3. What We’re Going to
Tell You...
#1 If you build it they will come (but
they’ll need a push)
4. What We’re Going to
Tell You...
#1 If you build it they will come (but
they’ll need a push)
#2 some people like chocolate more
than peanut butter...
12. If they could do it again
they’d...
Manage Resource Allocation
13. If they could do it again
they’d...
Manage Resource Allocation
14. If they could do it again
they’d...
Manage Resource Allocation
•Seek Existing Community Opportunities
15. If they could do it again
they’d...
Manage Resource Allocation
•Seek Existing Community Opportunities
•Engage Celebrities & Influencers
16. If they could do it again
they’d...
Manage Resource Allocation
•Seek Existing Community Opportunities
•Engage Celebrities & Influencers
•Present A Strong Call To Action
17.
18.
19. Field of Dreams
One answer is a branded,
time-limited, cause-focused,
goal-oriented, multi-channel
Campaign
20.
21.
22.
23.
24.
25. Total revenues = $535,000 +
Average of $770 dollars raised per
online event
1005 Facebook fans
Campaign launching again this summer
26. Field of Dreams
Another example of a
branded, time-limited, cause-
focused, goal-oriented, multi-
channel Campaign
(email, OOH, print)
31. vs. the same timeframe in 2008:
More than 2.5 times the revenue
12 times more new monthly
donors acquired
The campaign will be relaunched
for the 2010 holiday season
39. What We Said...
#1 If you build it they will come (but
they’ll need a push)
40. What We Said...
#1 If you build it they will come (but
they’ll need a push)
#2 some people like chocolate more
than peanut butter...
41. More webinars for you...
Spotlight on National Breast Cancer
Australia (feat. Anthony Lowe)
May 3 at 9 a.m. AEDT or 7p.m. May 2 EDT
Five Reasons for Nonprofits to Still Use
Direct Mail (feat. Pareto Fundraising)
May 6 at 1 p.m. EDT
Fundamentals of Participant & Donor Data
Analytics (feat. Event 360)
May 12 at 1 p.m. EDT
42. Meet us in person...
Philip King @ Fundraising Day, Ottawa
May 05 from 1:15 PM till 2:30 PM
Philip King & Claire Kerr @ IFC Online
May 11 from 3:00 PM till 4:00 PM
Ian Hembery @ Noteworthy or Not Worthy?
May 18 from 8:00 AM till 11:00 AM
Artez Club Night
May 20 5-7 PM Vancouver
43. Questions?
Enjoy our website: www.artez.com
Listen to us on iTunes: “Digital Fundraising
Podcast”
Follow Artez on Twitter: @artezonline
Like Us on Facebook: facebook.com/
artezinteractive