This document discusses communication in development. It defines different types of development including economic, human, social, physical, cognitive, and technological development. It then outlines the role communication plays in development, such as disseminating information, enabling public participation, promoting education and innovation, influencing behavior change, and facilitating conflict resolution. It provides examples of communication tools used for development in third world countries, including community radio, mobile phones, social media, theater, and mass media. It also summarizes developments in different sectors in India such as the economy, infrastructure, education, healthcare, renewable energy, and digital technology. Finally, it discusses how new media growth has supported social and economic change through facilitating access to information, promoting cultural exchange, supporting

1. Welcome to Communication in
Development
Bonitta Jose

2. Definition and meanings of Development
1. Economic development: This refers to the process by which a country, region, or community improves its economic
performance, often measured by indicators such as gross domestic product (GDP), income per capita, and employment rates.
2. Human development: This refers to the process by which individuals, communities, or societies improve their well-being,
often measured by indicators such as education, health, and access to basic needs.
3. Social development: This refers to the process by which societies or communities improve their social conditions, often
measured by indicators such as gender equality, human rights, and social justice.
4. Physical development: This refers to the process by which individuals or organisms grow and develop physically, often
measured by indicators such as height, weight, and motor skills.
5. Cognitive development: This refers to the process by which individuals develop their cognitive abilities, including Perception,
memory, attention, language, and problem-solving skills.
6. Technological development: This refers to the process by which new technologies or innovations are developed and
implemented, often aimed at improving productivity, efficiency, or quality of life.
7. Overall, development can be understood as a multifaceted and complex process that involves various dimensions of human
life, including social, economic, political, cultural, and environmental aspects.

3. Role of Communication in Development
1. Information dissemination: Communication facilitates the exchange of information and knowledge, enabling individuals and
communities to make informed decisions about their lives and livelihoods. Access to timely and relevant information can
enhance economic opportunities, improve health outcomes, and promote social cohesion.
2. Public participation: Communication enables people to participate in public decision-making processes, express their
opinions, and hold governments and institutions accountable. This can lead to more inclusive and democratic societies.
3. Education: Communication is vital for education, providing a means for individuals to access and acquire knowledge and skills
that can improve their quality of life.
4. Innovation: Communication fosters innovation and creativity by providing a platform for people to share ideas, collaborate,
and develop new technologies and approaches to address societal challenges.
5. Behavior change: Communication can influence individual and community behavior, leading to positive changes in health,
social norms, and other aspects of life. For example, communication campaigns can promote healthy behaviors such as hand
washing, safe sex, or smoking cessation.
6. Conflict resolution: Communication can contribute to conflict resolution by promoting dialogue, under standing,and
negotiation between parties. Effective communication can help prevent violence and promote peace building in divided
societies.

4. Communication for Development in Third World countries
1. Community Radio: Community radio stations can be established in rural areas to provide information on health, education,
agriculture, and other topics that are relevant to the community. These radio stations can also provide a platform for dialogue
and debate, allowing communities to voice their concerns and participate in decision-making processes.
2. Mobile Phones: Mobile phones can be used to deliver information on a range of topics, including health, agriculture, and
weather. Mobile phones can also be used to facilitate communication between healthcare workers and patients, allowing for
remote consultations and referrals.
3. Social Media: Social media platforms such as Facebook, Twitter, and WhatsApp can be used to disseminate information on a
range of development topics. Social media can also be used to mobilize communities, raise awareness about issues, and
engage with policymakers.
4. Theater: Theater can be used as a tool for social change, with performances focusing on issues such as health, education, and
gender equality. Theater performances can be used to raise awareness, educate, and empower communities.
5. Mass Media: Traditional mass media such as television, newspapers, and magazines can be used to disseminate information
on development issues. Mass media can also be used to challenge stereotypes and promote positive social norms.

5. Developments in different sectors in India
1. Economy: India's economy has grown rapidly in recent years, making it the world's sixth-largest economy in terms of nominal GDP. The
country has also made significant progress in reducing poverty, with the poverty rate falling from 55% in 1973 to around 22% in 2012.
2. Infrastructure: India has made significant investments in infrastructure development in recent years, including the construction of new airports,
seaports, highways, and railways. The government's ambitious National Infrastructure Pipeline aims to invest around $1.4 trillion in
infrastructure projects over the next five years.
3. Education: India has made significant progress in increasing access to education, with the literacy rate rising from around 12% in 1947 to over
74% in 2011. The country has also increased investments in higher education, with the number of universities and colleges expanding rapidly in
recent years.
4. Healthcare: India has made significant progress in improving healthcare access and outcomes, with the introduction of the Ayushman Bharat
program, which aims to provide health insurance coverage to over 100 million vulnerable families. The country has also made progress in
reducing maternal and child mortality rates.
5. Renewable Energy: India has made significant investments in renewable energy, particularly in solar and wind energy. The country has set
ambitious targets to increase the share of renewable energy in its energy mix to 40% by 2030.
6. Digital Technology: India has emerged as a global leader in digital technology, with the adoption of mobile phones, internet, and e-commerce
growing rapidly. The country has also launched several initiatives to promote digital payments and financial inclusion, such as the Digital India
campaign.

6. New media growth for social and economic change.
1. Facilitating Access to Information: Communication infrastructure and new media growth have facilitated access to information
for people in different parts of the world. This has enabled people to make informed decisions about their lives, and also
empowered them to participate in decision-making processes.
2. Promoting Cultural Exchange: Communication infrastructure and new media growth have promoted cultural exchange,
enabling people to learn about different cultures and perspectives. This has helped to reduce prejudice and promote greater
understanding and tolerance.
3. Supporting Entrepreneurship: Communication infrastructure and new media growth have supported entrepreneurship,
enabling people to start and run their own businesses. This has created new opportunities for economic growth and job
creation.
4. Enhancing Education: Communication infrastructure and new media growth have enhanced education, enabling people to
access educational resources and materials from different parts of the world. This has enabled people to acquire new skills
and knowledge, and also facilitated lifelong learning.
5. Encouraging Civic Participation: Communication infrastructure and new media growth have encouraged civic participation,
enabling people to engage with their communities and participate in social and political processes. This has helped to
promote democratic values and principles, and also enabled people to hold their governments accountable.

7. End Slide
Designed by : Bonitta Jose