The document discusses JetBlue's use of Facebook advertising. It summarizes that JetBlue partnered with TBG Digital to run targeted Facebook campaigns to increase brand awareness, acquire new fans, and drive sales, especially in key markets like Boston. The campaigns were successful, tripling JetBlue's Facebook fans over 5 months to over 397,000 fans and outperforming competitor airlines. The campaigns also increased visitors and impressions while delivering sales at a profitable cost per action.