Facebook vs. Google ad:tech SF 2012

1.
Facebook vs. Google @AaronGoldman @Kenshoo

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Facebook vs. Google Facebook.com/Kenshoo Plus.Google.com/u/0/116913360207972147879

3.
You Be theJudge 1. Reach 2. Engagement 3. Formats 4. Targeting 5. Insights 6. Pricing 7. ROI 8. Branding 9. Direct Response 10.Rap

4.
Round 1: Reach

5.
Round 2: Engagement

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Round 2: Engagement Click Rate Distribution Between Paid Social and Search Campaigns # of Campaigns Social Search CTR

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Round 2: Engagement Click Rate Distribution Between Paid Social and Search Campaigns # of Campaigns Social Search CTR

8.
Round 3: Formats

9.
Round 3: Formats

10.
Round 3: Formats

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Round 3: Formats

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Round 3: Formats

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Round 3: Formats

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Round 4: Targeting

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Round 4: Targeting

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Round 4: Targeting

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Round 4: Targeting

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Round 4: Targeting

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Round 4: Targeting

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Round 4: Targeting

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Round 4: Targeting

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Round 5: Insights

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Round 5: Insights

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Round 5: Insights

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Round 5: Insights

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Round 5: Insights

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Round 5: Insights

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Round 5: Insights

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Round 6: Pricing

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Round 6: Pricing

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Round 7: ROI Awareness Consideration Intent Purchase

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Round 7: ROI Awareness Consideration Intent Purchase Customer Repeat Loyal Advocate

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Round 7: ROI Awareness Consideration Intent Purchase Customer Repeat Loyal Advocate

34.
Round 8: Branding Awareness Consideration Intent Purchase Customer Repeat Loyal Advocate

35.
Round 9: DirectResponse Awareness Consideration Intent Purchase Customer Repeat Loyal Advocate

36.
Round 10: TheBattle Continues

37.
Round 10: TheBattle Continues SOLO

38.
Rap Keywords fromthe Audience • Mobile • Likes and interest • HP • Open graph • Matt Cutts • Conversion • ROI • Sales

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