Join us to learn more about the Data.com APIs as we dive deep into a couple of use cases. We'll show you how you can automate pulling in the right Contacts for your Accounts, filling in white spaces. We'll also explore strategies for automating cleaning your data using triggers and Apex code.

1. lot
Pi
Data.com APIs In Action
Alan Dray, Lead Sales Engineer Data.com
@AlanDrayDDCSE
Ali Sadat, Sr. Director Prod Management – Data.com API & Data Platform
@alisadat
#APInation

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to
larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent
fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions
based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these
forward-looking statements.

3. {
"agenda": [
{
"topic": "Data.com Overview",
"who": "Ali"
},
{
"topic": "API Overview",
"who": "Ali"
},
{
"topic": ”Data Use Cases",
"who": ”Alan"
},
{
"topic": ”Demo",
"who": ”Alan"
},
{
"topic": "Q&A",
"who": ”Alan and Ali"
}
]
}

4. Ali Sadat
Sr. Dir. Product Management – Data.com
API & Data Platform
@alisadat

5. Built Together: The Best Data, The #1 Sales App
Leading account and contact data right
inside Sales Cloud
Clean
Market
Sell

6. World’s Premier Sources of Accounts & Contacts Directly in
Sales Cloud
▪ Company Information From D&B
▪ Millions of Crowd-Sourced
Contacts
▪ Clean your Sales Cloud With One
Click
▪ Instant Access and Real-time
Updates In the Cloud

7. API Overview

8. Data.com API Goals and Motivation
Allow customers to create rich custom Data.com
experiences that can be integrated into their
processes.

9. Possible Use Cases Enabled by Data.com API
Use Cases
Fill-in White Space
Search/Purchase API
Match API
✓
Selective Automated Cleaning
✓
On-Demand Automated Cleaning
✓
Search in DDC before Create
✓
Custom Build a List
✓
✓
Web2Lead (Clean)
Lookup by DUNS
Future
Build Visual Account Hierarchy
✓
Future
Mobile Experience
✓
✓

10. Data.com APIs generally act and feel
like other Force.com APIs

11. How does Data.com data show up in your org?
Force.com Org
Datacloud (External) sObjects
Accounts
Contacts
Datacloud
Company
Datacloud
Contact
Leads

12. Datacloud sObjects and APIs (Pilot)
Force Technology
DDC API
DatacloudCompany
DatacloudContact
✔
✔
Search
✔
✔
Purchase*
✔
✔
Retrieve
✔
✔
Match
✔
✔
Search
✔
✔
Purchase
✔
✔
Retrieve
✔
✔
Future
Future
sObject
REST
APEX
Match
* Purchase is a process that involves inserting into multiple objects

13. Searching Contacts / Companies

14. Search: SOQL
SELECT
ContactId, FirstName, LastName, Title, Email, CompanyName, Street,
City, CompanyId, Country, State, Zip, Phone, IsInactive, IsOwned
FROM DatacloudContact
WHERE CompanyName Like 'salesforce.com'
AND City = 'San Francisco'
AND FirstName Like 'Ali'
Order by LastName

15. Contact Search: Result
ContactId FirstName LastName Title
Email
CompanyName Street
City
State
Zip
Phone
IsInactive IsOwned
+1.
94105703.463.31
FALSE
TRUE
1596
68
+*.***.***.
9******
FALSE
FALSE
****
+1.
94105415.547.86
FALSE
TRUE
1596
37
+*.***.***.
9******
FALSE
FALSE
****
55280504Alisa
Distaso
Principal Sales
Engineer
adistaso@salesfor Salesforce.com,
1 Market
ce.com
Inc.
San
CA
Francisco
34436669A******
G******
******
******@salesforce. Salesforce.com,
******
com
Inc.
San
CA
Francisco
61751292Alison
Guzenski
Campus Recruiter
Non-technical
aguzenski@salesf Salesforce.com,
1 Market
orce.com
Inc.
San
CA
Francisco
9041336A******
H******
******
******@salesforce. Salesforce.com,
******
com
Inc.
San
CA
Francisco
50285112A******
K******
******
******@jigsaw.com
Salesforce.com,
******
Inc.
San
CA
Francisco
9******
+*.***.***.
****
FALSE
FALSE
31487887A******
L******
******
******@salesforce. Salesforce.com,
******
com
Inc.
San
CA
Francisco
9******
+*.***.***.
****
FALSE
FALSE
53554176A******
N******
******
******@salesforce. Salesforce.com,
******
com
Inc.
San
CA
Francisco
9******
+*.***.***.
****
FALSE
FALSE
Sadat
Senior Director
Product
Management Data
com
asadat@salesforce Salesforce.com, 1 Market
.com
Inc.
Ste 300
San
CA
Francisco
+1.
94105415.778.33
5102
57
FALSE
TRUE
45003056Ali
Masked fields if Not
Owned (purchased).

16. Search: Masked Fields in Result
• Some fields masked if IsOwned = false
• Purchase via API or Data.com tab to see all fields

17. Company Search
SELECT AnnualRevenue,City,Industry,Name,NumberOfEmployees,Street,
Website,YearStarted
FROM DatacloudCompany
WHERE Country = 'United States'
AND Name Like 'Salesforce'
ORDER BY City
LIMIT 50
Jus
t Li
ke C
ont
a
ct S
ear
ch

18. Purchasing Records

19. Purchasing Data is a Multi-Step Process
Search
•• SOQL - Filters
Get Transaction
Id
•• Create
DatacloudPurchaseUs
age
Buy Records
Get Details
•• Create
DatacloudOwnedEntity
•• SOQL – record Id

20. Purchase Object Relationships
DatacloudContact
DatacloudPurchaseUsage
• Id
• DatacloudEntityType
• Description
DatacloudOwnedEntity
• DatacloudEntityType
• DataDotComKey
• PurchaseUsageId
e=0
tyTyp
Enti
Enti
tyTy
pe=
1
• ContactId
DatacloudCompany
• CompanyId
Note: Create only. Purchase is FINAL.

21. Match returns Single High Confidence result.
Match ≠ Search

22. Match API
Style: REST
URLs:
▪
/services/data/v29.0/match/DatacloudMatchEngine/DatacloudCompany
▪ /services/data/v29.0/match/DatacloudMatchEngine/DatacloudContact
2. GET List of available fields and Max Batch Size
3. POST Match request

23. Match Response: Get List of Fields
{
"fieldSets":
"[IsInactive, Country, FirstName, Zip, LastName, IsOwned,
Phone, CompanyId, Email, ContactId, Street, CompanyName,
City, Title, State]",
"maxBatchSize": "30"
}

24. Contact Match: Request
Body:
{
"entities":[
{
"attributes":{
"type":"DatacloudContact"
},
"FirstName":"Ali",
"LastName":"Sadat",
"Email":"asadat@salesforce.com",
"CompanyName":"Sale"
}
],
"fields":[
"FirstName",
"LastName",
"Email",
"Phone",
"CompanyName",
"CompanyId",
"Title",
"Street",
"City",
"State",
"Country",
"Zip"
]
Post …/services/data/v29.
0/match/DatacloudMatchEngine/DatacloudContact
Input to Match
List of Fields to
include in Result
}

25. [
{
Contact Match: Result
Match Results
Same order as
Request
Fields that were
different from
Request
"errorMessage": null,
"errorCode": 0,
"matchRecords": [
{
"entity": {
"attributes": {
"type": "DatacloudContact"
},
"Phone": "+1.415.778.3357",
"Street": "1 Market Ste 300",
"Email": "asadat@salesforce.com",
"State": "CA",
"CompanyId": "159110",
"FirstName": "Ali",
"Zip": "94105-5102",
"CompanyName": "Salesforce.com, Inc.",
"Country": "United States",
"LastName": "Sadat",
"City": "San Francisco",
"Title": "Senior Director Product
Management Data com"
},
"matchDiffs": [
"CompanyName"
]
}
]
}
]

26. Company Match
Works just like Contact Match.
GET…/services/data/v29.
0/match/DatacloudMatchEngine/DatacloudCompany
{ "fieldSets" : "[Site, Description, Sic, Country, YearStarted,
CompanyId, NaicsCode, DunsNumber, Street, TickerSymbol,
NumberOfEmployees, Phone, Ownership, IsInactive, SicDesc, Zip,
Name, Website, NaicsDesc, State, City, TradeStyle, AnnualRevenue,
Fax, IsOwned, Industry]",
"maxBatchSize" : "30" }

27. Data.com API Availability by Product
Prospector
API
Clean
Object
Purchase
Retrieve2
Match1
✔
✔
Company
1
Premium
Contact
Search1
Corporate
✔
✔
Contact
✔
✔
Company
✔
Corporate
✔
✔
DnB Company
Premium
✔
Contact
✔
✔
Company
✔
✔
1. Available at Pilot
2.Available at GA

28. Daily API Requests Quota Limit
API
Org Level Daily Limit*
sObject
Contact
Max Calls = 1000/user * # Lic users; Max 100 results / page
Search
Company
Contact
No Limit
Purchase
Company
DnB Company
No Limit
Contact
Retrieve
Max Calls = 1000/user * # Lic users; Max 30 Match
Requests / call
Match
Company

29. Alan Dray
Lead Sales Engineer, Data.com
@AlanDrayDDCSE

30. Demo

31. Search & Match API (PILOT)
Search API (Prospector)
▪ DataCloudContact
▪ DataCloudCompany
Match API (Clean)
▪ DataCloudContact
▪ DataCloudCompany
Purchase
▪ PurchaseUsage
▪ OwnedEntity

32. Use Cases Enabled by Data.com API
Use Cases
Search API
Search in DDC before Create
✓
Search to Clean
✓
Contacts for Account
Match API
✓
✓
Web2Lead Fill Before Create
Firmagraphics for Unmatched Leads
✓
Note: Purchase API used in all cases when a selection is made to add to Salesforce.

33. Data.com API – Considerations/Limitations
Feature
Consideration/Limitation
Recommendation
APEX Purchase
▪ Known issue – Have to retrieve purchased
records after transaction has been fully
committed.
Use REST purchase. Completion of
REST transaction commits.
Search via SOQL
▪ QueryMore() not supported.
Need to use LIMIT and OFFSET
External API Calls
▪ @future annotation required when executing
from triggers.
Use AFTER triggers when performing
look-ups for auto-fill.
Filter by Email
▪ API does not support '=' so can't search for
email = 'asadat@blah.com'
Use "Like 'asadat@blah.com'"
Filter by Email
▪ When using 'Like' to do wildcard search, you
can only search on a string before the '@'. You
cannot search for example '%@salesforce.
com'
Use "CompanyName Like 'salesforce.
com'" Only issue is that if there are other
email domains in the same company,
those will be included too.

34. Resources Used
•Technical Libraries, Tools, Discussion Boards, Cookbooks, Blogs, …And much more
•http://developer.force.com/
•For those that choose REST over XML/SOAP
•A tool to help generate strongly typed Apex code for parsing a JSON structure given an example of the JSON.
•http://json2apex.herokuapp.com/ - Built on Heroku
Online JSON Viewer
•Format and View JSON requests and response.
•There are many this one is simple
•http://jsonviewer.stack.hu/
REST Explorer by Salesforce Labs
•Discover and Explore the Force.com REST API.
•https://appexchange.salesforce.com/listingDetail?listingId=a0N30000003IjwLEAS

35. Ali Sadat
Sr. Dir PM Data.com,
@alisadat
Alan Dray
Lead Sales Engineer Data.com,
@AlanDrayDDCSE

36. We want to hear
from YOU!
Please take a moment to complete our
session survey
Surveys can be found in the “My Agenda”
portion of the Dreamforce app