Digital media is fundamentally changing the shape of the world by transforming it into a digital dimension composed of zeros and ones. This digital revolution is not only altering the global landscape but also making the world seem smaller by enabling greater connectivity through technologies like the internet and smartphones. While digital tools offer opportunities for empowerment, education, and civic participation, they also pose challenges like information overload, unintended consequences of rapid technological change, and the need to use these technologies responsibly and for the social good.

1. How digital media changing the shape of the world
It‟s an empirical fact of matter that this entire UNI-verse is a big ZERO & life explores out of the
everlasting combination of 0s & 1s. That‟s what a DIGITal world is all about shaping the world in a
new dimension.
A farmer attempts to hitch two oxen to a plow and simultaneously answer his ringing cell phone, trilling a
pitchy, electronic Bollywood beat.
The farmers in Rampur-Mathura, a village two hours from Lucknow, India, are subsistence farmers. They
own the land and not much else. Having oxen to help pull plows and other pieces of equipment is
considered a luxury as they cost more than 17,000 rupee or less than $400.
Like the common saying goes, there are three kinds of people: those who “make” things happen, those
who “watch” things happen and those who “wonder” what happened. And though we would all like to
believe that we fall into the first category, in terms of citizen participation most of us are very far from it.
It is necessary to make a critical analysis and decide whether we are actively helping make the changes
that we demand, whether we take interest and keep ourselves up to date with what goes on in our
community rather digital community.
Education is the process by which society deliberately transmits its accumulated knowledge, skills and
values from one generation to another. The role of education in facilitating social and economic progress
is well recognized. It opens up opportunities leading to both individual and group entitlements. Education,
in its broadest sense of development of YOUTH, is the most crucial input for empowering people with
skills and knowledge and giving them access to productive employment in future.
Education should also prepare the children to be the rightful future citizens aware of their social
responsibilities and equipped with the skills to effectively participate in furthering the common social
good. Imbibing the YOUNG minds with proper ethical values, imparting skills of team work and
leadership and learning to do creative things individually and in groups have to be an essential part of a
holistic education. Building social skills at an early stage of education is essential so that our YOUTH
entering the colleges can handle the sometimes difficult dialogs involving the religion and the socio-
economic structure. Education should also enable them as individuals later in life to rise above their
differences of caste, religion or economic status and help them arrive at consensus on issues important for
the growth of the nation. A comprehensive education curriculum needs to familiarize the students at
the appropriate stage with the political process and the practical insight into the structure of government
and its functioning. This will enable them for greater and effective participation in the political process
by taking leadership role in the society. Improvements in education are not only expected to enhance
efficiency but also augment the overall quality of life. The objective of national education should be to
develop an army of proud and independent Indians striving for innovation, creativity and excellence in
all walks of life. The education must fill the YOUTH with a spirit of supreme confidence in themselves
and in their nation with awareness that he/she has something to offer to the country and to the world.
AAKASH is really turning heads by changing the face of Education in India making a new dawn of
digital revolution by providing techno savvy environment to masses at very affordable price. „Sarv
Shiksha Abhiyan‟ claiming it loudly with its throat out ,”(DIGITAL) school chale hum.”

2. With growing population in India and the resultant strain on the resources, natural as well as man-made,
along with the stiff competition to acquire them, the quality of life for the common man deteriorates with
every passing day.
India has made tremendous strides in the last 2-3 decades in the fields of communications which include
radio, television, mobile telephony and internet access. We now have our own communications satellites,
a vast network of mobile services and hundreds of TV channels which reach at least 90% of our
population. Perhaps, as a result of the almost explosive and seemingly uncontrolled growth in the number
of TV channels over a relatively short period of time of 10-15 years, the sole motive has remained
maximization of profits and earnings from advertisement revenue. In a cut-throat race for increasing the
TRP which are linked to earnings from ads, the stress has been on serving to the viewers the sensational
and often what is base and vulgar. A vast number of TV serials base their stories and themes on deviant or
abhorrent behavior in the society or purport to depict the fanaticized life-styles of a minuscule super-rich
section of the society. The cinema industry is indulging in the same behavior for producing a majority of
their films.
It‟s clearly evident from TRPs of recent IPL season 5. Be it on television, internet or even on so called
heavenly Apps on smartphones working out an !dea on 3G.
India has a rich culture. Many religions and faiths have prospered together in harmony. There have been
conflicts too but good sense has always prevailed. TV can be an instrument to promote the harmony
in the society by emphasizing and educating the masses with what is good and positive in each faith
and what good work is being done by the followers of each faith. Numerous individuals and
organizations are doing exemplary work by way of philanthropy, by educating the underprivileged, by
helping the poor, sick or the destitute which must be highlighted to encourage others to devote some of
their energies for the good of the society. The heroic deeds by individuals in everyday life need to be
similarly broadcast to the public. There are many public servants who are doing good honest work and
are putting „good governance‟ in to practice. These individuals must be invited on TV to speak about their
approach to work which will encourage their co-workers to follow similar practices and it will foster a
bond between the public and the public servant.
Anna Hazare‟s stride against corruption has just been able to spread like a wildfire through digital &
social media. After India‟s freedom fight it was the greatest fight ever fought in a non violent way that too
across the country to shake the parliament noted by TIMES magazine.
TV is a powerful medium whose power and capability to positively impact the thinking and
behavior of the masses has remained untapped and largely forgotten. TV is a visual medium which
can benefit even the illiterate.
According to a Network Solutions and University of Maryland study, 31% of small businesses use
social media as part of their marketing strategy, up from 24% in 2010.
In the next two years, 46% expect to have a presence just over a quarter manage a profile on Facebook,
while 18% are on LinkedIn. In Newcastle, digital agency Orange Bus recently set up Orange Bus Digital
Marketing to complement its website-building work.
Twitter-based citizen reporting from Iran, Libya and Egypt as an example of the effectiveness of social
networks, but also sings their praises as an effective conduit for mobilizing large groups of users.

3. “This is something the top brands are very keen to tap into but because of the way the game is played, the
good news for smaller businesses is the barriers to entry are lower than ever. It‟s internal and external
networks that enable to get the foresight if we use a language which is inspiring and inclusive.
Think how excellent gadgets & superior technology they work on becomes obsolete in just few months
making way for another revolutionary product to capture the digital market and subsequent social media.
“People have to be at the centre of this digital movement and we have to use all the new age tools to
organize ourselves like an electronic ecosystem rather than using the hierarchical structures of the past.
The best stories are told on your behalf. You don‟t tell them yourself.”
Up until the mid to late 90‟s, the internet was in its infancy and people didn‟t do things like collaborate on
documents. Even e-mail wasn‟t pervasive yet. It took time not only for people to adopt technologies
into their daily routines but also for technologists to figure out how to make things work together.
It was much like early in the 20th century when cars needed roads and gas stations to really change the
way people live. Economists call this the “Productivity Paradox.”
We‟re living in a UNI-que time because, although we are still learning how to use the new technologies
of ten years ago (i.e. social media), in the meantime important, paradigm shifting technologies are being
developed (i.e. quantum computing). The most exciting things we can expect to see over the next decade
will be based on how we will learn to use and combine the technologies that have just recently become
available and how those technologies become further enabled by greatly increased processor speed,
bandwidth and storage.
Mr. Jobs may be gone, but he is still winning arguments. Last week, Time Inc. announced that after two
years of refusing to sell more than single copies through Apple, it had agreed to sell subscriptions to all its
magazines on Apple‟s newsstand. It was less about any specific concessions than a realization that it
didn‟t make sense for the country‟s biggest magazine company not to have its product on the shelves of
the biggest digital magazine seller.
This DIGIT-all revolution is not only changing the shape of the world but also shrinking its size by
making it a „global (digital) village‟ realizing ancient Indian philosophy in modern age „vasudhaiv
kutumbakam.‟