred photographers for each of these jobs...and often
there is only one (or a couple) of product samples to photograph. So the bottle is
couriered between the photographers / marketing teams.
Consolidating this process creates obvious cost – and time – savings, and
significantly reducing waste in the process...
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22. A simple web based system allows the ‘owner’ of a project (eg a brand manager) to
collate photography requirements from each of the stakeholders, against a given
deadline.
Simple community tools (eg a forum) can be created to allow discussion around a
topic – useful for distributed teams.
Once a Brief is finalised, it is sent to a list of pre-approved photographic studios, who
are given a deadline by which to respond with proposals and budgets. The responses
are reviewed outside the system by the Project Owner, and then the chosen winner is
logged in the system for later review.
The photoshoot(s) then go ahead with the knowledge that it is being as efficiently
managed as possible.
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24. This is the average marketing department’s FTP site / file server. And if its not yours
– this is probably what your agency’s looks like...
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25. By using a web based brand asset management system, you can create a central bank
of brand assets which are up to date, searchable – and can only be accessed by those
that are allowed to see them, when they are allowed to see them.
Features such as ‘yousendit’ style functionality and ‘shopping basket’ systems make
distributing & finding brand assets much more easy – across different stakeholders
such as internal teams, press, agencies, media, printers etc
All of this significantly reduces waste
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26. Yet building on a brand asset management system are areas where you can really
reduce the amount of waste – while increasing effectiveness of brand management,
and return on investment.
We are working on a number of projects which better manage the creation of sales
presentations – linking from central asset management databases.
Often companies will have national or international sales teams which need access to
the latest product information, marketing campaigns, press reviews etc, yet have little
central support for this process
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27. A web based presentation creation / management system helps the sales process.
By giving sales people the latest assets, recycling previous presentations, allowing
clear collaboration across the business, and managing the creativity within the
presentation itself – increases speed and accuracy of sales presentations...
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28. What’s more, this core data can be output in a variety of formats – all within pre-
defined templates.
One of our clients saved a significant annual sum, and stopped the production of
several 1000 CD-ROMs each quarter – and their global distribution, by employing
this approach.
Not only did they reduce costs and waste, they increased accuracy, flexibility and
speed...
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29. We have looked at 3 ways the web reduces waste in your marketing department –
importantly, each of these 3 solutions are focused & simple to achieve, without
costing 100s of thousands of £’s.
They also have a range of real benefits…
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30. These web systems help corral all your cats – keeping shifting activity closely
monitored in a single online location...
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31. This has the benefit of streamlining your day, and better managing your brand...
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32. It also significantly reduces – what we call in the trade – bullshit. It makes your
work-life better, by allowing you to focus on what you enjoy about your job –
marketing – rather than what everyone hates: boring repetitive tasks...
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33. And this means that you can focus more of your time on what you do best – building
brands, communicating effectively, and helping generate sales.
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