The document compares different font types and colors to determine the best font for a label. Images from girl group albums were used as examples to target a similar audience. A sans serif, white font was chosen for the title against the main image on the digipak to make it striking and eye catching. The final choice of font, Basic Title, was similar to fonts seen on other girl group covers to attract the same target audience.

1. FONT CHOICES FOR DIGIPAK AND MAGAZINE
ADVERT…• Here I have gathered a collection of images to compare and contrast the different font types and colours, to determine
what kind of font we want to use in our own label. I have specifically used images from girl groups so that ours is similar
and will therefore be able to target the same audience.

3. The sans serif font is simple and striking so
our title will be clear to read.
Against our main image on the digipak,
we have concluded that we are going
to have the font white, so that it is eye
catching and stands out.
The Basic Title font was our final choice as it was very similar to
a lot of the other digipak fonts we saw on existing girl group
covers. We agreed that incorporating a similar part of others
that we had seen in our research, would show we had put a lot
of thought into this and would again illustrate that we are
trying to attract the same target audience.