The document discusses Xebec Communications Pvt. Ltd., an Indian advertising, marketing and public relations agency. It provides digital marketing strategies and creative technology solutions such as online reputation management, search engine optimization, social media, and website design. The company follows a systematic process of understanding client requirements, conducting market research, conceptualizing creative ideas, and generating digital content using software like Photoshop. It is important for the company to receive frequent client feedback to improve services and make changes as needed.

1. KNOWLEDGE
MANAGEMENT
A N J A L I S H A R M A
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2. XEBEC COMMUNICATIONS PVT. LTD.
• The company is an advertising, marketing and public relations agency based in India.
• Involved in developing and employing the best digital marketing strategies and
creative technology solutions.
• The services include Online Reputation Management, Search Engine Optimization,
Search Engine Marketing, Social Media, Website designing and development, Media
planning, Campaign management, Mobile apps and design.

3. CLIENTS

4. KNOWLEDGE ASSETS
• Assets- Creative technology, brand content advertising
• Strategy- Specific Client requirements
• Process- Outsourcing to third party for data collection,
• Systems- Physical infrastructure
• Structure- Decentralized work according to client requirements

5. DIGITAL PROCESSES USED
• The services include Online Reputation Management, Search Engine Optimization,
Search Engine Marketing, Social Media, Website designing and development, Media
planning, Campaign management, Mobile apps and design.
• The company follows a systematic process of getting the requirements from clients,
according to which it conducts market research and collection of current trends is
undertaken. After this, the creative team makes use of the researched data, and then
conceptualizes and brainstorms to create a unique idea for the client.
• Primarily, the content is digitally generated for advertisements. For this, software like
Photoshop, Illustrator, Corel Draw are use heavily.

6. REQUIRED CHANGES
• Feedback from Clients-
• It is an important aspect to keep following up with the clients on a more frequent basis
to know the changes to implemented in case of areas that need improvement. This
way, the clients can help the agency work on advertisements with a mutual agreement.
• Initially, the Pune branch was the only active functioning agency with limited
infrastructure. Through the years, the Mumbai and Bengaluru branch became equally
involved in providing digital services.

7. THANK YOU