This document summarizes the results of a survey about preferences for music album packaging called a digipak. The survey received responses from people of various ages and genders. Key findings include: most respondents were between ages 16-18; over half found the sample digipak design fit well with the indie song choice; a majority preferred simpler designs over complex ones; bold colors were most popular; many were unfamiliar with physical music formats like digipaks; and including symbolism of the album theme and details about songs/photographs of the band were most desired extra contents. The survey provided useful feedback on preferences to consider for the designer's own digipak project.

1. Questionnaire for a
Digipak Part 2

2. Question1 Question 1 was all about finding the age
range of those who answered my
questionnaire. I wanted to have a
different variety of ages as I figured
having a wide range of age groups would
lead to different answers.
The leading age group by 77% was the
16-18 age category. This is due to my
target audience being youth between the
ages of 15-20.
The other age percentages show that I
had a wide range of different ages. This
was effective as it showed I wasn't asking
just one particular age group and I would
get more different responses from each
age range.

3. Question2
This question, like the
first was just to get a
general idea about the
audience who was
answering the questions.
The questionnaire was
answered by more
females than males, but
this maybe down to me
knowing more females
than males.

4. Question3 This question got mixed
up during the upload
process and did not
turn out how I wanted
it too. Realistically I
wanted people to say
other and tell me their
opinion on my design.
Those who did leave a
comment didn't leave
very detailed comments
which I could annalyse
well enough.

5. Question4 What I found from this was over
half of those asked found that
my digipak did work well and fit
with our song choice.
Our song is in the indie genre
and were are making it so that
it symbolises youth.
As said before the majority of
those who answered must have
known the song which could
tell me that those who said yes
could be in the 16-18 age
category.
One person commented that
they were too Influced by
Catfish and the Bottlemens
album covers now to come not
if my digipak fitted the song.

6. Question5 This question was asking
if people liked more
designs that were simple
or designs that had more
going on on the cover
made them complex.
Most people said they
preferred a simplistic
design. This conforms to
my design which is very
simplistic with just a.
Picture and two pieces of
font on.
However others did say
that they performed
having more complex
ideas. This I will take I to
consideration for future
designs.

7. Question6 There was not much
division with the answers
for this question. Out of
the thirteen responses
the one with the he most
was bolder colours
(bright colours).
I was pleased with this
outcome as my own
digipak was bold with
dark and vibrant colours.
However others
proffered more muster
colours (pastel). Age
range does not play a
major part here and it
goes down to the person
personal preference.

8. Question7
I was Interested to see what
responses I would get from this
question. With the different age
range of people who answered I
wasn't sure how many people
would know what I digipak was. I
was glad to see eye that two people
admitted that they had no idea
what they're were. This maybe
more common with the older
generations who were more used
to record sleeves when they were
younger.
However the majority of the
answers I saw where that people
never went out and brought digipak
said. I think this steams with being
able to download music very easily
now, and it's not necessary to go
out and buy a CD today.
Some responses did though suggest
that people still do go and buy CDs
still. That is often a characteristic of
the indie subculture and that
collective identity of still rolling the
norms of the past. Such as going
out a buying a CD instead of down
loading.

9. Question8
My design had a rather
simplistic font on the
cover. I dint want to
have anything to
complex.
The result of this
question show that 54%
of those who answered
agreed with me and
liked a simple font.
It was interesting to see
that some people had
chosen the option of
not having a preference.
I think if I was
answering this question
I would have chosen
this answer, as if I was
buying an album I
wouldn't be put off by
an album if I didn't like
the font.

10. Question9
When buying a digipak
there should be some
sort of reference to
what theme the album
is. This should be
obvious especially to
new fans of a artists
who may not know
what previous themes
the band have used for
their albums.
Only three people
disagreed and said that
an digipak doesn't
need to contain an
symbolism of the
theme. These people
could have in the older
age groups. Who
answered and may not
have much experience
in buying CD's.

11. Question10
This question is more complex as I
asked people to choose three of the
opinions .The answers could be linked
to the age of the person asnwering
and the gender, as for example as a
female of the age 18 I would want to
see s pull out poster and a bands
message to the audience.
Firstly it's clear that no one wanted to
see a Q&A with the band as this
option had 0%. This was
disappointing..
There was a tied vote between Song
details and a photoshoot of the band
which received 62% each. This
suggested that my audience were
keen to know more about how the
song was written and to a actually
see what the band looked liked.
The other three response had
positive feedback aswell and all will
be taken into account when we
create our digipak.