NHANCE Digital offers comprehensive SEO services in Manchester and employs the best industry practices that will put your website on top of the SERPs. Contact us to learn more!
Typography is one of the most essential elements in graphic design. It can be used to convey a message and even affect how people perceive your business’s brand.
If you want to create an eye-catching logo that stands out from the crowd, it’s important that you learn about typography and its various types so that you can choose the right typeface for your logo design project.
In this article we’ll explain what typography is and why it’s important in logo design before getting into some examples of each type so that you’ll have an idea of which one might work best for your brand!
Why is typography important in logo design?
Typography is the art and technique of arranging type. It’s used to create a visual identity for a brand, website or logo.
A good example of typography in logo design is when you look at Nike’s “swoosh” logo.
The entire shape of their famous logo was inspired by an athletic shoe called the “Nike Air Kix” but they didn’t just copy it exactly—they made subtle changes that made it unique from other brands’ logos at the time with “Nike” written across them (which would have been extremely easy for competitors to do).
What are the different types of typography?
There are many different types of typography that can be used in logo design. We’ll cover these below, but first let’s discuss the basics:
Serif fonts have small endings on the ends of their strokes (think “a” in “apple”). Serifs were popular in print until the mid-20th century and still tend to be used today by newspapers and other publications.
Sans serif fonts do not have any decorative flourishes at all—they’re simply plain drawings without any decoration or flourish whatsoever. The most famous sans serif font is Helvetica, which has been around since 1957 (and we love it). This typeface was designed by Max Miedinger as part of an advertising campaign for Swiss watchmaker Breitling; however, Helvetica isn’t just restricted to this typeface either! There are several other variations available online if you’d like something more customized than what comes with your standard computer monitor screen font selection system.
1. Serif
Serifs are small strokes at the ends of letters, and they’re used to make text easier to read. They can also be found in print and digital media, like logos or magazines. The most common serif font is Times New Roman, which was created in 1857 by William Morris as part of his production company’s printing press equipment.
2. Sans Serif
Sans serif fonts are easier to read on screen than serif fonts. They’re often used for body text and titles, headings, and headlines.
The most common sans serif typeface is Helvetica Neue—the same one that’s been around since 1957!
3. Cursive
Cursive is a type of script that uses some combination of straight lines and curves to create an elegant, friendly look. The letters are generally small and delicate, with many letters having little or no vertical space between them.
Cursive is a type of script that uses some
Basic Guide to Choose the Right Font for your Logo.pptxJack Leo
Creating a logo is one of the first key branding decisions when building and launching your business. The logo is the cornerstone of the entire company, it is designed to remain in the memory of your customers for a long time, helping the company to develop.
Book cover design course by Shannon Bodie of BookWise Design, includes details on how to assure your book cover design has strong impact and works for your target audience.
Typography is one of the most essential elements in graphic design. It can be used to convey a message and even affect how people perceive your business’s brand.
If you want to create an eye-catching logo that stands out from the crowd, it’s important that you learn about typography and its various types so that you can choose the right typeface for your logo design project.
In this article we’ll explain what typography is and why it’s important in logo design before getting into some examples of each type so that you’ll have an idea of which one might work best for your brand!
Why is typography important in logo design?
Typography is the art and technique of arranging type. It’s used to create a visual identity for a brand, website or logo.
A good example of typography in logo design is when you look at Nike’s “swoosh” logo.
The entire shape of their famous logo was inspired by an athletic shoe called the “Nike Air Kix” but they didn’t just copy it exactly—they made subtle changes that made it unique from other brands’ logos at the time with “Nike” written across them (which would have been extremely easy for competitors to do).
What are the different types of typography?
There are many different types of typography that can be used in logo design. We’ll cover these below, but first let’s discuss the basics:
Serif fonts have small endings on the ends of their strokes (think “a” in “apple”). Serifs were popular in print until the mid-20th century and still tend to be used today by newspapers and other publications.
Sans serif fonts do not have any decorative flourishes at all—they’re simply plain drawings without any decoration or flourish whatsoever. The most famous sans serif font is Helvetica, which has been around since 1957 (and we love it). This typeface was designed by Max Miedinger as part of an advertising campaign for Swiss watchmaker Breitling; however, Helvetica isn’t just restricted to this typeface either! There are several other variations available online if you’d like something more customized than what comes with your standard computer monitor screen font selection system.
1. Serif
Serifs are small strokes at the ends of letters, and they’re used to make text easier to read. They can also be found in print and digital media, like logos or magazines. The most common serif font is Times New Roman, which was created in 1857 by William Morris as part of his production company’s printing press equipment.
2. Sans Serif
Sans serif fonts are easier to read on screen than serif fonts. They’re often used for body text and titles, headings, and headlines.
The most common sans serif typeface is Helvetica Neue—the same one that’s been around since 1957!
3. Cursive
Cursive is a type of script that uses some combination of straight lines and curves to create an elegant, friendly look. The letters are generally small and delicate, with many letters having little or no vertical space between them.
Cursive is a type of script that uses some
Basic Guide to Choose the Right Font for your Logo.pptxJack Leo
Creating a logo is one of the first key branding decisions when building and launching your business. The logo is the cornerstone of the entire company, it is designed to remain in the memory of your customers for a long time, helping the company to develop.
Book cover design course by Shannon Bodie of BookWise Design, includes details on how to assure your book cover design has strong impact and works for your target audience.
Your website's design is a crucial element to presenting a unified brand identity. We've got some tips on how best to approach improving website credibility through design:
During this interactive workshop, your book’s cover design is brought into focus with support from award-winning design talent. Learn the principles for covers designs that get attention, along with tips on how to avoid common cover design mistakes.
Course highlights include supportive feedback on a specific cover design of your choice and ideas for improvement.
Exposure=Imapact: Library Marketing, Promotion and BrandingRene Erlandson
Learn how Criss Library developed a library brand and successfully marketed it to the University of Nebraska Omaha community through attractive imagery, inexpensive promotions and targeted marketing campaigns, becoming synonymous with innovation, technology and engagement on campus.
Presentation given at Brick & Click: an Academic Library Symposium, November 2012, by Rene J. Erlandson and Teonne Wright.
Digital Media Arts College | http://www.dmac.edu/ | Unlike the website of yesteryear, a great site is using less text and more imagery in their designs. While some may consider this type of style is only a trend. In addition to websites that are trendy in some way, the purpose of a site is to serve a business in some way. Whether the site is used to brand a business or create a space that gives proper information to something relevant, it has to be eye catching. In this week’s blog we uncover 5 tips that you will help you in creating a great website design whether you’ve been creating them for a day or a lifetime. Ready? Go!
For more information or how to get started at DMAC, visit our website at http://www.dmac.edu/
connect with us on social media at:
https://www.facebook.com/dmacedu
https://twitter.com/dmacedu
https://plus.google.com/+DMACDigitalMediaArtsCollegeBocaRaton/posts
We’re PressPad – the company that creates mobile magazine apps, digital newsstands for PDF issues, and WordPress-based news apps. You’ll find in this presentation practical tips related to typography which will help you create a stunning digital publication.
Table of contents:
Why is typography in digital publications important?
How to choose the right font for digital publication?
Fonts you can safely use
Fonts that you should to avoid
How many fonts do you need and how to mix them?
Serif or sans serif?
What font size should you choose?
Where can you get fonts?
How to get fonts?
How to embed fonts in InDesign?
Logos are texts, images, shapes, or a combination of the three that convey the identity and work of a brand. Logos, at a single glance, may come across as mere symbols indicating something about the brand, but they serve a greater purpose. A good logo can help your brand establish credibility, attract the attention of potential customers, give an important message relevant to your business and even help you stay a step ahead of competitors.
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During this interactive workshop, your book’s cover design is brought into focus with support from award-winning design talent. Learn the principles for covers designs that get attention, along with tips on how to avoid common cover design mistakes.
Course highlights include supportive feedback on a specific cover design of your choice and ideas for improvement.
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Learn how Criss Library developed a library brand and successfully marketed it to the University of Nebraska Omaha community through attractive imagery, inexpensive promotions and targeted marketing campaigns, becoming synonymous with innovation, technology and engagement on campus.
Presentation given at Brick & Click: an Academic Library Symposium, November 2012, by Rene J. Erlandson and Teonne Wright.
Digital Media Arts College | http://www.dmac.edu/ | Unlike the website of yesteryear, a great site is using less text and more imagery in their designs. While some may consider this type of style is only a trend. In addition to websites that are trendy in some way, the purpose of a site is to serve a business in some way. Whether the site is used to brand a business or create a space that gives proper information to something relevant, it has to be eye catching. In this week’s blog we uncover 5 tips that you will help you in creating a great website design whether you’ve been creating them for a day or a lifetime. Ready? Go!
For more information or how to get started at DMAC, visit our website at http://www.dmac.edu/
connect with us on social media at:
https://www.facebook.com/dmacedu
https://twitter.com/dmacedu
https://plus.google.com/+DMACDigitalMediaArtsCollegeBocaRaton/posts
We’re PressPad – the company that creates mobile magazine apps, digital newsstands for PDF issues, and WordPress-based news apps. You’ll find in this presentation practical tips related to typography which will help you create a stunning digital publication.
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Why is typography in digital publications important?
How to choose the right font for digital publication?
Fonts you can safely use
Fonts that you should to avoid
How many fonts do you need and how to mix them?
Serif or sans serif?
What font size should you choose?
Where can you get fonts?
How to get fonts?
How to embed fonts in InDesign?
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How To Select The Right Colours And Fonts For Your Website?
1. HOW TO SELECT THE RIGHT
COLOURS AND FONTS FOR YOUR
WEBSITE?
2.
3. Don’t judge a book by its cover!
Indeed a famous and wise quote. Unfortunately, this does not hold good for
website designing. One look at unsynchronised colours and hard-to-read font
styles is enough to exit a website without exploring it.
The colours and fonts you use in your website can attract or drive away website
visitors. So what colours and fonts should you use? We are no colour man, but as
a web design company in the UK, we have some useful tips for your next website
design project. But why do these elements matter?
Does the right font and colour make a difference?
Colours are more than just an element. They invoke emotional responses in your
customers. It also communicates a certain persona of your brand.
Similarly, fonts also communicate a style to the audience. Serif fonts are
sophisticated and professional, while a script will be playful and whimsical.
4. Therefore, both elements are highly responsible for the overall success of your
website. Now how to choose the correct font and colour for your website?
A step-by-step guide for choosing the best colours and fonts:
• Step 1: Finding the dominant colours
The dominant colours are your brand’s colour that helps the audience recognise
you. For instance, McDonald’s brand colour is yellow, and Coca-Cola’s is red.
These colours are intricately tied to human emotions.
• Step 2: Understanding the accent colours
Accent colours highlight secondary information on your website, such as links and
buttons. Yellow as a dominant colour and blue as an accent colour is a classic
combination.
5. • Step 3: Selecting the background colours
Finally, you have to select the background colour. If you are selling any product,
white is the best choice for you since it increases visibility. However, if you have a
corporate or a business website, you can choose any other colour for the
background.
6. • Step 4: Reviewing the fonts
Choosing fonts can be daunting. So let’s understand the basics first. The main
types of fonts you will see are serif, script, and geometric. Some are modern, while
others appear to be handwritten. You can choose anyone or pair them based on
your brand persona and storytelling. You also have to consider the readability of
these fonts. Your font serves no purpose if all screen sizes can’t easily read it.
Moreover, make sure your font loads quickly on the page.
• Step 5: Pairing the fonts
Finally, you have to choose a combination of fonts. Most people usually have two
fonts-one for the headings and the other for the bulk text. You can also get creative
with a third font. However, avoid a farrago of fonts in the name of experimenting
and aesthetics.
7. To wrap up…
An aesthetic website is useful only if it is discoverable by the target audience (and
Google). Therefore, you have to take on-page and off-page SEO seriously. NHANCE
Digital offers comprehensive SEO services in Manchester and employs the best
industry practices that will put your website on top of the SERPs. Contact us to
learn more!