Join us to learn more about the new pilot Data.com APIs built on the Force.com platform. First, we'll walk through how you can use these new APIs to interact with the DatacloudCompany and DatacloudContact objects in Salesforce. Then, we'll dive deep into how to use the new Search and Match APIs to enhance your users' experience with Data.com.

1. lot
Pi
Introduction to Data.com APIs
Ali Sadat, Sr. Dir. Prod Management – Data.com API & Data Platform
@alisadat
James Mak, Sr. Product Manager – Data.com API
@jmak_sfdc
#APInation

2. Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to
larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent
fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions
based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these
forward-looking statements.

3. {
"agenda": [
{
"topic": "Data.com Overview",
"who": "Ali"
},
{
"topic": "API Overview",
"who": "Ali"
},
{
"topic": "Demo",
"who": "James"
},
{
"topic": "API Pilot",
"who": "James"
},
{
"topic": "Q&A",
"who": "James and Ali"
}
]
}

4. Ali Sadat
Sr. Dir. Product Management – Data.com
API & Data Platform
@alisadat

5. Built Together: The Best Data, The #1 Sales App
Leading account and contact data right
inside Sales Cloud
Clean
Market
Sell

6. World’s Premier Sources of Accounts & Contacts Directly in
Sales Cloud
Company Information From D&B
Millions of Crowd-Sourced Contacts
Clean your Sales Cloud With One Click
Instant Access and Real-time Updates In the
Cloud

7. API Overview

8. Data.com API Goals and Motivation
Allow customers to create rich custom Data.com
experiences that can be integrated into their
processes.

9. Possible Use Cases Enabled by Data.com API
Use Cases
Fill-in White Space
Search/Purchase
API
Match API
✓
Selective Automated Cleaning
✓
On-Demand Automated
Cleaning
✓
Search in DDC before Create
✓
Custom Build a List
✓
✓
Web2Lead (Clean)
Lookup by DUNS
Future
Build Visual Account Hierarchy
✓
Future
Mobile Experience
✓
✓

10. Data.com APIs generally act and feel
like other Force.com APIs

11. How does Data.com data show up in your org?
Force.com Org
Datacloud (External) sObjects
Accounts
Contacts
Datacloud
Company
Datacloud
Contact
Leads

12. Datacloud sObjects and APIs (Pilot)
Force
Technology
DatacloudCompany
DatacloudContact
✔
✔
Search
✔
✔
Purchase*
✔
✔
Retrieve
✔
✔
Match
✔
✔
Search
✔
✔
Purchase
✔
✔
Retrieve
✔
✔
Future
Future
DDC API
sObject
REST
APEX
Match
* Purchase is a process that involves inserting into multiple objects

13. Searching Contacts / Companies

14. Search: SOQL
SELECT
ContactId, FirstName, LastName, Title, Email, CompanyName, Street,
City, CompanyId, Country, State, Zip, Phone, IsInactive, IsOwned
FROM DatacloudContact
WHERE CompanyName Like 'salesforce.com'
AND City = 'San Francisco'
AND FirstName Like 'Ali'
Order by LastName

15. Contact Search: Result
ContactId FirstName LastName Title
Email
CompanyName Street
City
State
Zip
Phone
IsInactive IsOwned
+1.
94105703.463.31
FALSE
TRUE
1596
68
+*.***.***.
9******
FALSE
FALSE
****
+1.
94105415.547.86
FALSE
TRUE
1596
37
+*.***.***.
9******
FALSE
FALSE
****
55280504Alisa
Distaso
Principal Sales
Engineer
adistaso@salesfor Salesforce.com,
1 Market
ce.com
Inc.
San
CA
Francisco
34436669A******
G******
******
******@salesforce. Salesforce.com,
******
com
Inc.
San
CA
Francisco
61751292Alison
Guzenski
Campus Recruiter
Non-technical
aguzenski@salesf Salesforce.com,
1 Market
orce.com
Inc.
San
CA
Francisco
9041336A******
H******
******
******@salesforce. Salesforce.com,
******
com
Inc.
San
CA
Francisco
50285112A******
K******
******
******@jigsaw.com
Salesforce.com,
******
Inc.
San
CA
Francisco
9******
+*.***.***.
****
FALSE
FALSE
31487887A******
L******
******
******@salesforce. Salesforce.com,
******
com
Inc.
San
CA
Francisco
9******
+*.***.***.
****
FALSE
FALSE
53554176A******
N******
******
******@salesforce. Salesforce.com,
******
com
Inc.
San
CA
Francisco
9******
+*.***.***.
****
FALSE
FALSE
Sadat
Senior Director
Product
Management Data
com
asadat@salesforce Salesforce.com, 1 Market
.com
Inc.
Ste 300
San
CA
Francisco
+1.
94105415.778.33
5102
57
FALSE
TRUE
45003056Ali
Masked fields if Not
Owned (purchased).

16. Search: Masked Fields in Result
• Some fields masked if IsOwned = false
• Purchase via API or Data.com tab to see all fields

17. Company Search
SELECT AnnualRevenue,City,Industry,Name,NumberOfEmployees,Street,
Website,YearStarted
FROM DatacloudCompany
WHERE Country = 'United States'
AND Name Like 'Salesforce'
ORDER BY City
LIMIT 50
Jus
t Li
ke C
ont
a
ct S
ear
ch

18. Purchasing Records

19. Purchasing Data is a Multi-Step Process
Search
•• SOQL - Filters
Get Transaction
Id
•• Create
DatacloudPurchaseUs
age
Buy Records
Get Details
•• Create
DatacloudOwnedEntity
•• SOQL – record Id

20. Purchase Object Relationships
DatacloudContact
DatacloudPurchaseUsage
• Id
• DatacloudEntityType
• Description
DatacloudOwnedEntity
• DatacloudEntityType
• DataDotComKey
• PurchaseUsageId
e=0
tyTyp
Enti
Enti
tyTy
pe=
1
• ContactId
DatacloudCompany
• CompanyId
Note: Create only. Purchase is FINAL.

21. Match returns Single High Confidence result.
Match ≠ Search

22. Match API
Style: REST
URLs:
▪
/services/data/v29.0/match/DatacloudMatchEngine/DatacloudCompany
▪ /services/data/v29.0/match/DatacloudMatchEngine/DatacloudContact
2. GET List of available fields and Max Batch Size
3. POST Match request

23. Match Response: Get List of Fields
{
"fieldSets":
"[IsInactive, Country, FirstName, Zip, LastName, IsOwned,
Phone, CompanyId, Email, ContactId, Street, CompanyName,
City, Title, State]",
"maxBatchSize": "30"
}

24. Contact Match: Request
Body:
{
"entities":[
{
"attributes":{
"type":"DatacloudContact"
},
"FirstName":"Ali",
"LastName":"Sadat",
"Email":"asadat@salesforce.com",
"CompanyName":"Sale"
}
],
"fields":[
"FirstName",
"LastName",
"Email",
"Phone",
"CompanyName",
"CompanyId",
"Title",
"Street",
"City",
"State",
"Country",
"Zip"
]
Post …/services/data/v29.
0/match/DatacloudMatchEngine/DatacloudContact
Input to Match
List of Fields to
include in Result
}

25. [
{
Contact Match: Result
Match Results
Same order as
Request
Fields that were
different from
Request
"errorMessage": null,
"errorCode": 0,
"matchRecords": [
{
"entity": {
"attributes": {
"type": "DatacloudContact"
},
"Phone": "+1.415.778.3357",
"Street": "1 Market Ste 300",
"Email": "asadat@salesforce.com",
"State": "CA",
"CompanyId": "159110",
"FirstName": "Ali",
"Zip": "94105-5102",
"CompanyName": "Salesforce.com, Inc.",
"Country": "United States",
"LastName": "Sadat",
"City": "San Francisco",
"Title": "Senior Director Product
Management Data com"
},
"matchDiffs": [
"CompanyName"
]
}
]
}
]

26. Company Match
Works just like Contact Match.
GET…/services/data/v29.
0/match/DatacloudMatchEngine/DatacloudCompany
{ "fieldSets" : "[Site, Description, Sic, Country, YearStarted,
CompanyId, NaicsCode, DunsNumber, Street, TickerSymbol,
NumberOfEmployees, Phone, Ownership, IsInactive, SicDesc, Zip,
Name, Website, NaicsDesc, State, City, TradeStyle, AnnualRevenue,
Fax, IsOwned, Industry]",
"maxBatchSize" : "30" }

27. Data.com API Availability by Product
Prospector
API
Object
Search
Retrieve
1
2
Premium
✔
✔
Company
1
Corporate
Contact
1
Purchase
Match
Clean
✔
✔
Contact
✔
✔
Company
✔
Corporate
✔
✔
DnB
Company
Premium
✔
Contact
✔
✔
Company
✔
✔
1. Available at Pilot
2.Available at GA

28. Daily API Requests Quota Limit
API
Org Level Daily Limit*
sObject
Contact
Search
Company
Max Calls = 1000/user * # Lic users; Max 100 results / page
Contact
Purchase
Retrieve
Company
DnB Company
Contact
Match
Company
No Limit
No Limit
Max Calls = 1000/user * # Lic users; Max 30 Match Requests
/ call

29. James Mak
Sr. Product Manager, Data.com API
@jmak_sfdc

30. Demo

31. Winter ‘14 Pilot Overiew - Why & Who
• We Hear You!
• Many customers have requested features we do not support in Prospector
or Clean applications today
• Search before Create (dupe prevention); Real-time lead clean/nurturing;
Enrich web-leads; …
• ISV / Partners want to build apps using high quality data
• Data.com API will be Generally Available by Spring’ 14 to ALL Data.com
Prospecting and Clean customers
• Data.com API Pilot now available to selected Data.com customers. Contact
us.

32. Winter ‘14 Pilot Overiew - What & When
Pilot – Winter ‘14 Release – NOW
• Search & Purchase
• Match
• Reference apps with source code
GA – Spring’14 Release
• D&B Company (Premium fields)
• Additional Search filters
• Contact Dept and Level for Search and Match

33. Pilot Reference Apps Demo

34. Ali Sadat
James Mak
Sr. Dir PM Data.com,
@alisadat
Sr. PM Data.com API,
@jmak_sfdc

35. We want to hear
from YOU!
Please take a moment to complete our
session survey
Surveys can be found in the “My Agenda”
portion of the Dreamforce app