Hacking Marketplaces

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11 likes•5,842 views

2-sided marketplaces are an extremely powerful force. Entire industries are being disrupted by the power of marketplaces like Airbnb (hospitality), Uber (transportation), Elance (Work), but building a 2-sided marketplace presents incredibly higher risks and challenges than the average product/market fit journey of a startup. In this workshop Sal Matteis covers some of the challenges one faces when building a 2-sided marketplace and provides practical *hacks* on how they can be overcome.

Technology Business Economy & Finance

Hacking Two-Sided Marketplaces
marketplacehack
@sal_matteis
angel.co/salmatteis
linkedin.com/in/matteis

Friday, October 18, 13

Sal Matteis,
CEO-Founder Milkster

marketplacehack
Friday, October 18, 13

- Marketplaces
2 Years
- Operations
- Product Mgmt
- Real time Ad Platforms

@sal_matteis

F**king Hard

marketplacehack
Friday, October 18, 13

@sal_matteis

2 X the Risk

marketplacehack
Friday, October 18, 13

@sal_matteis

Alex Osterwalder

Supply
Demand

Friday, October 18, 13

Ash Maurya

Supply
Demand

5 X the Time

marketplacehack
Friday, October 18, 13

@sal_matteis

Indiegogo = 4 Years

marketplacehack
Friday, October 18, 13

@sal_matteis

v.s.

marketplacehack
Friday, October 18, 13

@sal_matteis

What type of Marketplace are you building?
Global

marketplacehack
Friday, October 18, 13

Local

Glocal

@sal_matteis

YOU = Insane

marketplacehack
Friday, October 18, 13

@sal_matteis

MarketplaceHacks

marketplacehack
Friday, October 18, 13

@sal_matteis

#1

Know your customer
better than anyone else

marketplacehack
Friday, October 18, 13

@sal_matteis

#2
Love the problem you are
solving

marketplacehack
Friday, October 18, 13

@sal_matteis

marketplacehack
Friday, October 18, 13

@sal_matteis

You’ll get dirty

marketplacehack
Friday, October 18, 13

@sal_matteis

#3
Liquidity is
everything

marketplacehack
Friday, October 18, 13

@sal_matteis

It’s a game of balls
Demand

marketplacehack
Friday, October 18, 13

Supply

@sal_matteis

Design for Liquidity

marketplacehack
Friday, October 18, 13

@sal_matteis

Force Matches
Manually

marketplacehack
Friday, October 18, 13

@sal_matteis

Focus

marketplacehack
Friday, October 18, 13

@sal_matteis

Collectables

marketplacehack
Friday, October 18, 13

@sal_matteis

#4
Start from the side with
the biggest pain

marketplacehack
Friday, October 18, 13

@sal_matteis

Get them single player
utility

marketplacehack
Friday, October 18, 13

@sal_matteis

...but Validate the pain
exists on both sides.

marketplacehack
Friday, October 18, 13

@sal_matteis

#5
Get distribution from
existing platform

marketplacehack
Friday, October 18, 13

@sal_matteis

#6
Figure out how are you
customer paying you
Data Time
marketplacehack
Friday, October 18, 13

Trust
@sal_matteis

#6
Constantly Iterate around
your Customers

marketplacehack
Friday, October 18, 13

@sal_matteis

TALK

marketplacehack
Friday, October 18, 13

@sal_matteis

#7
OOO (Obsessively Optimize Operations)

marketplacehack
Friday, October 18, 13

@sal_matteis

Pipeline Mgmt /
User Acquisition
Lead

marketplacehack
Friday, October 18, 13

Prospect

Customer

@sal_matteis

#9
Balanced Team
1X developer/designer
2X community
marketplacehack
Friday, October 18, 13

@sal_matteis

#10
Stick to your Vision

marketplacehack
Friday, October 18, 13

@sal_matteis

Good luck

marketplacehack
Friday, October 18, 13

@sal_matteis

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Hacking Marketplaces

1. Hacking Two-Sided Marketplaces marketplacehack @sal_matteis angel.co/salmatteis linkedin.com/in/matteis Friday, October 18, 13

2. Sal Matteis, CEO-Founder Milkster marketplacehack Friday, October 18, 13 - Marketplaces 2 Years - Operations - Product Mgmt - Real time Ad Platforms @sal_matteis

3. F**king Hard marketplacehack Friday, October 18, 13 @sal_matteis

4. 2 X the Risk marketplacehack Friday, October 18, 13 @sal_matteis

5. Alex Osterwalder Supply Demand Friday, October 18, 13 Ash Maurya Supply Demand

6. 5 X the Time marketplacehack Friday, October 18, 13 @sal_matteis

7. Indiegogo = 4 Years marketplacehack Friday, October 18, 13 @sal_matteis

8. v.s. marketplacehack Friday, October 18, 13 @sal_matteis

9. What type of Marketplace are you building? Global marketplacehack Friday, October 18, 13 Local Glocal @sal_matteis

10. YOU = Insane marketplacehack Friday, October 18, 13 @sal_matteis

11. MarketplaceHacks marketplacehack Friday, October 18, 13 @sal_matteis

12. #1 Know your customer better than anyone else marketplacehack Friday, October 18, 13 @sal_matteis

13. #2 Love the problem you are solving marketplacehack Friday, October 18, 13 @sal_matteis

14. marketplacehack Friday, October 18, 13 @sal_matteis

15. You’ll get dirty marketplacehack Friday, October 18, 13 @sal_matteis

16. #3 Liquidity is everything marketplacehack Friday, October 18, 13 @sal_matteis

17. It’s a game of balls Demand marketplacehack Friday, October 18, 13 Supply @sal_matteis

18. Design for Liquidity marketplacehack Friday, October 18, 13 @sal_matteis

19. Force Matches Manually marketplacehack Friday, October 18, 13 @sal_matteis

20. Focus marketplacehack Friday, October 18, 13 @sal_matteis

21. Collectables marketplacehack Friday, October 18, 13 @sal_matteis

22. #4 Start from the side with the biggest pain marketplacehack Friday, October 18, 13 @sal_matteis

23. Get them single player utility marketplacehack Friday, October 18, 13 @sal_matteis

24. ...but Validate the pain exists on both sides. marketplacehack Friday, October 18, 13 @sal_matteis

25. #5 Get distribution from existing platform marketplacehack Friday, October 18, 13 @sal_matteis

26. #6 Figure out how are you customer paying you Data Time marketplacehack Friday, October 18, 13 Trust @sal_matteis

27. #6 Constantly Iterate around your Customers marketplacehack Friday, October 18, 13 @sal_matteis

28. TALK marketplacehack Friday, October 18, 13 @sal_matteis

29. #7 OOO (Obsessively Optimize Operations) marketplacehack Friday, October 18, 13 @sal_matteis

30. Pipeline Mgmt / User Acquisition Lead marketplacehack Friday, October 18, 13 Prospect Customer @sal_matteis

31. #9 Balanced Team 1X developer/designer 2X community marketplacehack Friday, October 18, 13 @sal_matteis

32. #10 Stick to your Vision marketplacehack Friday, October 18, 13 @sal_matteis

33. Good luck marketplacehack Friday, October 18, 13 @sal_matteis

Hacking Marketplaces

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