The document discusses different elements that can be included in advertising copy such as headlines, captions, slogans, photos, pictures, cartoons, color, and graphics. It defines a logo as a recognizable graphic design that represents an organization and notes that a logo can be just a symbol or contain letters or words related to a product or brand. It highlights that a purely image-based logo without letters can become recognizable anywhere in the world regardless of the local language or alphabet. The document concludes by instructing the reader to design a logo for a particular company on paper to include the company name and their logo design.

1. Advertising

2. Copy:
 Headline
 Caption
 Slogan

3. •Photos
•Pictures
•Cartoons
•Colour
•Graphics
•Logo

4.  A recognisable graphic design used to
represent an organisation

5.  A logo may be just a symbol or it may
contain letters or words related to a
product or brand
 One benefit of a logo that is purely an
image (no letters) is that it can
become recognisable in any part of
the world- the language/alphabet of a
country wouldn’t matter

6.  You will be given the name of a
particular company
 You must design a logo for this
company
 You should do this on a piece of paper
to be submitted in your portfolio
 The page should include:
The company name
Your logo design