Scaling Up In the Music Industry
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Lisa wanted to release an album but lacked bandmates, a studio, production knowledge, and industry connections. She was able to solve these problems by crowdsourcing various aspects of her album production and promotion. This included hiring bandmates and producers through online platforms, running a crowdfunding campaign to record more songs, and using social media and livestreaming to engage fans worldwide in order to build her career without relocating from her home in Lapland.
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Scaling Up In the Music Industry
- 1. Scaling UP in the music industry The crowdsourcing way to get your stuff out there
- 2. About me
- 3. Meet Lisa! Lisa is awesome at playing guitar and want to release an album! She has written a great song! But there are some problems… • No bandmates • No pro studio • No producing knowledge • No big budget • No recordcompany • No industry connections
- 4. Let´s crowd everything • Focus on what you do best and let the pros do the rest. • Sign up on Fiverr.com or other crowdsourcing plattform • Hire bandmates to finish your track • Hire producers to mix and master it
- 5. Need more songs recorded? • Start a crowdfunding campaign with your great song with a low budget. Your track or image needs to be great OR bring some epic meaning to the world
- 6. Moving on Lisa got 8 songs recorded, now she wants to be rich and famous! The usual next steps… • Upload to Spotify (Record Union, Amuse, Spinup) • Send stuff to recordcompanies • Play at local bars Warning! Successrate= Low! (Or Low-ish) Time consuming= Yes!
- 7. Universal law If you do the same thing as most people… you will get the same result as most people YOU MUST BE UNIQUE!
- 8. Connecting with the world • Get a global mindset. Think like a company • Livestream concerts. Instagram, Facebook, Youtube • Use Fiverr for marketing worldwide • Find your targetgroup and be where they are and engage with them for real • Co-create with others and your fans
- 9. Innovate stuff! • Virtual reality. 360 Videos. Interactive content • Team up with people doing something completely else and mix it up • Music branding campaigns with companies • Music Tech • Music for games. Team up with composers and indiegame devs
- 10. Let´s recap! Lisa was awesome at playing guitar and wanted to release an album! And she has solved all of her problems by crowdsourcing! Bonus! She did not have to move from Lapland to have a successfull career!