SlideShare a Scribd company logo
DevOps’ Hidden Allies
Let’s Play A Game
I’ll give a hint and some factoids 
This person 
does not wear 
a hat 
This person 
is young 
This 
person is 
male 
This person 
has facial 
hair 
This person 
has hair on 
the top of their 
head
And you guess who I’m talking about 
This person 
does not wear 
a hat 
This person 
is young 
This person 
has facial 
hair 
This person 
has hair on 
the top of their 
head 
This 
person is 
male
Hint: He’s a Founding Father 
Brought together various thinkers from distinct but overlapping disciplines 
to form one of the most vibrant and beloved technology conferences.
Hint: He’s a Founding Father 
Brought together various thinkers from distinct but overlapping disciplines 
Known for measurement his work in tools creating and beloved and sharing technology conferences.most vibrant for understanding common 
to form one of the a wide array of 
quantitative data.
Hint: He’s a Founding Father 
often presented with 
information which is data needed an 
of of the explosion of 
response Known the large amount to said, "I thought for person distinct needed systemic but overlapping design, disciplines 
a series In order, this his work thinkers in systems, creating from technology it." 
conferences.little Brought care together or measurement various needed a most series tools vibrant of for understanding criteria and beloved to and measure sharing architecture, common 
to form one of the performance a wide array of 
quantitative data.
Hint: He’s a Founding Father 
Co-author of a book with celebrated experts that brings together 
different perspectives in an effort to allow other professionals to 
presented with 
information experience. 
which is often explosion of data needed an 
amount of the series of 
Known to the large said, "I their thought systemic disciplines 
a but overlapping design, In response for his person work on from distinct needed conferences.little Brought care together or measurement order, various this thinkers needed a series tools build vibrant of in systems, creating for understanding criteria and beloved to and measure sharing technology it." 
architecture, the performance most common 
to form one of a wide array of 
quantitative data.
Hint: He’s a Founding Father 
Co-author of a book with celebrated experts that brings together 
different perspectives in an effort to allow other professionals to 
build on their experience.Coined a term that defines both a craft-based discipline, a way of thinking 
and a grass-roots movement that affected corporate titles, job descriptions 
In response to the large amount of information which is often presented with 
little care or order, this person said, "I thought the explosion of data needed an 
architecture, needed a series of systems, needed systemic design, a series of 
and the professional identities of technology workers around the world. 
Brought together various thinkers from distinct but overlapping disciplines 
Known for measurement his work in tools creating and beloved technology it." 
conferences.most vibrant for understanding criteria to and measure sharing common 
to form one of the performance a wide array of 
quantitative data.
Richard Saul Wurman
Saul Wurman 
• Coined the term “Information 
Architect” in an effort to explain the 
overlapping disciplines needed to 
break through the failures of 
technology design management 
• Founder of the TED conference 
• Co-Author of the groundbreaking - 
Understanding USA 
! 
Patrick Dubois 
• Coined the term “DevOps” in an 
effort to explain the overlapping 
disciplines needed to break 
through the failures of technology 
service management 
• Founder of DevOps Days 
conference 
• Co-Author of the soon to be 
groundbreaking - DevOps 
Cookbook
Hint: Lover of Games, Cartoons and Lifelong Learning 
Is best known for highly humorous and intellectually groundbreaking 
conference talks that employees redefine the and relationships the people and they serve 
identities of enterprises,
Hint: Lover of Games, Cartoons and Lifelong Learning 
Is best known for highly humorous and intellectually groundbreaking 
conference talks that redefine the relationships and identities of enterprises, 
employees and the people they serve Amongst the most prolific bloggers within their community
Hint: Lover of Games, Cartoons and Lifelong Learning 
Is best known for highly humorous and intellectually groundbreaking 
conference talks with technology 
that redefine perceive and interact obsessed with how people the Is relationships and identities of enterprises, 
employees and the people they serve Amongst the most prolific bloggers within their community
Hint: Lover of Games, Cartoons and Lifelong Learning 
Is best known for highly humorous and intellectually groundbreaking 
conference talks with technology 
that redefine perceive and interact obsessed with how people the Is relationships and identities of enterprises, 
Is also known as huge source of philosophical and creative inspiration for 
an entire field of workers who find themselves bridging the gaps between 
employees community 
and the people their disciplines 
within bloggers they serve prolific most Amongst the
Hint: Lover of Games, Cartoons and Lifelong Learning 
Is best known for highly humorous and intellectually groundbreaking 
conference talks that redefine the relationships and identities of enterprises, 
Is an open opponent with technology 
perceive and interact of obsessed with how the people Is status quo in corporate America, sometimes 
ending up belittled for speaking loudly on behalf of under-represented 
Is also known as huge source of philosophical and creative inspiration for 
an entire field of workers who find themselves bridging the gaps between 
populations employees community 
and within the people their the disciplines 
within bloggers they serve prolific technology the most community 
Amongst
Kathy Sierra
Kathy Sierra 
• Amongst the most celebrated 
bloggers and speakers in the UX 
community because of her 
obsessive passion for people, 
learning and teaching through 
humor and games 
• Bridged the gap between 
programming, economics, cognitive 
science and design 
Andrew Clay Shafer 
• Amongst the most celebrated 
bloggers and speakers in the 
DevOps community because of his 
obsessive passion for people, 
learning and teaching through 
humor and games 
• Bridged the gap between 
programming, economics, cognitive 
science and infrastructure
Hint: European Academic Connection 
nature, 
understanding of to find and 
a humans deeper whose need data 
how sets of investigating can aid within large systems meaning obsessed with Is physics, large understand
Hint: European Academic Connection 
Is obsessed with investigating how a deeper understanding of nature, 
physics, large systems can aid humans whose need to find and 
Caused a seismic shift in how businesses viewed their ability to get a 
understand meaning within large sets of data 
handle on and manage large sets of complex information
Hint: European Academic Connection 
Developed the first agreed upon language for his field which eventually helped 
the technology industry understand that management of complexity and 
human systems was the key to solving the problem of managing large sets of 
Is obsessed with investigating how a deeper understanding of nature, 
physics, large systems can aid humans whose need to find and 
Caused a seismic shift in how businesses viewed their ability to get a 
matrixed information and data 
understand meaning within large sets of data 
handle on and manage large sets of complex information
Peter Moorville
Peter Mooreville 
• Developed the first playbook for 
information architecture which 
helped designers understand the 
visual language patterns to make 
very large sets of information 
understandable and usable to 
humans 
• Leveraged academic insights from 
cognitive science to spawn a shift 
in approach across industries 
Mark Burgess 
• Developed the first playbook for 
policy based management which 
helped operations professionals 
understand the conceptual 
patterns to make very large sets of 
configuration data understandable 
and usable to humans 
• Leveraged academic insights from 
physics to spawn a shift in 
approach across industries
Let’s Try A Pair This Time 
Using the power of journey based storytelling to redefine how people and 
companies see themselves and the services they offer
Let’s Try A Pair This Time 
Using the power of journey based storytelling to redefine how people and 
companies see themselves and the services they offer 
Travel the world over speaking at conferences including ones they 
themselves create and curate
Let’s Try A Pair This Time 
themselves create and curateHighly approachable and never veer from a big tent approach of 
Using the power of journey based storytelling to redefine how people and 
companies see themselves and the services they offer 
Travel the world over speaking at conferences including ones they 
inclusiveness and teaching
Let’s Try A Pair This Time 
Lead academic research and practical work in showing how humanistic 
ideals and celebrating the value of individual creativity lead to positive 
themselves create and curateHighly approachable and never veer from a big tent approach of 
Using the power of journey based storytelling to redefine how people and 
financial returns and better enterprises 
companies see themselves and the services they offer 
Travel the world over speaking at conferences including ones they 
inclusiveness and teaching
Brandon Schauer & Patrick Quattlebaum
Brandon & Patrick 
• Blend academic research and 
practical application 
• Belief in the value of empathy, 
storytelling and journey mapping as 
tools for making businesses more 
human and more profitable 
• Constantly growing the movement 
by bringing more people into the 
process of improving the tools we 
make and use 
Gene & John 
• Blend academic research and 
practical application 
• Belief in the value of empathy, 
storytelling and journey mapping as 
tools for making businesses more 
human and more profitable 
• Constantly growing the movement 
by bringing more people into the 
process of improving the tools we 
make and use
The List Goes On...
John Allspaw 
Steve Souders 
Don Norman 
Jakob Nielsen 
Jez Humble Alan Cooper
• Demonstrated that human cooperation was necessary to 
fundamentally change the constraint model within a real 
company 
• Focused on human cognitive psychology when interacting 
with computing systems and system failure 
• Defining academic interest in mathematics 
John Allspaw 
Steve Souders 
Don Norman 
Jakob Nielsen 
• Full quantification of optimizing transaction conversion, user 
experience and user engagement by removing specific 
barriers at the browser 
• Driving obsession to prove value of movement across 
industries with controlled scientific experiments 
• Created core concepts and pioneered a movement 
• Wrote what is considered the bible for practitioners and 
Bonus: One of the 
original hybrids! 
executives to understand the value and methods of his 
movement 
• Blazed his trail with tools to allow practitioners to follow in 
his footsteps 
Jez Humble Alan Cooper
Inclusion is UX and gDoeovdO bpust aprree bteontthio huysbnreidss d iiss ctihpeli neensemy
A Little History
In the mid 90‘s, a large handful of 
motivated individuals, frustrated 
by what they saw in IT software 
interface design, were moved by 
a desire to: 
• Improve the life of people who 
interact with technology 
• Improve business metrics by 
bringing a more scientific approach 
to software interface design 
methodology 
• Improve the success metrics for IT 
projects 
• Show how the design and 
development community could use 
a thoughtful and artistic approach 
to technology management 
Don Norman 
Jakob Nielsen 
Alan Cooper 
How Got Started
Patrick Dubois 
Andrew Shafer 
John Allspaw 
How Got Started 
In the mid 00‘s, a large handful of 
motivated individuals, frustrated 
by what they saw in IT software 
projects, were moved by a desire 
to: 
• Improve the life of people who 
work with technology 
• Improve business metrics by 
bringing a more scientific approach 
to operational technology 
management 
• Improve the success metrics for IT 
projects 
• Show how the development and 
operations communities could use 
a thoughtful and artistic approach 
to technology management
Fast Forward to SXSW 2012
You Know What Santayana Says About History?
What the Movement Can Learn From
Money is necessary but not sufficient
This is why most intranets suck
Don’t take the bait
The abyss awaits
Learning form is necessary, but formalism is bad
No Form = False Advertising / Poseurs
Formalism = Process as Sword and Shield
Metrics are good, but Goodheart’s Law Reigns Supreme
Why are you so 
slow?! 
Metrics are good, but Goodheart’s Law Reigns Supreme
Because I cleaned up 
old crap! 
Why are you so 
slow?! 
Metrics are good, but Goodheart’s Law Reigns Supreme
Because I cleaned up 
old crap! 
Why are you so 
slow?! 
Yes, but 100 new 
defcects came in!! 
Metrics are good, but Goodheart’s Law Reigns Supreme
Because I cleaned up 
old crap! 
Yes, and we 
processed 236! 
Why are you so 
slow?! 
Yes, but 100 new 
defcects came in!! 
Metrics are good, but Goodheart’s Law Reigns Supreme
Ahhh! Now, I grok! 
Metrics are good, but Goodheart’s Law Reigns Supreme
Inclusion is good but welcomed participation is better
Inclusion without participation = Pretentiousness
Welcomed participation creates converts
Inclusion is good Tbhuet bpirgegteesntt iloevuesrness is the enemy
Inclusion is Manufac tguoroed e bmupt apthreyt veinat isohuasrneeds es xisp ethriee necneemy
And...
Repeat, Repeat, Repeat
What the Movement Can Learn From
Inclusion is Making g mooodre b pultu pmrse tdeonetiso nuosnt esstso pis atth eU eXnemy
Inclusion is Develop standa grodoizde db utot oplrinegte tnot iqouuasnteisfys eisx tpheer ieennecme ydebt
Inclusion is People are no gt oeoitdh ebr utte cphrenticeanlt oior ucsrneeastsiv ies, tthheey e anreem byoth
What the and Movements Both Know
Envision outside-in. Build inside-out.
What this means for you
Start the scouting process in your enterprise
Refine your elevator pitch for UX audiences
Go make some friends
Ask for participation
Be prepared to listen and adapt
TEAM UP!
Questions?
If you need help engaging your 
UX partners, hit me up 
fish@autotrader.com 
@trivoca

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DevOps Hidden Ally #VelocityConf #UX #Devops #Empathy

  • 3. I’ll give a hint and some factoids This person does not wear a hat This person is young This person is male This person has facial hair This person has hair on the top of their head
  • 4. And you guess who I’m talking about This person does not wear a hat This person is young This person has facial hair This person has hair on the top of their head This person is male
  • 5. Hint: He’s a Founding Father Brought together various thinkers from distinct but overlapping disciplines to form one of the most vibrant and beloved technology conferences.
  • 6. Hint: He’s a Founding Father Brought together various thinkers from distinct but overlapping disciplines Known for measurement his work in tools creating and beloved and sharing technology conferences.most vibrant for understanding common to form one of the a wide array of quantitative data.
  • 7. Hint: He’s a Founding Father often presented with information which is data needed an of of the explosion of response Known the large amount to said, "I thought for person distinct needed systemic but overlapping design, disciplines a series In order, this his work thinkers in systems, creating from technology it." conferences.little Brought care together or measurement various needed a most series tools vibrant of for understanding criteria and beloved to and measure sharing architecture, common to form one of the performance a wide array of quantitative data.
  • 8. Hint: He’s a Founding Father Co-author of a book with celebrated experts that brings together different perspectives in an effort to allow other professionals to presented with information experience. which is often explosion of data needed an amount of the series of Known to the large said, "I their thought systemic disciplines a but overlapping design, In response for his person work on from distinct needed conferences.little Brought care together or measurement order, various this thinkers needed a series tools build vibrant of in systems, creating for understanding criteria and beloved to and measure sharing technology it." architecture, the performance most common to form one of a wide array of quantitative data.
  • 9. Hint: He’s a Founding Father Co-author of a book with celebrated experts that brings together different perspectives in an effort to allow other professionals to build on their experience.Coined a term that defines both a craft-based discipline, a way of thinking and a grass-roots movement that affected corporate titles, job descriptions In response to the large amount of information which is often presented with little care or order, this person said, "I thought the explosion of data needed an architecture, needed a series of systems, needed systemic design, a series of and the professional identities of technology workers around the world. Brought together various thinkers from distinct but overlapping disciplines Known for measurement his work in tools creating and beloved technology it." conferences.most vibrant for understanding criteria to and measure sharing common to form one of the performance a wide array of quantitative data.
  • 11. Saul Wurman • Coined the term “Information Architect” in an effort to explain the overlapping disciplines needed to break through the failures of technology design management • Founder of the TED conference • Co-Author of the groundbreaking - Understanding USA ! Patrick Dubois • Coined the term “DevOps” in an effort to explain the overlapping disciplines needed to break through the failures of technology service management • Founder of DevOps Days conference • Co-Author of the soon to be groundbreaking - DevOps Cookbook
  • 12. Hint: Lover of Games, Cartoons and Lifelong Learning Is best known for highly humorous and intellectually groundbreaking conference talks that employees redefine the and relationships the people and they serve identities of enterprises,
  • 13. Hint: Lover of Games, Cartoons and Lifelong Learning Is best known for highly humorous and intellectually groundbreaking conference talks that redefine the relationships and identities of enterprises, employees and the people they serve Amongst the most prolific bloggers within their community
  • 14. Hint: Lover of Games, Cartoons and Lifelong Learning Is best known for highly humorous and intellectually groundbreaking conference talks with technology that redefine perceive and interact obsessed with how people the Is relationships and identities of enterprises, employees and the people they serve Amongst the most prolific bloggers within their community
  • 15. Hint: Lover of Games, Cartoons and Lifelong Learning Is best known for highly humorous and intellectually groundbreaking conference talks with technology that redefine perceive and interact obsessed with how people the Is relationships and identities of enterprises, Is also known as huge source of philosophical and creative inspiration for an entire field of workers who find themselves bridging the gaps between employees community and the people their disciplines within bloggers they serve prolific most Amongst the
  • 16. Hint: Lover of Games, Cartoons and Lifelong Learning Is best known for highly humorous and intellectually groundbreaking conference talks that redefine the relationships and identities of enterprises, Is an open opponent with technology perceive and interact of obsessed with how the people Is status quo in corporate America, sometimes ending up belittled for speaking loudly on behalf of under-represented Is also known as huge source of philosophical and creative inspiration for an entire field of workers who find themselves bridging the gaps between populations employees community and within the people their the disciplines within bloggers they serve prolific technology the most community Amongst
  • 18. Kathy Sierra • Amongst the most celebrated bloggers and speakers in the UX community because of her obsessive passion for people, learning and teaching through humor and games • Bridged the gap between programming, economics, cognitive science and design Andrew Clay Shafer • Amongst the most celebrated bloggers and speakers in the DevOps community because of his obsessive passion for people, learning and teaching through humor and games • Bridged the gap between programming, economics, cognitive science and infrastructure
  • 19. Hint: European Academic Connection nature, understanding of to find and a humans deeper whose need data how sets of investigating can aid within large systems meaning obsessed with Is physics, large understand
  • 20. Hint: European Academic Connection Is obsessed with investigating how a deeper understanding of nature, physics, large systems can aid humans whose need to find and Caused a seismic shift in how businesses viewed their ability to get a understand meaning within large sets of data handle on and manage large sets of complex information
  • 21. Hint: European Academic Connection Developed the first agreed upon language for his field which eventually helped the technology industry understand that management of complexity and human systems was the key to solving the problem of managing large sets of Is obsessed with investigating how a deeper understanding of nature, physics, large systems can aid humans whose need to find and Caused a seismic shift in how businesses viewed their ability to get a matrixed information and data understand meaning within large sets of data handle on and manage large sets of complex information
  • 23. Peter Mooreville • Developed the first playbook for information architecture which helped designers understand the visual language patterns to make very large sets of information understandable and usable to humans • Leveraged academic insights from cognitive science to spawn a shift in approach across industries Mark Burgess • Developed the first playbook for policy based management which helped operations professionals understand the conceptual patterns to make very large sets of configuration data understandable and usable to humans • Leveraged academic insights from physics to spawn a shift in approach across industries
  • 24. Let’s Try A Pair This Time Using the power of journey based storytelling to redefine how people and companies see themselves and the services they offer
  • 25. Let’s Try A Pair This Time Using the power of journey based storytelling to redefine how people and companies see themselves and the services they offer Travel the world over speaking at conferences including ones they themselves create and curate
  • 26. Let’s Try A Pair This Time themselves create and curateHighly approachable and never veer from a big tent approach of Using the power of journey based storytelling to redefine how people and companies see themselves and the services they offer Travel the world over speaking at conferences including ones they inclusiveness and teaching
  • 27. Let’s Try A Pair This Time Lead academic research and practical work in showing how humanistic ideals and celebrating the value of individual creativity lead to positive themselves create and curateHighly approachable and never veer from a big tent approach of Using the power of journey based storytelling to redefine how people and financial returns and better enterprises companies see themselves and the services they offer Travel the world over speaking at conferences including ones they inclusiveness and teaching
  • 28. Brandon Schauer & Patrick Quattlebaum
  • 29. Brandon & Patrick • Blend academic research and practical application • Belief in the value of empathy, storytelling and journey mapping as tools for making businesses more human and more profitable • Constantly growing the movement by bringing more people into the process of improving the tools we make and use Gene & John • Blend academic research and practical application • Belief in the value of empathy, storytelling and journey mapping as tools for making businesses more human and more profitable • Constantly growing the movement by bringing more people into the process of improving the tools we make and use
  • 30. The List Goes On...
  • 31. John Allspaw Steve Souders Don Norman Jakob Nielsen Jez Humble Alan Cooper
  • 32. • Demonstrated that human cooperation was necessary to fundamentally change the constraint model within a real company • Focused on human cognitive psychology when interacting with computing systems and system failure • Defining academic interest in mathematics John Allspaw Steve Souders Don Norman Jakob Nielsen • Full quantification of optimizing transaction conversion, user experience and user engagement by removing specific barriers at the browser • Driving obsession to prove value of movement across industries with controlled scientific experiments • Created core concepts and pioneered a movement • Wrote what is considered the bible for practitioners and Bonus: One of the original hybrids! executives to understand the value and methods of his movement • Blazed his trail with tools to allow practitioners to follow in his footsteps Jez Humble Alan Cooper
  • 33. Inclusion is UX and gDoeovdO bpust aprree bteontthio huysbnreidss d iiss ctihpeli neensemy
  • 35. In the mid 90‘s, a large handful of motivated individuals, frustrated by what they saw in IT software interface design, were moved by a desire to: • Improve the life of people who interact with technology • Improve business metrics by bringing a more scientific approach to software interface design methodology • Improve the success metrics for IT projects • Show how the design and development community could use a thoughtful and artistic approach to technology management Don Norman Jakob Nielsen Alan Cooper How Got Started
  • 36. Patrick Dubois Andrew Shafer John Allspaw How Got Started In the mid 00‘s, a large handful of motivated individuals, frustrated by what they saw in IT software projects, were moved by a desire to: • Improve the life of people who work with technology • Improve business metrics by bringing a more scientific approach to operational technology management • Improve the success metrics for IT projects • Show how the development and operations communities could use a thoughtful and artistic approach to technology management
  • 37. Fast Forward to SXSW 2012
  • 38.
  • 39.
  • 40. You Know What Santayana Says About History?
  • 41. What the Movement Can Learn From
  • 42. Money is necessary but not sufficient
  • 43. This is why most intranets suck
  • 46. Learning form is necessary, but formalism is bad
  • 47. No Form = False Advertising / Poseurs
  • 48. Formalism = Process as Sword and Shield
  • 49. Metrics are good, but Goodheart’s Law Reigns Supreme
  • 50. Why are you so slow?! Metrics are good, but Goodheart’s Law Reigns Supreme
  • 51. Because I cleaned up old crap! Why are you so slow?! Metrics are good, but Goodheart’s Law Reigns Supreme
  • 52. Because I cleaned up old crap! Why are you so slow?! Yes, but 100 new defcects came in!! Metrics are good, but Goodheart’s Law Reigns Supreme
  • 53. Because I cleaned up old crap! Yes, and we processed 236! Why are you so slow?! Yes, but 100 new defcects came in!! Metrics are good, but Goodheart’s Law Reigns Supreme
  • 54. Ahhh! Now, I grok! Metrics are good, but Goodheart’s Law Reigns Supreme
  • 55. Inclusion is good but welcomed participation is better
  • 56. Inclusion without participation = Pretentiousness
  • 58. Inclusion is good Tbhuet bpirgegteesntt iloevuesrness is the enemy
  • 59. Inclusion is Manufac tguoroed e bmupt apthreyt veinat isohuasrneeds es xisp ethriee necneemy
  • 62. What the Movement Can Learn From
  • 63. Inclusion is Making g mooodre b pultu pmrse tdeonetiso nuosnt esstso pis atth eU eXnemy
  • 64. Inclusion is Develop standa grodoizde db utot oplrinegte tnot iqouuasnteisfys eisx tpheer ieennecme ydebt
  • 65. Inclusion is People are no gt oeoitdh ebr utte cphrenticeanlt oior ucsrneeastsiv ies, tthheey e anreem byoth
  • 66. What the and Movements Both Know
  • 68. What this means for you
  • 69. Start the scouting process in your enterprise
  • 70. Refine your elevator pitch for UX audiences
  • 71. Go make some friends
  • 73. Be prepared to listen and adapt
  • 76. If you need help engaging your UX partners, hit me up fish@autotrader.com @trivoca