H.120 was the first digital video coding standard developed in 1984. H.261 in the late 1980s was the first widespread success and established the modern structure for video compression that is still used today. MPEG-1 and MPEG-2/H.262 built upon H.261 by adding features like half-pixel motion compensation and bidirectional prediction. H.263 further improved on H.261 particularly for low bit rate applications like video calling, introducing enhancements such as half-pixel motion compensation and advanced prediction modes.