This document discusses strategies for executing on purposeful uniqueness across the student lifecycle. It highlights the perils of neglecting different parts of the student funnel, from awareness to completion. It then provides recommendations for how to wave your magic wand to improve performance at each stage of the funnel through predictive modeling, leadscoring, targeted communications, and reducing complexity. The goal is to tie strategies together to reduce costs per inquiry, application, and enrollment.
Coaching is an effective practice, which can be used to influence many things in the modern organizations – ranging from individual’s performance to the functioning of teams and larger parts of the organizations. However, the concept of coaching itself is quite abstract and can include wide range of approaches. The way the social organizations are seen has many implications of how to think about the practice of organizational development and coaching. In this session, the different teleological assumptions, G.H.Mead’s philosophy and the modern approach of social constructionism to process consultation are used as sense-makers to build understanding of how coaches, process consultants and organizational developers could approach the complex organizations. Theoretical background of the presentation is based on the work of authors such as G.H.Mead, Norbert Elias, Ralph C. Stacey, Douglas Griffin, Patricia Shaw, Tom Andersen and John Shotter. The presentation seeks to form a dialogue between the different viewpoints that are used to make sense of the complex organizations by utilizing practical experiences coming from large-scale organizational transformation projects. Session is intended to all the people interested in complexity & coaching – especially for coaches, process consultants and people responsible for the organizational development activities.
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An evaluation of 192 youth in the third summer of this youth employment program. Identified short-term results for the youth in the areas of safety, work skills, relationships, income, and planning for the future. Identified five recommendations for improving program delivery and six recommendations for improving the evaluation.
Coaching is an effective practice, which can be used to influence many things in the modern organizations – ranging from individual’s performance to the functioning of teams and larger parts of the organizations. However, the concept of coaching itself is quite abstract and can include wide range of approaches. The way the social organizations are seen has many implications of how to think about the practice of organizational development and coaching. In this session, the different teleological assumptions, G.H.Mead’s philosophy and the modern approach of social constructionism to process consultation are used as sense-makers to build understanding of how coaches, process consultants and organizational developers could approach the complex organizations. Theoretical background of the presentation is based on the work of authors such as G.H.Mead, Norbert Elias, Ralph C. Stacey, Douglas Griffin, Patricia Shaw, Tom Andersen and John Shotter. The presentation seeks to form a dialogue between the different viewpoints that are used to make sense of the complex organizations by utilizing practical experiences coming from large-scale organizational transformation projects. Session is intended to all the people interested in complexity & coaching – especially for coaches, process consultants and people responsible for the organizational development activities.
This presentation is will provide you with an introduction about Great Lakes Institute of Management, its founders, who are the people involved in it, the different programs that are on offer.
Specifically it will also give you a birds eye view of Great Lakes and the work that is being done in the executive education space. In case of a need for Executive and Leadership Development, request you to kindly reach out to us. We would be very happy to partner in your leadership and development needs.
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An evaluation of 192 youth in the third summer of this youth employment program. Identified short-term results for the youth in the areas of safety, work skills, relationships, income, and planning for the future. Identified five recommendations for improving program delivery and six recommendations for improving the evaluation.
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An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Different for a Reason: Executing on Purposeful Uniqueness
1. DIFFERENT FOR A REASON:
EXECUTING ON PURPOSEFUL UNIQUENESS
TODD GIBBY KARI KOVAR
CEO Regional Director
Intelliworks DATAMARK
2. “I believe that every person has uniqueness -
I
something that nobody else has.”
- Michael Schenker
“Feeling unique is no indication of uniqueness.”
-D
Doug C
Coupland
l d
3. EXECUTING ON PURPOSEFUL UNIQUENESS
THE PERILS OF NEGLECT
WAVE YOUR MAGIC WAND
GRANT ONLY ONE WISH
4. MANAGING THE STUDENT LIFECYCLE
Awareness
Inquiry
Follow Up
Engagement
Qualification
pp
Application
Admissions
Enrollment
Retention
Completion
6. THE PERILS OF NEGLECT THE TOP OF THE FUNNEL
NEGLECT——THE
Awareness
Inquiry
Follow Up
Engagement
Qualification
pp
Application
Admissions
Enrollment
Retention
Completion
8. THE PERILS OF NEGLECT THE TOP OF THE FUNNEL
NEGLECT——THE
““Those who did not complete are
Those
more likely than those who
completed college to have
selected their school based on
convenience rather than
academics.””
d i ””
If you’’re promoting convenience,
what are you doing to ensure
retention?
Source: ““With their Whole Lives Ahead of them””,
A Public Agenda Report for THE Bill & Melinda Gates Foundation December 2009
Foundation,
9. THE PERILS OF NEGLECT THE MIDDLE OF THE FUNNEL
NEGLECT——THE
Awareness
Inquiry
Follow Up
Engagement
Qualification
pp
Application
Admissions
Enrollment
Retention
Completion
11. THE PERILS OF NEGLECT——THE MIDDLE OF THE FUNNEL
Source: Stamats Adult Students Talk 2008
12. THE PERILS OF NEGLECT——THE MIDDLE OF THE FUNNEL
Why Pursue Additional Education?
• 87% desire personal enrichment
• 83% want to increase their income
• 65% want to improve their job satisfaction
p j
• 63% want to prove they can do it
• 61% hope to advance within their current job or career
• 60% are considering changing their careers
• 57% have always enjoyed education
• 51% want to be a role model for their family
• 45% need to due to personal circumstances/major life
changes
Source: Stamats Adult Students Talk 2009
13. THE PERILS OF NEGLECT——THE MIDDLE OF THE FUNNEL
NEGLECT THE
2%
6%
Student Motivations
Career Advancement
Earn More Money
28%
Personal Enrichment
l h
52% Change Careers
Other
12%
Source: Intelliworks Linkedin Poll, October 2009 (n = 355)
14. THE PERILS OF NEGLECT——THE MIDDLE OF THE FUNNEL
18% 15%
How Institutions Prove ROI
Increased E i /S l
I d Earnings/Salary
Improved Job Placement
6% 20% Reached Personal Goals
Advanced to Higher Degree
Do Not Track
33%
Source: Intelliworks Linkedin Poll, October 2009 (n = 355)
15. THE PERILS OF NEGLECT——THE BOTTOM OF THE FUNNEL
Awareness
Inquiry
Follow Up
Engagement
Qualification
Application
Admissions
Enrollment
Retention
Completion
17. THE PERILS OF NEGLECT——THE BOTTOM OF THE FUNNEL
NEGLECT THE
Dropouts Graduates
No scholarship or financial aid No scholarship or financial aid
Scholarship or financial aid Scholarship or financial aid
31%
43%
57%
69%
Source: ““With their Whole Lives Ahead of them””,
A Public Agenda Report for The Bill & Melinda Gates Foundation, December 2009
Foundation
18. EXECUTING ON PURPOSEFUL UNIQUENESS
THE PERILS OF NEGLECT
WAVE YOUR MAGIC WAND
GRANT ONLY ONE WISH
19. WAVE YOUR WAND——TOP OF THE FUNNEL
WAND TOP
Awareness
Inquiry
Follow Up
Engagement
Qualification
pp
Application
Admissions
Enrollment
Retention
Completion
24. CHANNEL CONFLICT?
•• Surveyed one hundred 18 24 year olds regarding their
preferred communications channels when interacting with
colleges and universities.
•• Opinions varied based on the level of interaction and stage in
the lifecycle.
•• Many prefer multiple options over a single channel.
25. WAVE YOUR WAND——THE TOP OF THE FUNNEL CONTINUED
WAND THE CONTINUED...
Pull VS.
Push
26. PREFERRED COMMUNICATIONS CHANNELS
Q: Would you want to receive information about a college or
university via __________________?
y
Yes No
75 74 84
92 96
25 26 16
8 4
Text Message Email Facebook Telephone Postal Mail
Source: Intelliworks LinkedIn Poll, January 2010 (n=100)
27.
28. EMAIL PREFERRED FOR ADMISSIONS NOTIFICATIONS
Q: Would you want a college or university to contact you via
__________________regarding your admissions status?
g gy
Yes No
22
44 42
64
79
78
56 58
36
21
Text Message Email Facebook Telephone Postal Mail
Source: Intelliworks LinkedIn Poll, January 2010 (n=100)
29. THE TAKEAWAY?
•• Let them find you!
•• 97% of students begin their
search online. (Source: Stamats)
• Invest in search and converting
h
leads once they hit your Web
site.
• Once they’’ve found you, engage
them on their turf……email and
social media.
• DON’’T SPAM
30. WAVE YOUR WAND——THE MIDDLE OF THE FUNNEL
WAND THE
Awareness
Inquiry
Follow Up
Engagement
Qualification
pp
Application
Admissions
Enrollment
Retention
Completion
31. WAVE YOUR WAND——THE MIDDLE OF THE FUNNEL
WAND THE
Follow the 3 C’’s:
•• Coordinated
•• Consistent
•• C
Compelling
lli
32. WAVE YOUR WAND——THE MIDDLE OF THE FUNNEL
WAND THE
FIU Business:
•• Info Session Attendance up more than 200% over 3 years
•• Applicants up more than 50% over 3 years
•• Ad i up more than 60% over 3 years
Admits h
•• Enrolled up nearly 75% over 3 years
33. WAVE YOUR WAND——THE BOTTOM OF THE FUNNEL
WAND THE
Awareness
Inquiry
Follow Up
Engagement
Qualification
Application
Admissions
Enrollment
Retention
Completion
34. WAVE YOUR WAND——THE BOTTOM OF THE FUNNEL
WAND THE
10 Keys to Success
1. Know your students
2. Hire good communicators
3. Build ““hoop less”” admissions and financial aid processes
4. Take a proactive approach to student advising
5. Automate routine communications
6. Hire faculty suited to online teaching
7. Set and maintain high standards for student/faculty communication
8.
8 Evaluate, evaluate,
Evaluate evaluate evaluate
9. Check your program’’s vital signs regularly
10. Use cross functional teams to develop enhancements and
improvements
35. EXECUTING ON PURPOSEFUL UNIQUENESS
THE PERILS OF NEGLECT
WAVE YOUR MAGIC WAND
GRANT ONLY ONE WISH
36. GRANT ONLY ONE WISH——THE FUNNELS WITHIN THE FUNNEL
WISH THE
Source: 2008, Noel Levitz
37. GRANT ONLY ONE WISH——TYING IT ALL TOGETHER
ONLINE ONLY HYBRID AND GROUND
COST PER INQUIRY $45 $60 $50 $70
COST PER APPLICATION $900 $3 000
$3,000 $1,000 $3,500
$1 000 $3 500
COST PER ENROLL $1,100 $4,000 $1,250 $ 4,250
38. GRANT ONLY ONE WISH——STEP BY STEP
• TOP OF FUNNEL: DEVELOP YOUR IN HOUSE LIST VIA OPT IN
• MIDDLE OF FUNNEL: WEB SITE CONVEYS UNIQUENESS
• BOTTOM: REDUCE ONE LAYER OF COMPLEXITY
MEASURE, MEASURE, MEASURE!
39. ““The
““Th precision of naming takes away from the uniqueness
ii f i k f h i
of seeing.””
Pierre Bonnard
40. THE END
END.
Todd Gibby, CEO
dd ibb Kari Kovar, R i
K iK Regional Di
l Director
7315 Wisconsin Ave., Suite 200W 2305 Presidents Circle
Bethesda, MD 20814 Salt Lake City, UT 84120
C: 240 238 3242
C 240.238.3242 C: 319 538 5389
C 319.538.5389
E: todd.gibby@intelliworks.com E: kari.kovar@datamark.com
WWW.INTELLIWORKS.COM WWW.DATAMARK.COM